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employeebenefits.co.uk @employeebenefit @employeebenefit MEDIA PACK

MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

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Page 1: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

M E D I A P A C K

Page 2: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

North

Scotland, Wales &

Northern Ireland

Midlands &East Anglia

London & South

AUDIENCE PROFILE

BREAKDOWN BY JOB FUNCTION

Reward/Benefits Manager & Director: 41%

HR Manager/Director: 25%

Employee Benefits Consultant/IFA: 17%

MD/CEO/ Other: 17%

employeebenefits.co.uk is the UK’s leading source of trends, data, information and resources for benefits and HR professionals. The platform enables professionals from blue-chip and SME organisations to keep up to date with breaking news, and legislative change on a daily basis.

219,742PAGE VIEWS PER MONTH

UNIQUE USERS PER MONTH

117,173REGISTERED

USERS

30,284E-NEWSLETTER

RECIPIENTS

17,821TWITTER

FOLLOWERS

10,000

COMPANY SIZE BY EMPLOYEES

BUYING RESPONSIBILITY

1-99: 35%

100-499: 23%

500-4999: 12%

5000+: 29%

29%of users areinvolved in

decision making

71%64%

16%

12%

8%

of users arefinal decision

makers

Page 3: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

Typical users of employeebenefits.co.uk come from organisations such as:

AUDIENCE PROFILE

employeebenefits.co.uk provides access to a wide range of important generalised HR and benefits information.

Benefits and Reward Manager, North West England

employeebenefits.co.uk is easy to use and gives me a good overview of the employee benefits market and our competitors strategies.

HR Manager, South East England

Page 4: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

Own the most prominent commercial opportunity on employeebenefits.co.uk, that consistently out-performs any other page in terms of impressions per month, and your opportunity to create a big splash in digital.

Sponsorship includes:

• Extended skin • 2x Super Leaderboard

01 | HOMEPAGE TAKEOVER

Takeover the landing page for every users first visit to employeebenefits.co.uk, creating high profile brand exposure.

Sponsorship includes:

• Extended skin • 2x Super Leaderboard

*Entry page takeover is secondary to any premium sponsorships.

02 | ENTRY PAGE TAKEOVER

Ensure maximum ROI and associate your brand with a topic relevant to you. Responsive to subject search, categorisation & tagging.

Sponsorship includes:

• Extended skin • Responsive to subject search, categorisation & tagging • 2x Super Leaderboard • MPU

03 | CHANNEL SPONSOR

Gain exposure on our most popular historic stories ever by sponsoring one of the Top 10 articles exclusively for a full year.

Sponsorship includes:

• Extended skin • 2x Super Leaderboard

04 | EVERGREEN CONTENT SPONSORSHIP

COMMERCIAL OPPORTUNITIES

Page 5: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

Target users after they leave employeebenefits.co.uk to ensure your message isn’t missed, and gain extensive brand exposure.

Sponsorship includes:

• Super Leaderboard • Leaderboard • Billboard • MPU

07 | PROGRAMATIC

COMMERCIAL OPPORTUNITIES

The most cost-effective way to reach our audience and appear across multiple channels on availability.

Sponsorship includes:

• Extended skin • 2x Super Leaderboard • MPU

05 | RUN OF SITE

Work closely with our editorial team to deliver a piece of content in collaboration with employeebenefits.co.uk.

Sponsorship includes:

• 600-word article to be published on employeebenefits.co.uk edited by Employee Benefits editorial team.

• Featured on 1 week’s worth of daily news alerts • Promoted via Twitter

06 | INDUSTRY INSIGHT

Take a supplier listing on employee entry on employeebenefits.co.uk the leading sourcing network in the employee benefits industry. Sponsorship includes:

• Upload your company logo and description onto your microsite, hosted on employeebenefits.co.uk.

• Profile listing with logo on Supplier Network homepage• Personalised microsite with company contact details• Tabs to demonstrate full company capabilities including

products, clients and service

08 | SUPPLIER NETWORK - ENTRY

Page 6: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

Gain exposure on our popular daily email delivered to key decision makers within the employee benefits industry.

