Australia’s leading cycling media brand

M E D I A K I T 2 02 1

From the editorJust like the bike industry, Bicycling Australia and the Classics series events are booming. Despite these unknown and unprecedented times we find ourselves in, the sport of cycling has not only escaped unscathed but accelerated ahead over the past 18 months.

More and more people are riding, bike shops have never been busier and the industry is prospering.

Bicycling Australia is defying the economic downturn, enjoying good times and solid growth. During this past year we’ve recorded unprecedented interest in our four major events and also announced a new offering, the Snowy Classic in March 2022.

From events to an all-new website, our monthly podcast, the print edition and Australia’s #1 Strava club – it certainly is an exciting time for BA & the Classics.

We are thrilled to present this latest Media Kit and look forward to working and collaborating in the future.

Nat BromheadEditor, Bicycling Australia

Our audience, your customerFor our audience, road cycling is more than just a way of getting fit.

It’s a social occasion – an event where groups of like-minded people

come together to identify, to share and to compete.

It’s also a solitary pursuit – a zone where the individual can escape and

relax, or focus and push themselves to their limits.

It’s a lifestyle. And we’ve tapped into this, establishing a following of

dedicated, die-hard, and valuable riders.

70% are male and 30%

(and growing) are female

34% are aged

40-50

64% have a $100k+ annual income

50% ride a race bike

and 50% ride an endurance bike

73% have made a

purchase based on content in the mag

87% are influenced by

reviews in the mag

70% ride 5,000 to

15,000 km a year

85% ride in

organised events

45% buy the best

equipment possible

Classic Events

Over 7,500 dedicated cyclists

participating in our events annually

Website

PAGE VIEWS: 78,000MONTHLY UNIQUE VISITORS: 56,000

bicyclingaustralia.com.auGoogle Analytics Average Aug 2021

Magazine

READERSHIP: 35,000Published bi-monthly

Publisher’s Statement Aug 2021

Social

FACEBOOK: 15,200INSTAGRAM: 8,600TWITTER: 4,900

YOUTUBE: 1,000STRAVA CLUB: 4,200As of Aug 2021

Podcast

LISTENS: 5,500+As of Aug 2021

Newsletter

SUBSCRIBERS: 14,000+Sent every Friday

As of Aug 2021

Our portfolio

Events and programsDelivering our core audience to live events.

The Clare Classic, Mudgee Classic, Noosa Classic and Bowral Classic are unrivalled Australian Gran Fondo experiences. Each event offers a challenging day riding through some of Australia’s most picturesque regions. The events attract cyclists from all corners of Australia.

Rides vary in distance and difficulty, and each one even offers a shorter social ride where riders can sample local delights en route.

Our flagship event, the Bowral Classic, is a mainstay in the Australian cycling calendar and attracts 3,500+ riders from around the country and internationally.

Branding opportunities via sponsorships and Event Village presence are available for these events.

Event datesSnowy Classic: 27 March, 2022

Mudgee Classic: 1 May 2022

Noosa Classic: 14 August 2022

Bowral Classic: 15-16 October, 2022

Reach your target audienceBicycling Australia is a lifestyle brand targeted to Australia’s passionate road cycling market, with quality content and coverage across various platforms.

More than a magazine, Bicycling Australia offers multiple touch points to reach and engage with your target audience.

Print advertising Digital advertising Editorial Advertorial Video & Social Event sampling & presence

12384 BCA SCV Imports FP.indd 1 7/7/20 10:26 amLayoutForAd_p100_SCVBicycl.indd 100 12/8/20 4:32 pm

UPHEAVAL, HOW ARE YOU COPING WITH ALL 2020 HAS THROWN AT US? AP: One of the things I have developed is mental strength. I am good at doing things off my own back and am always very motivated. Not having the same access to coaches and SASI training facilities and the like, just means I find other ways to train effectively.

This time has allowed me to focus on my studies (a sports science degree). The study has been really beneficial, helping me understand the why of training and training concepts. I really enjoy all that stuff. I am also doing heaps of km’s on the bike and getting off road on the mountain bike to vary my training – lots of base fitness building. Although, I just can’t wait for training and racing to start up again.

