mediaQuant Sector Reportm · PDF filedashboards, companies can benchmark the media performance of their brands alongside competitors, ... reports show more granular geographic signal

Auto Brands

November2016

Media Cycle: Oct 1 - 31, 2016

72

© Copyright 2016 mediaQuant, Inc.

uantThe numbers behind the news

Qmedia

This free report provides

media prominence metrics for

the top 15 entities in the

sector. For full analytics on all

sector entities, subscribe to

mediaQuant dashboards via a

free trial at mediaQuant.net

© Copyright 2016 mediaQuant, Inc.The numbers behind the news

Contact mediaQuant

License our Content

For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format,

please visit www.mediaquant.net.

Mary Senatori

[email protected]

www.mediaquant.net

Portland, OR 97212

About mediaQuantmediaQuant, Inc. provides businesses with analytic insight into how their brands, competitors, and

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Total Listing 59

Advances 29

Declines 19 Toyota 95 +1 1% 89,071

Unchanged 11 Smart 78 +2 3% 61,765

BMW 93 +0 0% 61,559

Nissan 94 +1 1% 61,261

Honda 94 +0 0% 53,438

59 +5 +8% -7 -12% Volkswagen 93 +0 0% 35,906

39 +3 +8% +9 +15% Mercedes-Benz 93 +0 0% 31,393

49 +3 +6% -2 -4% Audi 91 +0 0% 30,089

56 +3 +5% +13 +12% Porsche 86 +1 1% 13,186

59 +2 +3% -4 -8% Jeep 89 +0 0% 11,409

61 +2 +3% +2 +5% General Motors ● 92 +1 1% 11,191

66 +2 +3% +3 +2% Ford 92 -1 -1% 7,683

68 +2 +3% +7 +6% Renault 87 -1 -1% 7,360

36 +1 +3% +2 +6% Jaguar 84 +1 1% 5,030

38 +1 +3% +3 -3% Chrysler 88 +0 0% 4,542

39 +1 +3% +4 +3% Volvo 87 +0 0% 3,872

46 +1 +2% +10 +15% Mazda 82 -3 -4% 3,717

48 +1 +2% -1 - Ram ● 74 +8 12% 3,680

49 +1 +2% +5 +4% Cadillac 80 -1 -1% 3,282

YTD

ChgMost Dynamic Sectors* Close Chg.

12 mo

Chg

Science Trends

Children & Youth Advocacy Groups

NHL Teams

Quick Service Brands

Financial Services Brands

Teens and Children Trends

Online Payment Brands

Car Sharing Brands

Ground Transportation

Health & Wellness Advocacy

Online Retailers

NBA Teams

Philanthropic Foundations

NBA Players

72 - -520 MOST ACTIVE

MOST ACTIVE, TOP GAINERS AND TOP LOSERS

Auto Brands Sector● New High (Media Rating)

Sector

Media Rating

Prior Mo.

Change

Prior Yr.

Change

Sector

Close

Rating

Chg. % Chg.

MentionVolume

(100)

%Chg

49 +1 +2% +5 +4% Cadillac 80 -1 -1% 3,282

51 +1 +2% +8 +21% Lexus 81 -2 -2% 3,178

Close % Chg. Close % Chg.

Mentions

(100)

20 TOP GAINERS 20 TOP LOSERS

Ram ● 74 +8 12% Pagani 39 -8 -17% 334

Saab 67 +7 12% Maybach 46 -6 -12% 621

Tesla ● 75 +6 9% Citroen 74 -5 -6% 1,808

Daihatsu 56 +6 12% Lancia 51 -5 -9% 1,440

TATA 76 +5 7% Mazda 82 -3 -4% 3,717

Buick 78 +4 5% Rolls-Royce 79 -3 -4% 1,641

Hyundai 67 +3 5% Peugeot 77 -3 -4% 2,771

Lincoln ● 67 +3 5% Ferrari 57 -3 -5% 82

Alfa Romeo 66 +3 5% Bugatti 55 -3 -5% 824

Isuzu 63 +3 5% Lexus 81 -2 -2% 3,178

Scion 61 +3 5% Fiat 66 -2 -3% 188

Subaru 59 +3 5% Dodge 58 -2 -3% 569

Suzuki ● 81 +2 3% Acura 46 -2 -4% 320

Kia 78 +2 3% Lotus 38 -2 -5% 86

Smart 78 +2 3% Ford 92 -1 -1% 7,683

Mitsubishi Motors 73 +2 3% Renault 87 -1 -1% 7,360

Maserati 64 +2 3% Cadillac 80 -1 -1% 3,282

Hummer 56 +2 4% Lamborghini 74 -1 -1% 2,550

MINI 55 +2 4% Opel 51 -1 -2% 134

Rimac Automobili ● 31 +2 7% Honda 94 +0 0% 53,438

*Ranked by Prior Month % Change

Science Trends

Groups

61,765

1,279

1,294

2,067

422

19

1,409

1,708

1,028

340

2,970

1,268

1,718

● New High (Media Rating)Mentions

(100)

3,680

1,410

303

871

1,855

2,634

742

RatingChg.

RatingChg.

© 2016 mediaQuant, Inc., All rights reserved. | [email protected]

……………………………………………………

License our Content

For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or

printed format, please visit www.mediaquant.net.

How to Read a Report……………………………………………………i,ii

Methodology……………………………………………………

95 ▲ + 1 Toyota……………………………………………………3 55 ▼ - 3 Bugatti……………………………………………………103

94 – – Honda……………………………………………………5 55 ▲ + 2 MINI……………………………………………………105

94 ▲ + 1 Nissan……………………………………………………7 51 ▼ - 5 Lancia……………………………………………………107

93 – – BMW……………………………………………………9 51 ▼ - 1 Opel……………………………………………………109

93 – – Mercedes-Benz……………………………………………………11 46 ▼ - 2 Acura……………………………………………………111

93 – – Volkswagen……………………………………………………13 46 ▼ - 6 Maybach……………………………………………………113

92 ▼ - 1 Ford……………………………………………………15 39 ▼ - 8 Pagani……………………………………………………115

92 ▲ + 1 General Motors……………………………………………………17 38 ▼ - 2 Lotus……………………………………………………117

91 – – Audi……………………………………………………19 31 ▲ + 2 Rimac Automobili……………………………………………………119

89 – – Jeep……………………………………………………21

88 – – Chrysler……………………………………………………23

87 ▼ - 1 Renault……………………………………………………25

87 – – Volvo……………………………………………………27

86 ▲ + 1 Porsche……………………………………………………29

84 ▲ + 1 Jaguar……………………………………………………31

83 ▲ + 1 Land Rover……………………………………………………33

82 ▼ - 3 Mazda……………………………………………………35

81 ▼ - 2 Lexus……………………………………………………37

81 ▲ + 2 Suzuki……………………………………………………39

80 ▼ - 1 Cadillac……………………………………………………41

79 ▼ - 3 Rolls-Royce……………………………………………………43

78 ▲ + 4 Buick……………………………………………………45

78 – – Infiniti……………………………………………………47

78 ▲ + 2 Kia……………………………………………………49

78 ▲ + 2 Smart……………………………………………………51

77 ▼ - 3 Peugeot……………………………………………………53

76 ▲ + 5 TATA……………………………………………………55

75 ▲ + 6 Tesla……………………………………………………57

74 ▼ - 5 Citroen……………………………………………………59

74 ▲ + 1 Holden……………………………………………………61

74 ▼ - 1 Lamborghini……………………………………………………63

74 ▲ + 8 Ram……………………………………………………65

73 – – Chevrolet……………………………………………………67

73 ▲ + 1 GMC……………………………………………………69

73 ▲ + 2 Mitsubishi Motors……………………………………………………71

72 – – Aston Martin……………………………………………………73

67 ▲ + 3 Hyundai……………………………………………………75

67 ▲ + 3 Lincoln……………………………………………………77

67 ▲ + 7 Saab……………………………………………………79

66 ▲ + 3 Alfa Romeo……………………………………………………81

66 ▼ - 2 Fiat……………………………………………………83

65 ▲ + 1 Bentley……………………………………………………85

64 ▲ + 2 Maserati……………………………………………………87

63 ▲ + 3 Isuzu……………………………………………………89

61 ▲ + 3 Scion……………………………………………………91

59 ▲ + 3 Subaru……………………………………………………93

58 ▼ - 2 Dodge……………………………………………………95

57 ▼ - 3 Ferrari……………………………………………………97

56 ▲ + 6 Daihatsu……………………………………………………99

56 ▲ + 2 Hummer……………………………………………………101

72 ▲ - 1Auto Brands120 - 121

The Auto brands category covers makers of consumer automobiles.

PageSection and Summary Metrics* Section and Summary Metrics* Page

Table of Contents

How to Read a Report

Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer reports on each sector member (e.g., Chanel). We use the

Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relative rank positions for the top-15 sector members.

Sector Report Sections

Page 2

� Peer Group Growth Comparison - Who’s leading, gainrelative to their peers? This chart shows the short(12-month) topline media rating growth for each member within the quadrant a member falls in is determined by its position against theaverage, i.e., below or above the sector average for shortand long-term (vertical axis) growth respectively.

� Geographic Performance - Shows segment-level across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.

