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www.theanalyticalscientist.com
In business, nothing is more valuable – or more difficult – than developing high quality relationships with customers.
We can help.
the An
aly
tica
l S
cien
tist
2013Media
Planner
the
Analytical Scientist
Your previous options fragmented the analytical chemistry audience by technique and location. Now you can reach everyone interested in analytical science in a single, integrated publication.
• Covers the full range of techniques.• Is published as a single version worldwide.• Can be read in print, online, on tablets, and on smartphones.• Is a publication for analytical scientists, not simply about analytical science.
Is your task to attract and retain the attention of customers and potential customers in analytical science?
It’s fresh thinking.The Analytical Scientist is a new publication for
the whole subject, reaching a global audience.
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Recording, Scrutinizing, CelebratingIf you are a professional in the analytical sciences: this is your magazine.
the
Analytical Scientist
Multi-Platform Reach
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PrintWritten and designed to the highest
standards and printed on quality paper, our monthly print magazine is available for free
to those who subscribe, and goes out to a dedicated subscription list of over
21,000 readers.
OnlineThe Analytical Scientist website acts as a hub for both our content and our
community. Visitors can access all articles, engage with multimedia elements and
interact through comments. On demand webinars and an ever-growing application
note library are also plugged in to the online hub. Regular electronic
newsletters drive further activity on the website.
Media Planner 5
Social MediaTo reflect changing times, The Analytical Scientist is building a strong presence on
social media channels. Regular Tweets, status updates, and posts push content out to a new audience, but also create a valuable feedback loop for reader engagement
and trend awareness.
AppThe Analytical Scientist iPad edition offers a rich and engaging multimedia experience in a stylish, purpose-built app, available for free on the Apple Newsstand. The ability to read content offline and download the past
issue archive make it a must-have for frequent flyers.
the
Analytical Scientist
The Analytical Scientist’s Editorial Vision
Utility.Credibility.Style.
Utility: the quality of usefulness.
• Coverage of emerging technology, with informed discussion and extensive use of infographics. • Troubleshooting of real lab problems and case studies illustrating innovative approaches to improve performance.• Profiles of the people driving the sector forward, and what these people think the future looks like.• Legislation as it affects the analytical sciences.• Business perspectives from the many industries that rely on analytical science.• Leadership on issues relevant to the field.• “News you can use” – for example, tips and lists on training, lab management, career development, budgeting – that are of practical value to readers.• Stories that relate analytical chemistry to real world events – for example, the Olympics, oil spills, food scares, biofuels.
Credibility: the quality of being trusted.
• Editorial Advisory Board comprising leading experts covering the entire field. • An outstanding editorial team. • Thought-provoking columnists. • Interactive community, with regular engagement through special features. • A trusted source of information on all aspects of analytical science.
Style: the quality of imagination.
• Elegant magazine design. • Outstanding graphics. • Imaginative website design. • Polished tablet versions. • Lively e-newsletters and webcasts • An active and engaging social media presence. • User-friendly community site.
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Editorial Explained
UpfrontThe Upfront section reports on research, personalities, policies and partnerships that are shaping analytical science. We always welcome information on interesting collaborations, C-level appointments, or research that has really caught your eye, in a good or bad way ([email protected]). Example: theanalyticalscientist.com/issues/0213/201 or scan below
In My ViewIn this opinion section, experts from across the world share a single strongly-held view or key idea. Submissions are welcome. Articles should be short, focused, personal and passionate, and may deal with any aspect of analytical science.Example: theanalyticalscientist.com/issues/0213/301 or scan below
FeaturesFeature articles probe and discuss topics in greater depth by gaining insight from stellar contributors to the field. Features allow cross-pollination of concepts between academia and industry over myriad techniques, advancing analytical science as a whole, while raising awareness of its importance in global society.Example: theanalyticalscientist.com/issues/0513/401 or scan below
BusinessThe Business section covers all aspects of the production, buying, and selling of products and services in the analytical sciences market. It includes coverage of economic drivers and stimulants; development and implementation of new tools and technologies;
trends and emerging opportunities; profiles of leading companies.Example: theanalyticalscientist.com/issues/0413/501 or scan below
ProfessionThe Profession section is aimed specifically at senior analytical sciences professionals in industry and academia, and covers organizational and career issues. It provides a wide range of world-class leadership development opportunities to help readers grasp opportunities, maximize effectiveness, and build skills and expertise. Example: theanalyticalscientist.com/issues/0413/502 or scan below
SolutionsThe Solutions section identifies real issues in industry settings before exploring solutions from respected application experts. Extrapolation of solutions beyond the seed problem, where possible, increases relevance across industry sectors.Example: theanalyticalscientist.com/issues/0213/502 or scan below
Sitting Down WithIntimate interviews with key opinion leaders and analytical champions expose the personalities behind successful corporations, innovative start ups, and respected research institutions across the globe.Example: theanalyticalscientist.com/issues/0113/601 or scan below
We welcome suggestions for topics and, upon agreement, contributions to any editorial section. Please email [email protected].
