Media Times_Reporting Suicide: Hardly Painless

42 | MEDIA TIMES 2013 Center for Media Freedom & Responsibility

Reporting suicideHARDLY PAINLESSBY PAULINE MIE R. RAPANUTPHOTOS BY LITO OCAMPO

Suicides, like all tragic events, raise problematic questions for journalists. They are naturally drawn to inquire into events that differ sharply from the norm. Reporters ask questions about the dead person, the situation that may have led to the fatal ending, the factors that may tell a larger story. Death, however much a fact of life, remains startling, something that intrudes into ordinary experience. Death is always a noteworthy moment. But not all deaths are newsworthy. Suicide is different from other deaths. Its inherent drama attracts news attention. Continue to page 44

Center for Media Freedom & Responsibility 2013 MEDIA TIMES | 43


The Center for Media Freedom & Responsibility (CMFR) has

noted the recklessness of media in reporting suicides. From 2007

to 2013, CMFR published ive monitors on the media coverage

of suicide, two of them within 2013. In monitoring suicide

coverage, CMFR reviewed three Manila broadsheets (Philippine Daily Inquirer, The Philippine Star and Manila Bulletin), four news programs (ABS-CBN 2s TV Patrol, GMA-7s 24 Oras, Solar TVs Solar Network News and TV5s Aksyon) and online news sites.

Netizens also complained that the media coverage of suicide

was not responsible enough and unfair. Others said reports

were misleading and focused on too much drama. Some also

said the media oversimpliied suicide.

Newspapers and their websites published suicide reports

on the police or crime beats and the metro or provincial news

sections; some reports even landed on some newspapers front

page. Some broadcast news programs even aired footage of the

actual suicide. There were also interviews with family members

asking them to share the details of how the person committed

suicide. In general, the news reports tended to simplify,

concluding that there was only one factor that igured in the

decision of the person to take his or her life.

SUICIDE STATISTICS

Suicide rates in the Philippines have gone up from 1984 to

2005. The National Statistics Ofice said suicide rates increased

from 0.46 to seven out of every 200,000 males and 0.24 to two

for every 200,000 females. The increasing trend is particularly

pronounced among younger people aged 24 and below. In 2007,

a survey of the Department of Health found that 15 out of 900

teens tried to commit suicide.

Last March 15, a student of Behavioral Sciences at the

University of the Philippines (UP) Manila took her own life.

Kristel Tejada was just 16 years old. Her father was a part-time

taxi driver; her mother, a housewife. She was a freshman who

wanted to inish her studies and become a doctor so she could

help her family rise from poverty. She was her parents hope.

First reported by the student paper, Manila Collegian, Kristels death immediately gained wider media attention. With all its

news values, journalists deemed the suicide newsworthy. The

reports identiied her, displayed her photo, and even showed her

father re-enacting how he found his daughter lying lifeless on the

loor. A portion of the suicide note was also published.

The news reports revealed that Kristel was beset by her

familys inability to pay her tuition, forcing her to take leave of

her studies in UP. The national media feasted on the theory that

the Universitys no late payment policy was the sole cause of the

suicide. Journalists portrayed the UP administration as cold

hearted and ruthless while Kristel was a martyr whose death

could ignite a variety of causes. Kristel became the poster girl

for school reforms. Some reports claimed that her mother even

knelt before UP Manila Chancellor Manuel Agulto and begged

him to allow Kristel to attend her classes. Later interviews with

the UP administration proved that this never happened.

REPORTING SUICIDE: HARDLY PAINLESS

Center for Media Freedom & Responsibility 2013 MEDIA TIMES | 45

There was a surplus of reports on the protests of students

and other groups insinuating that UP should answer for

the suicide of Kristel. Interviews with the family uncovered

other reasons that may have caused her to take her own life.

Her parents admitted they frequently had fights over lack of

money, but they insisted that the forced leave of absence was

the real reason behind their daughters suicide. Other sources

said the thought of not being able to go to school depressed

Kristel the most.

In response to the reports, UP announced that late payment

and non-payment of school fees would no longer force students

to withdraw their enrolment. Kristels father, Christopher Tejada,

told media that perhaps his daughter was happy now that the

policy had been lifted and that she had helped other students.

More recently, the media relied on actual video footage to tell

the story.

Last May 8, a man committed suicide at the Metro Rail Transit

(MRT) Guadalupe station. Television news reports aired the MRT

CCTV or closed circuit television footage of the actual suicide.

The method and location of the suicide were clearly evident from

the video. The reports detailed what would be obvious about the

condition of the suicides body: He was pinned under the train

wheels, his body was crushed, his internal organs were exposed.

