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A new-Age , exclusive inflight mAgAzine for indiA’s leAding Airline
Rule the Sky with us
MEDIA KIT2020-21
Published by
2
indigo is india’s largest low-cost airline in terms of passengers carried and fleet size, with almost 49% domestic market share as of July 2019.
the only airline in india with more than a decade of profitable operations, indigo offers its leisure and business travellers an on-time, courteous and hassle-free service and affordable flying experience consistently. focussing on quality and
detail, the leading airline of india extends seamless air connectivity within india and internationally. with a uniform fleet for each type of operation and high operational
reliability, indigo is india’s most preferred airline.
About the Airline
Changi Airline Awards 2019,
APex Asia Awards
Best Low Cost Carrier in Asia and
South Pacific
AwArded with the
at the
at the
for being the
AwArded
by
OnLy indiAn AirLine
‘the Best Partnership
Airline with dubai Airport’
to bagBest low cost
Airline Asia at theBest low cost Airline in central Asia/india
top Airline by Absolute Passenger growth (south Asia)
Passenger choice Award
(3rd time in A rOw)
in SingAPOre
(10th yeAr in A rOw)
Achievements
3
Passengers travelled
*As on August 2019
million*
monthly
(domestic)
(international)
6.55,979,551
582,988
COnneCting
80+CitieS
60 domestic and 23 international.
FLeet Size
248+
dOmeStiC mArket ShAre
49%*
1500*dAiLy FLightS
85.1%*
Average Passenger
LOAd FACtOr
Providing
between metros and tier i cities and
BeSt COnneCtivity
very AggreSSive exPAnSiOn
plan for connecting tier ii & tier iii cities
94.3%*On-time
performance of
*As on July 2019
Simplifying the business of flying
deStinAtiOnS
has the steadiest growth plans in terms of
increase in
FLeet and
OnLy AirLine in india with more than a decade of
PrOFitABLe OPerAtiOnS
4
AirLine in the wOrLd By
AirLine in the wOrLd By
AirLine in the wOrLd By
top 20* top 15*
top 10*
PASSenger COunt
FLeet Size
On time PerFOrmAnCe
Global Standing
in CentrAL ASiA
LOw COSt CArrier
Best
Source: Skytrax world Airline AwardsSource: OAg Punctuality League 2019
5
Readership Comparison
million*Per issue
readership
6.5
Below data reflects how indigo’s inflight magazine’s readership stands in comparison to
total per issue readership (all editions) of leading national dailies in india.
times of india - 5.06 million
deccan Chronicle - 4.86 million
hindustan times - 3.39 million
economic times - 1.23 million
Per issue combined readership data as per irS Q1 2019 by media research users Council (mruC).
Source: directorate general of Civil Aviation (dgCA)
6
The Magazine
inside pages
the inflight magazine of indigo, hello 6e aims to set new trends through its quirky and effective design and engaging rich content for its travellers. the magazine will offer new and inspiring articles related to travel, lifestyle, wellness, sports and adventure, personalities, theatre and movies, art, culture & heritage and trending news in and around. the magazine’s enriching content, specially curated to target an upwardly mobile global audience, will have a universal appeal and every issue will have one article in an international language. As a mouthpiece of the brand, the magazine will showcase the latest updates, menu & merchandise of the airline along with crew integrated content.
94th Issue, Dec 2019For in-flight reading only
Malaysia’s
of lifeMuralsMurals
7
Passenger Demographics
From corporate travellers and foreign delegates to CxOs, ministers and students
Profession
14 years - 75 years
Agesegment
60% 40%
Leisure
Business
gender15%
income
SeC
A (
A1,
A2
)
SeC
B (
B1,
B2
)
Oth
erS
(e1
, e2
)
SeC
C &
d
32% 1%52%
8
(domestic)
Passengers travelleddestinations
6 million60(monthly*)
*As on October 2019map not to scale
IndiGo Network
9
(international)
South east AsiaCodeshare
middle east destinations
23
Passengers travelled
582,988(monthly*)
*As on August 2019map not to scale
IndiGo Network
Muscat
DohaSharjahDubai
Dubai World Central
Abu Dhabi
Kuwait
Hong Kong
Copenhagen
Dublin
Amsterdam
Brussels
Paris
Zurich
Prague
ViennaBudapest
Istanbul
Athens
Tel Aviv-Yafo
Hong Kong
Bangkok
Phuket
Kuala Lumpur
Singapore
10
tech specs & rate card
PAge Bleeds
• 3 mm on all sides for a total document size of 195 mm wide x 254 mm high. Ads submitted without sufficient bleed area will be reduced to fit live area size.
live/sAfe AreA or non Bleeds:
• 10 mm on all sides for a total document size of 195 mm wide x 254 mm high.
• Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.
• Please do not place logos, legal disclaimers or other critical information outside the live area.
• Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.
