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MEGATRENDS AND MEDIA 2020
ON THE EDGE
ORGANISERFaculty of Mass Media Communication UCM in Trnava invites you to 15th Annual International Scientific Conference
DATE21st – 22nd April 2020VENUEThe Ján Palárik Theatre in Trnava
FAKE
NEWS
CONFERENCE DATE AND VENUE:21st – 22nd April 2020, The Ján Palárik Theatre
SCIENTIFIC AND PROGRAMME COMMITTEE:Prof. PhDr. Miloš Mistrík, DrSc.Prof. Dr. Peter A. Bruck, Ph.D. (AT) Prof. David Buckingham, PhD., MA, BA (UK) Prof. Dr. Alexander Fedorov (RU) Prof. PhDr. Slavomír Gálik, PhD. Prof. Ing. Alena Kusá, PhD. Prof. Jozef M. M. Ritzen (NL) Prof. PhDr. Dušan Pavlů, CSc. (CZ)Prof. PhDr. Hana Pravdová, PhD. Prof. Colin Sparks (HK) Prof. Ing. Jarmila Šalgovičová, CSc. Prof. Ing. Anna Zaušková, PhD. Assoc. Prof. PhDr. Ľudmila Čábyová, PhD. Assoc. Prof. PhDr. Marek Hrubec, Ph.D. (CZ) Assoc. Prof. PhDr. Zora Hudíková, PhD. Assoc. Prof. PhDr. Jana Radošinská, PhD. Assoc. Prof. Mgr. Ondřej Roubal, Ph.D. (CZ) Assoc. Prof. Mgr. Art. Jozef Sedlák Assoc. Prof. PhDr. Ján Višňovský, PhD. Assoc. Prof. Mgr. Norbert Vrabec, PhD. Ivana Bestvina Bukvić, Ph. D., Asst. Prof. (HR) PhDr. Viera Kačinová, PhD.Mgr. Martin Klementis, PhD. PhDr. Jakub Končelík, Ph.D. (CZ) Mgr. Zuzana Kvetanová, PhD.Mgr. Zdenko Mago, PhD. Mgr. Juliána Mináriková, PhD. PhDr. Peter Murár, PhD. Mgr. Lenka Rusňáková, PhD. JUDr. PhDr. Martin Solík, PhD.Mgr. Magdaléna Švecová, PhD.
ORGANISING COMMITTEE:JUDr. PhDr. Martin Solík, PhD. Mgr. Juliána Mináriková, PhD. Assoc. Prof. PhDr. Jana Radošinská, PhD. Mgr. Dáša Franić, PhD. Mgr. Martin Graca, PhD.Mgr. Marija Hekelj, PhD. Mgr. Anna Kačincová Predmerská, PhD. Mgr. Martin Klementis, PhD. Mgr. Peter Krajčovič, PhD. Mgr. Zuzana Kvetanová, PhD. Mgr. Monika Prostináková Hossová, PhD. Mgr. Lenka Rusňáková, PhD. Mgr. Bc. Lucia Škripcová, PhD. Mgr. Magdaléna Ungerová, PhD. Mgr. Pavel BielikMgr. Ľubica BôtošováMgr. Diana BulganováMgr. Ľuboš Greguš Mgr. Eva JonisováMgr. Miroslav Kapec Mgr. Lenka LabudováMgr. Peter Lančarič Mgr. Simona Mičová Mgr. Branislav OpralaMgr. Ján Proner Mgr. Martin Vanko
DISCUSSION SESSIONS WILL BE DIVIDED INTO THE FOLLOWING SECTIONS:
Merging Reality and Fiction
Media Education, Policy and Ethics
Megatrends and Media, the international scientific conference held annually by the Faculty of Mass Media Communication UCM in Trnava, has become a traditional event attended and supported by renowned media theorists and researchers, as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting media, especially the contemporary trends related to them (for more details, please see annotations of the individual sections).
CONFERENCE FEE:• 150 € – a conference paper in English (these
papers will be published in conference proceedings, and then submitted for evaluation to renowned international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO, etc. In case of co-authorship, each co-author pays conference fee 70 € (whether they attend the conference or not).
