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2020-2021

Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

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Page 1: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

Media Kit2020-2021

Page 2: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

Over the past five years, Ihave been able to build abrand and business that I amextremely proud of.

As a Certified HolisticNutritionist working withObstacle Course Race (OCR)athletes, I have had theopportunity to team up withsome incredible brands andcompanies.

My hard work has resulted in mebeing recognized as one ofCanada’s Top 100 HealthInfluencers in 2018, 2019 and 2020by OptiMYz Magazine as well asbeing named the OfficialNutritionist of OCR WorldChampionships 2018 and NorthAmerican OCR Championships2019.

There is nothing I love more thana really great collaboration.

I’ve created this guide to give youall the information you need todecide if you want to work withme too!

Hello There!I'm Melissa Boufounos

Page 3: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

The Website... The Stats

1,800 +Monthly page views

1,000 +Unique monthly visitors

13%% of returning visitors

87%% of new visitors

54%Organic search

15%Readers from social media

51%Female readers

49%Male readers

35%% of readers age 25-34

22%% of readers age 35-44

16%% of readers age 45-54

I started my website in 2015. Overthe years, readership hascontinued to grow and reach newcountries.

New posts are published 2 timesper month.

Old posts are regularly updatedand re-shared.

*Stats are accurate as of July 2020

Page 4: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

Social Media...I have been an avid social media usersince 2007 when I was studyingBroadcast Journalism. 

I have grown a following of devotedfollowers and friends on both mypersonal and business accounts whereI am proud to share many aspects ofmy life. 

While my Facebook page has beenactive since 2015, I only decided to starta business Instagram account in 2017. 

Instagram

*3,180 +average posts per week: 4

Facebook

2,121 +average posts per week: 4

Facebook Group

1,550 +average posts per week: 8

*Combined total of followers for @mbouf & @ocrnutrition

Page 5: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

Price List...Prices are current as of July 2020

Social Media Endorsements

Social media endorsements reach followers quicklyand are a popular way to advertise. This rateincludes endorsement of product / service onInstagram (along with a story mention), Facebookand Twitter. 

$100 per post

Blog Post

Blog posts reach a wide audience and are sharedwith my e-mail list, Facebook and Twitter. This rateincludes endorsement of product / service in a 500word blog post detailing my experience.  

$300 per post

Speaking EngagementsE-mail [email protected] with yourevent information and dates and I will get back toyou within 48 hours to begin the conversation onteaching topics and booking me for your event. 

Starting at $500 per event

Who follows Melissa?

My followers are OCR athletesaround the world who areinterested in recovering faster andperforming better so they canimprove their race times. 

They range from Weekend Warriorto Competitive to Elite to Pro. 

Instagram is 52% men and 48%women followers. 40% age 25-34and 35% age 35-44. 

Facebook is 67% women and 32%men followers. 19% 25-34 and 27%35-44. 

Website is 60% women and 40%men readers. 32% age 25-34 and35% age 35-44. 

Athletes mostly come fromCanada, USA and UK. 

All posts are subject to approvaland may be declined if they don'talign with my values or brandimage.

Page 6: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

Let's Team Up!A little bit about me

Chocoholic and CarbQueen Could spend hours onsocial media each dayAthleisure is my dresscode Perfectionist learningto take the path ofleast resistanceCar karaoke is my jam Need 8-9 hours ofsleep dailyBig believer in keepingthings real andauthentic Could spend an entireday lost in a good bookLearning to loverunning 

Don't believe in faddiets or restrictiveeatingObsessed withlearning True crime junkie Enjoy camping, hikingand trips to cottageLove to cookCan be found dancingaround the housesinging obnoxiously  Secretly desire to be afashionista but don'thave the patience for it Listen to a hilariousmix of country, post-hardcore, metal,'emocore', classic rockand 80s/90s pop music

Page 7: Media Kit 2020 - Amazon S3 · Readers from social media 51% Female readers 49% Male readers 35% % of readers age 25-34 22% % of readers age 35-44 16% % of readers age 45-54 I started

Thanks for stopping by! I can't wait to

collaborate!

How To BookLet's do this

All sponsorships and collaborationsare on a first come, first serve basis.

To get your product or service linedup for a collaboration, please [email protected] include product or service, thewebsite, and what you envision forthe sponsorship. 

Please allow 48 hours for a reply. 

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