MEGAN J. HARRY

UNIVERSE SHIFTER

INVENTOR &

CREATOR

Chipper Divine

The C erea l O f L i f e

CHIPPER DIVINEE

The Cereal Of LifeNatural, long-lasting crisp in each bite. Sweetened with real sugar, no artificial flavors or colours

NEW!Food that's Right

GOAL’s & Objectives

To generate new sales and obtain a dominate lead of breakfast cereal in the marketing industry and to create

brand awareness of the new cereal product Chipper Divine.

Have accomplished, according to statistics

To generate sale of 5000 units & increase brand awareness by 80% of target consumers.

Audiences

3-1213-18

19-30+

Limited time offer at

Where can you get Chipper Devine?

S.W.O.T AnalysisStrength

s  

-Quick and easy container that seals cereal for extra-long lasting crunch

- Consistency in product & quantity of cereal- High-end grocery locations

- Breakfast, Brunch and quick snack menu- Very filling

- larger quantity of cereal than most boxes- Variety of flavors

- Brand awareness “The cereal of life”Weaknes

ses-Consumers have loyalty to other brands

-Price of cereal may be too high 

ExternalOpportun

ities 

-Health benefit & ingredient consciousness-Specialty cocoa

-Target baby-boomers-Expanded into a selected of breakfast restaurants in the GTA

-Interesting facts & brain teasers on each boxThreats

 -Very competitive with other healthy cereals

-People may stop eating cereal 

People aware of the product CHIPPER DIVINE

from the brand Food that’s Right

Word of Mouth Advertisments Television Shows

In Stores

10 Thousand

9 Thousand

8 Thousand

7 Thousand

6 Thousand

5 Thousand

4 thousand

Male

Female

Pricing Strategy

Market Skimming$8.00 plus tax

Competition awareness…

Go get your Chipper Divine Cereal

TODAY!www.ChipperDivine.ca/Thecerealoflife

1800-ChipDivine (456-4566)