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FIRST INDONESIAN SOCIAL MEDIA MONITORING AND ANALYTICS PLATFORM

Media Wave Compro

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Page 1: Media Wave Compro

FIRST INDONESIAN SOCIAL MEDIA MONITORING AND ANALYTICS PLATFORM

Page 2: Media Wave Compro

EVERY

CUSTOMER

HAVE

SOMETHING

IMPORTANT

TO

SAY…

IT

IS

IMPORTANT

TO

YOU ?

Page 3: Media Wave Compro

We can’t improve what

we can’t measure

We can’t measure what we

can’t analyze

We can’t analyze what

we can’t monitor

Think about this…

Page 4: Media Wave Compro

476,000 are Pay TV user (2007)

6,5 mio are Daily Newspaper user (2007)

15 mio are magazine & tabloid user (2007)

31 mio are Home Television user (2007)

30 mio are Internet user (2009)

27 mio are Facebook user (2010)

6 mio are Twitter user (2010)

125 mio are Mobile Phone user (2008)

Page 5: Media Wave Compro

Internet Growth

Page 6: Media Wave Compro

Social Media Age

Page 7: Media Wave Compro

Source : Marketing & Media Ecosystem 2010 Survey

Marketers Wants Two Ways Media

Page 8: Media Wave Compro

Media Wave Interactive is an Indonesian Company

which have collaboration with somemultinasional

company, from Singapore, Hongkong & Malaysia.

The trust that they give to us represent our highly

commitment to maintain quality and fulfill customer

satisfaction

Our field of service in digital area, which includes

advertising, marketing campaign and marketing

intelligence. We hope that we can be on stop solution

for your digital business needs

We have good quality in human resources that

spezialised in certain area. We have many expertise

with different background, so we do understand our

client business culture, core and value

We hope our technology can make business process

easily, measurable and profitable

Page 9: Media Wave Compro

MISSION

VISION

• To be respectful and trustful integrateddigital marketing company

• Bring Indonesian company to become world class company, with high technology digital business tool

• Bring good solution for business needsin digital era

• Produce many creativity in digital area

• Help many company, including SME,

to utilize and maximize digital tools

• Research and develop tools for digital

Page 10: Media Wave Compro

MOBILE ADVERTISING

• SMS Sniper

• SMS Sender ID

• SMS Express

• MMS Advertising

• WAP Banner

DIGITAL MARKETING• Social Media Monitoring & Analytics Platform

• Web 2.0 & Mobile Site Developer

• Search Engine Optimization (SEO)

• Social Media Campaign

• Mobile Application

• Augmented Reality

PRODUCT AND SERVICES

Page 11: Media Wave Compro

What People Trust In ?

Page 12: Media Wave Compro

DIGITAL MARKETING

Page 13: Media Wave Compro

Social Media Monitoring

And Analytics Platform

MediaWave is the first Social Media Monitoring & Analytics Platform from Indonesia. Comes from our concern that the use of Social Media Monitoring & Analytics Platform from abroad on Indonesia digital campaign don’t provide optimal results. They failed to identify the Indonesian language, so that the result analysis is not appropriate and indeed dangerous when used as a basis for decision making.

The most obvious weakness is on sentiment analysis. Until now, most Social Media Monitoring & Analytics Platform adopted two methods to analyze sentiment, which is automatically and the results is not relevant and would be misleading. The second is to determine manually every conversation that emerged and this is very inconvenient because the amounts can be tens of thousands per day and would be risky to human error.

Through extensive research on existing various Social Media Monitoring & Analytics Platform and based on the needs of our clients, we develop MediaWave as a Social Media Monitoring & Analytics Platform. MediaWave based on parameters that can be customized for each campaign in the Indonesian language, and even other languages. We present MediaWave, for the advancement of the digital world in Indonesia and that we shouldn’t always be forced to depend upon abroad software and applications. All digital campaign and activities must always be monitored and measured, so we will know the levels of success.

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We provide a variety of features needed and discard the unneeded. Some features of our platform:

Millions of Internet SourcesPerform data mining and monitoring in real time from millions of sources on the internet, such as Twitter, Facebook, WordPress, Foursquare, Youtube, Flickr, Website, Forum and others. We separate the conversation based on its source, so you can determine what the most appropriate media for your campaign. At present more than 80% was donated by a twitter conversation.

