Representation of gener, ethnicity and ageFont to comminicate style images and messageRefelcting the reader ship/ audienceInterextuality – may reflects othe media texts- how does it readership.

Layout-The margin gives the magazine a orderly format. It is in a ‘L’ layout, so you instantly read from left to right, noticing the headlines the magazine wants.Colour schemes are red and white, which are simplistic, mature and appealing.

The feature headline: “Rihanna” is written in gradient, above the anchorage of “my fans don’t really know who I am” suggesting it is fading because the Rihanna we think we know, we don’t. This could be due to Rihanna’s many “RE-inventions”The heading is spread over the width of the magazine, bigger than the masthead, suggesting Rihanna is a bigger star than the magazine. The use of white against the purple makes it stand out so our eyes are drawn to the word- Rihanna. The white could signify innocence and purity.

Masthead- Uses the Billboard logo. Is seen on every edition of the magazine, so it is easily recognisable. The font is very informal- aiming at teenagers. The colours red and yellow are gender neutral, appearing to both sexes. The word billboard is also the word of a advertising sign, telling us the magazine content is a form of media.

Plug/Header-draws attention to the conference.Shows it is a form of media and advertising.

Bar Code- A common convention on a magazine. Need in order to purchase magazine.

Main Image- Rihanna’s pose is very provocative, appealing to the male gaze.The pose may also appeal to women as they will admire Rihanna and aspire to be her. Her white topcould signify innocence, but as it is quite revealing and you can also see Rihanna’s gun tattoo, it shows Rihanna is the opposite to innocence and almost fierce. Relating to us not knowing who Rihanna is.The brightness of the red hair connotes passion and lust, the same passion feels for her music.The red contrasts against the purple background, as red is a powerful colour our eyes are drawn to this straight away.

Quote Preview/Pull Quote-“Don’t know who I am” Makes the readers want to read and find out more about Rihanna to feel closer to her as they love the idea of reading a exclusive.Gives us a idea what her article will be about.

Date and Price- A common convention in all magazines. Price is very small conveying that the company doesn’t want the price to stand out as it doesn’t appeal to the audience. The magazine is $6.99- £4.36, aiming at a middle class audience.

Picture of Rihanna overlaps the masthead suggesting the Billboard is a extremely successful magazine and customers will recognise it even if it is covered. Showing the Billboard isn't a independent magazine and is easily recognised.

Billboard magazine is a chart magazine that doesn’t focus on any particular genre, which is similar to Rihanna as she is R&B and pop, so she is appropriate for the cover. Rihanna appeals to the target audience of young adults interested in chart music, because Rihanna is a young adult who is in the music charts.

The front cover of Rihanna, represents woman as being a object of the male gaze-Laura Mulvey theory. This is reinforced by Rihanna’s fiery red hair and red lips- this suggests passion, lust and danger, which will appeal to males. Rihanna is a object of desire, as she wears a revealing crop top which is made from lace, which could show her femininity and innocence.- Billboard is aimed at no particular gender, as it depends on the image on the front cover. So this issue of the magazine till be targeted at females.- The target age of Billboard is 24-54 years of age, but it depends on the musician on the front. As Rihanna is 24 years old so she fits in to the target category. As Billboard is a chart magazine, the musician on the front is likely to be in the chart so they appeal to the audience.-Rihanna is a mixed-race female, meaning that the cover is more likely going to appeal to a mixed-race population, as they can relate more too her. As Billboard is a American magazine, in comparison to the UK there is a higher population of ethnic groups, meaning the magazine is more likely going to appeal to them.-The font used in all Billboard magazine front covers are bold and in capitals, and they are normally white or a bright, bold colours. The font is clear and easily understood, and it allows you to learn what is included in the magazine. It also helps give the images more meaning. 82% of people who buy Billboard are college graduates, which means they are educated. This font appeals to them as it is sophisticated, and mature. - The magazine is $6.99/ £4.36 which is affordable. The audience that buy Billboard are mainly middle class and wealthy.- The intertextuality this image is similar to Rihanna’s –Loud album. As they have the same colour schemes, and Rihanna has the bright red lips and hair. This could be used as a subliminal message as they are more likely to see her album and recognise it from this front cover and what to buy it. The image is also very similar to the image used to publicise Rihanna’s perfume- Reb’; Fleur.

Heading- “Contents” clearly placed at the top of the page, informing the reader that this is what the page is for. If it wasn’t there is may be hard to tell it is the contents page.The font used is bold, black and is written in a informing font that would be used on a box/parcel etc. or the word ‘Danger’. The font looks serious and formal in comparison to the theme of the magazine.