Sponsorship includes:

• Ad banner on 1 week worth of news emails. • Sponsored message, including logo, 50 words and

URL to your website

11 | EMAIL SPONSORSHIP

COMMERCIAL OPPORTUNITIES

Have your say, by taking and expert supplier profile on employeebenefits.co.uk. Be part of the leading sourcing network in the employee benefits industry with unlimited publishing licence.

Sponsorship includes:

• Company logo and description to your own microsite. • Unlimited content onto your microsite, hosted on

employeebenefits.co.uk.• Content keyworded and streamed to relevant website

channels, to offer a publishing license. • Blogs, brochures, whitepapers, case studies and reports

streamed via the website

09 | SUPPLIER NETWORK – EXPERT

Unrivalled opportunity to send an exclusive dedicated email, to the employeebenefits.co.uk opt-in database.

Sponsorship includes:

• Fully branded HTML, received by over 8500 users

10 | SOLUS EMAIL BLAST

Page 7: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

COMMERCIAL OPPORTUNITIES

Be seen as a thought leader in your field by partnering with employeebenefits.co.uk in a live streamed debate.

Sponsorship includes:

• One representative on a panel of 3• Extended skin around live streaming page• Copy of video for sponsors use after live broadcast • Video hosted on employeebenefits.co.uk homepage for

1 month after initial broadcast, and placed on relevant category channel for 11 months thereafter

• Marketing and promotional support through campaign

13 | EMPLOYEE BENEFITS WIRED

Partner with employeebenefit.co.uk on the release of an in depth digital report in your sector. This content will be built into a full weeks worth of promotion focused on your benefits sector.

Sponsorship includes:

• Extended skin around exclusive content• 2 Super Leaderboards within exclusive content• Insight column alongside editorial content • Social media partner for the week • Promotion of Themed Week via daily news emails • Partnership branding on all Themed Week pre-promotion • Solus thought leadership email to opt-in subscribers • Topic agreed in conjunction with Employee Benefits

12 | THEMED WEEK SPONSOR

Work with the Employee Benefits editorial team on exclusive in-depth research projects, carried out 4 times per year on key industry topics such as healthcare, financial wellbeing, pensions, benefits benchmarking and salary surveying.

Sponsorship includes:

• Collaboration on survey questions • Co-branding on all promotion and production • Exclusive advertising on all project executions • Extended skin within content on employeebenefits.co.uk

14 | EXCLUSIVE RESEARCH SPONSORSHIP report

May 2017

sponsored by

EBS_010517 1 19/04/2017 16:51

Page 8: MEDIA PACK - employeebenefits.co.uk · • Fully branded HTML, received by over 8500 users 10 ... • Social media partner for the week ... Evergreen Content Sponsorship Cost per

employeebenefits.co.uk @employeebenefit @employeebenefit

PRICE LIST

Get in touch

Shaun WeeksBusiness Development Manager T: 020 7943 8052E: [email protected]

1+ INSERTION

3+ INSERTION

(20%)

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(30%)

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(40%)

Homepage Takeover Cost per month £7,495 £5,996 £5,246 £4,497

Entry Page Takeover Cost per month £6,495 £5,196 £4,547 £3,897

Channel Sponsor - Elite Cost per month – min 3 £2,495 £1,996 £1,746 £1,497

Channel Sponsor - Premium Cost per month – min 3 £1,995 £1,596 £1,396 £1,197

Evergreen Content Sponsorship Cost per year - - £2,595

Run of Site Cost per ‘000 – min 10k £75 - - -

Industry Insight* Cost per article £2,250 £1,800 £1,575 £1,350

Programmatic Cost per ‘000 – min 10k £95 - - -

Supplier Network - Entry Cost per month – min 12 - - - £85

Supplier Network – Expert* Cost per month – min 3 - £900 £720 £630

Solus Email Blast Cost per email £1,550 £1,240 £1,035 £930

Email Sponsorship Cost per week £500 £400 £350 £300

Themed Week Sponsor* Cost per week £6,380 £5,104 £4,466 -

Employee Benefits Wired Cost per project £8,000 £6,400 £5,600 £4,800

Exclusive Research Sponsorship Cost per project £14,995 - - -

*20% surcharge for gating articles