the
Analytical Scientist
prizes, titles and records stained by
doping are usually returned.
The Remit of the Analytical Scientist
Given these harsh consequences, the
analytical scientist must deliver proof in
rigorous compliance with international
standards. The actual role is a purely
technical one.
Here we ask whether the role of the
analytical scientist should be strictly
confined to technicalities, that is, to
formally assure that false-positives rarely
occur. We think not. Instead, we propose
an expanded role for the analytical scientist
that includes views on: (i) the reasons
for carrying out the analysis and (ii) the
objectives of the process. The analytical
scientist should engage in discussion with
the client, in this case an anti-doping
organization or a sports union.
We identify three aspects of the current
anti-doping system where analytical
scientists could play a more active role.
The False-Negative Problem
It’s hardly a secret that doping
tests invite evasion by meticulously
organized counter-measures. As
an illustration, recall that Lance
Armstrong was recently stripped of
his seven Tour de France victories,
but mainly as a result of admissions of
guilt by others: Armstrong was tested
hundreds of times and, in the words
of the International Cycling Union
(UCI), he “was able to beat the system.”
It’s telling that the World Anti-
Doping Agency (WADA) has created
a working group to examine ‘The
ineffectiveness of the fight against
doping in sport’. The analytical
scientist has the ethical task of
providing the client with realistic
information about the inherent
limitations of testing.
The Inconsistent Banned Substance List
Many substances that meet the criteria
of doping are nevertheless allowed by
WADA. One example is pain medication.
During major soccer and handball
tournaments, up to 50 percent of
players use pain medication.
Hans Geyer, deputy director of
the Cologne laboratory, noted in a
recent interview: “It’s well known that
Andreas Erm who won a bronze medal
in the 50km walk in the 2003 world
athletic championship in Paris received
pain killers several times during
the walk – can you tell me this is not
performance enhancing?”
Such legal doping makes clean sport
an unattainable ideal: by allowing pain
medication, WADA unintentionally
In My V iew18
High-Impact
Liquid
Chromatography
The development of analytical
techniques requires a healthy
balance between technology
push and market pull. Here,
the co-chair of HPLC2013
describes the three themes of
the meeting that will capture
this dynamic and provide
a strategic agenda for the
development of LC.
By Peter Schoenmakers, chair of
HPLC2013 and a professor at the
Faculty of Science, van‘t Hoff Institute
for Molecular Sciences, University of
Amsterdam, The Netherlands.
Arguably, the field of LC has advanced
through the years thanks to a sustained
technology push from within its
own ranks. The transition from
high-performance to ultra-(high-)
performance LC, the development of
new types of columns (porous-surface
particles, monoliths), the emergence
of micro- and nanofluidic systems and
the advent of comprehensive two-
dimensional liquid chromatography
amply demonstrate the point. At
HPLC2013, technology push is
represented by the “HYPERformance
LC” theme. The speakers in this
parallel line of the program have
been affectionately classified as
“hardcore liquid chromatographers” or
“HPLC nerds.”
Thanks to the successful development
of the technique, LC helps answer a
myriad of questions in science and
society. In return, demands from many
different application areas should
help LC move forward. One of the
areas that has benefited greatly from
demands from outside the community
is the combination of LC with mass
spectrometry (LC-MS), which is the
second major theme of HPLC2013. LC-
MS proved quite difficult in the previous
century, but it was eventually developed
successfully to meet great needs in life
science, food science and environmental
science. MS in itself is experiencing a
significant technology push towards
higher resolution, greater sensitivity and
better multi-stage (MSn) possibilities.