� Key-Segment Metrics and Rankings - Here we highlight segmentratings for the sector as well as rank positions within four key media segments: Global Print, Search Volume, Social Media and Online News

movements are highlighted in green and red.

How to Read a Report page summary of the trend, brand or influencer sector (e.g., Luxury Brands),

We use the Luxury Brands sector as an example.

media rating and featured and relative rank positions

Member Reports

Supporting two-page reports detailing topline and segmentrankings, and growth dynamics for each sector member. 60+ members, with new members added each month

� Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year - topline media rating average metrics: trailing 12-months and year

� Editorial Highlights - Provides commentary on noteworthy over prior periods.

�

Position - Illustrates the range of topline media ratings within the weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black).

� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 yearsfor the time-period is denoted in green and red, respectively.

�

�

Peer Group Rankings and Highs/Lows - Our Billboard™ Magazinesector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position green or red respectively, where “significant” is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member’s currentmedia rating within the high-low spread for the trailing 12or low for the 12-month period is highlighted in green or red, respectively.handle ties according to the standard competition "1224" ranking method.)

Member Performance Thumbnails - A condensed toplinethe top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

Who’s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term

growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector

average for short-term (horizontal axis) term (vertical axis) growth respectively.

level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.

we highlight segment-level media as well as rank positions within four key media segments: All

Online News. Significant rank

All reports

include a 2-page

sector-level

summary plus

detailed

2-page sector

member reports.

(e.g., Luxury Brands), plus 2-page detail

topline and segment-level media ratings, member. Sectors may have

bers added each month.

Here's where you get a snapshot of overall media prominence for the

for the month encircled in large font, growth metrics: prior month and year-over-year, and

months and year-to-date.

s commentary on noteworthy media rating movement

s within the sector along a point scale, showing the high and low member endpoints (in

Shows the monthly movement and aggregate growth and over the prior 4 years. All-time high and low

period is denoted in green and red, respectively.

rd™ Magazine-like ranking of members, showing current rank and movement from the prior month/year. Any

showing a significant increase or decrease in rank position is highlighted in red respectively, where “significant” is 10% or more of the total number of

the member’s current-month low spread for the trailing 12-month period. A new high

month period is highlighted in green or red, respectively. (Note we handle ties according to the standard competition "1224" ranking method.)

topline media rating summary of month performance chart, change from prior

� Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including:

Topline media rating metrics: - topline media rating for the month encircled in large font,- topline media rating growth metrics: prior month and year- topline media rating average metrics: trailing 12-months and yeardate.

Sentiment: Shows what percentage of media rating (green) vs. negative (red).

Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only).

� Position - Shows member topline media rating (in gold) relative to average (in black) along a weak-to-strong 100-point scale.

� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media ratingAll-time high and low for the time-period is denoted in green and red, respectively.

� Core Segment Metrics - Shows the fifteen (15) segmentratings that comprise the topline media rating, along with their growth metrics.

� Expanded Segment Metrics - Shows 20+ segment-level along with their growth metrics to provide additional context and granularity.

Page 2

For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at

How To Read a Report. Copyright © 2015 mediaQuant, Inc. All rights reserved.

Member Report Here's where you get a snapshot of overall media

for the month encircled in large font, growth metrics: prior month and year-over-year,

months and year-to-

was positive

: Shows AVE for the current month and

(in gold) relative to sector point scale.

Shows the monthly movement and aggregate media rating over time.

period is denoted in green and red,

) segment-level media with their growth

level media ratings along with their growth metrics to provide additional context and

� Peer Group Growth Comparison - Who’s leading, gainlagging relative to their peers? This chart shows the shortversus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the for short-term (horizontal axis) and long-term (vertical axis) growth respectively.

� Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity.

� Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media ratinghighlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. Current topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.)

For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaQuant-benefits.pdf

. All rights reserved.

Member Report Sections

ing, falling and lagging relative to their peers? This chart shows the short-term (30-day)

growth metrics for each . Which quadrant a member falls in is determined by its

average, i.e., below or above the sector average term (vertical axis) growth

0+ media segments are highlighted segments to help graphically illustrate

Rank comparisons are provided in media rating (member

highlighted in yellow). Detail includes prior month and prior year rank and and growth metrics

month chart, with high and low media (Note we handle ties

according to the standard competition "1224" ranking method.)

Brands

Auto Brands Brands

Prior Mo. Pt. Chg.

Prior Yr. Pt. Chg.

Trailing 12-Mo Avg

YTD Avg. Rating

Auto Brands-

- 5

73

7372

�

��

For the Auto Brands sector (comprising 59 brands), the topline media rating for November 2016 is

72, a zero point change change over the prior month and a -5 change over the prior year. The

media rating maximum and minimum within the sector are held by Toyota (95) and Rimac

Automobili (31) respectively. The trailing 12-month average is 73, while the current YTD average is

73. For regional media rating metrics (and prior month change): North America reports 70 (+1 pts.)

compared to Europe's 79 (-1 pts.) and Asia Pacific's 79 (+0 pts.).

Topline Media Rating

Sector topline media rating from October, 2012 through October, 2016

Toyota Honda Nissan

�

Trailing 12-month

Topline Media Rating Charts

Mercedes-BenzBMW

� Low 72

Current Month Sector Rankings

Rank* Topline Media Rating

Top-15 Media Rating

High 8058

63

68

73

78

832012 2013 2014 2015 2016

31

Sector Average72

MaxMin 95 Extreme

(100)Weak...(0)

Moderate... Strong...

Low Close High

Toyota 94 96

Honda 94 96

Nissan 92 94

BMW 93 95 �Mo. �Mo. �Mo. �Mo. �Mo.

Mercedes-Benz 91 95

Volkswagen 92 97 12-Mo. Avg. 95 12-Mo. Avg. 95 12-Mo. Avg. 93 12-Mo. Avg. 94 12-Mo. Avg. 92

Ford 90 94 95 95 93 94 92

General Motors 88 94

Audi 90 96

Jeep 87 91

Chrysler 82 90

Renault 82 90

Volvo 84 90

Porsche 85 94

Jaguar 81 87

Land Rover 79 88 �Mo. �Mo. �Mo. �Mo. �Mo.

Mazda 81 88

Lexus 80 86 12-Mo. Avg. 94 12-Mo. Avg. 92 12-Mo. Avg. 92 12-Mo. Avg. 92 12-Mo. Avg. 89

Suzuki 66 85 94 93 92 91 89

Cadillac 79 86

Rolls-Royce 79 86

Buick 73 81

Infiniti 73 80

Kia 74 86

Smart 73 79

Peugeot 77 85

TATA 71 79

Tesla 69 76 �Mo. �Mo. �Mo. �Mo. �Mo.

Citroen 70 82

Holden 55 74 12-Mo. Avg. 88 12-Mo. Avg. 86 12-Mo. Avg. 88 12-Mo. Avg. 88 12-Mo. Avg. 84

Cur

rent

Cha

nge

Toyota Honda Nissan

1 95

Mercedes-Benz

93 93

BMW Rank* Topline Media Rating

2

94

93

+0

92 91

+1

18

- 2

12

YTD Avg.YTD Avg.

26 -5

29 - 74

29

89

�Yr. �Yr. �Yr.

+0

�Yr.�Yr.

-1

+1

+2

+0

Renault

+ 3�Yr.

-6

+0

Volvo Porsche Jaguar

87 86 84

�Yr.- 6 + 1

+0

- 2 �Yr.

+1+1

11

YTD Avg.

9 -1 91 Volkswagen

7 +1 92

81

17 -3 82

94 95

Ford

92

- 89

4

+1 94

�Yr.

-1 93

81

18 +4

-2

2

Audi

+1 87

-1

- 88

87 92

+1

- 86

+1 84

+0

JeepGeneral Motors

�Yr.

+0

YTD Avg.

78

+0

-3

-1

�Yr.

- 1 - 1

YTD Avg.

�Yr.

YTD Avg. YTD Avg.

80

YTD Avg.

- 1

+1

- 2 �Yr. +

-1

+0

4

4

-1 93

94

-

�Yr.

-1

�Yr.

12-Month

Rating Range

93

74-7

7 -4

16

12

10

+3

83

+3 78

22

+6

21 79

22 +2 78

-

14

15

+2

■ / ■ Trending Up/Down

88

Chrysler

22 +6 78

YTD Avg.

- 3

20

77

87

YTD Avg.

28 +7 75

27 76

22

Holden 55 74 12-Mo. Avg. 88 12-Mo. Avg. 86 12-Mo. Avg. 88 12-Mo. Avg. 88 12-Mo. Avg. 84

Lamborghini 74 79 89 86 87 87 84-2 YTD Avg.29 74

29 - 74

YTD Avg.YTD Avg. YTD Avg. YTD Avg.

1 © 2016 mediaQuant, All rights reserved.| [email protected] *A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red.

North America

+1

71

-1

80

+0

Regional Media Rating

Coverage Distribution (%)

2016NOVEMBER

79

79

70 Europe

Asia

Pt. Chg.

YTD Avg.

Pt. Chg.

YTD Avg.

Pt. Chg.


