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The exhibition Showhow at Tent London under London Design Festival
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Dray Walk Gallery / Tent London
23-26th September 2010
Thursday to Saturday 10am – 8pm
Sunday 11am – 6pm
SUSTAINABLE DESIGN WITH A LOVING TOUCH
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Index Overview: -‐ SHOWHOW – Sustainable Design With a Loving Touch -‐ SHOWHOW structure -‐ How to win the structure -‐ Danish Design Centre -‐ Contact information: Danish Design Centre/ SHOWHOW -‐ Contact information: exhibitors Exhibitors: -‐ AqSep/Kjærulff Design -‐ waterpurifier -‐ Biomega -‐ bikes -‐ Fritz Hansen -‐ furniture -‐ Julian Kyhl -‐ furniture -‐ Novozymes Food & Beverage -‐ beverage -‐ Novozymes Textiles -‐ textiles -‐ Oficina Kreativa -‐ furniture -‐ Peter Klint -‐ kitchen -‐ Unique – hair care -‐ We:Do:Wood – furniture Student projects: -‐ Justyna Piotrowicz – LED lamps, Luminaire -‐ Sophie Alexandrine – Speakers Chair -‐ SHOWHOW Sponsors
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OVERVIEW SHOWHOW – sustainable design with a loving touch Designers show how sustainability means more not less. There’s a myth about sustainability – that it’s all limitation, restriction and no fun. You’re not allowed to have long hot showers, you have to turn off the heating and put on another sweater, stop using the car and skip foreign holidays. But is sustainability really about having less? Couldn’t it be about doing more? Rather than a series of limitations, sustainability can open opportunities for designers, companies and everyone else. The good news is that designers increasingly embrace social and environmental issues not as a responsibility but as a possibility. Placing it at the heart of their work, they use sustainable thinking to generate new ideas that challenge, stimulate and seduce us in equal measure. Individually these designers give us a reason to smile and their work demonstrates a renewed faith in the future. It’s a future that offers novel materials and technologies, business models that meet ethical and emotional needs and social innovations that enrich our understanding and experience of the world. The potential of sustainability as a positive force globally and personally is limitless. That’s the message of the SHOWHOW exhibition. There are opportunities for designers everywhere – fashion and textiles, food and beverage, furniture and home decoration. There are opportunities within major companies and in small-‐scale businesses, opportunities to engage with your local community or with people on the other side of the world. So yes, the world faces big challenges, but the greatest challenge might be choosing which of the limitless possibilities to enact. www.showhow.dk
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SHOWHOW structure The designers of the SHOWHOW exhibition literally ‘walk the sustainability talk’ by repurposing old floorboards into a candy-‐coloured playground for Danish sustainable design. The floorboards were planed down, glued into sheets and then cut into modular parts. Like the very Danish Lego, SHOWHOW can be endlessly reconfigured to fit different spaces and give fresh expression to ideas that are very much of the moment. Created by architecture firm WEM3 and SHOWHOW curator Frederikke Aagaard, the structure will travel the world and then seek a new purpose and a long-‐term future.
How to win the structure The exhibition has travelled the world, and it is now open for anyone: companies, students, designers, and design lovers in general, to present their best ideas of how to repurpose the structure. The best suggestion, chosen by the curator, will win the structure and be able to take it home after the London Design Festival, Monday September 27th. Deadline for suggestions is Saturday September 25th at 12 am. The winner will be announced on the website same day at 8 pm. Please don’t hesitate to post suggestions on www.showhow.dk!
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The Danish Design Centre
The Danish Design Centre
The Danish Design Centre is Denmark’s professional knowledge centre for design and innovation. The main task is to promote the use of design in Danish companies with the purpose of increasing their competitiveness.
Furthermore, the Danish Design Centre works towards branding Danish design internationally, focusing specifically on contemporary Danish design and Danish design competences. The goal is to provide and secure international knowledge about Danish design and Denmark as a design nation as well as support Danish design as a brand in order to attract investment projects and clients to Denmark.
Danish design in the 21st century has changed from a focus on styling to design as an integrated component of both strategy and development in the Danish industry.
Today, design is central to all industries and used to create competitive solutions in relation to communication, services, products etc. In addition, design is used to address societal challenges in relation to welfare, climate and environmental issues and thus appears more widely integrated than before.
With the SHOWHOW exhibition the Danish Design Centre wants to demonstrate that Danish companies are on their toes when it comes to innovation, choice of material and design.