The third theme of HPLC2013,
High-Impact LC, embodies the
0213 TAS Issue 2.indd 18
12/02/2013 10:12
Upfront 11
Max von Laue “for his discovery of the diffraction of X-rays by crystals”
1914
Sir Chandrasekhara Venkata Raman “for his work on the scattering of light and for the discovery of the effect named after him”
1930
Frits (Frederik) Zernike “for his demonstration of the phase contrast method, especially for his invention of the phase contrast microscope”
19531954
Linus Carl Pauling “for his research into the nature of the chemical bond and its application to the elucidation of the structure of complex substances”
Willard Frank Libby “for his method to use carbon-14 for age determination in archaeology, geology, geophysics, and other branches of science”
1960
1924
Karl Manne Georg Siegbahn “for his discoveries and research in the field of X-ray spectroscopy”
1952
Felix Bloch and EdwardMills Purcell “for their development of new methods for nuclear magnetic precision measurements and discoveries in connection therewith"
was representative of a European Pb signal – the first indication that she was probably a foreigner. No wonder Florida locals failed to identified her…What analyses did you perform and why?Sr, Pb, C, N, and O isotope analysis. Each of these isotope groups provides different information, so the combinatorial data offered the best chance of success. I asked my colleague Jason Curtis to measure C and N isotopes in her hair. C isotopes showed a shift towards heavier δ13C in the latest hair growth (closest
to the roots) compared to lighter δ13C at the hair tips. This is indicative of a shift from a wheat-based to a corn-based diet in the last few months of her life. Corn is more commonly consumed in the USA than in Europe.We concluded that Little Miss Lake Panasoffkee was born and grew up in Europe and probably came to the USA several months before her death. To be more specific about where in Europe, we measured Sr and O isotopes in her teeth and bone. O isotopes showed relatively heavier δ18O values, which points to a southern Europe origin –
close to a major water basin, perhaps the Mediterranean Sea. Sr isotopes showed a variable, somewhat bi-modal distribution that could represent a dietary change between early childhood and adolescence, or migration. On the other hand, such bimodal distribution is often seen in regions with complex geology, such carbonate rocks and old metamorphic rocks. Part of Greece, south of Athens, has such complex geology. When I compared the teeth sample Pb isotopes to published Pb isotopes for this part of Greece, there was a good match.
Where did that lead?We considered the proximity of Tarpon Springs, the largest “Greek” town in the USA, to the place where the victim was found, and decided that Greek heritage was a likely scenario. The detective decided to publicize the case in Greek publications – hopefully some new information will emerge. RWMore online:George Kamaenov describes the instrumentation used, the challenges and limitations of the approach, and his views on future applications of advanced mass spec techniques in forensic analysis. Go to theanalyticalscientist.com/issues/0213/201.
Multi-collector of the Nu Plasma II ICP-MS used in the research. Image courtesy of Nu Instruments.
0213 TAS Issue 2.indd 11
12/02/2013 10:11
the
Analytical Scientist
How analytical chemistry contributes to understanding and preserving our cultural heritage.By Marco Leona
For a slideshow illustrating the analysis of cultural artifacts, go to theanalyticalscientist.com/issues/0213/401
0213 TAS Issue 2.indd 22
12/02/2013 10:12
Upfront
I
n My View
F
eatures
B
usiness
P
rofession
S
olutions
S
itting Down With
the
Analytical Scientist
At Texere Publishing, we understand that a quality audience database is critical to the success of our advertisers. To ensure that The Analytical Scientist is received by exactly the right people – decision makers – we have invested heavily in the development of our audience data and committed ourselves to continued quality. Our Audience Development Manager has more than 20 years experience in STM publishing and, specifically, the analytical science sector.
