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MEDIA KIT 2021
TATLER HOMES
“In such unprecedented circumstances, our abodes become even more of a sanctuary as we find joy in the simple things—whether it's caring for our house plants or savouring
a cup of coffee in our favourite nook.
We make it our mission to showcase well-conceived designs that excite and inspire,
while uplifting your mood in these extraordinary times.”
Hong Xinying, Managing Editor, Tatler Homes Singapore
Celebrating 15 years in 2021, Tatler Homes Singapore is the leading luxury interior and design platform in the
country. The print magazine published bi-monthly, and it also has a robust presence online and on social media.
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REACH & ENGAGEMENT
279.9KPageviews
26.6KUnique Visitors
32.4KSessions
DIGITAL
82%Yearly Projected Traffic Growth
GROWTH TRENDS
37%45+ Years
24%35-44 Years
61%Female
40%18-34 Years
39%Male
14,000Monthly Print Readers
OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATIONWith your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGNWe create content and visuals designed to
maximise engagement across each of our channels
SOCIAL ONLY CAMPAIGNSCampaigns specifically created to engage our audience on social media
PROMOTION & DELIVERYTargeted multi-channel campaigns that reaches a desired KPI
REPORTINGAn insightful post-campaign report
OUR PLATFORMS: PRINT
What we offer:
A STRONGER VISUAL IDENTITYTatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new logo, typography and visually compelling treatment
INSPIRING CONTENTRedefining “society” and featuring the most influential from a greater cross-section of communities, industries and walks of
life, Tatler’s content is more modern and relevant
TARGETED DISTRIBUTIONTatler magazine is circulated to qualified VIPs & subscribers and is distributed at key locations and events. These include 5-star hotels,
retail outlets, banks, health, fitness and beauty centres, airlines, private jets, luxury services apartments and more
LUXURIOUS AD FORMATSMaximise awareness through ad formats specifically designed to capture
the eyes and minds of our readers and enhance luxury presence
Tatler
Homes
Style
62
Tatler
Homes
Style
63
Thomas Heatherwick’s imaginative legacy reflects his desire to create meaningful pieces and places—ranging from a scalable sculpture in New York to a residential tower with hanging gardens in Singapore By Luo Jingmei
EARLY STARTHeatherwick’s creative family shaped this progressive, exacting sensibility. His grandmother founded Marks & Spencer’s textile design studio and his painter-jeweller mother took him to model engineering shows and craft fairs where he observed processes of iron forging, glassblowing and metal machining. “It was exciting to go to a steel factory and see the workers rolling giant sections of steel or hammering ball bearings. This contrasted with the many buildings I saw that had been built in the 1980s and 1990s which seemed so sterile and did not (demonstrate) the way materials are made,” he says.
This page: Designed by Heatherwick Studio, Eden is a luxury residential tower in Singapore that comprises 20 apartments, each with its own hanging garden
Opposite page: London-based designer Thomas Heatherwick
Mai
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age
Eden
/ Hu
fton+
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Joy of Making
If potential clients ask Thomas Heatherwick for a napkin sketch upon their first meeting, he’d decline politely, for his creations are born in his workshop through comprehensive experimentation and back-and-forth discourse. Like master builders of yore, Heatherwick is a tinkerer who is unencumbered by categorisation.
As such, the British designer’s works are fascinatingly tactile, detailed and original. For the Pacific Place project in Hong Kong, the toilet-stall hinge design was as agonised over as the mall’s undulating stone exterior. The 2010 UK Pavilion for the World Expo in Shanghai had 60,000 acrylic rods protruding like porcupine needles and his London 2012 Olympic Cauldron deconstructed into 204 copper petals as souvenirs for participating countries after the event. Currently under construction in Shanghai is the 1,000 Trees multiplex, whose columns peak into planters that appear as rolling hills.
| Iconoclast |
Tatler
Homes
Sanctuaries
77
A careful curation of colourful details, furniture and finishes puts an innovative spin on apartment living in Cape Town By Liz Morris. Photography Greg Cox/Bureaux
In the Zone
Styl
ing
and
prod
uctio
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lber
ding
/ Bur
eaux
PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
FEBRUARYA Home for the
Future
APRILNatural Essentials +
Tatler Design Awards
JUNEGlobal Style
AUGUSTNational Pride +
Sustainability
OCTOBERAn Homage
to Craftsmanship
DECEMBERThe Celebration
Issue
Interior Design, Architecture,
Property,Home Decor,
Lifestyle and Travel
BRANDED CONTENT SOLUTIONS
CONTENTPrint Features / Online Articles / Videos / Social Media /
Content Hubs / Custom Content
What we offer:
RESEARCHAudience Survey / Audience Insights /
Community Circles
DIGITALEngagement Solutions / Webinars / Virtual Events /
Content Syndication / EDM / Audiocast
EVENTSTatler Talks / Tatler Homes Design Awards /
Masterclasses and Workshops / Tatler Homes Curates /Bespoke Experiences
CASE STUDY
DETAILS
We produced an invitation-only Tatler Talk virtual panel discussion at the Okamura showroom featuring a noted design firm and co-working pioneer in Singapore,
who discussed the future of design and work.
