MEGATRENDS AND MEDIA 2019

DIGITAL UNIVERSE

ORGANISERFaculty of Mass Media Communication UCM in Trnava

DATE16th – 17th April 2019VENUESmolenice Castle

Communication Today:Scientific Journal from the Mass Media and Marketing Communication Field (Vol. 10, No.1, April 2019)

Vol. 10, No. 1, April 2019

Fedorov FichnováGáliková

GansserGreguš

KubíkováLevitskaya

MackováMichniuk

MinárikováNykytchenko

SchmitzSeliverstova

SzaboTaşkıran

TurkováVišňovský

Wojciechowski

MAIN HALL / HLAVNÁ SÁLATuesday 16th April 2019

09.00 – 10.30 Opening ceremony and main plenary speeches (Main Hall / Hlavná sála)

Opening speech Assoc. Prof. PhDr. Ľudmila Čábyová, PhD.Dean of FMK UCM in Trnava

Prof. Ing. Roman Boča, DrSc.Rector of University of SS. Cyril and Methodius in Trnava

• Award presentation ceremony: “Marián Matyáš’s Pomegranate”/„Granátové jablko Mariána Matyáša“

• Introduction of the new issue of the scientific journal Media Literacy and Academic Research, 2019, Vol. 2, No. 1

• Introduction of the new issue of the scientific journal Acta Ludologica, 2019, Vol. 2, No. 1

• Introduction of the new issue of the scientific journal Communication Today, 2019, Vol. 10, No. 1

Pravda vášne: O deštrukcii verejnej diskusie virtuálnym priestorom Assoc. Prof. PhDr. Martin Kasarda, Dr. Faculty of Media, Pan-European University in Bratislava, Slovakia

The Generation of Speech Ethics in Digital Media Prof. Bai Yin Dean of the College of Literature and Journalism, Central South University Changsha, Hunan, China

10.30 – 10.45 Coffee break

10.45 – 12.00 Main plenary speeches (Main Hall / Hlavná sála)

Podcasting v zlatom veku audia Mgr. Martin StrižinecRTVS & Faculty of Arts, Comenius University in Bratislava, Slovakia

Od textov k textúram: Poznámky o karnevalovom charaktere súčasnej mediálnej produkcieAssoc. Prof. PhDr. Juraj Rusnák, CSc.Faculty of Arts, Prešov University, Slovakia

Digitálna transformácia a moderná univerzitaMarcela HavrilováMicrosoft Slovakia, Bratislava, Slovakia

12.00 – 13.00 Lunch

13.00 – 14.00 Main plenary speeches (Main Hall / Hlavná sála)

Superhrdinovia spoločnosti Marvel a ich filmový vesmírPhDr. Jana Radošinská, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Intermedia z pohledu AV tvůrců MgA Ivan Biel FITES (Czech Film and Television Union), Prague, Czech Republic

14.00 – 14.30 Coffee break

14.30 – 18.30 Discussion sessions

19.00 Banquet with entertainment programme

Wednesday 17th April 201909.00 – 10.30 Discussion sessions

10.30 – 10.45 Coffee break

10.45 – 12.00 Discussion sessions

12.00 – 12.30 Closing Ceremony: Announcement of the best conference speakers and award ceremony (Main Hall / Hlavná sála)

12.30 – 13.30 Lunch

Section 1 “Across the Universe” /

Media Production Chairs: Prof. PhDr. Hana Pravdová, PhD. Assoc. Prof. PhDr. Ján Višňovský, PhD. PhDr. Jana Radošinská, PhD.

16th of April 2019Room / Miestnosť: Red Salon / Červený salónik14.30 – 18.30

Media Image of Immigrants on Social Media: Concepts, Strategies, Analysis Doc. Mgr. Lucia Spálová, PhD. – PhDr. Martin Charvát, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia – Metropolitan University in Prague, Czech Republic

Mediálny rámec tém migrantov a terorizmu na príklade dvoch udalostíMgr. BcA. Łukasz Wojciechowski, PhD. – Prof. Mgr. Katarína Fichnová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia – Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Catching the IT Development Trends: What Are the Odds? Assoc. Prof. dr. sc. Ivana Bestvina Bukvić, Ph.D. – Assoc. Prof. Ivana Đurđević Babić, Ph.D. Academy of Arts and Culture, Josip Juraj Strossmayer University of Osijek, Croatia

From News to Fake News and BackLordan Prelog, mag. rel. publ. – Mateja Popović, spec. prof. comm. – Prof. Ljubica Bakić-Tomić, PhD.University of Applied Sciences Baltazar Zaprešić, Zaprešić, Croatia