Auto Brands Short (30 day) vs. Long Term (12-mo.) Comparison

36%

35%

29%

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g

Gro

wth

ToyotaHonda

NissanBMWMercedes-Benz

VolkswagenFord

General Motors

AudiJeep

Category Avg: 0

Category Avg: 0

Category Avg: -2 Category Avg: -2

Chrysler

Renault

Volvo

Porsche

Jaguar

Land Rover

Mazda

Lexus

Suzuki

Cadillac

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining+0

80

1 - 1 +1 1 - 1 -

1 +1 1 - 2 +1 1 -

3 +3 3 -1 2 +2 3 +2

3 +1 4 +3 2 -1 3 -2

5 -1 5 +2 5 +1 3 -2

5 -3 5 -1 6 -2 3 +7

7 - 5 -1 7 +5 3 +3

8 +3 5 +6 8 -1 8 -2

8 -1 9 +2 8 +15 9 -3

10 -1 9 +2 10 +5 10 -

11 - 9 +2 11 +2 10 -

11 -2 9 -5 11 +18 10 -4

13 - 9 +2 13 -6 13 +2

14 +2 9 -2 14 -4 14 +1

15 - 15 -8 15 -5 14 +1

15 +1 15 -4 16 +3 14 -

17 +1 15 -4 16 - 14 +1

18 - 15 -4 16 - 14 -1

18 +9 15 +4 16 +18 19 +1

18 - 20 +6 16 -3 19 -

Holden

Prior Yr. Growth

Suzuki Acura Mazda Land Rover

Jeep Buick Volkswagen Jaguar

TATA Chrysler Chrysler Mazda

Porsche Dodge Cadillac Peugeot

Kia MINI Volvo Volvo

Land Rover Subaru

Hyundai

Chrysler

Volkswagen

-0.2

Lamborghini

+2

Nissan Hyundai Nissan Honda

Honda BMW

Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)

YTD Avg. Rating 86

Online News

Prior Yr. Growth -0.0 Prior Yr. Growth -0.0 Prior Yr. Growth

YTD Avg. Rating

Toyota BMW Toyota

Ford Honda Smart

69

-0.2

Current

Month

-1 Prior Mo. Pt. Chg.

60 YTD Avg. Rating 68

Renault

Tesla

Volvo

Audi Volkswagen Jeep

Global Print Search Volume Social Media

Audi

Current

Month77Current

Month 86 58

YTD Avg. Rating

Current

Month

Prior Mo. Pt. Chg. +1 Prior Mo. Pt. Chg. -1 Prior Mo. Pt. Chg.

77

Porsche

General Motors

JeepGMC

Jeep

Mazda

Nissan

Mercedes-Benz

Renault

Chevrolet Ford

Chrysler

Ford

Suzuki

BMW BMW Ram Porsche

General Motors Mercedes-Benz Jaguar

Nissan

Toyota

Mercedes-Benz

Smart

Infiniti General Motors

Honda Ford Toyota

Volkswagen

AudiMercedes-Benz

Segment-Level Media Rating Metrics and Rankings

79Pt. Chg.

YTD Avg.

Audi

Gaining MomentumShort (30-day) Media Rating GrowthLosingMomentum

Category Avg: 0-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

Gaining

18 - 20 +6 16 -3 19 -Suzuki Acura Mazda Land Rover

© 2016 mediaQuant, All rights reserved. | [email protected] 2A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red.

Sentiment Breakout

Toyota's topline media rating for November 2016 is 95, a +1 change over the prior

month value of 94 and a -1 change over the prior-year media rating of 96. This

compares favorably to the Auto Brands sector media rating average of 72. Toyota's

media rating max and min for the trailing 12-month period are 96 in October 2016 and 94

in November 2015.

Advertising Value: Toyota's media rating of 95 translates into a current month AVE of

$89,859,071, with a trailing 12-month total of $829,270,603.

Ranking: Within the Auto Brands sector, Toyota is currently ranked no.1, showing no

measurable rank change over the prior month. Year-over-year, Toyota experienced no

change in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Toyota is in the Falling

quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth

and a -1 change in long term (prior year) growth, versus the sector average.

+1

95

95YTD Avg. Rating

Trailing 12-Mo. Avg.

Prior Mo. Rating Chg.

Toyota Brands

�

$89,859,071 $829,270,603Current Month AVE

Prior Yr. Rating Chg.

Advertising Value Equivalents

Trailing 12-Month AVE


95-1 �

94

99

1042012 2013 2014 2015 2016

93% 7%

95

Sector Average72

Toyota

Extreme(100)

Weak...(0)


Trailing 4-year topline media rating through 2016 �� High 98 ��

96 98 97 95 100 97 92 - 89

96 97 98 94 100 96 89 - 87

96 97 98 95 98 96 98 - 95

Month Month

Low High Close Chg. Low Close High Close Chg.

Online Sources 93 97 +1 95 97 96 +1

89 97 +2 # 94 96 96 +1

96 97 +1 # 93 97 95 +1

99 100 - # 97 98 97 -1

# 94 97 97 +2

89 97 +3 # 93 96 96 +2

92 96 - # 92 96 94 +2

85 96 +2

93 96 96 +2

# 74 91 91 +3

95 98 - - 99 (equal) 99 99 -

97 98 +1 - 94 96 94 -

94 98 +1 # 91 95 95 +1

92 99 - # 95 97 97 +1

96 98 - # 94 97 97 +2

Low 93

95 97

96

Prior Month

Prior Year

Editorial ProminenceRegional Prominence Online / Viral Prominence

93

Twitter

96

93

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

96 96

95 94 92

96

94 96

94

95 97

97 Current Month

#

#

-

Online News

-6%

1%

100 2%

98#

#

-

-

95

12-Month Rating Range

Asia

Twitter

Forums

Regional Print Metrics

-

#

Europe

# Blogs

Search Volume

#

1%

1%

Top Business

Top Consumer

North America 96

4%

0%

96South America

Segment-Level Media

Rating Metrics

YearYear 12-Month Rating RangeSegment-Level Media

Rating Metrics

-1%

0%97

Close Chg.

Top Business

94

Chg.

-3% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

94 -3%

0%

1%

-1%

Top Healthcare

Top Industrial

Top Services

0%

2%

Top Technology 1%

0%

92

93

89

1%

96 1%

1%

-6%

Top Industry

-3%

1%

-3%

Industry-Specific Media

Broadcast

74

79

84

89

94

96 98 - # 94 97 97 +2- 1%Top Business

3 © 2016 mediaQuant, All rights reserved. | [email protected]

North America 96 0%

�Yr.

�Mo

-3%

+1%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison

Social Media

Global Web

NOVEMBER

2016

�Yr. +1%

�Yr. -5%

�Mo +1%

�Mo. +2%

Online News

Toyota within the Auto Brands SectorSegment-Level Media Rating Metrics

for Trailing 12-Months


94

91

97

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Toyota

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1

4 3 3 Mercedes-Benz -1

4 3 15 Volkswagen -1

7 3 15 Ford -4

7 8 12 General Motors +1

9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1

16 18 21 Land Rover +2

17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

1 95

95

-7%

+1

Toyota +01 1

Cur

rent

+1

Current

Month

� Prior

Month YTD Global Print

-1%

93 0%

95 -2%

95

-7%

82

-8%

-3%

+0%

+2%

r Yr.

-1%95

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.

Auto Brands Sector ►


Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+2%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +1%

�Yr. +1%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.

Topline Media Rating Metrics

94

72 +0 73

+1

94 +0

97

96

100

94

Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth

-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81

© 2016 mediaQuant, All rights reserved. | [email protected] 4

Sentiment Breakout

Honda's topline media rating for November 2016 is 94, no measurable change over the

prior month value of 94 and a moderate -2 change over the prior-year media rating of

96. This compares favorably to the Auto Brands sector media rating average of 72.

Honda's media rating max and min for the trailing 12-month period are 96 in September

2016 and 94 in October 2016.

Advertising Value: Honda's media rating of 94 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Honda is currently ranked no.2, showing a

negligible -1 rank change over the prior month. Year-over-year, Honda experienced a

loss of -1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Honda is in the Falling

quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and

a moderate -2 change in long term (prior year) growth, versus the sector average.

─

95

95

YTD Avg. Rating



Honda Brands

�






94-2 �

90

95

1002012 2013 2014 2015 2016

82% 18%

94

Sector Average72

Honda

Extreme(100)

Weak...(0)



95 97 97 93 100 96 89 - 89

94 96 97 91 99 96 93 - 90

95 97 97 93 99 97 97 - 95

Month Month


Online Sources 94 97 -1 94 96 95 +1

92 96 -1 # 93 95 95 +2

95 98 - # 91 96 93 +2

99 100 +1 - 96 99 97 -

# 91 97 96 +1

89 97 -4 # 91 94 94 +1

94 97 -3 # 89 94 92 +2

87 96 -1

91 94 94 +1

# 78 90 89 +2

94 98 +2 # 98 99 99 +1

96 97 +1 - 92 95 93 -

93 99 - # 89 93 92 +1

90 98 +4 # 92 96 95 +2

94 96 +1 # 91 97 96 +1

Low 88

95 95

96

Prior Month

Prior Year


94

Twitter

96

97

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

93 96

95 93 95

94

95 93

94

93 97

96 Current Month

#

-

#

Online News

-8%

-1%

100 1%

97#

-

#

#

95


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

0%

2%

Top Business

Top Consumer

North America 95

1%

0%

95South America

Segment-Level Media

Rating Metrics


Rating Metrics

0%

0%96

Close Chg.