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North And South America
USA 39.93%Canada 3.66%South America 3.36%
Europe
UK and Ireland 10.18% Germany 8.09%Spain 4.99%Italy 4.90%France 4.62%Benelux 3.54%Eastern Europe 3.50%Scandinavia 3.13%Switzerland 0.88%Austria 0.49%Turkey 0.28%Portugal 0.27%Greece 0.25%
Rest Of World
Asia 3.30%Australasia/indonesia 2.03%Middle East 1.40%Africa 1.20%
Geographical Reach
Audience
Global digital circulation 58,750
European print circulation21,000
Marketing / Sales 2.35%
Manufacturing / Processing 4.32%
Quality Control / Assurance, Validation 9.55%
Readers are employed in the following industries
Readers work in the following fields
Media Planner 9
HPLC / UHPLC.................73.57%LC-MS ...............................48.29%Gas Chromatography ...........46.48%GC-MS ..............................44.95%UV/VIS ..............................39.65%Mass Spectrometry (MALDI-TOF, MS-MS) ...38.85%Ion Chromatography ............38.05%Solid-Phase Extraction ........36.75%Infrared (including FT-IR & NIRS) .. 29.99% ICP, ICP-MS .....................22.73%Size-Exclusion Chromatography ..................22.59%Fluorescence .........................20.12%Atomic (Absorption/ Emission/Plasma) ................19.03%Chiral Chromatography .......18.52%Preparative/Process Chromatography ..................18.23%Thin-Layer Chromatography ..................16.85%Affinity Chromatography ......15.18%Capillary Electrophoresis ......15.18%NMR/MRI/EPR ................14.09%Low-Pressure Chromatography ..................13.44%Supercritical-Fluid Chromatography ..................11.98%Raman ................................11.69%X-Ray Analysis ...................11.69%Gel Electrophoresis ...............11.18%Flash Chromatography .........9.66%Supercritical-Fluid Extraction ...........................9.01%Capillary electrochromatography ..........7.55%Field flow fractionation........7.12%Other Laser- Source Techniques .................5.16%
Readers use the following Techniques
Readers have the following job functionResearch & Development 31.64%
Analysis 14.80%
Lab Management 13.62%
Teaching 5.90%
Corporate Management 5.66%
Technical Services 5.40%
Engineering, Design 3.09%
Regulatory 3.05%
Purchasing 0.62%
Pharmaceuticals 24.39%
Environmental 15.49%Agriculture / Food / Beverage 11.93%
Life Sciences 8.04%
Plastics / Polymers / Rubber 8.17%
Energy / Petrolchemicals / Bio Energy 7.84%Inorganic / Organic Chemicals 7.12%
Applied Materials Research 5.34%
Forensics / Narcotics 5.14%
Instrumentation Design / Development 3.36%
Medical / Biological / Clinical 3.16%
Private Industry 55.21%
University / College 16.81%
Government 9.80%
Other 5.58%
Research Lab / Institute / Foundation 4.53%
Independent Analytical Lab 3.58%
Medical Center 1.53%
Hospital 1.48%
Utility Company 1.48%
the
Analytical Scientist
Month Issue Publication Lead Features Bonus Distribution
January 21/01/20131. The Tools Behind Genomics2. The Analytical Entreprenuers3. SPME Goes Mainstream
SPIE Photonics West Feb 2-7 (San Francisco)
February 18/02/2013 1. The Science of Art2. Five Frontiers of Food Analysis Pittcon March 17-21 (Philadelphia)
March 11/03/2013 1. Future Seperations2. Why We Do What We Do
Pittcon March 17-21 (Philadelphia) / MRS Spring April 1-5 (San Francisco) / ACS April 7-11 (New Orleans)
April 08/04/20131. Spot On (Dried blood Spot analysis)2. The Tools of Proteomics3. Antimicrobial Abuse
SPIE Photonics Europe April / CMC Strategy Forum May 6-8 (Prague) / ISCC May 12-16 (Palm Springs) / 37th Int Symposium on Capillary Chromatography & 10th GCxGC Symposium May 12-16 (Palm Springs)
May 13/05/20131. Non Targeted is the Target (Full scan mass spectometry)2. Fail to Prepare, Prepare to Fail (Sample Prep)3. Pharma's DBS Dilemma
ASMS June 9-13 (Minneapolis) / Forum Labo June 4-7 (Paris)HPLC June 16-20 (Amsterdam)
June 10/06/20131. Toying With Athletes (Doping in Sport)2. The Ins and Outs of Breath Analysis3.Wisdom From Three Gurus ofthe Micro and Nano Scale
HPLC June 16-20 (Amsterdam)9th Annual Conference of the Metabolomics Society July 1-4 (SECC Glasgow)
July / August 12/08/20131. Forensics2. Work-Life Balance3. Switching Between Academia and Industry
Microscopy & Microanalysis Aug 4-8 (Michigan)BMSS Sept 9-11 (Eastbourne, UK)
September 09/09/2013 1. Mutlidimensional Techniques2. The Analytical Scientist Awards
MASS SPEC (CASSS) / Biotechnica Oct 8-10 (Hannover)ILMAC Sept 24-27 (Basel)
October 14/10/2013 1. Environmental Analysis2. Lab Health and Safety
IICS (CASSS)CE in Biotech & Pharma Industries (CASSS)Lab Innovations Nov 6-7 (Birmingham)
November 11/11/2013 1. Biological Applications2. Be a Better Mentor MRS Fall Dec 1-6 (Boston)
December 09/12/2013 1. Petrochemicals & Plastics2. Innovations of the Year
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2013 Editorial Calendar
Magazine in Print, Digital, and Apple iPad formats The Analytical Scientist is published on multiple platforms to give our readers the ultimate in flexibility. As an advertiser that means, for a single price, your Advert or Application Note gains exposure in all three formats, and also reaches a global audience.
