MELJUN CORTES THESIS WRITING Buying NokiaCellphone MBA Thesis Presentation

7/27/2019 MELJUN CORTES THESIS WRITING Buying NokiaCellphone MBA Thesis Presentation

1/19

1

An Analysis on the Extent of Satisfaction in

Buying Nokia Cell Phone Products among JRU

Graduate School Chinese Student

MELJUN CORTES


2/19

MELJUN CORTES

10/18/2013 2

INTRODUCTION

The Nokia is experiencing toughcompetition with other mobile phone

manufacturers. Its market share has

diminished but still has a strong brand

association among consumers especially

in Europe and some parts of Asia. This

made the researcher study about Nokia

and its marketability among JRUGraduate School students.


3/19

10/18/2013 My Presentation 3

RESEARCH PARADIGM

I. Profile of the

Respondents

Name(Optional)

AgeGender

II. Competitive

Strategic Analysis

of Nokia cell Phone.

Product

Price

Place

Promotion

I. Survey

(Questionnaire)

II.Analysis

A Multiple

Regression1. F-Test

2. T-Test

III. Presentation

of Data

IV. Conclusion &

Recommendation

Extent of

Satisfaction on

buying Nokia cell

phone products1. Acceptability

2. Awareness

3. Preference

4. Image

Input Process Output


4/19

10/18/2013 4

STATEMENT OF THE PROBLEM1. Determine the respondent's profile in terms

of the following variables:

1.1 Age1.2 Gender

2. Make the competitive advantage analyses

of Nokia mobile phone in term of

Products/Services:

a. Quality

b. Features

c. Reliability3. Make the competitive advantage analyses

of Nokia mobile phone in term of Price:

a. List Price

b. Discount


5/19

10/18/2013 5

STATEMENT OF THE PROBLEM

4. Make the competitive advantage analyses of

Nokia mobile phone in term of Place(Distribution):

a. Strategic location

b. Market Coverage

5. Make the competitive advantage analyses ofNokia mobile phone in term of Promotion:

a. Advertising

b. Sales Promotion

c. Telemarketing

d. Internet


6/19

6. Determine the extent of satisfaction of the

respondents on Nokia in terms of:

a. Adaptability

b. Awareness

c. Preference

d. Image

7. Test the hypothesis through regressionanalysis.


STATEMENT OF THE PROBLEM


7/19

The respondents or participant of the study are the

Chinese students of JRU Graduate School of

business.

Since there are only 68 students in the JRU Graduate

School, the whole population is considered the sizeof sample.

Descriptive method was used to describe the nature

of a situation, as it exists at the time of the study and

explore the causes of particular phenomenon.


Population and Sampling


8/19

10/18/2013 8

FINDINGS AND CONCLUSIONS

PROBLEM FINDINGS CONCLUSIONS

1. Determine the

respondent's

profile in terms

of the following

variables:1.1 Age

1.2 Gender

1. 47.06% of the

respondents are aged

between 18-25 years old

, 35.29% of them are

aged between 26-30years, 17.64% of them

aged above 30 years old.

2. 61.76% of the

respondents are male,

35.29% of therespondents who are

female. 2.94% of them

who did not state their

gender.

1. Majority of the

respondents can be

considered young or

are taking up

Graduate schoolnearly after

graduation from

college.

2. Most of therespondents are male

students enrolled

during the SY 2012-

2013.


9/19

10/18/2013 9



2. Make the

competitive

advantage analyses of

Nokia mobile phone

in term ofProducts/Services:

a. Quality

b. Features

c. Reliability

The respondents

assigned the highest

weighted mean of 3.49,

where the respondents

strongly agree to item Awhich says that I buy

Nokia which I believe

have high quality and

durability.

For the product,

quality has the

highest weighted

mean followed by

feature and the lastis the reliability. All

of them claim that

the respondents

agree with the

different areas of

Nokia under

product.


