M e d i a R e l a t i o n s o T V a n d F i l m

MEDIA RELATIONS-RADIO

0475 Bruce, Jean. Radio in the 80's: the second symposium. Toronto, Can.: The Canadian Broadcasting Corp., 77, 93 pp. Gives the main themes of a two-part symposium on the future of public radio.

0476 Bucki, M. S. Tape your interviews for radio. Writer's Digest, (Feb 77) 23+. An experienced writer and broadcaster tells how to tape interviews for radio.

0477 Cole, Barry and ~I Oettinger. Covering the politics of broad- casting. CJR (Nov/Dec 77) 58+. Examination of the power of the broadcast trade press within the industry.

0478 Gibson, G. H. Public broadcasting: the role of the federal government, 1912-1976. New York: Praeger, 77, 256 pp. Separate chapters deal with such topics as the FCC and educational AM and FM radio; the FCC and TV; the Congress and HEW funds.

0479 Hall, Claude and Barbara. This business of radio programming. New York: Billboard, 77, 360 pp. The radlo-TV editor of Billboard magazine and his wife explore such programming concepts as research, promotion, production, engineering and statistics.

MEDIA RELATIONS-TV AND FILM

0480 Brush, Judith and Douglas. New media. PRJ (Je 76) 2. The use of "llve" corporate video TV communications in business and industry.

0481 Finegan, R. W. Finding a filmmaker who knows your needs. CC (Je 76) 30. How to select the filmmaker for your institution's needs.

0482 Lenz, C. H. New media. PRJ (Feb 76) 33+. How CATV network ser- vices can provide a valuable medium outlet for the practitioner.

0483 ~rkin, Alfred. New media. PRJ (Mar76) 23+. Private TV production for practitioners.

0484 MeCurdy, M. J. Public relations on film: free publicity. PRJ (l~r 77) 2. Discussion of the market for public relations film distribution.

0485 Murphy, Philip. Public relations on film. PRJ (Sept 76) 3. There's publicity value in sponsored films.

0486 New techniques for film placement. PRJ (Dec 77) i. Western Union services recommended to query radio and TV media on their interest in radio tapes and film clips.

0487 Phelan, Don. TV film handouts can work. PRJ (Jan 76) 32+. There is a demand for well-edited news films.

0488 Rand, Kathy. How to work with TV talk shows. PRJ (~r 77) 20+. Talk show producers want help from public relations. Herels how.

0489 Reinhart, R. C. New media. PRJ (Jan 76) 33+. How to approach choosing the right a/v medium for the message and the audience.

0490 Smith, S. D. Sight and sound. PRJ (Jan 76) 36+. How PR can communicate with company film.

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