Relevant Keyword-Based Analysis based on the keywords most relevant to your brand. This method is the easiest and most user friendly and has a result with high level of relevance in capturing consumers' perception of your brand

Social Media Monitoring

And Analytics Platform

Features

Page 15: Media Wave Compro

Social Media Monitoring

And Analytics Platform

Features

GeolocationAnalysis based on location, where we can map a conversation about your brand based on the location of the city. The result you can use to conduct marketing activities on a regional basis, not necessarily national.

Age & GenderMediaWave filter conversation about your brand based on age and gender of the users of social media. You can analyze whether your brand digital campaigns are in accordance with the target market.

Sentiment Analysis MediaWave using different parameters for each digital campaign in defining sentiment. Because things like this can not be generalized. For example, word: "banjir" is a negative sentiment, but when combined with the word "tidak" would be "tidakbanjir 'and is a positive sentiment. Not to mention the variety of writing the word "tidak" like "gak", "ngga", "nggak" and "tdk" and this is a common thing in the Indonesian language and because twitter limited by 140 characters. The only way to get the correct result is to do customization parameters for each campaign.

Page 16: Media Wave Compro

Social Media Monitoring

And Analytics Platform

Features

Competitor Monitoring MediaWave allows you to monitor your brand comparison with competitors. By measuring the level of conversation and the resulting sentiment you can tell your brand's position against competitors in the minds of consumers.

Future TrendMediaWave not only captures the current condition of your brand, but also captures expectations, desires and dreams of your product that consumers would expect in the future. Products developed based on insight from customers will always get a position in the hearts of consumers.

Find your Brand Evangelist / Influencers and Hater MediaWave can identify user of social media that spontaneously promote your brand. They voluntarily recommending your brand to their social networks. You can give award to them, and they will be more loyal and vigorous promote you. On the other hand, MediaWavecan also identify the person who often speaks bad of your Brand. By knowing this, you can interact and respond to their complaints, so they will change the view to your brand. MediaWave provide statistics of any evangelist or bad influences your brand.

Page 17: Media Wave Compro

Social Media Monitoring

And Analytics Platform

Features

Integrated Social Media Measurement

- Facebook Application Statistics MediaWave measuring the applications used to support your campaign. Data such as number of installers, demographics, uninstall it and others can be measured precisely.

- FacebookFansPage Statistics MediaWave measure all activity on your FacebookFansPage, such as Like and Share. So you can measure the level of participation and interaction from your Brand fans

- Twitter Statistics MediaWave measuring the activity on your Twitter account, such as the retweet and Reply. You can measure the success of your brand campaign optimization through twitter.

- Foursquare Statistics MediaWave capture data from Foursquare to find out all the information relevant to your campaign and your brand associated with locations.

Page 18: Media Wave Compro

Social Media Monitoring

And Analytics Platform

Features

Viral Video MediaWave video viralitas measuring your campaigns and the media in disseminating the most effective.

Image ViralMediaWave measuring the distribution of the image on Flickr which is the primary medium for the image at this time.

Blogs& Forums StatisticsMediaWave perform data mining to post on blogs and forums, including the comments that came in and performed an analysis of these data

SEO Measurement MediaWave integrated with Google Analytics, so it can display and analyze data from Google Analytics.

Page 19: Media Wave Compro

Social Media Monitoring

And Analytics Platform

Features

Automatic Alert MediaWave will automatically send alerts when there are relevant keywords that appear to emails which have been determined in a specific time period, a chest of every hour, every day or every week.

Automatic SavedMediaWave have the ability to save conversations automatically and displays them in the form of desired analysis. All data storage process can also be done in the form of .csv and .xml

Multi UsersWith multi-user facility, enabling monitoring and analysis work done by a team with a task clear division

Web Based Clients can do their own monitoring and analysis through an online platform and our server.

Page 20: Media Wave Compro

Website 2.0 And Mobile

Site Developer

Website is your company representative to theworld. In this digital decade, most people searchinginformation from internet. Good website give agood impression for your company.

