Media informationThe essential tool for packaging innovation

www.pci-mag.com

The people behind PCI

Matt Kistler, VP, Wal-Mart

Frederic Bourdin,Packaging Technology team leader, Danone

Jeeten Poonit,Packaging Innovation Procurement, Diageo

Scott Vitters,Global Director Sustainable Packaging, Coca Cola

Sergio Perelman,Global Packaging Director, Unilever

Warren Zaug,Director Packaging Strategic Research, Kraft Food

Mark Caul, Packaging and Innovations Manager, Marks & Spencer

Neeraj Sharma,Global Director Packaging and Exploration, AB Inbev

Glenn Ventrell,Senior Director Packaging Innovation & Productivity, Pepsico

Anne Roulin,VP Packaging,Nestle

Nicolas Castex,Packaging Innovation Manager, Chanel

Arno Melchior, Head of Packaging, Reckitt Benkiser

A word from the editor…With over 15 years of industry experience, we’re proud of the heritage of Packaging & Converting Intelligence (PCI). We deliver essential expert verdicts on all sectors within the packaging industry including food, beverage, cosmetic and personal care packaging sectors. Within each sector there is detailed focus on folding cartons & cartonboard, printing and labelling, flexible packaging, brand protection, sustainability and many other key industry issues.

Packaging & Converting Intelligence caters for the most influential decision-makers in the industry and focuses on the latest strategic and technological developments by exploring the most up-to-date ideas, opinions and solutions.

We serve the needs of the world’s packaging industry and related services, bringing together current knowledge and informed opinion on key issues including sustainability, product innovation and environmental issues, such as the impact of climate change for packaging professionals.

In addition, PCI is supported by packaging-gateway.com, a dedicated website ensuring your products and services receive exposure online as well as in print. Packaging-gateway.com serves as a vital resource for latest news, industry projects, company directory and the latest events in the packaging world. For more information and to subscribe please go to www.pci-mag.com

Matthew Rogerson, Editor, PCI

For us, Packaging & Converting Intelligence is a professional platform of international stature that helps us present our innovations to a global audienceAdvertising Manager Huber Group

91% of readers have taken action in response to an article

Who our readers are – and why they matter to youSince its creation, the circulation of Packaging & Converting Intelligence has received continued investment to create a powerful international readership. Our database of key decision makers in the packaging industry holds budgetary control for some of the largest organisations in the world.

Packaging & Converting Intelligence has an ABC audited circulation with a projected readership of 37,895 (publisher’s survey). Packaging & Converting Intelligence’s target audience of industry professionals are chosen for their high levels of purchasing and decision making power.

PCI – the essential tool for brand owners, retailers & converters globallyOur readership are senior professionals controlling packaging decisions within leading brands, including:

Retailers ■ WalMart ■ Carrefour ■ Royal Ahold ■ J Sainsbury ■ Metro ■ Tesco

Converters ■ Alcan ■ Rexam ■ Alcoa ■ Amcor ■ Bemis ■ Smurfit ■ Avery Dennison

Personal Care ■ Proctor & Gamble ■ L’Oreal ■ Estee Lauder ■ Colgate-Palmolive ■ Johnson & Johnson ■ GSK ■ Reckitt Benkiser

Food ■ Nestle ■ Unilever ■ Kraft Foods ■ General Mills ■ Tyson Foods ■ MasterFoods ■ Cadbury’s ■ Campbell Foods

Beverage ■ Coca-Cola ■ Anheuser-Busch ■ Diageo ■ PepsiCo ■ Interbrew ■ SABMiller ■ Hardy Wine Company ■ Red Bull ■ Asahi Breweries

Pharmaceuticals ■ Pfizer ■ Johnson & Johnson ■ GSK ■ Bayer ■ Novartis ■ Merck

Autumn 2014

Smart and sustainableLeading brands share their responsible-packaging strategies

In the lap of luxury: premium paper and board use drives CSR for luxury goodsA taste of things to come: a round table on food packaging trends and development

PRINTING & LABELLING | FOOD & BEVERAGE | PAPER & BOARD | SUSTAINABILITY

Schubert International – SCENTIFIC

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PCI036_Cover2.indd 1 29/10/2014 15:11

Spring 2014

Tailor madeNeil Falconer of Print Future on the bespoke digital print revolution

New radicals Rethinking product strategies with Al Iannuzzi of Johnson & JohnsonBack to the future A closer look at Nestlé’s reminiscence pack

PRINTING & LABELLING | FOOD & BEVERAGE | PAPER & BOARD | SUSTAINABILITY

PCI035_Cover.indd 1 25/04/2014 08:46

Food & beverage | Inks & prIntIng | LabeLs & LabeLLIng | sustaInabILIty

Autumn 2013

Adapt and thrivegilbert Chow of associated british Foods on matching packaging to different markets

Embrace the newunilever’s Marika Lindstrom: consistency across the supply chain

Euro visionthomas delory of Carlsberg: brand recognition in a saturated market

AwArds2013

PCI034_Cover.indd 1 12/09/2013 10:46

Geographical breakdown

Rest of the WorldLatin America

Japan

North America

Europe37%

51%

7%2%

2%1%

Job title breakdown

CEOs presidents regional directors 23%

R&D Directors 5%

Production managers/ directors 10%

Supply Chain/purchasing/ procurement

managers 15%

Packaging directors technologists

buyers/designers 22%

Marketing Brand Managers 25%

20,000 copies will be sent via email to senior decision makers who buy, specify and recommend products at major companies world wide.

High ImpactYour advert will be placed in an environment in which the reader already has an interest and that will stimulate a strong impulse to buy. However, the real value comes when major decision makers suddenly find a focused journal, specifically dedicated to their needs, that they can easily share with their peers and teams. The digital edition will provide links to your website, which will allow instant access or ordering. In addition, your advertisement or editorial can be enhanced with animation or video for greater impact and response.

Search Engine FriendlyThe digital edition of Packaging Converting Intelligence will be indexed by leading search engines, providing yet another way to draw readers to your advertisement. Readers looking for specific information will arrive at the digital magazine page as easily as at a website.

Online advertising, digital editionAdvert sizesBanner (468x60 pixels)Mini Tower (120x300 pixels)Spotlight (120x60 pixels)

Production details All ads must be supplied in either JPG, GIF, animated GIF, HTML or SWF file formats

Digital edition

“Thanks to PCI we have gained many leads in new markets. This really helped to portray our brand and new technologies”Director of Marketing & Sales, Drent Goebel

76% of readers have sourced a supplier via the publication in the last 12 months

90% of readers have taken action in response to an advertisement

Our ClientsExisting Global Trade Media clients that advertise within our publications include:

82% of readers have sourced a supplier via the publication in the last 12 months

“PCI has provided Packsys Global with great branding and marketing coverage to the global packaging sector”

Factory Manager, Packsys Global Ltd.

Contact:

Jerry Taylor, Publication Director, jerry.taylor@globaltrademedia.com