The Impact of the Virtual Television Anchorman on the Business Processes of Television Media HousesJelena Blaži, mag. rel. publ. – Sunčana Glavak, mag. nov. – dr.sc. Tomislav Vidačić, dipl. inf.University North, Varaždin, Croatia

Motion grafika a jej využitie v mediálnej produkciiMgr. Ján Proner Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Audiovizuálna dramaturgia v digitálnej epocheMgr. Tomáš Hučko, ArtD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Strategies for Identifying Misinformation within Digital Space Mgr. Simona Mičová – Mgr. Lenka Ďurišová Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Mainstreamové a alternatívne médiá v slovenskom mediálnom prostredíMgr. Miroslav Kapec Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Cenzúra v mediálnej praxiMgr. Július Tamáš Faculty of Mass Media Communication, UCM in Trnava, Slovakia

17th of April 2019Room / Miestnosť: Red Salon / Červený salónik09.00 – 12.00

Transmediální narace – budoucnost mediální produkceMgr. Jorik JakubiskoFaculty of Social Sciences, UCM in Trnava, Slovakia

Poznámka k fotografickému portrétuMgr. Peter Lančarič Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Tools Managing the Process of Communication between Technological Corporations and Internet Users Leading to Restricting Their FreedomProf. UE dr. hab. Zbigniew WideraUniversity of Economics in Katowice, Poland

The Patterns of Internet Usage in Poland and Ukraine Based on Example of Users of Social NetworksAndrii Kutsyk, M.A Faculty of Social Sciences, University of Gdańsk, Poland

Creating a New Movie Reality: „Bad Movie Review“ GenreArina MedvedevaChelyabinsk State University, Russia

Media Aesthetic Features of NewslettersProf. Marina Zagidullina, PhD. Chelyabinsk State University, Russia

The Specifics of Hip-Hop Music Review in Social NetworksMax DemchukChelyabinsk State University, Russia

Storytelling Method in Popular Science JournalismSvetlana PaniukovaFaculty of Journalism, Chelyabinsk State University, Russia

Zábavná tvorba v onlinovom prostredíMgr. Veronika Moravčíková Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Regionálne médiá ako prostriedok informácie medzi občanmiMgr. Erika ObertováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Section 2 “Lost in (Hyper)Space” /

Media Education, Literacy and Language

Chairs: Prof. PhDr. Miloš Mistrík, DrSc. Assoc. Prof. PhDr. Zora Hudíková, PhD. Assoc. Prof. Mgr. Norbert Vrabec, PhD.

16th of April 2019Room / Miestnosť: Main Hall / Hlavná sála14.30 – 18.30

Digitální bůhThDr. PhDr. Radek Mezuláník, Ph.D.Department of Media Studies, University of J. A. Komenský in Prague, Czech Republic

Zmena myslenia pod vplyvom digitálnych médiíProf. PhDr. Slavomír Gálik, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Neverbálna komunikácia v audiovizuálnom jazyku žurnalistikyDoc. Mgr. Anton Szomolányi, ArtD.Faculty of Media, Pan-European University in Bratislava, Slovakia

Influence of Digital Media on Young Generation’s Social and Moral CompetencesDr. Katarzyna Ziębakowska-CecotFaculty of Philology and Pedagogy, Kazimierz Pulaski University of Technology and Humanities in Radom, Poland

The Truth in Media – A Necessary Condition, But Is It Sufficient? Rafał Śpiewak, PhD. University of Economics in Katowice, Poland

Digitálne bytie ako axiologický problém a edukačná výzvaPhDr. Sabína Gáliková Tolnaiová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Environmentálne otázky a klimatické zmeny v mediálnom diskurzeMgr. Juraj Skačan, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Limity nezávislosti slovenských (mas)médií v kontexte postfaktuálnej spoločnosti Mgr. Erika Moravčíková, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Štyri poznámky k diskurzívnym aspektom skupinovej polarizácie v dôsledku pôsobenia nových médiíMgr. Andrea OlejárováFaculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Wykorzystanie nowych nowych mediów przed dzieci w wieku przedszkolnym: Przypadek PolskiProf. Teresa Sasińska-Klas, dr. habil.Institute of Journalism, Media and Social Communication, Jagiellonian University in Krakow, Poland