Subtle use of the masthead in small above the chart. Makes the contents page looks sophisticated. Reminds the reader what magazine they are reading.As it is above the music chart, its shows that it is Billboard’s chart, not the official. Also that it is something only Billboard has to offer.

The ‘Contents’ font is repeated for the heading- ‘No1’ The font is used in significant places to draw the audiences attention.

The chart section is presented in a small left section of the contents page.The chart shows the no.1 of albums, songs, and the weeks music. The fonts used aren’t particularly big or exciting, so they don’t necessarily stand out on the page.However, as Billboard magazine is a chart magazine the people who buy the magazine will be interested in the chart so they will take time to read it.It shows that Billboard is a magazine that focus’ a lot on the music and not just the celebrity, this is reinforced by the Chart section taking up 1 third of the contents page.

Sub-Images-Multiple images are used with page numbers next to them so the reader knows easily where to find each article. Each image shows a musician, but none of them are performing. This could suggest that the articles are about well known musicians, so they will be recognised anyway.The main image shows the singer wearing black, against a white background. So she stands out and is noticed.

The layout- The format is very clear as the contents page has been split up in many sections, e.g. ’upfront’, ‘music’ etc. This is good as it allows the reader to navigate through the magazine easily. This is suitable for the target audience of young adults, as they wont want to be wasting time.

The colour scheme- used is very minimalistic- white, blue and black. This makes the magazine look more simple, and music focused. The blue is striking and is used to separate sections, and highlight popular articles, e.g. “The Latin Kings” It is a gender neutral colour, so appropriate for everyone.

The main focus of the double page spread is of Amy Winehouse relaxed in bed. The image is in black and white and shows the singer in shorts and a bra. The image looks natural, as if she didn’t know the photo was being taken, due to the camera looking down on her.Amy Winehouse is also doing a very provocative pose as she lays with her legs open and one hand under her shorts. This image is very sexualised and appeals to the male gaze as men would be very attracted to this image. It also reflects the representation of females as women would also look at this image and admire Amy and want to be like her.

This is reinforced by the text. It tells us how Amy Winehouse is now a tattooist with a tattoo parlour. It says “The smile of achievement gleams from Amy” as she walks in to her studio, this shows that Amy has worked hard and is very proud of what she has created.The magazine is focusing on Amy Winehouse’s other talents and her achievements rather than her music; even though it is a music magazine.

The Layout-In comparison to the image, the text is very small and insignificant. This could tell us that the main focus is the celebrity rather than what she has to say. As she dominates half of the double page spread.This is reinforced by the remind of the target audience for this magazine, and the genre it is- a chart magazine. Not necessarily for people who buy music magazines just to appreciate music.

The heading is ‘Amy’s ink House’ and on Amy Winehouse’s body you can see she has tattoos- so the title is something she is passionate about. It also gives the reader a insight what the article is about.They’ve used a play-on-word by using ‘ink’ instead of ‘Winehouse’, this relates to the phrase “___ is my middle name” reiterating Amy’s passion for tattoos.

Graphics-The colour scheme used is very simple as it is only one colour and that is the grey- as the black and white effect has been used. This could also relate back to the title as the typical colour of tattoos are black.

The article isn’t about Amy’s music, but her passions instead. This is suited to Billboards image as it is a magazine about the musicians not just the music.

The target audience will be young adults/ teenagers and this spread will appeal to them. Amy Winehouse’s was a pop singer, so the target audience would be pop music appreciators.

The masthead of ‘Q’ magazine is very big and bold, and it isn’t covered by the picture of Adele.. The ‘Q’ stands out as it is against a striking red, so it is one of the first things you see when you look at the magazine- which is a good selling point for the magazine. The colour red signifies passion and energy, and white is associated with purity and innocence. The image of Adele is only slightly covering the text, in comparison to other magazines, this could suggest that Adele is proud to be associated with Q, and she is publicising the magazine.

The tagline of the magazine is “Discover great music”- so the audience want to buy the magazine so they can discover it for themselves.

The headline-’ Adele’ in bold white capital letters showing the reader that the main focus of this issue is Adele. The font is simplistic, suggesting that ‘Q’ is focused more on the music rather than the musician/celebrity also that her voice is so amazing on it’s own it needs no fancy fonts.

Quote Preview- ‘If you’ve got it, flaunt it’- this shows a confident side to Adele, which is inspiring to the reader. Makes the reader want to read the magazine to see how Adele- ‘got it’The image backs this us, as she looks very confident as if she is ‘flaunting’ what she has got. ‘Q’ magazine normally focus’ more on the older generation of music, so for Adele to be on the front cover she should be proud, therefore ‘flaunt’ it.

