2010 advertising rates & specs970.641.1804 / adsales@mountainf lyer.com / www.mountainf lyer.com

advertising with Mountain Flyer Magazine is a sMart Media buyIn line with our mission to provide character instead of scale, communities instead of hype and chronicled adventure instead of flashbulb showmanship, we work very hard to keep our advertising density at an industry low and our printing quality extremely high.

the lowest ad density out thereBecause of our low ad density (approx 35-40%), our advertisers experience very little competition for readership as compared with other publications where the ad density can be almost double that of Mountain Flyer.

qualityYou work hard to produce a high quality product and so do we. Our commitment to top-tier quality and content promote your brand to the highest possible standards and ensure longevity with our readers and subscribers.

Mountain Flyer Magazine offers unrivaled value

2010 advertising rates & specs970.641.1804 / adsales@mountainf lyer.com / www.mountainf lyer.com

circulation suMMary (as of September 2009)

ingraM periodicalsBarnes & Noble Superstores . . . . . .2,800REI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,350

source interlinkBorders . . . . . . . . . . . . . . . . . . . . . . . . .3,170

kent newsColorado News Stands . . . . . . . . . . .650Subscriptions . . . . . . . . . . . . . . . . . . . .1,605Promotional / Events . . . . . . . . . . . . .2,200Independent Bicycle Retailers . . . . . .1,700

the news groupKroger Grocery Stores . . . . . . . . . . .1,525

total . . . . . . . . . . . . . . . 15,000

special placeMentInside Covers + 80%Back Cover 8.5 x 11 - $3,700

publication schedule - quarterlyIssue 16 - March 15, 2010 DistributionIssue 17 - June 15, 2010 DistributionIssue 18 - September 15, 2010 DistributionIssue 19 - December 15, 2010 Distribution

printing processSheet-fed offset, printed 200-line screen#70 gloss text / #80 gloss cover

deadlines For File subMissionIssue 16 - February 10, 2010Issue 17 - May 10, 2010Issue 18 - August 10, 2010Issue 19 - November 10, 2010

1/2vert

1/2horiz

1/3vert

1/3sq

1/6

1/9full

page

two pagespread

Two Page Spread 16.75wx10.875h $2800 $2660 $2520 $2380

Full Page 8.375wx10.875h $1790 $1700 $1611 $1520

1/2 Horizontal 7.375wx4.875h $990 $940 $890 $760

1/2 Vertical 3.625wx9.875h $990 $940 $890 $760

1/3 Page Vertical 2.375wx9.875h $690 $655 $620 $590

1/3 Page Square 4.875wx4.875h $690 $655 $620 $590

1/6 Page 2.375wx4.875h $390 $370 $350 $330

1/9 Page 2.375wx3.2h $310 $295 $279 $269

ISSueS 1x 2x 3x 4x

All ad sizing is finished size except Full Page and Two Page Spread. Add .125” bleed to all four sides.

deadlines For space reservationIssue 16 - January 15, 2010Issue 17 - April 15, 2010Issue 18 - July 15, 2010Issue 19 - October 15, 2010

EvENT LISTINGIntro page & Extended Description page w/link: 600 Words Max and up to 8 Images$125/monh or $1,200/year

SIDE - SMALL SquARE186w x 200h Pixels$80/month or $875/year

SIDE - LARGE TOWER186W x 450h Pixels$125/month or $1,300/year

Average Monthly usage:

17,000 unique visitors

32,000 Page views

153,000 Hits

usage suMMarywebsite2010

Mountain Flyer.com attracts thousands of unique visitors each month by offering a direct connection to news and happenings in the Rocky Mountain Region.

Web advertising with MountainFlyer.com targets cycling enthusiasts and will help maintain brand awareness and drive visitors directly to your website where they can learn more about your products or services.

web2010rates

PREMIuM TOP BANNER637W x 200h Pixels$225/month or $2,400/year

artwork subMissionIn keeping with industry standards regarding digital ad submission, Secret Agent Publishing Group, LLC promotes high-resolution PDF files as the preferred submission format for all advertisements. (See below for digital file specs.)

Ads via email: design@mountainflyer.comAds under 10 MB may be emailed. FTP site file placement can be made available for files larger than 10 MB.