Comparison of Selected Analytical Television ProgrammesMgr. Marek Šimončič – Mgr. Alžbera StrakováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Inovácie v žurnalistike do roku 2022: Skepsa alebo výzva? Mgr. Karin KubíkováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Learning a Language as Part of Life – How to Learn a Foreign Language in the Digital AgeMgr. Anna Hurajová, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

17th of April 2019Room / Miestnosť: Main Hall / Hlavná sála09.00 – 12.00

Soft Skills in the Digital AgeDoc. Mgr. Norbert Vrabec, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Online človek ako produkt (d)evolúcie médiami sprostredkovanej komunikáciePhDr. Anna Sámelová, PhD. Faculty of Arts, Comenius University in Bratislava, Slovakia

Acta Ludologica:(Vol. 2, No. 1, 2019) Acta

Ludologica

Theory EducationDesignDevelopmentResearchHistoryMarketingExperienceCriticismPsychologySocial AspectsFuture

Faculty of Mass Media Communication

Vol.

2, N

o. 1

June 2019

Music as Universal Language & Spheres of “Knowledge behind Megatrends” Transcendence in Human Universe of AnthropoceneMgr. Klára Hedvika MűhlováFaculty of Arts, Masaryk University in Brno, Czech Republic

Awareness of the Functioning of Media Messages and the Ability to Recognize Fake News by Polish StudentsM.A. Anna Losa-Jonczyk - Ph.D. Dorota MarquardtUniversity of Economics in Katowice, Poland

Linguistic and Discursive Means of Distorting InformationMaksym KushnirovKyiv National Linguistic University, Ukraine

Stav systému samoregulácie žurnalistiky na Slovensku v kontexte sociálnej zodpovednosti médiíPhDr. Jozef Tinka, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

AI in GovernanceMgr. Andrej Kóňa, PhD.Faculty of Social Sciences, UCM in Trnava, Slovakia

The Theme of Healthy Lifestyle in Children‘s Magazines as an Interdisciplinary Approach to the Prevention of Morbidity in the World´s PopulationPhDr. Danuša FaktorováFaculty of Media, Pan-European University in Bratislava, Slovakia

Vzťah marketingovej a vzdelávacej funkcie literárnej kritiky v 21. storočíMgr. Mária Stanková, PhD.Faculty of Arts, Comenius University in Bratislava, Slovakia

Vladimir Vysockij a filmová cenzúra: Zápas o slobodu prejavuMgr. Art. Zuzana Spodniaková, PhD.Institute of Theatre and Film Research, Slovak Academy of Sciences, Slovakia

Challenging Critical Thinking via Media Content in Teaching EnglishMgr. František RigoFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Section 3 “No Man’s Sky” /

Playful Media Chairs: Mgr. Michal Kabát, PhD. Mgr. Zdenko Mago, PhD. Mgr. Lenka Rusňáková, PhD.

16th of April 2019Room / Miestnosť: Library / Knižnica14.30 – 18.30

Game Jams as a Source of Creativity in Promoting Eco-InnovationsMgr. Zdenko Mago, PhD. – Mgr. Michal Kabát, PhD. – Mgr. Alexandra AlföldiováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Throughout the Ocean of Free SoundMgr. Tomáš Farkaš , PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

„Branded vs. Unbranded“ Debate in Digital GamesMgr. Magdaléna Balážiková PhD. – Mgr. Zdenko Mago, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Genres vs. Tags: Problem with Taxonomy of Digital GamesMgr. Ivan RokošnýFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Enhanced Reality, Computer-Aided Design with PhotoshopIng. Robert Halenár, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Media Literacy and Academic Research: (Vol. 2, No. 1, 2019)

Section 4 “Interstellar” / Innovative

Marketing and Advertising Practices

Chairs: Prof. Ing. Anna Zaušková, PhD. Mgr. Vladimíra Jurišová, PhD. Mgr. Dáša Mendelová, PhD.

16th of April 2019Room / Miestnosť: Hunting Salon / Poľovnícky salón14.30 – 18.30

Proměny komerční mediální krajiny s nástupem internetu v ČR Prof. PhDr. Dušan Pavlů, CSc.University of Creative Communication in Prague, Czech Republic

Od protestanské etiky k hédonistické etice zážitků Doc. Mgr. Ondřej Roubal, Ph.D.Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Hviezdny hashtag ako spôsob riešenia environmentálnych problémovProf. Ing. Anna Zaušková, PhD. – Mgr. Martin VankoFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Why Promote Consumers‘ “Eco-friendly” Buying Behaviour?Prof. Ing. Jarmila Šalgovičová, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Documentary Film as a Strong Moving, Marketing and Advertising ToolPhDr. Mgr. Art. Yvonne Vavrová, PhD.Faculty of Media, Pan-European University, Slovakia

