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8/9/2019 Evergreen Branded Media Overview
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A Transmedia Branded
Entertainment Agency
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Dening Transmedia Branded Entertainm
Branded Entertainment is the integration of a prbrand into a piece of entertainment content.
Web Series
Professor HenryMIT Media Lab
Transmedia is storytelling across multiple formwith each element making distinctive contributiviewer/user/player's understanding of the story wusing different media formats, it attempts to creapoints" through which consumers can become imstory world.
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Evergreen Branded Media helps innovative brands integrate
and activate their messagingstrategy into quality entertainmentbased digital content anddistribute across multiple
consumer touch-points
What We Do
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ContentWe identify and build relationships with top tierdigital content studios and independent writersand directors.
Current content producers we represent:
- Vuguru- Comedy Time TV- Import Productions- Integrated Alchemy- Dice Films- Baditude Entertainment- Toggle TV
We also create original content at our in houseproduction facility, Cine Rent West.
How We Do It
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Integration
Brand asScenery
Brand asConversation
Brand as
Utility
We work with you to understand yourCore brand values and positioning, andintegrate its messaging into thestructural and / or narrative dimensionsof a digital series storyline / format(Fiction or Reality)
How We Do It
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Distribution
Targeted distribution through leading:
- Media Partners- Video portals- Top Publishers- Ad Networks
Extend the message through Transmedia Activation:
- Social Media - Widgets- Mobile - Live Events- Gaming - Apps
We provide detailed reporting metrics of user engagement.
How We Do It
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The Business Case for
Transmedia Branded Entertainm
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A Major Marketing
Disruption
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33 Billion monthlyvideo streams (US)
160 MillionmySpace users
Facebook = Morethan 400 million
active users & 3rdlargest video sharing
platform
Hulu 44 MillionUnique Viewers
1 Billion streams / month
50 Million + Twitter Users186 of monthly videos
per viewer average length 4 Min
Four Square Geo-locationbased service 1 Million
check ins a week
DVR usage will grow morethan 70%, to 51.1 millionU.S. TV homes by 2014
The Numbers are Growing
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Video Snacking is Now an all Day Me
Reaching Consumers Throughout Their Media Day
7:00 AM
9:00 AM
11:00 AM
1:00 PM
3:00 PM
5:00 PM
7:00 PM
9:00 PM
11:00 PM
TV Print Radio
BreakfastNews
News
Sports
Entertainment
MorningPaper
Journey toWork Morning
Show
PaperMagazines
LeisureMagazines
Lunch
JourneyHome
Out toDinner
Drive Time
DriveTime
Email /VideoSocial/News
Search/Blogs
VideoSnacking
Search/Blogs
DigitalMultitasking
(Video, Social, Mail,Blogs, Podcasts)
Online / MobileOutdoor
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Consumers choosing tospend less time withyour brands traditional
media messaging
Net Result
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Solution : Entertain to Enga
Integrate your brand messaging strategy into entertainment andSTORY based content that your consumers choose to watch
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Digital TransMedia: The Long Tail Of Brand Image
T r a
d i t i o n a
l M
e d i a
Primary Brand
Proposition
Secondary / TertiaryBrand Proposition
Target New Protable Consumer Segm(at a lower cost)
Unlimited Digital Media She
Teen girls whoplay soccer
Men 17+ Sports geeks
Teen boysplay Lacr
Women 21 + intoyoga
Mothers 28+
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- Stories entertain, inspire, inform and persuade
- Transmedia Storytelling uses sight, sound and touch(gaming / mobile) to engage people across multipleplatforms
- People connect emotionally to quality stories andcharacters. Emotions are scientically proven to be the keydriver of memory
- Memory drives action = Brand Love
The Power of Transmedia Storyte
T di Di ib i
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Transmedia DistributionDrives Engagement
Lost: 2 34
Gossip Girl: 14 125(Originally a Web Series)
Chuck: 25 57(Subway Brand sponsorship)
CPRRank
NielsenRank
CPR: Content Power Rating - combines TV and online social media metricsconsumer engagement (Optimedia / Nielsen 2010)
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The Economics of Branded Entertain
For less than the average cost of a 90 second broadcast TVmedia buy you can produce and distribute two hours of
targeted branded entertainment content.
* based on average national Broadcast media buy cost of $300K for a 30 second spot
90 Seconds 2 Hours
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Client Case History
http://www. YouTube.com/BackonTopps#p/u/4/ZwRLM-pM4Hs
http://www.youtube.com/BackonTopps#p/u/4/ZwRLM-pM4Hshttp://www.youtube.com/BackonTopps#p/u/4/ZwRLM-pM4Hshttp://www.youtube.com/BackonTopps#p/u/4/ZwRLM-pM4Hshttp://www.foxsports.com/http://www.foxsports.com/http://www.backontopps.com/http://www.backontopps.com/8/9/2019 Evergreen Branded Media Overview
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Pretty Tough The Booth Back on Topps 3
Best Wedding Ever Vicky Vixen Photo Shoot Impossible
Examples of Projects Under Develop
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All Web Series
Can BeDubbed,Subtitled Or
Fully AdaptedFor
InternationalDistribution
Extend Your Brands Glo
Image / Reach