AMBER PATE IS A TRACK, MTB, CYCLOCROSS AND ROAD CYCLIST AND PART OF THE FOCUS X PEDLA CX TEAM. SHE WAS NAMED SOUTH AUSTRALIAN FEMALE TRIATHLETE OF THE YEAR IN 2017 AND 2018 BEFORE MAKING THE CHANGE TO CYCLING, AS SHE EXPLAINS IN THIS WIDE-RANGING INTERVIEW.

Allrounder Amber

SPONSORED CONTENT

BA: YOU HAVE BEEN A PREPD AMBASSADOR SINCE THE LAUNCH OF THE PRODUCT AND THE COMPANY HAVE PRAISED YOU FOR YOUR ENERGY, ATTITUDE, ENTHUSIASM AND SUCCESSES. HOW HAS PREPD HELPED WITH YOUR TRAINING AND RACING? AP: PREPD has been a key for me with my training, I know that I get real and tangible benefits from using PREPD. I’ve used it in all types racing and training situations, shorter very intense training as well as longer endurance efforts. I am extremely diligent with training, preparation, nutrition and hydration. I really notice the hydration and performance boost in all circumstances, and I am big advocate of PREPD, it’s been a pillar in my training routine. And a big thanks to the team, I really appreciate their support.

BICYCLING AUSTRALIA: YOU WERE A RIDING STAR WITH SOME WONDERFUL

RESULTS IN TRIATHLON BEFORE MAKING THE SWITCH TO ROAD AND TRACK CYCLING – HOW DID THIS UNFOLD?

AMBER PATE: I love the grind of training, I am very self-disciplined and have loads of high energy, so triathlon really appealed and suited me. But I do love riding the bike. I’ve also raced crits, cyclocross and just love getting out on my bike when I can, and I think it’s a real strength of mine. When asked if I was interested in a training opportunity with the South Australian Sports

position, doing lap turns, there is just so much more to think about and learn! All the other athletes have been racing since juniors, so I had to pick things up quickly. It’s still a work in progress, my goal now is to make the SASI training squad and down the track I’d love to make an Olympic team, but that’s a long way off.

BA: WHAT WAS THE BIGGEST CHANGE YOU NOTICED AFTER YOU STARTED TRAINING AT SASI? AP: The coaching is amazing plus the structure of training. Having great facilities and weights program, training on the velodrome 2-3 times a week, the heat chamber and sauna – wow I love it all! I’ve seen an improvement athletically and particularly with my power numbers.

BA YOU RODE THE 2020 ROAD NATIONALS AND FINISHED 23RD IN THE ELITE WOMEN’S AND 12TH IN THE TT, CAN YOU TELL US ABOUT THIS? AP: The Elite Women’s road race was a tough race of attrition; I think only 27 riders finished approximately 2/3rds of the field did not finish. I was happy with my first hit out at this level, I felt like I had the legs to hang in there late in the race. It was a physically and mentally taxing course and conditions. I feel PREPD really helps me in those type of situations where you are really digging deep.

BA: WITH A RESULT LIKE THAT ARE YOU TEMPTED TO ADD ROAD TO YOUR GOALS AND OBJECTIVES? AP: Maybe in a few more years I might consider competing in road cycling more seriously. I was going to race the NRS (National Road Series) this season but that’s not happening now. I enjoy road racing and will fit it in where I can, but staying focused on track for now is a priority for me.

BA: WE ARE LIVING IN VERY DIFFERENT TIMES AND THIS HAS BEEN A YEAR OF MAJOR

64

“...I WAS GOING TO RACE THE NRS (NATIONAL ROAD SERIES) THIS SEASON but that’s not happening now...”

WWW.BICYCLINGAUSTRALIA.COM WWW.BICYCLINGAUSTRALIA.COM SEPTEMBER / OCTOBER 2020SEPTEMBER / OCTOBER 2020

LEFT: As a professional athlete Amber takes nutrition and hydration seriously – she is one of the pro riders on the PREPD Hydration team.

OPPOSITE PAGE: A genuine allrounder, Amber is a successful triathlete and excels on the road, track gravel and cyclocross.

65Fuel | Prepd Hydration

Institute (SASI) track cycling squad, I thought about it for a few months, I could wait maybe another year and see where I am as a triathlete, or jump sooner – I decided it was time.