Cesta vojnových hrdinov – Marketingová komunikácia regiónuMgr. Marek Šimončič, PhD. – Mgr. Igor PiatrovFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Video obsah ako dominantný nástroj online marketingovej komunikácieMgr. Mária Oleárová, MBA – Mgr. Jakub Horváth, MBAFaculty of Management, Prešov University, Slovakia

New Approaches to Marketing Research Based on Value ArchetypesIng. arch. Ing. Petr Štěpánek, PhD.MIAS School of Business, Czech Technical University in Prague, Czech Republic

Paradox doby alebo posledný mohykán. Konzervatívnosť a ignorovanie trendovIng. Martin PoliakFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Špecifiká spotrebiteľského správania v krajinách vyšehradskej štvorky a aspekty využívania mobilných telefónov v nákupnom procese Mgr. Mária Oleárová, MBA – Mgr. Jakub Horváth, MBAFaculty of Management, Prešov University, Slovakia

The Role of Entrepreneur’s Personal Brand in SME‘s Corporate BrandMgr. Rastislav Zábojník, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Case Study – 3D Animation in AdvertisingMgr. Dušan Blahút, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Change the World through the ArtsMgr. Jana Hubinová, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

17th of April 2019Room / Miestnosť: Hunting Salon / Poľovnícky salón09.00 – 12.00

Marketingové komunikační prostředí zahraničních studentů na vysokých školáchDoc. Ing. Aleš Hes, CSc.Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Big Bang and Glory of Eco-Innovations in the Digital EraProf. Ing. Anna Zaušková, PhD. – Mgr. Monika RezníčkováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Storytelling and Creating Relationships with the ConsumerDr. hab. Małgorzata Koszembar-Wiklik, PhD., prof. nzw.Silesian University of Technology, Gliwice, Poland

The Boundary between News Content and Native Advertising – Is It Clear?Doc. dr.sc. Gordana Lesinger – dr. sc. Iva Buljubašić Faculty of Humanities and Social Science, University of Osijek, Croatia

Consumer Innovativeness of the Elderly People. Does Culture Matter? Empirical Research on the Polish, Slovenian and Czech Consumers at the Age of 60+Sylwia Badowska, PhD.University of Gdansk, Sopot, Poland

Analytical View of the Choice of Goods and Services Purchased over the InternetMgr. Jakub Horváth, MBA – Mgr. Mária Oleárová, MBAFaculty of Management, Prešov University, Slovakia

Marketing Communication Strategy to Develop an Audience on Instagram Social NetworkIng. Monika Stanková – Ing. Martin KuchtaFaculty of Business, University of Economics in Bratislava, Slovakia

“Megafon” Social Networks Visual Content’s AestheticsElena Shumakova Chelyabinsk State University, Russia

Analysis of Global Consumer Preferences in the E-Commerce ProcessMgr. Jakub Horváth, MBA – Mgr. Mária Oleárová, MBAFaculty of Management, Prešov University, Slovakia

Zvyšovanie trhovej hodnoty bytového projektu prostredníctvom nástrojov komunikačného mixuIng. Mgr. Michal MarkuljákFaculty of Business, University of Economics in Bratislava, Slovakia

Towards Fully-Fledged Conceptualization of Customer ExperienceIng. David HavířFaculty of Business and Management, University of Technology in Brno, Czech Republic

Využívanie onlinových nástrojov na regionálnej úrovni doc. PhDr. Denisa Jánošová, PhD. – Mgr. Lenka LabudováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Official hashtag #megatrendy2019

Visit our Facebook page: Konferencie FMK

Online streaming provided by: www.aetter.sk

CONFERENCE PROGRAMME:

Tuesday 16th April 2019

08.00 – 09.00 Registration of participants 09.00 – 10.00 Opening ceremony and main part of the programme10.30 – 10.45 Coffee break 10.45 – 12.00 Main plenary speeches12.00 – 13.00 Lunch13.00 – 14.00 Main plenary speeches14.00 – 14.30 Coffee break 14.30 – 18.30 Discussion sessions19.00 Banquet with entertainment programme

Wednesday 17th April 2019

08.00 – 09.00 Registration of participants09.00 – 10.30 Discussion sessions10.30 – 10.45 Coffee break 10.45 – 12.00 Discussion sessions12.00 – 12.30 Closing ceremony: Announcement of the best conference speakers and award ceremony (Main Hall / Hlavná sála)12.30 – 13.30 Lunch

All conference participants will be provided with a detailed schedule of discussion sessions and conference programme after the registration.

