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Welcome to The Press and Journal

165,000AVERAGE DAILY READERSHIP

SOURCE: NRS JUL 2014 - JUN 2015 - BASE: ABC JAN 2015; ABC JAN - JUN 2015

262,000 58,502WEEKLY READERSHIP CIRCULATION

PRESS

Our readers in print

INSIGHTS: READER OPINIONS

78%I ENJOY SPENDING

TIME WITH MY FAMILY

85%IT IS IMPORTANT TO

CONTINUE LEARNING NEW THINGS

82%I MAKE A CONSCIOUSEFFORT TO RECYCLE

77%I AM VERY HAPPY

WITH MY LIFE AS IT IS

PRESS

65+ YEARS 42%

55 - 64 YEARS 18%

35 - 54 YEARS 28%

15 -34 YEARS 12%

READER AGE

READER SEX

FEMALE 50%

MALE 50%

SOURCE: NRS JUL 2014 - JUN 2015 - BASE: SCOTLAND; TGI 2015 Q4 (JULY 2014 - JUNE 2015)

Press demographics

185,604

MOBILE

52%DESKTOP

27%TABLET

21%

WEEKLY USERS

611,284 329,323WEEKLY PAGEVIEWS SESSIONS

SOURCE: GOOGLE ANALYTICS AVERAGE WEEK OCTOBER 2015

ONLINE

Our audience online

65+ YEARS 11%

55 - 64 YEARS 15%

35 - 54 YEARS 41%

18 -34 YEARS 34%

USER AGE

USER SEX

INSIGHTS: USER INTERESTS

MOVIE LOVERSTV LOVERS

TRAVEL BUFFS NEWS JUNKIES

FEMALE 49%

MALE 51%

SOURCE: GOOGLE ANALYTICS AVERAGE WEEK OCTOBER 2015

ONLINE

Web demographics

262,000* 34,000 185,604**

WEEKLY READERS USERS OF ONLINE AND OFF-LINE PLATFORMS WEEKLY USERS

SOURCE: *NRS JUL 2014 - JUN 2015, BASE: SCOTLAND; **GOOGLE ANALYTICS AVERAGE WEEK OCTOBER 2015; ***DCT NEWSBRANDS (IPOS MORI) 2014

ONLINEPRESS

Audience extension

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SOURCE: DCT NEWSBRANDS (IPSOS MORI) 2014 - BASE: PRESS AND JOURNAL 10% AREA

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AUDIENCE REACH

1 ad in The Press and Journal reaches 127,000

2 ads in The Press and Journal reaches 175,000

3 ads in The Press and Journal reaches 204,000

4 ads in The Press and Journal reaches 224,000

Audience extension

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