With Web 2.0 technology, we develop an interactiveand full engagement websiite . We give you a fullvirtual office that can fulfill your customer needs.We master the latest technology in websitedevelopment, such as RIAs (Rich InternetApplication), so we can provide the creativitywithout the limitations of browser technology

Today more and more people are accessing theInternet from your mobile phone. Mobile Sites thatwe develop not only the repetition andsimplification of information from the website. Butcontains the functions and facilities that peopleneed when traveling, such as location information

Page 21: Media Wave Compro

Search Engine

Optimization (SEO)

The primary factor of business is location. Like in offline store, your website should have a primary location in internet. In Indonesia, 80% people looking for information through Google

So, it is a must that your website should be in Google 1st page for your keyword search. It is not an easy effort, because the competition in internet is very high. But with our analysist, strategist and continuosly well planned and managed action , we can guarantee that your website will be in Google 1st

page for relevant keyword with your business.

Page 22: Media Wave Compro

Social Media

Campaign

Millions of conversations take place in various socialmedia today. In Indonesia, the most popular socialmedia use are Facebook and Twitter. People got used toexpress opinions and feelings through social media.Conversations in social media, covering various aspects,ranging from the serious, such as economics andpolitics, until things personal. Of all the conversation, ofcourse, many also talk about products and services theyuse everyday, that is YOUR BRAND. Satisfaction,disappointment and hope they will pour in YOURBRAND status and posting on Facebook, Twitter, blogsand in various online forums.

From a variety of recent research, show Social Mediaincreasingly gain a place in the hearts of consumers insearching for information and reference. Some of ourpast experience indicates a minimum of 80% comesfrom a twitter conversation.

If you are wondering whether it's been a good time toget into social media? The answer is very simple,namely whether the consumers you are already onSocial Media, such as twitter and facebook.

You must be in the same area with your customers.Hear and join in their conversations. There is no reasonto postpone join social media. If you do not join now,your competitors are going to talk with your customers

Page 23: Media Wave Compro

Social Media

Campaign

We have dozens of social media, but we only use some of the popular social media in Indonesia, namely:

FacebookYour business should be located in crowded area. Facebookhave 500 Million member around the world and 27 Million member in Indonesia. So, it is important and necessary to use Facebook to optimize your business

We will setup a comprehensive Facebook Fans Page with all tools and aplications that suits for your business. We will manage and host your Fans Page 24/7. Your fans page will be a channel to make conversation with your customer and to increase their loyalty

We can also create a facebook application that supports your digital campaigns, such as games. Facebook application is a feature with the highest level of interaction and engagement between the brand and his fans, if properly planned and communicated

Page 24: Media Wave Compro

Social Media

Campaign

TwitterTwitter is a micro blogging Social Media that already have 106 million member all around the world and 6 Million member in Indonesia. Twitter have a follow and follower system. Information exchange work very fast and real time basedWe will create and manage your twitter account 24/7. We will increase your influence, popularity, engament and trust level so your consumer will believe in your tweet. We will use Key opinion Leader that can promoted you business to their network.Twitter is a social media conversations with the highest frequencies and often becomes a liaison with other social media. Planning and proper management twitter marketing is needed in a digital campaign

FoursquareFoursquare is a location based Social Media with 3 million member only in 2 years. People give mark (check-in) to the place theý visit, so the other people will update their social activity and the place will be anounced to their network.We can implement creative campaign with active participation from your customer. We know exactly your customer shopping frequency and behaviour. This is very valuable information for your business. We will utilize campaign with Foursquare to promote your business place to another Foursquare, Twitter and Facebookmember. Because we can integrate these 3 social media

Page 25: Media Wave Compro

Social Media

Campaign

YoutubeYoutube is a place where people put the mainstream media and exchange videos. Brand can participate by placing his campaign videos on Youtube and do a viral campaign. With video you can give comprehensive explanation to your customer

We know surely which media can be used to promote your brand video campaign effectively. Use Youtube as your commercial guerila and canal information

WikipediaWikipedia is a trusted and reliable information source in internet. Everyone can contribute and become source in wikipedia. So, the growth of wikipedia is very fast. Put information about your brand in wikipedia and become related and trusted sources. Spread your story here, make wikipedia as one of your canal information.

BlogBlog is a fun and delicious way to write. Many internet user likes to write story and experience about daily life in internet. They tell the story and everyone give comment, so this is a conversation beetwen your customer. Join their conversation and engage with them.