SCIENTIFIC AND PROGRAMME COMMITTEE:Prof. PhDr. Miloš Mistrík, DrSc. Prof. PhDr. Nataliya Panasenko, DrSc. Prof. Diab Al-Badayneh (JO) Prof. Dr. Peter A. Bruck, Ph.D. (AT) Prof. David Buckingham, PhD., MA, BA (UK) Prof. Dr. Alexander Fedorov (RU) Prof. PhDr. Slavomír Gálik, PhD.Prof. Ing. Alena Kusá, PhD. Prof. Jozef M. M. Ritzen (NL) Prof. PhDr. Hana Pravdová, PhD.Prof. Colin Sparks (HK) Prof. Ing. Jaroslav Světlík, PhD.Prof. Ing. Jarmila Šalgovičová, CSc.Prof. Bai Yin (CN) Prof. Ing. Anna Zaušková, PhD. Assoc. Prof. dr. sc. Ivana Bestvina Bukvić, Ph.D. (HR)Assoc. Prof. PhDr. Ľudmila Čábyová, PhD. Assoc. Prof. PhDr. Marek Hrubec, Ph.D. (CZ) Assoc. Prof. PhDr. Zora Hudíková, PhD. Assoc. Prof. Mgr. Ondřej Roubal, Ph.D. (CZ) Assoc. Prof. Mgr. Art. Jozef SedlákAssoc. Prof. Ing. Andrej Trnka, PhD. Assoc. Prof. PhDr. Ján Višňovský, PhD. Assoc. Prof. Mgr. Norbert Vrabec, PhD. Mgr. Vladimíra Jurišová, PhD. Mgr. Michal Kabát, PhD. Mgr. Martin Klementis, PhD. PhDr. Jakub Končelík, Ph.D. (CZ) Mgr. Zdenko Mago, PhD. Mgr. Dáša Mendelová, PhD. Mgr. Juliána Mináriková, PhD. PhDr. Peter Murár, PhD. PhDr. Jana Radošinská, PhD. Mgr. Lenka Rusňáková, PhD. JUDr. PhDr. Martin Solík, PhD.

SCIENTIFIC PARTNERS:Institute of Theatre and Film Research of the Slovak Academy of SciencesInstitute of Political Science of the Slovak Academy of SciencesThe Polish Academy of Sciences (Branch in Katowice)Centre for Innovation, Technology Transfer and Development Foundation of the University of Silesia (Poland)Polish PR Association

ORGANISING COMMITTEE:JUDr. PhDr. Martin Solík, PhD. Mgr. Juliána Mináriková, PhD. Mgr. Zuzana Bučková, PhD. Mgr. Monika Hossová, PhD. Mgr. Anna Kačincová Predmerská, PhD. Mgr. Martin Klementis, PhD. Mgr. Peter Krajčovič, PhD. Mgr. Dáša Mendelová, PhD. PhDr. Jana Radošinská, PhD. Mgr. Lenka Rusňáková, PhD. Mgr. Bc. Lucia Škripcová, PhD. Mgr. Magdaléna Ungerová, PhD. Mgr. Alexandra Alföldiová  Mgr. Marija Hekelj Mgr. Ľuboš Greguš Mgr. Miroslav Kapec Mgr. Jakub Kovalík Mgr. Peter Lančarič Mgr. Simona Mičová Mgr. Veronika Moravčíková Mgr. Ján PronerMgr. Martin Vanko

ej

map

European Journal of Media, Art & Photography

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

ejmap 1/2019

European Journal of Media, Art & Photography

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

2019, Vol. 7, No. 1

ejmap

1/2019

www.ejmap.sk www.fmk.sk www.ucm.sk

Vol. 7, No. 1April 2019

EJMAP:European Journal of Media, Art & Photography (Vol. 7, No. 1, 2019)

CONTACTS:e-mail: megatrends-media@fmk.sk web: http://fmk.sk/megatrends-and-media

CONTACT PERSONS:JUDr. PhDr. Martin Solík, PhD. Mgr. Lenka Rusňáková, PhD.

ADDRESS:Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in TrnavaNám. J. Herdu 2917 01 Trnava SLOVAKIA

CASTLE:Main Hall / Hlavná sálaLibrary / KnižnicaRed Salon / Červený salónikHunting Salon / Poľovnícky salónSmall Round Hall / Malá okrúhla sála