• 100 € – conference papers written in Slovak, Czech or Polish language, or conference papers submitted in different languages (to be published in standard double-blind peer reviewed conference proceedings). In case of co-authorship, each co-author pays conference fee 50 € (whether they attend the conference or not).
The conference fee covers rental expenses related the venue, printing of conference documents and electronic publishing of double-blind peer-reviewed conference proceedings, lunch, various refreshments served throughout the event and evening banquet expenses. Please note that the fee is paid in cash, during registration procedures at the venue. In case this form of payment does not suit you, let us know while filling the registration form and do not hesitate to contact us via the conference e-mail for more information.
Digital Platforms and Marketing
Media Culture, Art and Creativity
ON THE EDGE
CONFERENCE PUBLICATIONS:• English-written electronic conference pro-
ceedings submitted for evaluation to citation databases Web of Science, Scopus, ERIH PLUS, EBSCO (please note that the included texts have to meet all formal, content and ethical requirements related to Anglo-Saxon academic writing; the highest quality of professional translation to English is required).
• Electronic conference proceedings that include papers submitted by authors who wish to pub-lish their conference contributions in Slovak, Czech, Polish or any other language than in En-glish.
DEADLINE FOR FILLING THE REGISTRATION / ANNOTATION SUBMISSION FORM:
31st March 2020 via the electronic application form available at
http://bit.ly/megatrends2020 In case you encounter any trouble while filling
and submitting the electronic application form or we can be of any other assistance, please do not hesitate to contact us.
CONTACTS: e-mail: [email protected] JUDr. PhDr. Martin Solík, PhD.
Mgr. Lenka Labudová Mgr. Zuzana Kvetanová, PhD.
Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava Nám. J. Herdu 2 917 01 Trnava Slovak Republic
ACCOMMODATION: Please note that accommodation is not provided, i.e. not included in the conference fee; however, the city of Trnava offers a wide selection of hotels and pensions situated in the city centre, very close to the conference venue.
IMPORTANT NOTICE: We would like to inform you that all submitted annotations of conference papers will be assessed by the Scientific Committee of Megatrends and Media. Please note that the annotations have to match all scientific, linguistic, stylistic and ethical criteria related to academic publishing.
LUNCH FEES: • 21st April 2020 = free of charge for every
conference participant• 22nd April 2020 = free of charge for every
conference participant Lunch is optional; expressing your interest in having
lunch is a part of the electronic application form. This service is fully covered by the conference fee, as well as other snacks and drinks served during the conference – including banquet dinner.
DEADLINE FOR SUBMITTING YOUR CONFERENCE PAPERS:
1st May 2020 Please send your papers in English, Slovak, Czech or other language (a manuscript must not exceed the range of 15 pages) including abstracts, key words (abstracts and key words are to be submitted in two language versions – in original language of the paper and English), illustrations, charts and bibliography in text editor MS Word by the date mentioned above to the e-mail address: [email protected] Our pre-set paper template is available at http://fmk.sk/megatrends-and-media/).
CRITICAL THINKING
Section 1 Merging Reality and Fiction
Chairs: Prof. PhDr. Slavomír Gálik, PhD. Assoc. Prof. PhDr. Jana Radošinská, PhD. Assoc. Prof. PhDr. Ján Višňovský, PhD.
DISCUSSION TOPICS:
• reality and fiction in media contents; fake news, hoaxes and propaganda in the digital environment,
• objectivity, reliability and plurality of information versus information chaos,
• journalism in the era of social media and its metamorphoses,
• epistemology and ontology of the digital media,
• temporal changes in the cyberspace,
• media narratives – stories told by news, television dramas or films and their dramatic structure,
• media entertainment forms blurring boundaries between the real and the fictitious,
• segments of the media industry and their development trends.
Media Education, Policy and Ethics
Chairs: Prof. PhDr. Miloš Mistrík, DrSc. Assoc. Prof. Mgr. Norbert Vrabec, PhD. PhDr. Viera Kačinová, PhD.
DISCUSSION TOPICS:
• media-related communication practices of children and youth,
• vulgarisation of public communication and politics,
• critical thinking resources and tools for kids, parents and teachers,
• social, legal and political impacts of misinformation, fake news and deepfakes,
• media education as an instrument of European (educational) policy,
• media competence as an essential goal of media (digital) education,
• ethical and regulatory aspects of media communication,
• linguistic and discursive means in communicative interactions taking place on the social media.