BA: HOW HAVE YOU FOUND THE TRAINING? AP: Having trained at SASI for the last 8+ months (before the shutdown) I was training for the 3km individual and 4km team pursuit events. Having no track experience, I was on a sharp learning curve in the velodrome, especially with my bike skills and the concentration required being centimetres from other cyclists. I had to learn to ride in an aero

Published bi-monthly, Bicycling Australia is the magazine of choice for road cyclists looking for high quality information and entertaining articles.

BicyclingAustralia.com.au contains expert training content, feature articles, events, bike reviews and

bicycling classifieds.

visit website

Editorial opportunities available across print, online, podcast and

social channels.

view PREPD editorial

Engaging content produced by our team of experienced riders

and journalists.

view PREPD advertorial

Let us develop content for our

highly engaged and interactive community

of 33,500+ cyclists.

view SCION video

Engage with over 7,500 highly engaged cyclists

across three Classic Cycling events in 2021.

watch event videos

Editorial Calendar

JAN/FEB

MAY/JUN

SEP/OCT

MAR/APR

JUL/OCT

NOV/DEC

Aussie Cycling Special state-by-state guide to Australia’s best cycling

destinations

Tested Bikes for the best

stay-at-home cycling

Travel 101 trip planning, packing,

travel gear etc

European Cycling Guide

France, Italy and Spain feature

‘21 World Championships

+ a close look at the Aussie Classics

Bowral Classic how to prepare for the

cycling event of the year

Women’s Cycling special female-specific bikes,

kit, training, and more

Nutrition, Hydration & Physiology

getting the most from your body

Tour De France new bike &

product month

Noosa Feature a full guide to the

Noosa Classic

The Year Ahead a look at cycling in 2022

Bikes of 2022 what we can expect

in cycling gear, trends and more

PEAK ROAD PERFORMANCE

JAN / FEB 2020

221ISSU

E

MIKE TURTURTour Down Under Founder’s Final Race

BOWRAL CLASSIC Results Plus Matilda Raynolds & Beardy McBeard

BUNCH OF FIVES We Take A Ride To Adelaide’s Cafe Europa

THE POCKET ROCKET DISCUSSES HIS BREAKTHROUGH YEAR

THE RISE AND RISE THE FUTURE

THE KIT & MORE

THE RISE & RISE OF WOMEN’S CYCLING

TEST LAB: 2020 ORBEA ORCA AERO, FOCUS PARALANE2, E-GRAVEL & MORE

WWW.BICYCLINGAUSTRALIA.COM

$13.95 (inc.GST) (NZ $15.95 inc.GST)PRINT POST APPROVED 100003674

CALEB EWANTDU EXCLUSIVE:

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PEAK ROAD PERFORMANCE

MAR / APR 2020

222ISSU

E

ROHAN DENNISA fresh start for two time TT champion

VALE ALEX FULCHER Our tribute to an icon of Australian cycling

SCIATICA & CYCLING Can riding help ease crippling pain?

FINE TUNE TO BOOST YOUR EFFICIENCY

HOW CYCLISTS CAN HELP FIRE VICTIMS

HOW YOU CAN EXPERIENCE

ROUBAIX

BUSHFIRE CRISIS

CLASSIC’S SEASON

TESTED: BIANCHI SPRINT,

CERVELO S3, TOP GEAR FOR

2020 + MORE

WWW.BICYCLINGAUSTRALIA.COM

$13.95 (inc.GST) (NZ $15.95 inc.GST)PRINT POST APPROVED 100003674

SADDLE HEIGHT

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PEAK ROAD PERFORMANCE

MAY / JUN 2020

223ISSU

E

SAFETYThe Great Mandatory Helmet Debate Continues

MASTERCLASSCan Plant-Based Make You A Stronger Cyclist?

INSURANCE A rider’s first-hand account + expert advice

TEST LAB: MERIDA

SCULTURA 8000

VITUS 979ASSOSSCODY

WWW.BICYCLINGAUSTRALIA.COM

BETTER WITH AGE? YOU BET! COVID-19 & CYCLING

All You Need To Know

SPECIAL FEATUREFITTER AT 50

$13.95 (inc.GST) (NZ $15.95 inc.GST)PRINT POST APPROVED 100003674

Cover.indd 1 14/4/20 10:41 am

PEAK ROAD PERFORMANCE

JUL / AUG 2020

224ISSU

E

PRO INTERVIEWSimon Clarke on the disrupted 2020 season.

BOWRAL TRAINING Preparing for the Gran Fondo event of the year.

TOP GEAR Seven pages of the best new cycling gear.