Top Business

94

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

94 -3%

0%

0%

-1%

Top Healthcare

Top Industrial

Top Services

0%

3%

Top Technology 1%

-1%

89

94

89

0%

96 0%

1%

-6%

Top Industry

-2%

1%

-1%


Broadcast

70

75

80

85

90

94 96 +1 # 91 97 96 +1# 0%Top Business


North America 95 0%

�Yr.

�Mo

-3%

-2%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -5%

�Mo +0%

�Mo. -1%

Online News

Honda within the Auto Brands SectorSegment-Level Media Rating Metrics



94

91

96

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th Honda

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

2 94

95

-7%

+1

Honda -11 1

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-1%

+1%

+1%

r Yr.

-2%95

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+2%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +2%

�Yr. +1%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

96

95

100

92


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Nissan's topline media rating for November 2016 is 94, a +1 change over the prior

month value of 93 and no measurable change over the prior-year media rating of 94.

This compares favorably to the Auto Brands sector media rating average of 72. Nissan's

media rating max and min for the trailing 12-month period are 94 in October 2016 and 92

in January 2016.

Advertising Value: Nissan's media rating of 94 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Nissan is currently ranked no.2, showing a

negligible +1 rank change over the prior month. Year-over-year, Nissan experienced a

gain of +1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Nissan is in the Falling


and no measurable long term (prior year) growth, versus the sector average.

+1

93

93YTD Avg. Rating



Nissan Brands

�






94+0 �

93

98

1032012 2013 2014 2015 2016

91% 9%

94

Sector Average72

Nissan

Extreme(100)

Weak...(0)



92 96 98 92 96 97 87 - 85

92 95 96 89 97 96 88 - 85

91 95 96 88 98 96 96 - 93

Month Month


Online Sources 90 95 - 92 95 95 +2

88 94 +1 - 92 94 94 -

93 97 +1 # 87 93 92 +3

96 100 -1 # 96 98 98 +2

# 92 97 97 +1

84 95 -1 - 89 93 93 -

89 94 +1 # 85 95 94 +7

78 91 -

89 93 93 -

# 69 90 85 +6

94 96 -1 - 98 99 99 -

94 97 +1 # 90 95 93 -2

95 98 -1 # 87 95 92 -3

90 98 -2 # 92 96 93 -3

92 94 - # 92 97 97 +1

Low 92

97 93

96

Prior Month

Prior Year


92

Twitter

94

91

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

92 92

96 93 93

93

98 96

94

90 -

97 Current Month

#

#

#

Online News

-9%

1%

96 -2%

96#

#

#

-

97


Asia

Twitter

Forums


#

-

Europe

# Blogs

Search Volume

#

5%

1%

Top Business

Top Consumer

North America 92

3%

1%

96South America

Segment-Level Media

Rating Metrics


Rating Metrics

2%

5%97

Close Chg.

Top Business

92

Chg.

15% Top Media Sources

Top Global Print

Top US Newspapers

WW Newspapers

94 -

3%

1%

1%

Top Healthcare

Top Industrial

Top Services

1%

10%

Top Technology 3%

3%

87

92

85

5%

95 1%

3%

-9%

Top Industry

-2%

3%

4%


Broadcast

73

78

83

88

93

92 94 - # 92 97 97 +1- 5%Top Business


North America 92 1%

�Yr.

�Mo

-

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +1%

�Yr. -6%

�Mo +1%

�Mo. +1%

Online News

Nissan within the Auto Brands SectorSegment-Level Media Rating Metrics



94

88

97

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Nissan

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

2 94

95

-7%

+1

Nissan +13 3

Cur

rent

+1

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

+4%

-1%

-2%

r Yr.

0%93

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+7%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +0%

�Yr. +2%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

97

94

96

94


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

BMW's topline media rating for November 2016 is 93, no measurable change over the

prior month value of 93 and a -1 change over the prior-year media rating of 94. This

compares favorably to the Auto Brands sector media rating average of 72. BMW's media

rating max and min for the trailing 12-month period are 95 in July 2016 and 93 in

November 2015.

Advertising Value: BMW's media rating of 93 translates into a current month AVE of


Ranking: Within the Auto Brands sector, BMW is currently ranked no.4, showing a

negligible -1 rank change over the prior month. Year-over-year, BMW experienced a

loss of -1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, BMW is in the Falling


a -1 change in long term (prior year) growth, versus the sector average.

─

94

94YTD Avg. Rating



BMW Brands

�






93-1 �

92

97

1022012 2013 2014 2015 2016

82% 18%

93

Sector Average72

BMW

Extreme(100)

Weak...(0)



90 94 97 90 96 96 93 - 86

90 94 97 91 96 96 93 - 87

91 94 97 87 96 96 97 - 94

Month Month


Online Sources 93 96 - 93 95 93 -1

91 96 -1 - 92 94 92 -

96 97 - # 89 93 90 -1

95 97 - - 97 98 97 -

# 92 96 92 -1

92 97 - - 90 94 90 -

95 97 -1 # 87 93 91 +2

83 94 -1

90 94 90 -

- 71 85 71 -

92 95 - - 98 99 98 -

94 96 - # 90 93 91 -1

97 98 - # 90 96 91 -2

88 96 - # 92 96 94 -1

89 93 - # 92 96 92 -1

Low 90

97 94

97

Prior Month

Prior Year


95

Twitter

97

96

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

0%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

94 93

93 90 96

90

97 95

95

91 97

92 Current Month

#

-

-

Online News

-4%

0%

96 0%

94-

-

-

-

97


Asia

Twitter

Forums


#

#

Europe

- Blogs

Search Volume

#

-1%

0%

Top Business

Top Consumer

North America 90

-1%

-1%

92South America

Segment-Level Media

Rating Metrics


Rating Metrics

0%

3%96

Close Chg.

Top Business

94

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

95 -2%

1%

0%

0%

Top Healthcare

Top Industrial

Top Services

0%

-11%

Top Technology 1%

0%

93

95

86

-1%

93 -1%

-1%

-9%

Top Industry

-2%

-1%

3%


Broadcast

72

77

82

87

92

89 93 - # 92 96 92 -1- -1%Top Business


North America 90 -1%

�Yr.

�Mo

-2%

-1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +0%

�Yr. -5%

�Mo +0%

�Mo. -1%

Online News

BMW within the Auto Brands SectorSegment-Level Media Rating Metrics



95

91

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

BMW

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

4 93

95

-7%

+1

BMW -13 3

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

+3%

+0%

+0%

r Yr.

-1%94

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+2%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +0%

�Yr. +0%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

96

92

96

91


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Mercedes-Benz's topline media rating for November 2016 is 93, no measurable change

over the prior month value of 93 and a -1 change over the prior-year media rating of 94.

This compares favorably to the Auto Brands sector media rating average of 72.

Mercedes-Benz's media rating max and min for the trailing 12-month period are 95 in

September 2016 and 91 in April 2016.

Advertising Value: Mercedes-Benz's media rating of 93 translates into a current month

AVE of $47,725,112, with a trailing 12-month total of $240,792,791.

Ranking: Within the Auto Brands sector, Mercedes-Benz is currently ranked no.4,

showing a negligible -1 rank change over the prior month. Year-over-year, Mercedes-

Benz experienced a loss of -1 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Mercedes-Benz is in the

Falling quadrant vis-à-vis its peers, showing no measurable short term (prior month)

growth and a -1 change in long term (prior year) growth, versus the sector average.

─

92

92YTD Avg. Rating



Mercedes-Benz Brands

�






93-1 �

92

97

1022012 2013 2014 2015 2016

100% 0%

93

Sector Average72

Mercedes-Benz

Extreme(100)

Weak...(0)



95 98 98 92 97 96 85 - 76

91 97 98 93 98 93 84 - 76

90 94 97 91 100 94 95 - 85

Month Month


Online Sources 86 94 - 93 96 96 +1

86 94 - # 91 95 95 +1

93 97 +3 # 89 94 92 -1

94 99 -1 - 97 99 98 -

# 88 98 98 +1

78 95 +1 - 88 92 92 -

87 91 +1 # 93 97 97 +1

68 88 -

88 92 92 -

# 68 85 80 +1

94 97 +1 - 98 99 98 -

95 98 +1 # 89 97 92 -1

97 98 -1 - 84 91 91 -

93 98 +2 - 93 98 95 -

91 96 +4 # 88 98 98 +1

Low 91

97 95

97

Prior Month

Prior Year


88

Twitter

92

87

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

93 97

97 92 88

92

98 95

88

91 91

98 Current Month

#

#

#

Online News

-11%

2%

97 -3%

98#

#

#

#

97


Asia

Twitter

Forums


#

-

Europe

# Blogs

Search Volume

-

1%

2%

Top Business

Top Consumer

North America 95

2%

6%

98South America

Segment-Level Media

Rating Metrics


Rating Metrics

1%

1%96

Close Chg.

Top Business

88

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

88 -3%

2%

4%

0%

Top Healthcare

Top Industrial

Top Services

0%

0%

Top Technology 3%

2%

85

88

76

1%

97 3%

1%

-11%

Top Industry

-4%

1%

2%


Broadcast

72

77

82

87

92

91 96 +4 # 88 98 98 +1# 1%Top Business


North America 95 6%

�Yr.