Section 2
ON THE EDGEHOAX
FAKE NEWS
Section 3 Section 4 Digital Platforms
and Marketing Chairs: Mgr. Zdenko Mago, PhD. PhDr. Peter Murár, PhD. Mgr. Magdaléna Švecová, PhD.
DISCUSSION TOPICS:
• marketing practices taking place on digital platforms,
• new features of native advertising,
• messaging platforms as a way of supporting business activities,
• deepfakes and other aspects of fake news in relation to advertising,
• challenges of voice and visual search,
• virtual reality as a marketing platform,
• augmented reality: improving brands through inspiration,
• cross-platform play and marketing.
Media Culture, Art and Creativity
Chairs: Prof. PhDr. Hana Pravdová, PhD. Prof. PhDr. Dušan Pavlů, CSc. Assoc. Prof. PhDr. Zora Hudíková, PhD.
DISCUSSION TOPICS:
• development trends of media culture in terms of processes – creativity, production, distribution, reception,
• value scales, normative and ethical aspects of media culture, socio-cultural influences,
• flexibility and originality versus stereotyping in media; creative professionals versus creative amateurs,
• from globalization to glocalization, from glocalization to local ‘oligarchization’ of the media industry,
• postmodernism, popular culture, popular art – their means of expression and aesthetics of diversity as inspirational sources and parts of media production,
• cross-platform media creativity: from news to digital games,
• experimentation and provocation as strategies of raising interest in media creation and engaging the recipient,
• attractiveness of media culture stigmas – cult of the body, celebrities, juvenilizing, infantilization, individualization, trivialization, narcissism, hedonism and related cultural phenomena.
REAL
ITY A
ND
FICTIO
N IN
MEDI
A CON
-TE
NTS;
SCIENTIFIC PARTNERS:
The Institute of Theatre and Film Research of the Slovak Academy of SciencesThe Polish Academy of Sciences (Branch in Katowice)The Institute of Political Science of the Slovak Academy of SciencesThe Centre for Innovation, Technology Transfer and Development Foundation of the University of Silesia (Poland)The Polish PR Association
CONFERENCE PROGRAMME:Tuesday 21st April 2020 8.00 – 9.00 Registration of participants 9.00 – 10.45 Opening ceremony and main part of the programme10.45 – 11.00 Coffee break 11.00 – 12.30 Discussion sessions12.30 – 13.30 Lunch13.30 – 15.15 Discussion sessions15.15 – 15.30 Coffee break 15.30 – 18.00 Discussion sessions18.30 Banquet with entertainment programme
Wednesday 22nd April 2020 8.00 – 9.00 Registration of participants9.00 – 10.30 Discussion sessions10.30 – 10.45 Coffee break 10.45 – 12.30 Discussion sessions12.30 – 13.30 Lunch13:30 Closing ceremony
All conference participants will be provided with a detailed schedule of discussion sessions and other parts of the conference programme after the registration.
SUMMARY OF THE MOST IMPORTANT DATA AND INFORMATION: • Deadline for submitting applications and
annotations: 31st March 2020• Deadline for submitting papers (having
annotations approved): 1st May 2020• Date of the conference: 21st April – 22nd April
2020
ACCOMMODATION • Not provided. Each participant may choose
their accommodation in Trnava privately, in accordance with their traveling schedule and other arrangements.
CONFERENCE FEE: • 150 € – a conference paper in English (these
papers will be published in conference proceedings, and then submitted for evaluation to renowned international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO, etc. In case of co-authorship, each co-author pays conference fee 70 € (whether they attend the conference or not).
• 100 € – conference papers written in Slovak, Czech or Polish language, or conference papers submitted in different languages (to be published in standard double-blind peer reviewed conference proceedings). In case of co-authorship, each co-author pays conference fee 50 € (whether they attend the conference or not).
FOOD (LUNCH AND OTHER REFRESHMENTS SERVED DURING THE CONFERENCE): Free of charge (21st April 2020) Free of charge (22nd April 2020)
• Lunch is optional; expressing your interest in having lunch is a part of the electronic application form.