The Danish Design Centre in collaboration with the Danish Ministry of Culture develops SHOWHOW.
www.ddc.dk
Contact information at Danish Design Centre/ SHOWHOW:
Communication: Curator: Danish Design Centre – Communication: Iben Højer Hansen Frederikke Aagaard Susanne Søndahl Wolff T: +45 33693369 T: +45 33693369 T: +45 33693369 M: +45 28114589 M: +45 28478545 M: +45 23821314 E: [email protected] E: [email protected] E: [email protected]
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Contact information: Exhibitors AqSep/Kjærulff Design Peter Valbjørn (AqSep) T: (+45) 74884100 E: [email protected] Lars Kjærulff (Kjærulff Design) T: (+45) 98575200 M: (+45) 40575241 E: post@kjaerulff-‐design.dk kpost@kjaerulff-‐design.dk www.kjaerulff-‐design.dk
Biomega Dorthe Arve Olsen T: (+45) 70 22 49 19 M: (+45) 40 32 91 19 E: [email protected] www.biomega.dk Fritz Hansen David O. Rosenkvist T: (+45) 48172300 M: (+45) 25190755 E: [email protected] www.fritzhansen.com Julian Kyhl Julian Kyhl M: (+45) 61700707 E: [email protected] www.juliankyhl.dk
Novozymes food & beverage A/S Cirkeline Buron Global Communication Manager, Customer Communication T: (+45) 44460626 M: (+45) 30770626 E: [email protected] www.novozymes.com Novozymes textile A/S Henrik Brask Global Communication Manager & Head of Online Marketing T: (+45) 44468244 M: (+45) 30778244 E: [email protected] www.novozymes.com
Novozymes Press Line Marcher Communication specialist T: (+45) 44461530 M: (+45) 30771530 E: [email protected]
Oficina Kreativa Jacob Fasting & Tor Servé T: (+45) 69901559/ (+45) 28824882 Mex. T: +521 5520102386 E: [email protected] E: [email protected] www.oficinakreativa.com
Peter Klint Peter Klint T: (+45) 2688 1552 E: [email protected] www.peterklint.dk
Unique Hanne Rasmussen T: (+45) 64418300 F: (+45) 64418302 E: hr@unique-‐products.dk www.unique-‐products.dk
We:Do:Wood Christina Bredgaard T: (+45) 30238883 E: [email protected] www.wedowood.dk Student projects: Justyna Piotrowicz Justyna Piotrowicz T: (+45) 28848157 E: [email protected] www.justynapiotrowicz.blogspot.com
Sophie Alexandrine Sofie Alexadrine Kjaergaard T: (+45) 22502875 E: [email protected] www.sophiealexandrine.com
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EXHIBITORS:
AqSep/Kjærulff Design Designer alchemy that turns salt water into drinking water Big problems can have small solutions. That’s the thinking of the designer alchemists at AqSep who sought to turn seawater into drinking water. Slightly smaller than a washing machine, the WaterCube2 produces 4800 litres (1276 gallons) of drinking water each day. That’s more than four times the water required by the average family for domestic purposes and more than enough to keep your garden lush and green all year. Intended for island and coastal regions, the WaterCube2 turns salt or brackish water into drinking water through the process of reverse osmosis. No chemicals or artificial additives are used. With low power consumption the WaterCube2 gets a clean bill of environmental health and its designers a gold medal for their alchemy. www.aqsep.dk www.kjaerulff-‐design.dk
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Biomega Stylish options for sustainable urban mobility You might think that the car has long overtaken the bike as the go-‐to transport option. But in Denmark, and increasingly around the world, the bike’s racing back into people’s hearts and minds. Non-‐polluting and calorie burning, the bicycle has become the symbol of sustainable living. Now increasingly coupled with the right infrastructure the bike is the speedy option for urbanists in a hurry. With the bike being a viable transport option again, designers have returned to explore its possibilities. These models from Biomega mix novel typologies with new technologies – demonstrating that, for stylish 21st century urban transportation, two wheels can keep pace with four. www.biomega.dk
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Fritz Hansen Sustainable quality that lasts a lifetime. Sustainable thinking relies on new ideas as well as the use of common sense as Fritz Hansen always has done. Fritz Hansen has been working with big name designers before designers became household names. Demonstrating that good design is timeless, their creations have graced countless movie sets and magazine spreads over the years, looking as fresh now as they did when first launched. Beyond fashion, Fritz Hansen furniture is a world away from disposable consumer culture. Each piece is designed to last and look fresh whether it springs from a big name designer of the past, like Poul Kjærholm, or new recruits to company like Kasper Salto who both are exhibiting at SHOWHOW. First established in 1872, Fritz Hansen’s history of supporting timeless design ensures them a bright future. www.fritzhansen.com
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Julian Kyhl Precision design gets more from scarce resources. Less truly is more in sustainable design. As Julian Kyhl shows with his Timber table, a savvy use of our limited resources can produce a design that’s much more than the sum of its parts. Constructed from just 10 pieces of FSC certified wood, and using no screws, nails or glue, Timber is a lesson in restrained elegance. Smart design and precision carpentry mean that each piece slots together perfectly. Disassembly just takes minutes and Timber packs down to a highly transportable package. Beautiful and deceptively simple, Julian Kyhl’s work is a sign of the shapes to come. www.juliankyhl.dk
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Novozymes Food & Beverage Beer production that generates less CO2 Bioinnovation company Novozymes recently proved that pursuing sustainability can refresh both your mindset and your taste buds. Ondea Pro is a Novozymes enzyme blend that enables brewers to create a beer using barley as the only raw material. This process works in synergy with the enzymes naturally occurring in the barley during the brewing process. That not only produces a great tasting beer but results in a CO2 reduction of 8% compared with standard production methods. With innovative companies like Novozymes embracing new technology and thinking, we can continue to look forward to raising a glass (or two) in celebrating the future.