• the ad should be provided in the pdf and eps format only.
indigo inflight magazine offers the advertisers a unique access to indian masses, especially an upwardly mobile segment, in closed environment where there are no distractions and quality time is spent on reading it dur-ing the flight journey.
magazine dimensions / Bleed AdW x H (cm) W x H (mm)
Magazine Size: 19.5 x 25.4 195 x 254
Live/Safe Area(FPC): 17.5 x 23.4 175 x 234
Live/Safe Area(DSC): 37.0 x 23.4 370 x 234
Double Spread(DSC): 39.0 x 25.4 390 x 254
non-Bleed Ad dimensionsW x H (cm) W x H (mm)
Full page 17.5 x 23.4 175 x 234
Double Spread 37.0 x 23.4 370 x 234
GSM Cover 220 Inside Pages 70
…and similarly for all successive months
Ad creative deadlinesIssue Deadline
October 17th Sept.
November 17th Oct.
December 17th Nov.
January 17th Dec.
Periodicity: Monthly
rate card
* First 15% pages. 30% surcharge shall apply. * next 15% pages. 15% surcharge shall apply. *innovations: Price on request
INR USD$ *
Full page colour (FPC) 10,00,000 $14100
Double page Spread (DPS) 20,00,000 $28250
Inside front cover 20,00,000 $28250
Inside Back Cover 18,00,000 $25400
Outside Back cover (OBC) 25,00,000 $35300
magazine Size: 19.5 cm (w) x 25.4 cm (h)195 mm (w) x 254 mm (h)
Live/Safe Area:17.5 cm (w) x 23.4 cm (h)175 mm (w) x 234 mm (h)
Bleed Size: magazine size+3mm
11
94th Issue, Dec 2019For in-flight reading only
Malaysia’s
of lifeMuralsMurals
GOAN ARCHITECTURE DECODED | COLOURFUL ART OF F.N. SOUZA CRAFTING DIAMONDS CONSERVING ENVIRONMENT
Thinking Big: Bill Gates
ap
r-jun‘ 18
apr-jun ‘18
TRAVEL TEMPTATIONS
izzling ummer tylesS6 hot looks from our stores
with voguish travel gear
coming soon...IT’S TIME FORPANCAKES!
Don’t break a sweat over your
MAKEUP
One
of the largest
content marketing companies in
the world, maxposure media group offers
seamless omnichannel solutions to brands. the
media group was founded in 2006 and has operations in
uSA, thailand, malaysia, Bangladesh, india, uAe, and Bahrain.
with our award-winning team of content creators, designers,
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ranging from video, digital, mobile, social media, print, brand shoots,
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monetisation, maxposure uses expertise to strategise and create
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or device. we create unique partnerships with our clients from
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hospitality, FmCgs, and government bodies. we create content in 25 global languages, which
is consumed in over 170 countries around the world.
Maxposure Advantage
12
Maxposure Media Group India Pvt. Ltd. #TheAddress, Plot No. 62, Okhla Industrial Area, Phase III, New Delhi - 110020, India.
Telephone: +91-11-43011111, Fax: +91-11-43011199, For advertising enquiries, contact [email protected]
www.maxposuremedia.com
mAxPosure indiA offices
Bengaluru 409, a Wing, 4th Floor, Mittal Towers
Mg road, Bengaluru, Karnataka - 560001 Tel: +91 80 41510657
Chennai Workafella unit no. 415, 4th Floor, #10,
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internAtionAl rePresentAton
norTh aMeriCa Canada | Wayne Saint John
The new Base, Tel +141 63631388 e-mail: [email protected]
euroPe France | nicolas devos
iMM international, Tel: +331 40137905 e-mail: [email protected]
london | david Simpson Simpson Media, Mob: +44 79 00885456
e-mail: [email protected]
russia/Switzerland | gleb Korotkov, halfbudget Tel: + 7 9852243800, +41 767102525
email: [email protected]
Turkey | Tan Bilge | Media ltd Tel: +90 212 2758433
e-mail: [email protected]
Far eaST hong Kong/indonesia | Peter Jeffery
asian integrated Media ltd. Tel: +852 39106388
e-mail: [email protected]
Japan | Yusuke Yamashita | Pacific Business inc Tel: +813 36616138, e-mail: [email protected]
South Korea | Jung-Won Suh Sinsegi Media inc., Tel: +82 27858222
e-mail: [email protected]
auSTralia Sydney | Charlton d’Silva | Publisher’s internationale`
Tel: +612 92523476 e-mail: [email protected]
BAngLAdeShSubcontinental media Pvt Ltd Profficio 2nd floor, 4 mohakhali
Commercial Area dhaka 1212, Bangladesh, tel: +880 1862260427,
e-mail: shohedulsubcontinentalmedia.com
thAiLAndmaxposure media (thailand)
Co. Ltd, no. 4/1 Soi Lat Phrao 52 (nivet 2), wang thongland
Sub-district, wang thongland district, Bangkok,
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Phone: +164 63672916 email: [email protected]
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