• Press quality PDF file(s) saved on a CD-ROM or emailed

• All high-resolution (300-400 dpi with no compression) images and fonts must be included/embedded when the PDF file is saved

• Only use Type 1 Fonts & embed all fonts; no Truetype fonts or font substitutions

• Images must be CMYK or Grayscale TIFF or EPS

• Total Area Coverage for CMYK color builds should not exceed 300%

• No RGB or JPEG images

• Do not embed ICC Profiles within images

Ads supplied incorrectly or that do not meet guidelines will be returned. There is a $70/hr charge for resizing ads that are not designed to the required dimensions.

digital File speciFications

publication servicesAdvertiser may choose to commission publisher for ad pro-duction at a rate of $70/hour. Publisher does not retain any proprietary rights to the art once the ad design is paid in full.

1. Terms:Paymentsaredueasprovided in theMagazine’sAdvertisingContract.AdditionallythesetermsandconditionsaresubjecttothosetermsandconditionscontainedintheMagazine’sAdvertisingContractanddonotamendormodify them inanyway.Aneightypercent (80%)deposit isrequiredwithallsignedcontracts.ThebalanceisdueuponapprovaloftheadvertisementsproducedbythePublisherorattheclosingdateforsupplied ads. Contracts must be signed in advance and accepted toqualifyfordiscounts.Publisherguaranteesagainstrateincreasesforallsuchmulti-frequencycontracts.Displayadvertisementsandphotogra-phy produced by Mountain Flyer remain the exclusive property ofMountainFlyeruntil releasedbywrittenagreementand/orpaymentofusefeesnegotiatedbyPublisher.Positioningoftheadvertisementsisatthe discretion of the Publisher except when specific positions areguaranteed by contract. Advertising materials produced by MountainFlyerarenotavailabletotheAdvertiseruntil15daysafterpublication.

2. Collection Costs:LegalFees,CourtCosts,andotherattendantcoststhatareincurredbythePublisherintheprocessofcollectionforpaymentofadvertisementsandadvertisingspacewillbepaidbytheAdvertiserand/ortheAgencyinvolved who are jointly and severally liable for payment as is/are theperson(s) executing the contract on behalf of the Advertiser and/orAgency as provided in the Magazine's Advertising Contract. Interestrateof(two)percentpermonthshallbechargedonallamountspastduefromthedateofbreachuntilthebalance,includinginterest,ispaidinfull.

3. Rejection Right:ThePublishermayrejectanyadvertisement.

4. Cancellation Rights-Publisher:ThePublisherhastherighttocancelanadvertisementatanytime,evenifreceipthasalreadybeenacknowledged.

5. Cancellation Rights-Advertiser:NeitherAdvertisernoritsagenciesmaycancelordersforadvertisingaftercontractsaresignedandaccepted.

6. Copy Change:WhencopychangeisnotreceivedbythePublisherbyclosingdate,copyruninthepreviousissuewillbeused.

7. Publisher’s Liability:Publishershallnotbeliableforanyfailuretoprint,publish,orcirculatealloranyportionofanyissueinwhichadvertisementacceptedbyPublisheriscontained.

8. Indemnification of Publisher:Inconsiderationofpublicationofanadvertisement,theAdvertiseranditsagencies, jointlyandseverally,do indemnifyandholdharmlessthePublisher,itsofficers,agents,andemployeesagainstexpenses(includ-inglegalfees)andlossesresultingfromthepublicationofthecontentsoftheadvertisementsincluding,withoutlimitation,negligence,claims,orsuitsforlibel,violationofrightofprivacy,copyinfringement,orplagia-rism.

Important:ThetermsandconditionsstatedhereareanintegralpartoftheAdvertisingContract.Nothingonthissheetamendsormodifiesthetermsandconditionsofthecontract.Signaturemaybeevidencedbyfacsimileandshallbebindingasoriginals.

terMs & conditions

deadlines For File subMissionIssue 16 - February 10, 2010Issue 17 - May 10, 2010Issue 18 - August 10, 2010Issue 19 - November 10, 2010

deadlines For space reservationIssue 16 - January 15, 2010Issue 17 - April 15, 2010Issue 18 - July 15, 2010Issue 19 - October 15, 2010