www.novozymes.com
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Novozymes Textiles
High tech fabrics that are kinder to the environment Novozymes is out to start a sustainable chemical reaction. Their new ‘elemental’ fabrics replace some of the harsh chemicals used in traditional materials with enzymes, a natural protein molecule. The result is a sleek, superior fabric that’s softer, harder wearing and more drapable. Kind to the environment, its production uses less water and energy, which means reduced CO2 emissions and health-‐damaging particles. It’s also more efficient, getting more fabric from the same amount of cotton. The appliance of science to fashion might sound a little out there but, if you ask Novozymes, thinking sustainability into fabrics isn’t something special – it’s elemental. www.elementaltextiles.com
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Oficina Kreativa A socially and environmentally responsible update of a design classic These days updating a design classic takes more than a carefully chosen Pantone colour. Just take the Condessa chair from Oficina Kreativa. Based on a classic Mexican chair style from the 1950’s, it’s not only the form that received an update but also the materials and mode of production. Providing a welcome investment in a low-‐income region in Mexico, the designers pursued a socially responsible engagement with the factory – working with issues such as safety, fair wages and equal rights. They also ensured that the plastic used is recycled and free of toxic heavy metals. This makes it not only safe for their customers but also for the craftspeople to work with. With social and responsible design credentials and 1950’s movie star good looks, the chair is more than remake – it’s the rebirth of cool. www.oficinakreativa.com
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Peter Klint A simple yet sophisticated kitchen that gets more from less Excited by the possibilities of new sustainable forms of living, Peter Klint has stripped down the kitchen to its bare essentials. With zero use of electrical gizmos and gadgets and forgoing even a stove, this is a radical experiment to see what can be achieved with less. While the food being prepared might be raw, this kitchen is anything but. Constructed from high quality and locally sourced materials and with its simple, timeless shape the kitchen is imbued with a thoughtful functionality and quality craftsmanship that will last a lifetime (or two). Well designed and made from the finest raw ingredients, this kitchen might be an experiment but looks like a recipe for success. www.peterklint.dk
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Unique Environmental-friendly and fair-trade beauty products If you keep principles concerning the environment close to your heart you know it counts what you put on your skin, too. This range of hair and body care products from Unique swaps synthetic chemicals (parabens, propylene glycol, formaldehyde, etc) for natural alternatives. Free from animal testing, Unique uses environmental-‐friendly cleansing agents of natural origin, such as organic plant oils, organic milk, mild preservatives, essential oils and certified fair-‐trade ingredients. So, if those chemicals hidden away in the small print of your face lotion are giving you worry lines, Unique offers a way to keep your conscience as clear as your complexion. www.unique-‐products.dk
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WE:DO:WOOD Furniture that protects our global and personal environments Say the words‘ environmental friendly design’ and you’ll probably think about big global problems but for WE:DO:WOOD the right solution should have a positive impact on your personal environment too. WE:DO:WOOD produce, as their name suggests, wooden furniture but only source an eco-‐certified material and minimize the use of chemicals in their favoured material: bamboo. Concerned about environmental protection in it’s widest sense, this approach not only seeks to protect our global environment but our personal one too, by keeping our indoor climate clean. It just goes to show that smart thinking for tackling global problems can have a positive impact for individuals too. www.wedowood.dk
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Student project:
Justyna Piotrowicz Luminaire - Exquisite low energy lamps If you’re looking for change then it’s a good idea to keep your eye on the next generation. Just take this graduation project ‘Luminaire’ from Justyna Piotrowicz of The Danish Design School, which marries tradition and technology. Luminaire is a family of lamps made from hand blown glass whose organic shapes are highlighted by natural leather. A glowing sequence of dots, created by low energy LED lights provides a soft and relaxing light that makes the lamps come alive. Startling, original yet comforting, if this is the kind of work that we can expect from the next generation of designers then the future’s looking brighter. www.justynapiotrowicz.blogspot.com
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Student project: Sophie Alexandrine Street furniture that generates dialogue about the environment Sustainable thinking can ignite the creative spark as this ‘chair’ from Sophie Alexandrine proves. Created during her studies at the Aarhus School of Architecture, the Speaker’s Chair was designed to generate dialogue during the climate summit held in Copenhagen last year. Placed in the streets the ‘chair’ functions as both a pedestal on which to stand and a seat for informal conversation. In this way it provides a prop for anyone wishing to share their point of view with a crowd or get into a more intimate discussion on environmental issues. By reimagining what a chair can be and do, Sophie is in the front row of young designers exploring the creative potential of sustainability. www.sophiealexandrine.com
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SHOWHOW sponsors: Berendsen: www.berendsen.com
Madsen – Scandinavian restaurant: www.madsenrestaurant.com
WOODSHADE ORGANICS: www.woodshade.dk