We also created a series of print and digital advertorials in a testimonial format featuring three design firms from the Tatler Homes community, who each selected
a chair from Okamura. Each personality showed us a peek of their life in design, as well as how the Okamura chairs helped them at this time of remote working.
ACHIEVEMENTS
BRIEFHighlight Okamura’s
innovative store design and ergonomic chairs
OkamuraIntegrated Media Buy
CLIENT CATEGORYHome and office furniture
TARGET AUDIENCEBusiness owners and homeowners
KEY DELIVERABLEA 360-degree campaign: print,
digital, social and event
5kAudience reach of the content produced
and published in print, digital and social platforms
30 paxTargeted attendees of the Tatler Talk
virtual event
MM GalleriTatler Design Awards Sponsorship
CLIENT CATEGORYMarble surface supplier
(materials)
BRIEFShowcase the material and bended marble technique
by MM Galleri
KEY DELIVERABLESponsor for Tatler Design
Awards 2020 and 2021
TARGET AUDIENCEArchitects and interior designers
and HNWI
DETAILSTo demonstrate the creative possibilities of the bended marble technique by
MM Galleri, we handpicked a firm from our Tatler Homes community to design the trophies for the Tatler Design Awards. We shared a behind-the-scenes look on our digital
platforms, to further showcase the strength of the material.
In 2020, local studio Fraction designed a trophy clad in onyx veneer, that also functions as a table lamp, inspired by the triumphant form of an Olympic swimmer. In 2021, local
firm StudioNorm designed two trophies: one clad in black marble and the other in blue onyx, taking influence from the ancient art of origami.
ACHIEVEMENTS
15kPage views on the digital features
on the Tatler Design Awards trophy design
23 paxTatler Design Awards winners
who received the unique trophies
CASE STUDY
SupermamaContent and eCommerce
CLIENT CATEGORYHomeware
BRIEFRaise awareness
for Supermama's productsand their anniversary
TARGET AUDIENCEHome-proud locals (delivery to Singapore addresses only)
DETAILSWe promoted and retailed two plate designs from Supermama:
the Altruistic Alphabet plate and the House of Stories, both sold on Tatler Homes Curates
The House of Stories plate was produced as part of the Singapore Blue collection and created in collaboration with Tatler Homes Singapore, drawing inspiration from the Tatler House
and the historic elements of its preserved shophouse facade.
100 plates soldThe first run of House of Stories plate sold
out on Tatler Homes Curates
CASE STUDY
ACHIEVEMENTS
14k impressionsPrint and digital features plus social media raised
awareness for the product as well as the Supermama brand
KEY DELIVERABLEPrint and digital advertorials and feature on Tatler Homes Curates
PRINT ADVERTISING RATES & SPECIFICATIONS
Guaranteed PositionsDepending on availability of space and subject to the following surcharges:Fixed position: 20 loadingPage facing editorial: 15% loading
Non-Standard AdvertisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
Booking DeadlineSix weeks preceding the month of publication.Closing DeadlineFor non-prime position, closing date for all material is the first day of the month preceding the month of publication.
CancellationNo cancellation accepted after 6 weeks preceding the month ofpublication. Bookings for fixed and prime position advertisements are non-cancellable.
Customised Content Packages (Digital + print) Write-up Advertorial Package from $9,000 * Include 1 Facebook Post * Include 1 eNewsletter Mention
Video Advertorial Package from $16,000 * Include basic video shoot and editing* Include 1 Facebook Post* Include 1 eNewsletter Mention
Types Rates (S$)
Advertisements
Full Page (ROP) 6,600Double Page Spread (ROP) 13,200
Special Insertion
Outside Back 10,600
Inside Back 7,900
IFC Spread 19,800Full Page Advertorial 7,700
Reverse Cover Gatefold 22,000
Art Card 12,000
MEDIA KIT 2021
For Sales & Advertising Enquiries:+65 6323 1606