An anchorperson commented Pwede bang uminom na lang ng lason (Why not just drink poison)?

Two other suicides were recorded on CCTV. A woman jumped

on the tracks at the MRT Shaw Boulevard Station last January 3.

Another took her life at the Light Rail Transit EDSA station on

Aug. 30, 2012. Reports on the two cases were equally callous

and careless.

COMPLEX AND COMPLICATED

Suicide is a complex issue that should be reported carefully.

In its Suicide Prevention Guidelines, the World Health

Organization (WHO) warns journalists against assigning

blame and giving the public simplistic reasons for a suicide.

In the coverage of Kristels death, the media participated

in the blame game and attributed the suicide to a single

factor. Usually there are complex and complicated reasons

for suicide.

In reporting suicide, there should be a balance between the

medias task of delivering information to the public and its

responsibility to minimize harm. However, the media often opt

for the former at the cost of the latter.

Gory details about the condition of the body are as offensive

as private details of the suicides personal life. Some details are

often not relevant at all to the basic public need for information

and are better left unsaid.

Kristels suicide note was published even if it did not

provide any explanation for her decision to take her life; she

did not mention her enforced leave from school. The medias

conclusion that this was the reason was not supported by the

letter. The publication of the letter was therefore an intrusion

into the privacy to which even the dead was still entitled. And

the speculation, based on interviews with family members,

should have been presented as mere speculation.

The WHO has noted that details of the method or the location

a suicide victim uses may lead to copycat suicides. A reporter

should not risk providing another person considering suicide

with the details of how it can be achieved.


REPORTING SUICIDE: HARDLY PAINLESS

A social media user told CMFR that the student suicides

following that of Kristel could be an offshoot of its gloriication

by the media. Instead of being offered help, they now had an

alternative of what to do with their lives. Not that suicide has

to be cast as taboo, but that the media should help prevent its

occurring more often. Having it reported and talked about for

a long period of time seems to benumb the vulnerable victims

to think it is an in thing, the norm, the best way how to end a

problem that seems to be unsolved.

Some news reports dwelt on how well the victim was

remembered and the communitys grief over her passing. Such

reports, according to the WHO, may lead people to think that

suicide is a way to become famous.

SEEKING HELP

The anchors comment that taking poison was better, a crude

attempt at humor, had no place in news report.

The WHO points out that suicide coverage is an opportunity to

provide the public with information and resources that could save

lives. This can be achieved through highlighting alternatives

to suicide, providing information on help lines and community

resources, and publicizing risk indicators and warning signs.

Instead of speculating on its causes, apportioning blame,

or even making light of suicides, journalists should consult

experts who can educate the public about suicide, and

provide their audience details on how the same experts can

be reached by distressed individuals. The reports on the three

metro transit cases failed to include such helpful information,

despite the existence of government and non-government

agencies that could offer help and support to vulnerable

readers and viewers.

MEDIA IMPACT

WHOs suicide prevention resource for media professionals

concurs: Television inluences suicidal behaviour. There is

an increase in suicide up to ten days after television news

reports of cases of suicide. As in the print media, highly

publicized stories that appear in multiple programs on

multiple channels seem to carry the greatest impact.

According to Dr. Dinah Nadera, fellow of the Philippine

Psychiatric Association and acting executive director of the

Natasha Goulbourn Foundation, a non-proit organization

dedicated to bringing depression to light, there has been

an increase in the calls they receive after media coverage

of suicide.

Media contribute to awareness of suicide, positively

and negatively. Nadera recalled several instances in which

suicide coverage was repeatedly run on TV and radio. The

reports often pointed to a single cause and put the blame on

someone or something. Some reports took advantage of the

familys grief and even hailed the act of suicide as heroic. The

suicide, hence, is not seen in the right context.

Nadera warns the media not to feed people with stories

that are not helpful to those who may have been encountering

similar situations. In an article entitled Suicide in the

Philippines: A Second Look at the Rates and Ratios, Nadera

said that there is a general perception of an increasing trend in

suicide rate based on suicide reports from print and broadcast

media, although there is no actual data to definitely establish

the connection.

EDITORIAL POLICIES

The SANE Media Centres Mindframe Guidelines for Media

Reporting of Suicide suggests that media handlers consider

whether the story needs to be run at all. If the report is not in good

taste, editors have the prerogative to publish the story or not.

Media organizations in the Philippines have their

respective policies on reporting events. However, only a

few have specific guidelines for reporting suicide. While

the Kapisanan ng mga Brodkaster ng Pilipinas and ABS-CBN

News and Current Affairs have guidelines in interviewing

victims and injured or bereaved persons, they have no

standards exclusive to suicide reporting.