Page 26: Media Wave Compro

Augmented Reality

Augmented reality is the newest and coolest wayto advertise. Augmented reality (the overlaying ofdigital data on the real world) will bring life toyour digital campaign

Our own team can bring this technology to yourdigital campaign. We will apply your campaign todisplay in certain location, facebook, website andmobile. From car, game, information, map and somany other things. We will not allow anyrestriction or constraint kill creativity. We willprovide idea, creative and production for youAugmented Reality Campaign. Your brand will bethe lead generation brand.

We have a team of programmers and 3D itself,doesn’t depend on foreign companies. So that wecan product faster and cheaper AugmentedReality campaign

Page 27: Media Wave Compro

Mobile Application

There is a new way to deliver brand identity and marketing purposes to customer. Mobile is a new channel that brand prefer in term to reach their customer anytime and anywhere. Many company choose to build their own mobile application for their campaign to increase their interaction and engagement with customer

With mobile application we can create many creativity, like location based advertising. We can read user location data from GPS or BTS, so we can track their activity around your POI and give them ultimate offering.

We provide mobile application that can support your digital marketing campaign . We have qualification and experience team to built mobile application in three popular platform in Indonesia, Blackberry, Android and Java

Page 28: Media Wave Compro

SMS Sniper

Short Message Service (SMS) is high reachcommunication and according to latestresearch still have 90% audience reach. Allmobile phone can accept SMS

We combine the high reach of SMS andtargeted profile user. We have 1.5 Millionuser from all operator with 3 profiles, sex,location and age. So, we only sent yourSMS campaign to effectively user suit withyour product. In this case, your promotioncan be an information for your targetconsumen.

Got what it takes to be a model? Click http://Mobby.Me to find out more.

>

>

Join FrenClub! SMS to chat with new friends. Reply YES now to signup.

One more click and you can start chatting with new friends with FrenClub! SMS. Reply REG to signup. RM

Page 29: Media Wave Compro

SMS Sender ID is a very popular methodto broadcast campainrigt now. Manybrand and institution use SMS Sneder IDto inform their target consumer aboutcertain promotion programme.

Differentiate with another provider, wecombine SMS Sender ID with ourdatabase profile. So, the advertiser canchoose their target market segmentedthat suit with their campaign.

Want to watch Dunia -1Baru The Movie? Call

to book 4904-390-800tickets now. > Calling…

1800-390-4094

>

Explore the rich of Candy Mansion. www.snickers.com.my to win prizes! T&C apply

SMS Sender ID

Page 30: Media Wave Compro

Multimedia Messaging (MMS) is a richcontent message method, that can delivertext, image, audio and video through dataconnection via mobile phone. Many mobilephone already support MMS Service.

We provide MMS advertising for yourinteractive digital advertising. Right nowoperate in XL. You can put a lot ofinteractive creativity through MMSAdvertising.

MMS Advertising

Page 31: Media Wave Compro

WAP Banner Advertising is a very bigindustry in most Country, like USA & UK.It combine beetwen mobile and internetadvantage. In 2010, these technology hadentering Indonesia Market.

We provide WAP Banner Advertising withour collaboration with International AdNetwork. We can put your advertise inmajor WAP Sites in Indonesia, likem.detik.com, m.vivanews.com &m.kaskus.us

Click-to-Video

>

>

Click-to-Download

Ad: 4x4 Truck Madness Games

WAP Banner Advertising

Page 32: Media Wave Compro

SMS broadcast is done by web interface and that canbe used for public

Sender ID that can be used : INFO, PROMO, andINVITATION

Sending a sms, can be used to the numbers of thefollowing operators, such as : Telkomsel, Indosat, XL,Axis, 3

- For get the access, users need to register first.

1. Create an account and buy a token to send an sms2. Prepared, text info, promo, and the phone numberof the list recipient's3. Send your sms, directly to many numbers

SMS Express

Page 33: Media Wave Compro

Headquarter :Be Mall, UG Floor Suite C1-2

Jl. Naripan No 89Bandung

Phone : +62 22 84467530Fax : +62 22 84467530

Branch : Graha Mustika Ratu, 5th Floor Suite 505

Jl. Jend. Gatot Subroto Kav. 74-75Jakarta Selatan

Phone : +62 21 8306615Fax : +62 21 83707143

w : www.mediawave.co.ide : [email protected]

t : @mediawave_idf : Media Wave

Contact

Page 34: Media Wave Compro

Love Being Share With You.. Thank You