�Mo

-3%

+1%


Social Media

Global Web

NOVEMBER

2016

�Yr. +2%

�Yr. -9%

�Mo +3%

�Mo. +0%

Online News

Mercedes-Benz within the Auto Brands SectorSegment-Level Media Rating Metrics



88

83

96

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Mercedes-Benz

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

4 93

95

-7%

+1

Mercedes-Benz -13 3

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

+2%

-1%

-3%

r Yr.

-1%92

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+1%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +1%

�Yr. +2%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

96

95

97

97


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Volkswagen's topline media rating for November 2016 is 93, no measurable change over

the prior month value of 93 and a moderate +3 change over the prior-year media rating

of 90. This compares favorably to the Auto Brands sector media rating average of 72.

Volkswagen's media rating max and min for the trailing 12-month period are 97 in

November 2015 and 90 in October 2015.

Advertising Value: Volkswagen's media rating of 93 translates into a current month AVE

of $50,696,632, with a trailing 12-month total of $646,341,402.

Ranking: Within the Auto Brands sector, Volkswagen is currently ranked no.4, showing a

negligible -1 rank change over the prior month. Year-over-year, Volkswagen

experienced a large gain of +11 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Volkswagen is in the Falling


a moderate +3 change in long term (prior year) growth, versus the sector average.

─

94

94YTD Avg. Rating



Volkswagen Brands

�






93+3 �

92

97

1022012 2013 2014 2015 2016

90% 10%

93

Sector Average72

Volkswagen

Extreme(100)

Weak...(0)



93 94 96 94 97 96 83 - 81

95 95 97 93 96 94 83 - 81

98 97 99 98 96 97 97 - 1

Month Month


Online Sources 86 96 +1 95 98 95 -1

88 95 +2 # 94 97 94 -1

94 98 +2 # 92 97 94 +1

95 98 +1 # 96 98 96 -1

# 97 99 97 -1

60 96 - # 93 96 93 -2

87 95 - # 91 98 94 -2

73 92 -

93 96 93 -2

# 82 93 83 -4

94 98 -1 - 99 (equal) 99 99 -

93 97 -1 # 92 96 92 -3

97 99 -1 # 89 95 92 -2

93 98 -1 # 94 97 94 -2

92 98 -2 # 97 99 97 -1

Low 90

97 94

99

Prior Month

Prior Year


87

Twitter

97

87

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-4%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

98 99

98 95 89

93

98 96

91

97 95

97 Current Month

#

#

#

Online News

-14%

-1%

97 1%

94#

#

#

#

97


Asia

Twitter

Forums


-

-

Europe

- Blogs

Search Volume

#

-2%

-4%

Top Business

Top Consumer

North America 93

-3%

-5%

95South America

Segment-Level Media

Rating Metrics


Rating Metrics

-3%

-4%96

Close Chg.

Top Business

89

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

91 -4%

-3%

-3%

-2%

Top Healthcare

Top Industrial

Top Services

-1%

-11%

Top Technology -5%

-5%

83

87

81

-2%

95 -3%

-4%

8000%

Top Industry

-10%

-4%

-5%


Broadcast

72

77

82

87

92

92 98 -2 # 97 99 97 -1# -2%Top Business



�Yr.

�Mo

-4%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. +29%

�Mo +2%

�Mo. +2%

Online News

Volkswagen within the Auto Brands SectorSegment-Level Media Rating Metrics



91

84

96

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Volkswagen

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

4 93

95

-7%

+1

Volkswagen -13 15

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-5%

+1%

+1%

r Yr.

3%94

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

-2%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo -1%

�Yr. -4%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

96

94

97

94


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Ford's topline media rating for November 2016 is 92, a -1 change over the prior month

value of 93 and a moderate +2 change over the prior-year media rating of 90. This

compares favorably to the Auto Brands sector media rating average of 72. Ford's media

rating max and min for the trailing 12-month period are 94 in September 2016 and 90 in

October 2015.

Advertising Value: Ford's media rating of 92 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Ford is currently ranked no.7, showing a

moderate -4 rank change over the prior month. Year-over-year, Ford experienced a

notable gain of +8 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Ford is in the Falling

quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth

and a moderate +2 change in long term (prior year) growth, versus the sector average.

-1

92

93YTD Avg. Rating



Ford Brands

�






92+2 �

87

92

972012 2013 2014 2015 2016

85% 15%

92

Sector Average72

Ford

Extreme(100)

Weak...(0)



97 93 98 96 99 90 85 - 81

98 94 98 98 99 89 82 - 80

98 96 98 97 99 76 68 - 74

Month Month


Online Sources 78 89 - 94 97 96 -

70 88 -1 # 95 97 96 -1

76 91 +1 # 96 98 96 -2

99 100 - - 98 99 98 -

- 96 98 98 -

76 94 +3 # 95 97 96 -1

71 81 -4 - 95 97 97 -

71 83 +1

95 97 96 -1

# 86 93 92 -1

95 97 -1 - 99 (equal) 99 99 -

93 96 -1 - 96 99 97 -

97 98 -1 # 93 97 94 -3

93 98 - # 96 98 97 -1

97 98 -1 - 96 98 98 -

Low 84

97 97

98

Prior Month

Prior Year


73

Twitter

69

77

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

97 98

98 97 87

96

98 98

86

96 71

98 Current Month

#

#

-

Online News

25%

18%

99 0%

93#

#

-

#

97


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

0%

0%

Top Business

Top Consumer

North America 97

1%

-1%

98South America

Segment-Level Media

Rating Metrics


Rating Metrics

0%

-1%90

Close Chg.

Top Business

86

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

86 21%

2%

-3%

-1%

Top Healthcare

Top Industrial

Top Services

0%

2%

Top Technology 0%

0%

85

73

81

0%

96 -1%

0%

9%

Top Industry

6%

0%

1%


Broadcast

67

72

77

82

87

97 98 -1 - 96 98 98 -# 0%Top Business



�Yr.

�Mo

+21%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +18%

�Yr. +14%

�Mo +1%

�Mo. -1%

Online News

Ford within the Auto Brands SectorSegment-Level Media Rating Metrics



86

80

90

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Ford

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

7 92

95

-7%

+1

Ford -43 15

Cur

rent

-1

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

+1%

+0%

+0%

r Yr.

2%93

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+0%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo -1%

�Yr. +1%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

90

96

99

97


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

General Motors' topline media rating for November 2016 is 92, a +1 change over the

prior month value of 91 and a +1 change over the prior-year media rating of 91. This

compares favorably to the Auto Brands sector media rating average of 72. General

Motors' media rating max and min for the trailing 12-month period are 94 in January

2016 and 88 in November 2015.

Advertising Value: General Motors' media rating of 92 translates into a current month

AVE of $13,579,210, with a trailing 12-month total of $220,769,938.

Ranking: Within the Auto Brands sector, General Motors is currently ranked no.7,

showing a negligible +1 rank change over the prior month. Year-over-year, General

Motors experienced a notable gain of +5 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, General Motors are in the

Falling quadrant vis-à-vis its peers, showing a +1 change in short term (prior month)

growth and a +1 change in long term (prior year) growth, versus the sector average.

+1

92

92YTD Avg. Rating



General Motors Brands

�






92+1 �

88

93

982012 2013 2014 2015 2016

100% 0%

92

Sector Average72

General Motors

Extreme(100)

Weak...(0)



96 93 91 94 94 93 86 - 85

83 90 93 95 93 93 88 - 83

96 94 93 96 94 91 82 - 91

Month Month


Online Sources 82 93 - 90 96 92 -2

84 97 - # 91 95 93 +1

82 94 - # 93 97 94 -1

93 98 +1 # 88 94 91 -2

# 95 98 96 -1

78 94 -2 - 91 96 94 -

67 99 - # 82 95 86 -6

77 87 +2

91 96 94 -

# 80 94 89 +1

89 94 +5 # 98 99 98 -1

90 94 +3 # 92 96 95 +1

87 92 - # 90 97 93 +1

92 98 +2 # 91 97 94 +1

83 97 +13 # 95 98 96 -1

Low 85

89 94

92

Prior Month

Prior Year


98

Twitter

67

98

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

94 97

97 94 97

94

89 93

97

95 90

96 Current Month

#

-

#

Online News

5%

2%

94 0%

93#

-

#

#

89


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

-

-1%

0%

Top Business

Top Consumer

North America 96

1%

0%

97South America

Segment-Level Media

Rating Metrics


Rating Metrics

-2%

-2%93

Close Chg.

Top Business

92

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

97 8%

-2%

-1%

-3%

Top Healthcare

Top Industrial

Top Services

-1%

-2%

Top Technology -1%

0%

86

98

85

-1%

94 0%

-1%

-7%

Top Industry

46%

-1%

-7%


Broadcast

68

73

78

83

88

83 97 +13 # 95 98 96 -1# -1%Top Business


North America 96 0%

�Yr.

�Mo

+8%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. +2%

�Yr. +13%

�Mo +0%

�Mo. +0%

Online News

General Motors within the Auto Brands SectorSegment-Level Media Rating Metrics



97

90

93

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

General Motors

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

7 92

95

-7%

+1

General Motors +18 12

Cur

rent

+1

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-7%

+1%

+0%

r Yr.