Main Image- The medium shot of Adele is studio taken and shows the singer looking directly at the camera with her thumb against her lips. This pose makes the reader feel more connected with her, and it is also slightly provocative, suggesting it is directed towards the male gaze. Adele’s skin tones is very pale; almost similar to the background colour, this could relate to the idea of the 19th century where a pale tone signified beauty. The singer’s long hair looks windswept, relating back to the subheading- “Blows us away”. Reminding us that Adele’s talent is so powerful, that is effects even her looks.

Graphics-This is reinforced by the magazines colour schemes. ones. The colours used are very simple they are red, black and a pale grey colour. This shows that ‘Q’ is a mature, traditional magazine that takes itself more seriously.

Cover lines- inform us on the other artists that will be featured within the magazine- this will influence whether the magazine will be purchased. Words such as ‘Liam’ are in bold capitals informing us he has ‘last requests’. Each artists and a minor heading underneath sounding exciting, attracting the reader to want to know more.

The bar code and the price are at the bottom of the magazine, which is very common in all magazines. This issue is £3.99, which is affordable to the audience it is aimed at.

The plug- “The 300th issue” this could encourage the reader to buy this issue as it could be special as it is the 300th issue. The use of the colour gold, signifies wealth and royalty, so for the people who purchase this could feel wealthy and privileged.

Q’ is a mature magazine that focus’ on successful artists rather than the new upcoming artists. This means that the target audience are more likely the mature music appreciating people that are interested in popular music rather than the new artists

-The slightly provocative image of Adele, could appeal to the male gaze, presenting woman as a object of desire-the hegemony theory. This is presented by Adele’s ‘thumb on open mouth’ pose, suggesting that she is still a covert sexual figure. The thumb could also be a phallic symbol. -As 68% of Q’s readers are male, they are providing for the majority. The 32% of females who read Q, will also be attracted to the magazine as they will aspire to be like Adele, and see her as a role model.-Adele is a white British female, suggesting she is more likely to appeal to the white British population, rather than the ethnic minority groups. 85% of Britain are white British, so they are appealing to the majority.-Q’s audience is younger than any other music monthly magazine with the average age of the reader being 29. Adele is 24, so she is of similar age to the average reader, suggesting she is likely to read the magazine as well- which could make them feel more connected to her. Adele is a current, successful singer of the 21st century, so she is likely to be relevant to the readers lives; making them more likely to buy the magazine.

-Capital letters are used on the front cover of all Q magazines. The font is bold, informative, and clear. Q is a trusted, high quality magazine focused on music of substance, the font appeals to this as it is simplistic and it doesn’t draw attention away from the headlines, instead it helps emphasis the words and get the message across. The font also appeals to the target audience as they are young , and affluent , suggesting that they are of a higher class. So as the magazine is neat and sophisticated it will appeal to them.

-The intertextuality of the image could relate to the front cover of Adele’s albums, as they also present a clear, simplistic image of Adele’s face, with a clear view of her long hair This could suggest that Adele uses a face and hair as her main selling point.This helps connect the audience to Adele, as we feel a familiarity with her, as if we know her personally.

Page numbers-Page 48 is enlarged in a bold font of white against red over the image of Lana Del Rey. This allows the audience to see that this is the main article, so they can flick to it quickly.

There is a issue number on the top, telling us that Q has published 207 magazines. This shows that it is a very successful, popular magazine.Knowing the issue number also makes it easier if you want to look up the issue online etc.

Tagline “Discover great music”. Entices the audience to read more as they want to discover the great music that Q magazine has to offer.

Heading-The ‘Q’ logo is in a relatively small font, suggesting that the magazine is extremely well known, so it doesn’t need to be in a big font. It is followed by the word ‘CONTENTS’ in bold capital letters, which is conventional, so the reader knows exactly what the page is for, and what is included in the magazine they have purchased.It shows the main articles that will be featured in the magazine, making them want to buy it.

The extreme close up of Lana Del Ray shows her staring directly at the camera as if she is staring at the audience, telling us to buy the magazine. She has blood dripping from her head, suggesting she is violent and is associated with danger. It could also relate to her passion for her music.It makes you want to buy the magazine to find out what has happened.

Plug“140 songs to download now” attracts the audiences attention. Stands out on the contents page so the viewer wants to flick to mage 58 and download the songs.

The sub- heading - “Features” grabs the audience’s attention to the kicker’s-(the issue of Q’s main articles.) They all sound exciting and exclusive, e.g. “Fight the Power” and “Pro Green’s exclusive track” making the reader feel like they are getting information they can’t get anywhere else.As they are in a list it gives the impression that there is a large amount of context within the magazine.