Print Magazine: 21,000 European ReadersDigital and iPad Edition: 58,750 Global Readers
All Application Notes are placed in our online Application Note Library. A lead generation tool provides access to contact information of anyone who has viewed your Application Note.
Single Sponsored Application Note e-Alert Content marketing is fast becoming an important part of any marketing plan. The Single Sponsored Application Note e-Alert will allow you to educate the industry with a selection of application based articles through one dedicated e-Blast. Once our readers access the Application Notes they can read them online, download a PDF, or leave comments for the author. As each reader must register to access Application Notes, their contact details can be directly passed to you for lead generation.
Weekly e-NewsletterDistributed to our global readership of 58,750, the e-Newsletter offers several advertising opportunities, including traditional banner adverts and content driven profiles. E-Newsletters provide flexibility to promote your company’s products and services at anytime throughout the year, with marketing products that include: Application Notes: similar to Single Sponsored Application Note e-Alerts, but space is shared with other Application Note promotions. Once the e-Newsletter has been sent, the Application Note is placed in the online Application Note Library for regular views and lead generation throughout the year. Product, Corporate or Event Profiles: Profiles provide the reader with a short summary of a product, an event focus, or general information about your company. Readers can click on links and be taken directly to your website, increasing your web traffic and allowing the reader to search your site for further information.
Webinar ProgramOur three webinar programs offer 4, 6 and 8 week marketing campaigns that use all products in our portfolio to generate as many registrations as possible. Our third party webinar partner removes all stress by managing the technical aspects and offering rehearsals and coaching before the live event for speakers. Branding opportunities are also fully supported by the webinar platform. We provide pre- and post-polling questions, daily updates on registration details, and the full contact information of all registrations. The recorded webinar remains on The Analytical Scientist website indefinitely, providing exposure throughout the year, with additional promotion available.
Webinar Case Study (March 2013)Geographical Target: GlobalTotal Registrations: 1010; Total Attendees: 483
Sponsored Survey ProgramGathering and analysing marketing intelligence provides the foundation for developing new products, services, and increasing market share. Market intelligence also plays a fundamental role in analysing and understanding market trends, assessing competitive activity, and measuring customer satisfaction. The Analytical Scientist can help you design and implement research programs that address specific business needs as well as determine customer needs, expectations, and perceptions. Such research also helps you evaluate and analyse the activities of your competitors.
Sponsored Survey Program includes: 10-15 question survey set up in our bespoke smart logic survey platform; purchase of incentive used in a prize draw for completed surveys (if requested); dedicated marketing campaign; full detailed report from survey experts; lead report
WebsiteThe Analytical Scientist website offers an interactive and user friendly environment that provides all members the opportunity to comment on articles, request additional information from authors, subscribe to our full portfolio of products, browse through our Application Note Library, or download and share interesting information with colleagues. Each member is provided with a customisable personal account that, as the site evolves, will allows users to connect with the entire community. To maintain a content driven user experience, advertising space exists at a minimum level; however, skyscraper banners, content-oriented wallpaper advertising, and Application Notes are available. Our content hub, to be launched in 2014, will provide a further exciting way to reach your customers.