1%92

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

-7%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +1%

�Yr. -1%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

93

93

94

86


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Audi's topline media rating for November 2016 is 91, no measurable change over the



Audi's media rating max and min for the trailing 12-month period are 96 in November

2015 and 90 in October 2016.

Advertising Value: Audi's media rating of 91 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Audi is currently ranked no.9, showing a

negligible -1 rank change over the prior month. Year-over-year, Audi experienced a

notable loss of -6 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Audi is in the Falling



─

92

91

YTD Avg. Rating



Audi Brands

�






91-3 �

92

97

1022012 2013 2014 2015 2016

93% 7%

91

Sector Average72

Audi

Extreme(100)

Weak...(0)



90 92 96 88 98 96 83 - 80

89 93 97 84 97 95 85 - 82

91 93 97 89 100 97 96 - 91

Month Month


Online Sources 89 96 -1 88 96 92 +1

88 94 -1 # 88 93 92 +2

95 97 +1 # 82 94 88 +4

96 100 +1 # 96 97 96 -1

- 88 97 92 -

83 96 -2 # 85 92 90 +3

92 96 -2 # 80 95 88 +3

75 93 -2

85 92 90 +3

# 57 81 81 +23

92 94 - - 98 99 98 -

91 95 -1 # 86 92 88 -1

96 97 -1 # 85 92 90 -2

90 95 +1 # 87 93 93 +2

85 95 +1 - 88 97 92 -

Low 90

96 93

97

Prior Month

Prior Year


92

Twitter

96

94

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

0%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

92 94

92 87 93

90

97 91

92

90 95

92 Current Month

#

#

#

Online News

-14%

-1%

98 -2%

92#

#

#

#

96


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

-2%

1%

Top Business

Top Consumer

North America 90

-1%

-1%

95South America

Segment-Level Media

Rating Metrics


Rating Metrics

-1%

-1%96

Close Chg.

Top Business

90

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

92 -3%

-1%

-1%

-1%

Top Healthcare

Top Industrial

Top Services

-1%

9%

Top Technology 2%

-2%

83

92

80

-2%

93 -1%

0%

-12%

Top Industry

-4%

0%

-2%


Broadcast

72

77

82

87

92

85 95 +1 - 88 97 92 -# -2%Top Business



�Yr.

�Mo

-3%

-2%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -10%

�Mo +1%

�Mo. -1%

Online News

Audi within the Auto Brands SectorSegment-Level Media Rating Metrics



92

85

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th Audi

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

9 91

95

-7%

+1

Audi -18 3

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-2%

+1%

-2%

r Yr.

-3%91

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+3%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +2%

�Yr. +0%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

96

92

98

88


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Jeep's topline media rating for November 2016 is 89, no measurable change over the



Jeep's media rating max and min for the trailing 12-month period are 91 in June 2016

and 87 in April 2016.

Advertising Value: Jeep's media rating of 89 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Jeep is currently ranked no.10, showing no

measurable rank change over the prior month. Year-over-year, Jeep experienced a

moderate gain of +2 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Jeep is in the Falling



─

89

89YTD Avg. Rating



Jeep Brands

�






89-2 �

90

1002012 2013 2014 2015 2016

100% 0%

89

Sector Average72

Jeep

Extreme(100)

Weak...(0)



89 90 92 90 96 93 86 - 85

87 92 92 87 98 93 87 - 85

90 91 93 88 97 94 94 - 92

Month Month


Online Sources 88 94 -1 85 92 88 -

86 94 -2 # 84 90 87 +1

91 97 - # 84 93 90 +3

94 99 -2 - 91 95 92 -

# 80 92 87 +7

82 95 -1 # 80 87 85 +5

90 95 - # 66 93 81 -8

76 90 -

80 87 85 +5

# 57 82 76 +18

88 91 - - 95 96 96 -

90 93 -2 # 75 84 77 +2

87 90 - # 79 88 85 -3

85 94 -3 # 78 87 87 +2

86 91 +2 # 80 92 87 +7

Low 75

88 87

89

Prior Month

Prior Year


90

Twitter

95

90

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

85 89

80 80 88

85

88 85

86

85 96

87 Current Month

#

-

#

Online News

-9%

-1%

96 -1%

90#

-

#

#

88


Asia

Twitter

Forums


-

-

Europe

# Blogs

Search Volume

#

-2%

2%

Top Business

Top Consumer

North America 89

-1%

-1%

91South America

Segment-Level Media

Rating Metrics


Rating Metrics

-1%

2%93

Close Chg.

Top Business

89

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

86 -10%

-2%

-1%

-1%

Top Healthcare

Top Industrial

Top Services

0%

-5%

Top Technology 5%

-5%

86

90

85

-2%

90 0%

0%

-8%

Top Industry

-5%

0%

-9%


Broadcast

60

70

80

86 91 +2 # 80 92 87 +7# -2%Top Business



�Yr.

�Mo

-10%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -7%

�Mo +0%

�Mo. -2%

Online News

Jeep within the Auto Brands SectorSegment-Level Media Rating Metrics



86

87

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th Jeep

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

10 89

95

-7%

+1

Jeep +010 12

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-9%

-2%

-1%

r Yr.

-2%89

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

-10%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +1%

�Yr. -1%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

93

87

96

81


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Chrysler's topline media rating for November 2016 is 88, no measurable change over the

prior month value of 88 and a notable -6 change over the prior-year media rating of 94.


Chrysler's media rating max and min for the trailing 12-month period are 94 in October

2015 and 82 in December 2015.

Advertising Value: Chrysler's media rating of 88 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Chrysler is currently ranked no.11, showing no

measurable rank change over the prior month. Year-over-year, Chrysler experienced a

notable loss of -8 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Chrysler is in the Falling


a notable -6 change in long term (prior year) growth, versus the sector average.

─

88

89YTD Avg. Rating



Chrysler Brands

�






88-6 �

95

1052012 2013 2014 2015 2016

100% 0%

88

Sector Average72

Chrysler

Extreme(100)

Weak...(0)



95 84 89 93 95 91 81 - 80

93 86 89 90 96 89 80 - 83

97 91 94 97 94 97 93 - 91

Month Month


Online Sources 70 91 - 89 93 92 +2

84 92 - - 91 94 91 -

88 93 +2 # 90 94 93 +3

10 99 -1 - 87 91 89 -

# 94 97 97 +1

76 90 +1 - 91 96 92 -

71 84 - - 79 92 88 -

71 88 -3

91 96 92 -

# 84 94 84 -3

90 94 - - 97 98 98 -

82 90 -2 # 90 96 90 -2

89 95 +3 # 86 95 91 +2

94 97 -1 # 91 96 92 +1

93 96 +2 # 94 97 97 +1

Low 82

92 92

96

Prior Month

Prior Year


71

Twitter

83

71

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-5%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

96 98

96 92 85

92

89 91

85

96 95

97 Current Month

#

#

#

Online News

-13%

-6%

95 1%

84#

#

#

#

92


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

-

-1%

-4%

Top Business

Top Consumer

North America 95

-2%

-2%

94South America

Segment-Level Media

Rating Metrics


Rating Metrics

-5%

-4%91

Close Chg.

Top Business

84

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

85 -11%

-4%

-8%

-4%

Top Healthcare

Top Industrial

Top Services

-1%

-10%

Top Technology -3%

-5%

81

71

80

-1%

91 -4%

-4%

-12%

Top Industry

-14%

-4%

-6%


Broadcast

65

75

85

93 96 +2 # 94 97 97 +1# -1%Top Business



�Yr.

�Mo

-11%

-1%


Social Media

Global Web

NOVEMBER

2016

�Yr. -6%

�Yr. -13%

�Mo +2%

�Mo. +0%

Online News

Chrysler within the Auto Brands SectorSegment-Level Media Rating Metrics



85

77

91

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Chrysler

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

11 88

95

-7%

+1

Chrysler +011 3

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-6%

-1%

+1%

r Yr.

-6%89

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+0%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +0%

�Yr. -5%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

91

91

95

88


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Renault's topline media rating for November 2016 is 87, a -1 change over the prior

month value of 88 and no measurable change over the prior-year media rating of 87.


Renault's media rating max and min for the trailing 12-month period are 90 in January

2016 and 82 in June 2016.

Advertising Value: Renault's media rating of 87 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Renault is currently ranked no.12, showing a

negligible -1 rank change over the prior month. Year-over-year, Renault experienced a


Growth Quadrant: For the November 2016 reporting period, Renault is in the Falling

quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth

and no measurable long term (prior year) growth, versus the sector average.