The contents page’s colour scheme is very simplistic and it is the traditional ‘Q’ colours: red, white and black. This could suggest that ‘Q’ magazine is very basic because it is all about the music not the complexity of the layout. It could also suit their target audience of young adults who are very interested in music.

The layout of the magazine is very orderly and structured. Reinforcing the idea that it is a magazine only for the music. It is very clear to read, which could entice the music lovers as they can quickly and easily see if the issue related to their music taste

Form of address- The words used a informal and sometimes rude. The magazine is aimed at a older target audience, so it is appropriate. Makes the reader feel more comfortable, and enjoy the magazine more.

The main focus of this article is the image of the members of The Vaccines in comparison to the text that is smaller on the right. This could signify that The Vaccines are popular and successful and they will attract the audience more than the text will, so they are the main attraction of the double page spread.‘his spread is focusing on the up and coming acts for 2011, suggesting they are a future successful band.As they are the main focus, it also helps to get The Vaccines more well known, which will lead them to be more popular.

The main image is a medium shot and it shows the four men looking directly at the camera. Two of them are holding guitars so we know straight away that they are musical and have talent, it also reiterates the point of the “biggest guitar band to 2011”. On magazine covers for music genre’s that isn’t pop the image normally shows that artists showing their talent within the photo and that’s what the Vaccines are doing. All four of the men are looking directly at the camera, but they aren’t posing. This could suggest that the 4 musicians are dedicated to the music, and don’t feel like they have to pose to show their passion and talent.

As the man is in the front, it could suggest that he is the leader of the band. The use of him holding his guitar shows that this is his role within the band, and as it is the colour red, it connotes to passion, symbolising the passion for the music.

Graphics- The colour scheme is very basic. The use of a gritty sepia tone, gives a almost vintage feel which is similar to the genre of The Vaccines and their sound.There is also big splashes of blue, suggesting a more modern feel to the vintage look/feel, saying that the Vaccines have something new to offer to older bands. This is also shown in how the spread looks like some parts have been stuck on, as if the band aren’t bothered if it is tidy because they are only care about the simplicity of the music.

The heading- ‘The Vaccines’ stands out as it is bold, black and in capital letters. This shows that the magazine wants to publicise that band as it is up and coming.The way we read this spread is first we are attracted to the large picture, and secondly we see the bands name. This is good as we then automatically know that these 4 men are from The Vaccines, which is exactly what the magazine is designed to do.

The article is a interview with each member of the band. This is then another chance for the reader to get to know the new band well.

A quote- used “we are a pop band” is enlarged and is in blue. As it is a quote we know that The Vaccines want to be a pop bond, rather than a indie band, etc. However the layout used contradicts this.

The main image- is studio taken of Lady Gaga. Lady Gaga’s hair is long and white, which could signify purity.. However, Lady Gaga is wearing a very low cut, dark green dress, revealing she is not innocent. This picture again could be designed for the male gaze, but due to its target audience, more girls will look at this picture and aspire to be like Lady Gaga.

Quote Preview- ‘I’m not body confident’ This is very appealing to young girls, as at that age you have lots of body issues. By writing this on the front cover it shows that teenager that they have something in common to their favourite celebrities.The subheading/quote preview is quite ironic, as behind the quote is a picture of the star revealing a lot of her body on the front of a magazine-proving she obviously is more confident with her body that she says. This could have a negative affect of the target audience as they might see this image and believe that if she isn’t body confident with the body she has, that they will have to change their bodies.

The ‘BBC’ logo shows that the magazine is a trusted institution. There fore the reader will know the context of the magazine is to a BBC standard.

The masthead- is the Top of the Pops logo. The font is in pink- showing the magazine is aimed at teenage girls. The font is also informal and fun suggesting that that’s exactly what the context of the magazine will be.People who purchase this magazine don’t necessarily buy it to appreciate the music but for the other topics instead. Even though the heading is “Top of the Pops” the magazine only has a small feature to the top of the charts.

Subheading 'True Life terror’ this heading shows that the magazine also includes real life entries. The use of the word terror could suggest a serious, traumatic event, but as it is for teenage girls you realise that it is a less serious story, this is reinforced by the “I was attacked by cows” which sounds more humours that terrifying.

Plug-‘Are you a flirt failure?’ aiming at the target audience as it is the kind of issue they could be worried about. Shows that the magazine has quiz’s- which could be a reason to buy the magazine as the reader has a change to get involved, and fill it in themselves.