To their credit, the Inquirer and GMA News and Public Affairs have included in their ethics manuals rules on covering suicide.

The Inquirers The Stylebook notes that in reporting suicides and deaths, Newspapers have to be compassionate; they have

to question the need to report suicides in all cases, particularly

when the suicide is not a public oficial or public igure.

The GMA News and Public Affairs Ethics and Editorial

Manual (2011) offers a more detailed set of rules. It suggests

that: Suicides must be reported sensitively and only when

newsworthy, such as when the deceased is a public igure. Since

suicide reporting has been found to occasionally lead to more

suicides, our stories must avoid discussing details of the method,

speculating on the motive, or implying that it was a solution to the

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Media contribute

to awareness of suicide,

positively and negatively

individuals problem, unless these are a central part of the story.

Reporters are urged to obtain the opinion of experts who can

give the public advice about mental illnesses or conditions that

can lead to suicide. News programs are encouraged to air the

contact information of hotlines and other ways the mentally ill

can seek help.

However, the existence of reporting guidelines in news

organizations does not guarantee that the reporters will abide

by their own ethics manual.

In fact, there are no existing national guidelines for media

reporting of suicide. According to Nadera, one of the major

barriers in creating a national suicide prevention plan is the

lack of factual data to prove the magnitude of the problem

and to support the need for funding and programs. Hence, it is

important that the media work hand in hand with mental health

organizations to provide responsible and sensitive reports that

can help people understand the problems of depression and

suicide.

The Natasha Goulbourn Foundation recommends that the

media also feature people who survived suicide and are leading

meaningful lives, who can talk about options for help-seeking,

and who can help raise awareness and provide communication

that can inluence policy-makers on improving the mental well-

being of the population.

The media, being powerful and pervasive, can play a big role

in raising awareness on suicide as a public health issue. By

providing relevant information that can help the public especially

those who are contemplating suicide, the media can actually help

discourage suicide.

In the end, however, the responsibilities inherent in reporting

suicide are simple enough. Theyre based on the fundamental

human and journalistic responsibility of minimizing harm rather

than adding to it.

INTERVIEWING THE BEREAVED

It is fairly well established that the media should respect the privacy of grieving families and should take care not to impose another burden on them by interviewing them in their most diffi cult moments.

FROM THE CMFR ETHICS MANUALCMFR has pointed out in its ethics manual that Grief is private reckoning, not public spectacle. Ask permission before you barge into a wake and burial rites with your obtrusive cameras and tape recorders. Tread gently when asking questions and be sensitive to moments when emotions run high and the bereaved would rather be left alone. Howling before the cameras and mouthing off may feel cathartic at the moment, but when the calm returns, few people relish being shown at their most vulnerable on national television. Realize too that friends and neighbors who drop in during the wake are not as sophisticated about the media as your regular sources. Thus they are easy prey and can be manipulated to say what you want them through loaded questions. Shame on you if you interview distraught relatives just to get sensational quotes that they may later regret.

Interviewing the grieving family soon after the incident may indeed cause the family to break down and respond in an extreme manner; their reactions are thus often unreliable. The Dart Center for Journalism and Trauma thus declares that problems may be minimized and motives may be complicated when the media immediately interview the bereaved.

FROM THE NATASHA GOULBOURN FOUNDATIONThe foundations acting executive director suggests that media practitioners consider the following when reporting suicide:a. Privacy What is the possible impact of the report

on the life of the survivors? Who provided the information? Is the source reliable? Will news about personal details do something good for the patient or the public? The focus should be on the event, not the personal details of the person.

b. One news item about the event is enough. Too much coverage tends to present suicide as a common incident and tends to normalize suicidal behaviour.

c. Reporting possible situations/conditions surrounding suicide will help dispel myths about the causes of suicide, but a specifi c cause should not be singled out.

d. Detailed descriptions of the method and identifi cation of the exact location of the suicide may infl uence copycat suicides and popularize suicide spots.

e. Balance the reporting. When reporting about suicide, add a sentence or two about where help can be sought if the reader or anyone known to the reader is feeling suicidal or has suicidal thoughts.

The following organizations provide assistance to people in distress,

who are depressed, and/or are contemplating suicide:

Natasha Goulbourn Foundation24/7 HOPELINE

Tel (632) 804-4673; (63) 917 558-4673; (63) 917 572-4673

In Touch Community ServicesCrisis Line Philippines

Tel (632) 893-7606; (632) 893-7603

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Media Times_Reporting Suicide: Hardly Painless