-1

86

86YTD Avg. Rating



Renault Brands

�






87+0 �

88

982012 2013 2014 2015 2016

91% 9%

87

Sector Average72

Renault

Extreme(100)

Weak...(0)



83 96 95 77 88 93 72 - 71

75 94 95 67 89 94 85 - 75

67 92 92 67 93 94 95 - 87

Month Month


Online Sources 82 92 -4 80 93 90 +1

77 92 - - 81 92 90 -

93 96 -1 # 46 85 77 +10

87 94 -1 - 93 95 95 -

# 81 97 95 +1

70 95 -13 # 76 92 89 -2

87 96 -8 # 68 97 91 -6

68 86 -4

76 92 89 -2

# 65 84 74 -10

87 93 +4 - 97 98 98 -

92 96 +2 # 30 90 85 -3

95 97 - # 77 92 90 -2

88 97 +7 # 84 93 90 +1

67 85 +8 # 81 97 95 +1

Low 73

96 90

95

Prior Month

Prior Year


88

Twitter

88

96

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

6%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

88 90

94 91 84

89

96 89

84

85 91

95 Current Month

#

#

#

Online News

-24%

-1%

88 -5%

96#

-

#

#

96


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

-

6%

2%

Top Business

Top Consumer

North America 83

10%

24%

97South America

Segment-Level Media

Rating Metrics


Rating Metrics

3%

15%93

Close Chg.

Top Business

83

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

84 -8%

6%

4%

1%

Top Healthcare

Top Industrial

Top Services

1%

3%

Top Technology 10%

5%

72

88

71

6%

93 8%

5%

-18%

Top Industry

0%

5%

15%


Broadcast

58

68

78

67 85 +8 # 81 97 95 +1# 6%Top Business


North America 83 24%

�Yr.

�Mo

-8%

-10%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -14%

�Mo -1%

�Mo. +0%

Online News

Renault within the Auto Brands SectorSegment-Level Media Rating Metrics



84

77

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Renault

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

12 87

95

-7%

+1

Renault -111 19

Cur

rent

-1

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

+15%

-1%

-5%

r Yr.

0%86

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

-7%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +0%

�Yr. +6%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

93

90

88

91


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Volvo's topline media rating for November 2016 is 87, no measurable change over the



Volvo's media rating max and min for the trailing 12-month period are 90 in August 2016

and 84 in October 2015.

Advertising Value: Volvo's media rating of 87 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Volvo is currently ranked no.12, showing a

negligible +1 rank change over the prior month. Year-over-year, Volvo experienced a


Growth Quadrant: For the November 2016 reporting period, Volvo is in the Falling



─

88

87YTD Avg. Rating



Volvo Brands

�






87-2 �

94

1042012 2013 2014 2015 2016

100% 0%

87

Sector Average72

Volvo

Extreme(100)

Weak...(0)



82 91 91 83 94 90 80 - 76

85 91 92 84 93 91 81 - 77

80 90 91 75 93 94 95 - 88

Month Month


Online Sources 84 94 +1 82 92 89 -

83 95 +3 - 84 91 89 -

90 96 -1 # 58 88 83 -1

91 98 +1 # 90 94 91 -1

# 84 94 90 -1

77 94 -1 - 85 91 89 -

79 91 +3 # 79 88 87 +5

71 89 -1

85 91 89 -

# 66 82 66 -5

87 92 - # 97 99 99 +1

89 93 - # 84 92 92 +4

92 95 - - 83 96 93 -

85 93 +5 # 90 97 94 -1

78 90 -3 # 84 94 90 -1

Low 81

94 94

94

Prior Month

Prior Year


82

Twitter

91

79

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

1%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

94 87

91 89 83

89

94 95

86

88 94

90 Current Month

#

#

#

Online News

-16%

-4%

94 1%

91-

-

#

#

94


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

#

3%

0%

Top Business

Top Consumer

North America 82

1%

3%

93South America

Segment-Level Media

Rating Metrics


Rating Metrics

0%

11%90

Close Chg.

Top Business

85

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

86 -9%

2%

1%

0%

Top Healthcare

Top Industrial

Top Services

2%

-11%

Top Technology 2%

6%

80

82

76

3%

90 1%

1%

-14%

Top Industry

-10%

1%

5%


Broadcast

64

74

84

78 90 -3 # 84 94 90 -1# 3%Top Business


North America 82 3%

�Yr.

�Mo

-9%

+0%


Social Media

Global Web

NOVEMBER

2016

�Yr. -4%

�Yr. -13%

�Mo -1%

�Mo. +3%

Online News

Volvo within the Auto Brands SectorSegment-Level Media Rating Metrics



86

79

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th Volvo

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

12 87

95

-7%

+1

Volvo +113 17

Cur

rent

+0

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

+5%

+1%

+1%

r Yr.

-2%87

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+6%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +0%

�Yr. +1%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

90

89

94

87


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Porsche's topline media rating for November 2016 is 86, a +1 change over the prior

month value of 85 and a notable -6 change over the prior-year media rating of 92. This

compares favorably to the Auto Brands sector media rating average of 72. Porsche's

media rating max and min for the trailing 12-month period are 94 in November 2015 and

85 in October 2016.

Advertising Value: Porsche's media rating of 86 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Porsche is currently ranked no.14, showing no

measurable rank change over the prior month. Year-over-year, Porsche experienced a

moderate loss of -4 in the Sector ranking.

Growth Quadrant: For the November 2016 reporting period, Porsche is in the Lagging


and a notable -6 change in long term (prior year) growth, versus the sector average.

+1

88

87YTD Avg. Rating



Porsche Brands

�






86-6 �

88

93

982012 2013 2014 2015 2016

90% 10%

86

Sector Average72

Porsche

Extreme(100)

Weak...(0)



78 85 89 78 92 94 83 - 77

82 88 92 72 93 94 84 - 79

86 88 95 88 98 95 95 - 91

Month Month


Online Sources 85 95 -1 84 95 86 +2

86 93 - # 83 92 86 +3

92 97 - # 72 92 78 +6

89 98 -1 # 89 96 89 -3

# 79 96 82 -1

80 95 -1 # 80 90 85 +5

89 95 - # 72 94 85 +13

72 90 -2

80 90 85 +5

# 57 80 76 +18

84 92 -1 - 96 98 96 -

84 91 -3 # 75 90 82 +7

92 96 - # 77 86 82 +4

77 93 +3 # 86 93 90 +1

77 93 -4 # 79 96 82 -1

Low 85

92 90

95

Prior Month

Prior Year


89

Twitter

95

89

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

-4%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

91 92

83 80 89

85

92 89

89

89 94

82 Current Month

#

-

#

Online News

-13%

-1%

92 -6%

85#

-

#

#

92


Asia

Twitter

Forums


-

#

Europe

# Blogs

Search Volume

-

-11%

-1%

Top Business

Top Consumer

North America 78

-2%

-9%

92South America

Segment-Level Media

Rating Metrics


Rating Metrics

-6%

-11%94

Close Chg.

Top Business

87

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

89 -5%

-7%

-3%

-3%

Top Healthcare

Top Industrial

Top Services

-1%

-7%

Top Technology -5%

-6%

83

89

77

-11%

87 -4%

-4%

-15%

Top Industry

-6%

-4%

-6%


Broadcast

68

73

78

83

88

77 93 -4 # 79 96 82 -1# -11%Top Business



�Yr.

�Mo

-5%

-1%


Social Media

Global Web

NOVEMBER

2016

�Yr. -1%

�Yr. -12%

�Mo +0%

�Mo. +0%

Online News

Porsche within the Auto Brands SectorSegment-Level Media Rating Metrics



89

83

94

Gai

nin

g M

om

entu

mL

on

g (1

2-M

onth

)Med

ia R

atin

g G

row

th

Porsche

-41

-31

-21

-11

-1

+9

LeadingFalling

Lagging Gaining

1 1 1 Toyota -

2 1 1 Honda -1

2 3 3 Nissan +1

4 3 3 BMW -1



7 3 15 Ford -4


9 8 3 Audi -1

10 10 12 Jeep -

11 11 3 Chrysler -

12 11 19 Renault -1

12 13 17 Volvo +1

14 14 10 Porsche -

15 16 22 Jaguar +1


17 14 17 Mazda -3

18 16 32 Lexus -2

18 22 44 Suzuki +4

14 86

95

-7%

+1

Porsche +014 10

Cur

rent

+1

Current

Month

� Prior


-1%

93 0%

95 -2%

95

-7%

82

-8%

-6%

-1%

-6%

r Yr.

-7%87

Prio

r M

o.

Prio

r Y

r.

Ran

k C

hg.



Rank Comparisons

-281

83 +1 83

�Mo.

�Yr.94

1%

-2%+0 89

�Mo.

-3%

-3%

-2%

93

81 +2 81 21%

+15%

�Yr.

-1%

4%

-1%

3%

2%

1%

0%

-6%

93

86

84 84

82 -3 84

92 +1 92

+1

87+1

+0 87

-1 86

+0 89

+0

89

91

87

�Mo +3%

�Yr. -4%

93 Search Volume

Broadcast

+0 92

91

88

+0 94

+0

92 -1

93

87

Growth

YOY

Trailing 12

Mo.


94

72 +0 73

+1

94 +0

94

86

92

85


-41

-9 -7 -5 -3 -1 +1 +3 +5 +7 +9

18 22 44 Suzuki +4

20 20 19 Cadillac - 82 -8%-180

81 81


Sentiment Breakout

Jaguar's topline media rating for November 2016 is 84, a +1 change over the prior

month value of 83 and a +1 change over the prior-year media rating of 83. This

compares favorably to the Auto Brands sector media rating average of 72. Jaguar's

media rating max and min for the trailing 12-month period are 87 in August 2016 and 81

in October 2015.