Sub Image- The Plug-shows the one direction band. ‘1D’a cutest interview ever!” Even though 1D are a music band, the magazine says nothing about their music, suggesting it is a magazine for celebrities and not music.

The magazine uses a lot of buzz words such as ‘inside!’ ‘wow!’ ‘instant’ this suggests that the magazine is determined for the reader to notice all these buzz words and want to buy the magazine to find out why they are being used. This is likely to be successful for a teen magazine.

The use of a selling-line a long the top attracts the reader and gives a brief summary of the main contents of this issue. Successful stars such as ‘Selena Gomez, Justin Bieber’ are used as the publisher will know they are top sellers. All the names used are musicians, as the banner is next to the masthead, it gives the impression that the magazine is more music based than it is.

Barcode and Price-The bar code is shown, which is needed for purchase. And the price, is £2.99, which is affordable as it is likely going to be the teens parent buying the magazine.

The heading of this page, clearly informs the reader that this page is the contents page.The font is informal and girl, reinforced by it put against a pink background- this tells us that this magazine is aimed at the female audience. The writing is similar to handwriting, which could make the magazine be more approachable and welcoming. The shortening of the word-magazine-also does this.

Sub-heading is ‘we love boys’- tells us the magazine is aimed at the young female audience. With the follow up- ‘Get inside boys heads’ which is exactly what a young female girl will want to do, do this magazine will attract them.

Sub image- is of the extremely successful teenage boy band- One Direction. Putting them on the contents page tells the reader that there will be a article about them within the magazine- this will make a lot of them want to buy the magazine.

Sub-headings-Each subheading is in every issue of the magazine, so regular customers will be aware of the different sections. This makes the contents page very structured, and easy to locate the section you want which is beneficial to the young target audience.

Sub Image-Within the contents page is a image of the front cover. The contents page is very similar to the cover as it is very cluttered with information and pictures.Big page numbers and arrows point to the front cover telling the reader which page everything Is on. The numbers are very large, and this could be due to the young audience who reads the magazine as they might find it difficult to find each page.

The ‘we love boys’ says that some articles are highlighted yellow, so you can quickly find the features to help boy problems or to the pictures of the boys. This appeals to the target audience needs.It also suggests, as it is highlighted, that boys are the most important thing in a young girls lives. This is slightly stereotypical.

Third and fourth image- have no relevance to music and is a image of the retail aspect of the magazine yet they catch the readers eye and make them want to buy the magazine to see where it is from.

Colours-the scheme used are white, hot pink, and black. This is the same for all Top of the Pops contents pages. The use of yellow also show importance and draws attention to some of the magazines main articles.

The main focus/convention of the double page spread is the celebrity/musician- Selena Gomez. The right page is taken up mainly by her body and the left side is just her legs and the heading- so there is very little writing. Selena is wearing a short black, furry dress, and we can see her smiling at the camera, making the audience feel more involved, with one leg up and one leg bent. The picture would definitely appeal to the male gaze, but because of its target audience the image is used to inspire young girls. The black could connote to danger, especially as it is also made from fur, which could be seen as appealing to some teenagers. Selena’s pose could be seen as provocative but her expression makes it more fun, girly and energetic- which is suitable for the magazine.

Heading-‘How to get my life’ is in a very big, black and bold font- similar to the colour of her dress. The title makes us look at the image and aspire to be like Selena, and when we read the title we are happy as we feel like we can be just like her.The heading is in big pink quote marks telling us that Selena is very proud of her life, and she wants to share how with everybody.

‘All about you’ at the top of the page is almost ironic as the magazine should be ‘all about’ music, but instead it is writing article s of musicians but about fashion, lifestyle etc..

The colour scheme used is black, hot pink and white. The colours stand out, but they also appeal to the target audience as they are very fun and girly which also follows the representation of females.. Selena’s outfit and makeup also match the scheme. The black is a bit different for a teenage magazine, but this creates a edgy look for Selena Gomez that the teenagers will aspire to.

‘Style Secrets’ is in bold and is followed up by ‘Selena says’ this shows that the article is about Selena Gomez’ advice on girl interests. By getting the advice from someone you admire and is famous, you are more likely to listen. This shows that the media plays a large role on influencing people. The alliteration catches the readers eye.

The writer calls Selena ‘Sel’ as if they have a close friendship and they know Selena well. This makes the celebrity more approachable, it also makes the reader feel closer to the celebrity as if they and her are friends also. The use of the rhetorical question entices the reader to buy the magazine as they find themselves wanting to know her secrets.

Saying ‘a fit boyfriend’ appeals to a young female audience as they are interested in boys at this age.

The language used is very informal, similar to the language young girls would use. Therefore making the magazine more relatable and approachable.