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MEDIA PACK 2019
ABOUT USComplete Kit Car magazine is the essential companion for any kit car fan – whether they’re just about to embark on their first project or a died-in-the-wool serial kit car builder, our readers are knowledgable and keen to learn more
about car building, the kit industry and social scene their hobby provides.
In every issue, our experienced writers provide a mix of useful hands-on technical guidance, reviews of the latest cars and products and capture the fun and excitement of this unique
pastime. In short, we live our own slogan: Build, Drive, Enjoy.
CKC AT A GLANCE...n Published 13 times per annum
(every four weeks)n Paper and digital formatsn Active website with advertising opportunitiesn The biggest social media following of its kindn Free ad make-up servicen Cost effective advertising rates
copies of CKC are printed on average
per month.
12K
Worldwide availabilty in
paper, web and app formats
THE MAGAZINEComplete Kit Car has widespread availaibility in the UK, and is also available in European and worldwide markets.
Every issue of Complete Kit Car is crafted with varied content, engaging and informative writing and attractive photography. But that would be wasted if it wasn’t easy for readers to find...
WE’RE ALL OVER THE HIGH ST!Complete Kit Car is stocked in every High Street WHSmith branch as well as on 200 garage forecourts, 2200 independent newsagents and all Welcome Break and Moto motorway service areas. We’re also stocked in 50 WHSmith Travel branches (airports and busy railway stations).
WE PUMP OUT LOTS OF COPIES!n 12,000 copies of CKC are printed on
average per month.n 4500+ UK copies sold per issue.n 1000 EU sales sold per issue.n 1000 Worldwide sales sold per issue.
THAT’S WHY WE SELL MORE COPIES THAN ANYONE ELSEFor the last available period of six-monthly figures (and for several periods before that!) CKC had dominated the kit car marketplace in the UK. In the last six months of 2017, 75.8% of kit car magazines sold through retailers were Complete Kit Car.
BE SEEN! Complete Kit Car is
the biggest selling title in its sector with huge high
street availabilty and regular attendance at shows
and events throughout the year
WE TAKE THE MAGAZINE TO CAR ENTHUSIASTSComplete Kit Car is the media sponsor of the National Kit Car Motor Show at Stoneleigh, is involved in supporting the new Kit Fest event at Santa Pod and attends half a dozen other car shows per year to help spread the word. We think it’s vital to attract new people to our industry, and invest in doing so every year.
WE HAVE A LOYAL FOLLOWING OF SUBSCRIBERSSince Complete Kit Car was launched in 2007, following the acquisition of a previous
title, we have increased subscriber numbers by 390% on what we inherited. Advertisers now find themselves in front of 1700 subscribers who are already investing in their hobby.
CONTACT US TODAYAdvertising manager Karen O’Riordan T: 0330 1234 885 E: [email protected]
Complete Kit Car also connects with its audience via an app edition, active social media and on its own website. And so can you!
The biggest social media following
of its kind 5979 Facebook likes
2201 Instagram followers1801 Twitter followers
(November 2018, and growing all the time!)
MORE THAN PRINTGET MORE FROM YOUR MAGAZINE ADVERTISING – AT NO EXTRA COST!Th e app edition of CKC is not just a replica of the paper product. Readers benefi t from additional embedded video clips and galleries. And advertisers benefi t even more, with web and email addresses live linked – at no extra cost!
DO MORE WITH YOUR AD IN OUR APP EDITIONYou can enhance your adverts further with a little additional invesment. Add the following to your ads to retain readers’ attention for longer:n Make your logo or images into live links to
your website.n Make specifi c products or images into
live links, taking the reader directly to the product, not just your home page.
n Make Facebook, Twitter and YouTube logos into live links, increasing the ‘likes’ and ‘follows’ within your social media channels.
n Add your own movie clips.Discuss these additional opportunities with our advertising manager, Karen O’Riordan.
SPONSOR THE APPDid you know you can sponsor the CKC app? Th ere are two ways of doing so: with the ‘splash screen’ – a full-screen advert that appears each time the app is open or with a banner ad which appears on the homepage where all issues of CKC appear. Both are aff ordable ways to ensure your company can’t be missed by app users.
JOIN OUR LARGE SOCIAL MEDIA PRESENCECKC has the largest social media following of its kind, and is active on Facebook, Twitter and Instagram. At no extra cost, we support our advertisers’ social media platforms with our own, as well as curating bespoke posts to help promote our advertisers. For example, the post on our Facebook page to publicise AK Sportscars’ factory open day reached over 3300 people in the days leading up to the event.
ADVERTISE ON THE CKC WEBSITETh e Complete Kit Car website attracts thousands of visitors per month – it’s the shop front for all our products sales (subscriptions, back issues, books, and more), so we know that most visitors are active spenders in the industry. All our competitions are run through the site, too, and 98% of entrants come via that route. And the website also provides an aff ordable place to advertise. With 19,000 montly page views and 6000 unique users per month, you’ll have great exposure.
See the app for yourself
FREE TRIAL ISSUESimply search the app
store for ‘Complete Kit Car’. Download the free app, and then search for the
free trial issue (July 2016)
Advert Size 1 month Dimensions (HxW)Large Box £75 300x 150pxStandard Box £40 150x 150px
SIZES AND PRICES TO ADVERTISE ON OUR WEBSITE
CONTACT US TODAYAdvertising manager Karen O’RiordanT: 0330 1234 885E: [email protected]
NEW WEBSITE
To find out how we can help spread your message. Contact us today.
TO FIND OUT MORE Speak to Karen O’Riordan today... T: 0330 1234 885 E: [email protected]
GRAPHIC DESIGN/ARTWORKPlease contact Sarah Scrimshaw for any artwork information. T: 01476 978843 E: [email protected]
PDF PREPARATION AND DELIVERY (THIS WILL ENSURE YOUR ADVERT LOOKS GREAT!)n Check your ad size is correct. n Check all colours are CMYK –
no Pantone or RGB. n Check all images/logos are CMYK – and
are at 300dpi at 100 per cent of print size. n Files must be supplied as PDF. n No registration or colour or bleed marks. n Bleed on all edges of 3mm on full page
adverts only with just crop marks. n Type safe are is 6mm inside a full
page advert.n Fonts must be embedded.
TALK TO US
Advert Size 1 issue 6 Issues 13 Issues Dimensions (HxW)Full page £590 £450 £400 297mm x 230mmHalf page £310 £250 £220 131mm x 200mmQuarter page £175 £140 £125 131mm x 97.5mmEighth page £100 £80 £70 63mm x 97.5mmSixteenth page £65 £50 £45 63mm x 46.2mmInside Front/Back Cover £750 subject to availability Special Positions: add 20%
SIZES AND PRICES TO ADVERTISE IN THE MAGAZINE
“Complete Kit Car is like a breath of fresh
air for the industry... I am so pleased to see their involvement and enthusiasm...The magazine is produced by knowledgeable and enthusiastic staff, in a most
professional way!” Gerry Hawkridge
MD, Hawk Cars Ltd