Media Planner 11
Product Overview
the
Analytical Scientist
Magazine (Print + Digital Circulation)
Four Color Rates 1x 3x 6x 9x 12x 18x 24x
Full Page 7,950 7,712 7,473 7,235 6,996 6,758 6,519
2/3 Page 6,900 6,693 6,486 6,279 6,072 5,865 5,658
1/2 Page 6,100 5,917 5,734 5,551 5,368 5,185 5,002
1/3 Page 4,600 4,462 4,324 4,186 4,048 3,910 3,772
1/4 Page 4,000 3,880 3,760 3,640 3,520 3,400 3,280
1/6 Page 3,690 3,570 3,470 3,355 3,240 3,130 3,020
Application Notes (Inside Magazine) 1x 3x 6x 9x 12x
Full Page 4,938 4,789 4,641 4,493 4,345
2x Pages 8,688 8,427 8,166 7,906 7,645
Print Package Deals
1x Full Page advert + 1x Full page Application Note 10,000
1x Full Page advert + 2x Full page Application Notes 11,875
Preferred Positions
Outside Back/Cover 4 1,590
Inside Front/Cover 2 1,193
Preferred position 795
Premium Advertising Options
Bellyband 11,950
Cover Tip 11,950
Printed Polybag POA
Single Sponsored Supplement POA
The Analytical Scientist DOLLAR Magazine Rate Card 2013
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Magazine - Mechanical Requirements
Ad Sizes Metric Imperial
Page Unit Depth x Width Depth x Width
Full Page 266mm x 210mm 10.5” x 8.3”
2/3 Page 266mm x 130mm 10.5” x 5.1”
1/2 Horizontal 130mm x 210mm 5.1” x 8.3”
1/2 Vertical 266mm x 100mm 10.5” x 3.9”
1/3 Vertical 266mm x 70mm 10.5” x 2.75”
1/3 Square 130mm x 130mm 5.1” x 5.1”
1/4 Page 130mm x 100mm 5.1” x 3.9”
1/6 Page 130mm x 70mm 5.1” x 2.75”
Full Page
1/3 Vertical
1/2 Horizontal
1/4 Page
2/3 Page
1/3 Square
1/2 Vertical
1/6 Page
Format: All files must be supplied as PDF. Please ensure all fonts are embedded, and that all images used within are CMYK and at least 300dpi in quality.Bleed: Please supply with 3mm bleed on all sides.Live area: All text must be inset at least 5mm on all external edges. On internal edges (i.e. right hand side on a left hand page advert), we recommend insetting text by at least 10mm, to compensate for any space lost when binding.
For Sterling and Euro media planners please visit the website
Website Run of Site Targeted
Box 2,050 POA
Small Skyscraper 2,250 POA
Medium Skyscraper 2,500 POA
Large Skyscraper 3,750 POA
Wallpaper Banner POA POA
Sponsored Survey
European 12,500
USA 12,500
Global 18,750
Custom Survey POA
Single Sponsored e-Alerts
Application note e-alert 15,000
Webcast e-alert 15,000
Collaborated content e-alert 20,000
Webinars
4 weeks Webcast Promotion 10,000
6 weeks Webcast Promotion 15,000
8 weeks Webcast Promotion 20,000
E-mail list rental
Cost per 1,000 500
Microsites POA
E-newsletters
Text Adverts 1x 3x 6x 12x
Product Profile 1,550 1,475 1,425 1,360
Application Notes 1,550 1,475 1,425 1,360
Corporate Profile 1,550 1,475 1,425 1,360
Events 1,550 1,475 1,425 1,360
Leaderboard 2,500 2,400 2,300 2,200
Skyscraper 2,500 2,400 2,300 2,200
Footer 1,875 1,800 1,725 1,650
Road Block 6,250 6,000 5,750 5,500
The Analytical Scientist DOLLAR Online Rate Card 2013
Media Planner 13
Online - Mechanical Requirements
5. Wallpaper Banner
1. Box 2 . Small Skyscraper
3. Medium Skyscraper
4. Large Skyscraper
1
2
3
Ad Sizes Metric
Page Unit Width x Depth
Box 200 x 200px
Small Skyscraper 200 x 300px
Medium Skyscraper 200 x 600px
Large Skyscraper 200 x 1100px
Wallpaper BannerLeaderboardWide Skyscaper
762 x 90px160 x 600px
Formats and sizes:All ads to be provide as JPG, PNG, GIF or Flash filetypes, with a maximum size of 45KB. 6. Wallpaper (Left & Right)
4
the
Analytical Scientist
About Us
Media Planner14
Andrew Davies, Chief Executive [email protected]“I’ve been in publishing for 27 years, with the majority of that time spent in science. Most recently, I was group publisher in Europe for Advanstar where I led the team to its best-ever performance. Previously, I was Publishing Director at the Institution of Engineering and Technology, Europe’s equivalent of the IEEE. There, in addition to re-launching the organisation’s principle publications, I developed a newsstand science magazine for young readers, and web TV channels. I was Science magazine’s first employee in Europe and served as Associate Director, responsible for advertising sales.”