Advertising Value: Jaguar's media rating of 84 translates into a current month AVE of


Ranking: Within the Auto Brands sector, Jaguar is currently ranked no.15, showing a

negligible +1 rank change over the prior month. Year-over-year, Jaguar experienced a


Growth Quadrant: For the November 2016 reporting period, Jaguar is in the Falling


and a +1 change in long term (prior year) growth, versus the sector average.

+1

84

84YTD Avg. Rating



Jaguar Brands

�






84+1 �

84

89

942012 2013 2014 2015 2016

100% 0%

84

Sector Average72

Jaguar

Extreme(100)

Weak...(0)



72 91 91 66 92 90 86 - 75

73 89 90 71 92 89 80 - 76

68 89 90 52 84 93 92 - 87

Month Month


Online Sources 74 88 +1 78 86 81 -1

0 93 - # 81 89 84 +1

89 93 +1 # 49 78 66 -5

82 92 - # 90 94 91 +1

# 78 89 88 +4

76 92 +6 # 82 92 87 +2

86 93 +1 # 66 85 67 +1

69 87 -1

82 92 87 +2

- 70 91 76 -

83 91 -1 - 95 97 96 -

87 95 +2 # 79 94 92 +8

91 96 -1 # 75 89 85 +2

78 94 -3 # 82 95 86 -3

68 82 -1 # 78 89 88 +4

Low 81

92 86

92

Prior Month

Prior Year


93

Twitter

83

92

Top US

Papers

Search

Vol.

Top

Cons.

Topline

Media Rating

Segments

Global Web

Forums

2%

GroupsTop TradeWW

Papers

Top

Bus.

Global

Web

BlogsOnline

News

AsiaNorth

America

Europe

82 79

84 85 92

87

93 89

92

83 87

88 Current Month

#

#

-

Online News

-7%

-3%

92 10%

91#

#

#

#

92


Asia

Twitter

Forums


#

#

Europe

# Blogs

Search Volume

-

11%

5%

Top Business

Top Consumer

North America 72

-11%

6%

78South America

Segment-Level Media

Rating Metrics


Rating Metrics

1%

27%90

Close Chg.

Top Business

88

Chg.


Top Global Print

Top US Newspapers

WW Newspapers

92 6%

1%

2%

0%

Top Healthcare

Top Industrial

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The What, Why and How of mediaQuant’s Measurement Methodology

Question Answer

What are you measuring? The media prominence of a trend, brand or influencer.

Embracing the universal management adage that "you can't manage what you can't measure," the goal of

mediaQuant is to provide a simple, universal measurement of a topic's prominence in traditional, online, and social

media and provide valuable insight into the brands, trends and influencers affecting businesses and markets.

Why are you measuring? To create a universal standard or "ruler" of media prominence with which business professionals can establish

benchmarks, make comparisons, monitor change, and assign value.

Our overriding goal at mediaQuant is to deliver an expansive, consistent and comparable measure of media

prominence for a growing catalog of topics discussed in traditional, online, and social media. Why we measure in the

way we do is to address the need to simplify and standardize media measurement, making it easy to understand,

portable and affordable.

In our varied experience doing market and media research, a pervasive drawback to available media measurement

solutions has been the lack of comparative or contextual analysis capabilities. That is, the ability to assign relative

importance to a given measurement. How high is high? How significant is it? Is it weak or strong compared to its peer

group? With a plethora of media measurement solutions on the market, not to mention countless in-house solutions,

there are hundreds of incompatible ways to measure media prominence. You can’t determine "how good is good"

without a standard ruler of measurement that can be consistently applied across media sources, time periods and

intended audiences.

How are you measuring? We apply the same proven methodology to a vast catalog of current, new and emerging topics discussed in traditional,

online, and social media segments to build a multi-year analytic history and establish comparative ranks on a 100-

point scale.

Because we measure, validate, and index the broadest and most diverse collection of global content and media

sources using a consistent methodology, we are able to create an expansive and statistically representative data set

of media prominence with historical context going back four years. From this data set, we then calculate a media

prominence score between 0 and 100 using a ranking algorithm to transform a raw value into a comparative score.

When new topics or new media sources are added to the catalog, historical values are recalibrated to correctly

account for past historical impact on existing topics.

Over what timeframe is the

media prominence measured?

Calendar month. Historical data is captured back to a trailing 4-year period.

12AM U.S. Eastern time on the first day of the month to 12AM U.S. Eastern Time on the last day of the month.

How do you calculate and

represent media prominence?

We calculate media prominence by measuring the volume of media mentions of a selected topic, assessing the

relative importance of those mentions, and then ranking the weighted value relative to other values in our data set.

The resulting media rating serves as a standard and comparative benchmark of the broad discussion of and relative

interest in trends, brands and influencers discussed in print, broadcast and online media.

A topic's media prominence rating is a statistical rank relative to the other values in the data set and is represented as

a whole number between 0 and 100. This ranked score tells us what percentage of data values scored at or below the

data value under consideration. This is typically how standardized test scores are demonstrated.

For each measured topic, we calculate a topline media rating to provide the best overall measure of media

prominence, as well as individual segment-level media ratings to provide specific context and granularity. We'll

elaborate first on the segment-level media rating, since the weighted average of 15 of the 20+ segment-level ratings

are used to calculate the topline media rating.

The segment-level media rating for a topic is the rank of the topic's mention volume within a particular media

segment (e.g., blogs) relative to all the other (3,500+) measured topics' mention volumes within that same segment.

We measure and report on segment-level media ratings for more than 20 media segments culled from more than

20,000 news sources. (see next page).

We research new information sources on an ongoing basis and add new media segments after careful validation and

benchmarking. Media segments include:

Traditional Online

Print Broadcast Global Web

Newspapers – Worldwide Television – Major U.S. Networks Online News

Newspapers – Top U.S. Search Volume

Newspapers – Top Global Regional

Magazines – Top Consumer North America Social

Magazines – Top Business Europe Consumer Groups

Magazines – Top Healthcare Asia Blogs

Magazines – Top Industrial South America Twitter

Magazines – Top Services Forums

Magazines – Top Technology

The topline media rating for a topic, shown prominently in the upper left of each report page one, is the best

representation of overall media prominence. It is calculated as a weighted average of 15 of the 20+ segment-level

media ratings, grouped within three impact dimensions of earned media coverage as follows:

Regional Prominence Editorial Prominence Online/Viral Prominence

1. North America

2. Europe

3. Asia

4. Worldwide Newspapers

5. Top U.S. Newspapers

6. Top Consumer Print Media

7. Top Business Print Media

8. Top Trade* Print Media

* Healthcare + Industrial + Services + Tech.

9. Global Web (all publicly accessible sites)

10. Search Volume (major search engines)

11. Online News

12. Blogs

13. Consumer Groups

14. Forums

15. Twitter

What media sources do you

use?

From traditional print publications to the latest social media discussions, our universe of earned media content is

unparalleled at more than 20,000 news sources. For traditional media sources, we go to established print and

broadcast media aggregators that maintain historical archives and current feeds. We supplement the aggregators'

content with our own sourcing methods to further complete a global media picture. For social media sources, we use a

combination of real-time feeds, domain-specific indexing and historical archives. We continually research new media

sources, beta-test them and incorporate them into our production measurement methodology as appropriate. (Note

that only English-language content, original or translated, is included.)

What topics are you

measuring and how do you

determine what you measure?

We measure topics along three categories: (1) trends, (2) brands and (3) influencers (people or organizations). Within

those categories, we group topics (e.g., Wind Power) into logical sectors (e.g., Energy) to align with established

industries and market segments. A topic (e.g., Wind Power) may reside in more than one sector (e.g., Energy,

Environment).

Sectors are defined using a blend of top-down and bottom-up approaches. We start with a top-down review of

schemas from established research suppliers. We combine this with bottom-up input gleaned from content clustering

patterns, editorial review, and subscriber feedback. We also include related, tangential topics within a sector in order

to provide additional context and comparisons. In addition, we measure a broad range of sector topics to ensure the

percentile ranking has statistical relevance along a representative continuum of topics discussed in the media.

We expand our catalog of trends, brands and influencers every month. See list of tracked topics at

http://www.mediaquant.net/resources/trend-catalog/

How do you measure

sentiment?

Sentiment measures are based upon the volume of mentions of the target topic that fall into one of two mutually

exclusive sentiment categories: positive or negative. Neutral sentiment is discarded, considered neither positive nor

negative. Category assignment is based upon the prominence (volume + relative importance) of industry-standard

"positive" or "negative" terms or phrases and their proximity to the topic mention. We use the OpenNLP methodology

to facilitate term/phrase categorization.

How do you calculate AVE

(advertising value equivalent)

for brands?

AVE is typically only computed for brands or influencers, which may include corporations, products, or people.

We start with the average theoretical AVE for the month. This is a function of effective reach, average CPM (cost per

thousand), and mention volume. This is calculated across each media segment and summed. We then apply weights,

based on relevant media dynamics, to the theoretical AVE to arrive at the actual AVE. These weights may increase or

decrease the monetized value of the mention.

© Copyright 2016 mediaQuant, [email protected]

uant© Copyright 2016 mediaQuant, [email protected]

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Documents

mediaQuant Sector Reportm · PDF filedashboards, companies can benchmark the media performance of their brands alongside competitors, ... reports show more granular geographic signal