10/19

10/18/2013 10


3. Make the

competitive


Nokia mobile phone

in term of Price:a. List Price

b. Discount

the respondents

assigned the higher

weighted mean of 3.

60, where the

respondents agree toitem B which says that

I prefer Nokia since its

price is appealing

through its strategicdiscount.

For the price, the

higher weighted

mean is assigned

by the respondents

to list price thanthe discount. Both

of which have the

same verbal

interpretation ofthat the

respondents agree.



11/19

10/18/2013 11


4. Make the

competitive


Nokia mobile phone

in term of Place(Distribution):

a. Strategic

location

b. MarketCoverage

the respondents

assigned a weighted

mean of 3.44, where

the respondents

strongly agree to theonly item which says

that Nokia is generally

available in nearby

store.

For the place,

strategic location

has a higher

weighted mean

than the marketcoverage. Both of

them have the

same verbal

interpretation thatthey strongly agree.



12/19

10/18/2013 12


5. Make thecompetitive


Nokia mobile phone

in term of Promotion:

a. Advertising

b. Sales Promotion

c. Telemarketing

d. Internet

the respondentsassigned a weighted

mean of 3.18, where

the respondents agree

to the only item which

says that I find ease to

find Nokia through

telemarketing.

For the promotion, thehighest weighted mean

is assigned by the

respondents to

telemarketing, which

was followed by sales

promotion, third is the

internet and the last is

advertising. All of the

areas under promotion

have the same verbal

interpretation that therespondents agree.



13/19

10/18/2013 13


6. Determine theextent of satisfaction

of the respondents on

Nokia in terms of:

a. Adaptability

b. Awareness

c. Preference

d. Image

the respondentsassigned a weighted

mean of 3.29, where

the respondents

strongly agree to the

only item which says

that Nokia puts the

right product in the

right place, at the right

price, at the righttime.

The respondentsassigned the highest

weighted to the area of

adaptability that could

claim that the

respondents have

strongly agreed with,

next is image, then the

preference and the last

is awareness. The grand

weighted mean for the

extent of satisfactionsays that the

respondents agree.



14/19

10/18/2013 14


7. Test thehypothesis

through

regression

analysis.

1. There is a linearstatistical relationship

that exists between the

product variable and at

least one of theindependent variables.

2. The regression lines for

all the variable of

product, price, place,

and promotion are

equal to zero (0)



15/19

10/18/2013 15

RECOMMENDATIONSFor the Nokia manufacturer

They must produce Nokia cellphones that aretruly high-end but still sold in a cheaper price.

Nokia manufacturer must produce what the

consumers need.

They should make or include new features suchas new games or applications to the cellphones which

are not yet seen in its other products or from their

competitors products.

They should create or at may be review their

existing product lines so that they will be able to seewhich are no longer popular among the consumers.


16/19

10/18/2013 16

RECOMMENDATIONS

For the Nokia product sellers and distributors

They should sell Nokia products at a

competitive level.

They should apply different strategies to

sell Nokia products to the consumers aside fromnewspaper or magazines but also to YouTube,

Facebook, Tweeter, Renren (Chinese Facebook).

They should give some promotions like

discounted prices for the students, or maybe oldNokia cellphones swapping, etc.


17/19

For the Consumers including the

studentsBefore buying a cellphone, they must consider the

total package of the product like checking the

labels and specifications.

They must remember that Nokia products have

their own strengths and weaknesses therefore;

they should know that their acceptability is

based on individual users.


RECOMMENDATIONS


18/19

For the Future Researchers

Conduct a similar study but including moreprofile variables like years in the Philippines,

frequency of buying new cellphone, etc. and

may include comparison among differentbrands of cellphones


RECOMMENDATIONS


19/19

Thank you very much!Maraming salamat po!

Documents

MELJUN CORTES THESIS WRITING Buying NokiaCellphone MBA Thesis Presentation