Tracey Peers, Chief Operations Officer [email protected]“Most recently, I was the Business Development Director at a global advertising agency, which had offices in the USA, UK and Germany. Previously, I was an Associate Director of Science / AAAS, and worked on the launch of the first full-text scientific journal on the web—Science magazine. I also created the Eppendorf & Science Prize in Neurobiology. Additionally, I have worked on the development of websites and subsequent marketing for a number of key companies in the life sciences, healthcare and electronics industries.”
Richard Gallagher, Editorial [email protected]“I am a researcher by background, specifically an immunologist. I have a PhD in cell biology and was Wellcome Trust Lecturer in Immunology at Trinity College Dublin. Since moving into publishing, I have held a series of high profile editing positions, including Senior Editor and Office Head at Science / AAAS and Chief Biology Editor at Nature. Whilst at Nature I negotiated the publication of the human genome sequence. I moved to the USA to be Editor-in-Chief of The Scientist and led it to back-to-back awards as Magazine of the Year, presented by the American Association of Business Publications.”
Lee Noyes, Publishing [email protected]“I began my publishing career on the sales floor at Trinity Mirror newspapers. Just a few years later, I joined Advanstar, initially working within the pharma and medical markets, I found my true calling in the world of analytical chemistry when I joined LCGC in 2000. Over the 13 years that followed I held roles from senior sales executive through to associate publisher, and was involved in the inception of successful print and digital products. As Publishing Director of The Analytical Scientist, I have the opportunity to work with an outstanding team; together we have created a portfolio of innovative products that spark discussion, engage the reader, and generate value for the analytical community.”
“Our Vision is to produce the most useful, valued and successful print and online media to engage professionals within key scientific, technical and medical (STM) markets.”
Rich Whitworth, [email protected]“I completed my studies in medical biochemistry at the University of Leicester, UK, in 1998. To cut a long story short, I escaped to Tokyo to spend five years working for the largest English language publisher in Japan. Carving out a career in Tokyo changed my outlook forever – when seeing life through such a kaleidoscopic lens, it's hard not to get truly caught up in the moment. On returning to the UK, after a few false starts with grey, corporate publishers, I was invited into the colourful folds of Texere Publishing, where I am spearheading the editorial development of The Analytical Scientist.”
Frank Van Geel, Scientific [email protected]“I am the owner of educational website Chromedia. I studied analytical chemistry (specializing in mass spectrometry) in the Netherlands and did several years of post-doc work in spectroscopy with Jim Winefordner at the University of Florida, US. I then became a science teacher and, later, a publisher in chemistry and physics related topics. I strongly support the mission; building online communities is the road to take. We need to strengthen the quality of analytical chemistry and we need to strengthen our community by sharing know-how but also by sharing our opinions, vision, and view of the future.”
Tracey Nicholls, Audience Development [email protected]“I have worked in Audience Development for the past 20 years. I spent the first 16 years of my career working for Advanstar Communications, where I became Head of the European Circulation Department. I was responsible for existing and newly launched BPA-audited magazines, including chromatography, pharma manufacturing, and ophthalmology. For the past four years I worked for Rapid News Communications Group, overseeing the company’s circulation. I was instrumental in acquiring five BPA audits for magazines aimed at additive manufacturing and 3D printing, plastics and pharma manufacturing.”
b:13, Web Design and Development“We are a leading web design and development agency based in Stuttgart, Germany. We currently employ 17 members of staff and produce a weide range of online content solutions. This includes cutting edge corporate websites, eCommerce, video production, mobile apps, SEO and graphic design. We are also leaders in the TYPO3 CMS interface. Our client list includes the likes of Eppendorf, Hugo Boss, Siemens, Postbank, Smart Car and many more. We are happy to be working with Texere Publishing to developing their online content to be the leaders in their field.”
Texere Publishing Limited, Booths Hall, Booths ParkChelford Road, Knutsford, Cheshire, WA16 8GS
Tel: +44 (0) 1565 752 [email protected]