SMART TRAINER BUYERS’ GUIDEMajor brands + Shane ‘GPLama’ Miller’s Verdict

SPECIAL FEATURE

TEST LAB: WATTBIKE ATOM, WAHOO KICKR + LATEST FROM FIZIK & POC

WWW.BICYCLINGAUSTRALIA.COM

TRAINING SMARTER TO BE STRONGER

$13.95 (inc.GST) (NZ $15.95 inc.GST)PRINT POST APPROVED 100003674

THE WINTER TRAINING EDITION

Cover.indd 1 16/6/20 2:37 pm

PEAK ROAD PERFORMANCE

SEP / OCT 2020

225ISSU

E

INJURY RECOVERYGetting Back In The Saddle Stronger, Fitter & Faster

LOCKDOWN SPECIAL Keeping Fit & Staying Focussed Through COVID-19

WIN CYCLING KIT!5 Jersey/Bib Combos Worth $320 Each Up For Grabs

COMPREHENSIVE GUIDE FOR EVERY RIDER

TRUE GRIT

TEST LAB: 2021 SPECIALIZED DIVERGE, NEW TREK EMONDA, LATEST CURVE BELGIE

WWW.BICYCLINGAUSTRALIA.COM

BRODIE CHAPMAN & RUPERT GUINNESS ON PERSEVERANCE AND RESILIENCE

$13.95 (inc.GST) (NZ $15.95 inc.GST)PRINT POST APPROVED 100003674

THE A TO Z OF CYCLING

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Rate card and material specifi cations

UPDATED: 18 AUG 2021

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BANNER

MEDIUM BANNER

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Website RatesSection Size Monthly

Exclusive homepage positioning

Super Size Banner $3750

Billboard/MREC/LREC (Premium Positioning)

$950

Billboard/MREC/LREC $855

Run of site

TEADS Video $2900

Slide-up Billboard Banner $2100

Leaderboard (Top of site)

$1750

Leaderboard (After Article Heading)

$950

Leaderboard/LREC/MREC $855

Sponsored content POA

RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS.

Material Specifi cationsSize Width Height

Super Size banner 1920 1080

Billboard 1920 500

Leaderboard 1456 180

MREC 600 500

LREC 600 1200

Slide-up Billboard Banner 1920 500

TEAD Video maximum 4MB / .mp4

ALL SPECS ARE IN PIXELS

Magazine RatesSize Casual 3× 6×

DPS $4,191 $3,251 $2,723

Full page $2,464 $1,914 $1,601

½ page $1,601 $1,243 $1,040

¹⁄³ page $1,359 $1,051 $880

¼ page $1,084 $842 $704

RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20%, ERPH +15%

Material Specifi cationsSize Width Height

DPS (trimmed) 440 297

FP (trimmed) 220 297

½ page vertical 94 272

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ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS

DeadlinesIssue Booking Material Publication

Jan/Feb 6 Nov 2020 13 Nov 2020 14 Dec 2020

Mar/Apr 18 Jan 2021 25 Jan 2021 22 Feb 2021

May/Jun 14 Mar 2021 21 Mar 2021 25 Apr 2021

Jul/Aug 14 May 2021 21 May 2021 21 Jun 2021

Sep/Oct 16 Jul 2021 23 Jul 2021 23 Aug 2021

Nov/Dec 19 Sep 2021 26 Sep 2021 29 Oct 2021

Social Media RatesMedia Casual

Facebook post $1500

Instagram post $950

Podcast sponsorship $750/month

eNewsletter RatesSize Monthly

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Banner $875

Medium Banner $625

MREC $750

RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS.

Material Specifi cationsSize Width Height

eDM 600 900

Banner 600 90

Medium Banner 468 60

MREC 300 250

ALL SPECS ARE IN PIXELS.

DeadlinesWebsite and eNewsletter online material deadline is five days prior to publishing. eDM broadcast material deadline is 10 days prior to publishing.

ContactJames Yaffa, Publisher

P: 02 9213 8293 jamesyaffa@yaffa.com.au

Nat Bromhead, Editor

M: 0409 849 362 nat@bicyclingaustralia.com

Contact

James Yaffa, Publisher

P: 02 9213 8293 jamesyaffa@yaffa.com.au

Nat Bromhead, Editor

M: 0409 849 362 nat@bicyclingaustralia.com