Melt into a World of Adventure with

The UK’s only ‘bean to bar’

premium chocolate Maker

Why Willie’s Cacao is different - Some of the world’s best chocolate at

affordable prices

It’s all about flavour - We use world’s best cacaos, raw cane sugar, no vanilla and not even soya lecithin so nothing gets in the

way of the flavour of the bean - Made ‘bean to bar’ in small batches for complete control

Affordable & accessible - Because we cut out supply chain costs by making everything ourselves and buy th e beans direct from the

farmers. - Accessible product formats / sizes

Taste adventures, discovery

- Only use great single estate cacaos,

each with stunningly individual flavours

100% natural, healthier, ethical - No vegetable fats, emulsifiers etc - Lower sugar but energy boost

- Organic and fair trade principles

Well known , real brand

- Willie’s TV shows, cook books, talks… - Own cacao farm in Venezuela - Used by Michelin star chefs

More adult, indulgent, decadent and

adventurous than other brands

The Aim – to introduce everyone to real

chocolate. The ultimate affordable treat

I want everyone

to have some of the

awakening I did. Few things

give me more pleasure than

watching someone gasping

with delight as the chocolate

melts and the realisation

dawns that all that taste

comes simply from the

cacao.

Have been growing my own cacao on Hacienda El Tesoro in Venezuela for 16 years

Use the world’s great single estate

cacaos, like fine wines, all highly individual

We are amazed with the

taste. I now understand when I was eating

Cadbury I wasn't eating

real chocolate!

Willie, it's magic, with

such an intense

flavour. Hands down

the best chocolate I've ever eaten.

(Orange)

I didn’t like dark chocolate until I tasted your cacao.

Amazing experience of

eating chocolate that tastes

like you have added lots of

different ingredients and then

realising that the taste comes

from the chocolate itself.

Your chocolate has a deep,

dark, sexily earthy intensity

that is utterly addictive. It's

like taking the idea of the

taste of good chocolate

and making it a reality.

People are blown away, it’s like a light coming on

The UK’s only ‘bean to bar’ premium

chocolate manufacturer

A combination of antique and modern machinery

Small batches, with obsessive control over quality

Natural & pure. Fairly traded.

Cacao fairly and ethically sourced

- Bought direct from farmers / co-operatives

- Use “premium beans” which are automatically significantly

above the fairtrade minimum price

Nothing added - chocolate in its purest form.

- no flavourings even vanilla

- no additives eg soya lecithin

Milk of the Gods and El Blanco lower in sugar than other milk and

white chocolates

Batch made / minimally processed so likely to have high levels of

antioxidants and vitamins

None of the estates we work with use pesticides or fertilisers, some

are certified organic. We use a number of certified organic

ingredients eg the essences, raisins

Bean types and origins

Bar Country Region of plantation / co-operative Bean type

Rio Caribe Venezuela Rio Caribe on the Paria penninsula Trinitario

Carenero Venezuela Barlovento Trinitario

Las Trincheras Venezuela Carabobo Trinitario

Chulucanas Peru Chulucanas in the Morropon

province

Criollo

Sambirano Madagascar Sambirano Criollo-

Trinitario

Baracoa Cuba Baracoa in the far east of Cuba Criollo

Llos Llanos Colombia Llos Llanos on the Colombian

Venezuelan border

Trinitario

Javan Dark

Breaking

Indonesia Surabaya on Java Forastero-

Trinitario

The Cacao Flavour Wheel

‘CITRUS’

‘FRUIT’

‘FLORAL’ ‘EARTHY’

‘NUTTY’

‘CHOCOLATEY’

Peruvian

Chulucanas

Madagascan

Sambirano

Indonesian

Javan Dark

Breaking

Venezuelan

Las Trincheras

Venezuelan

Rio Caribe

Colombian

Los Llanos

Cuban

Baracoa

for EATING

GOLD Long forgotten flavours of the world’s great cacaos

Individual cacaos are stunningly different……people want to taste the

differences , so are tempted to buy more than one at a time

Now with the Colombian Gold, Los Llanos 88, our highest % cacao

eating bar that is still unbelievably smooth

The Inclusions range Exquisite layers of flavour, with the cacaos

perfectly matched with the inclusions

Classic flavours done

perfectly eg Café Negro

we roast the coffee

beans and immediately

refine them into the

chocolate to perfectly

capture the flavour.

50g square

Milk of the Gods and El Blanco Discover the ultimate milk and white chocolates

Products people know and love but superior versions of their kind

… Milk of the Gods, dancing flavour notes from the Rio Caribe cacao

… El Blanco, light and creamy. We use natural (not de-odourised)

cocoa butter, raw cane sugar and no vanilla so the flavour notes of the

cacao shine through. A most unusual white chocolate.

Both with dramatically lower sugar levels than other milks and whites

50g square

for SHARING AND GIFTS

NEW !

Black Pearls - Ride the waves of flavour with these rare and

precious pearls

Sea Salt Caramel Cascades of molten sea

salt caramel in a

Madagascan 71 dark

chocolate shell

20 twist wrapped pearls, 150g

Apple Brandy Caramel The incomparable

Somerset Cider Brandy

caramel in a Rio Caribe

72 dark chocolate shell

Lime Chilli Caramel Luscious lime caramel with

a smudge of chilli in a

Peruvian 70 dark

chocolate shell

Wonders of the World The ultimate cacao tasting boxes

Three Wonders of the World

– The ultimate milk, white and dark chocolates and a map of Willie’s World of Cacao. 3 x 50g squares.

Five Wonders of the World

- Taste the amazingly different flavours of five single origin dark chocolate bars. Includes a map of Willie’s World of Cacao 5 x 50g squares

Five Wonders of the World Tasting Box

- The Contents

Contents: 5 x 50g Single Estate Cacao dark chocolate bars plus A3 size map (see page 4)

Notes of raisins and plums Notes of coffee and nuts

Notes of summer fruits Smooth nutty notes Notes of soft caramel

Picture Frame Selection Box – x9 An adventure in flavours

A beautifully framed box of

9 x 50g bars of our most popular flavours

In rigid see through plastic sleeve

Picture Frame Selection Box – x4 An adventure in flavours

A beautifully framed box of

4 x 50g bars of our most popular flavours

In rigid see through plastic sleeve

for IMPULSE

On the go bars / impulse bars - Single estate dark chocolate and inclusions

Traditionally wrapped foil and band, 26g versions of the

larger bars

On the go bars / impulse bars - milk, white and inclusions

Traditionally wrapped foil and band, 26g versions of the

larger bars

Loose Black Pearls

Available loose by the kg

in Sea Salt caramel, Apple Brandy and Lime Chilli

flavours with perspex display sphere if needed

for COOKING

Willie’s is well known as ‘The Expert

at Cooking with Chocolate’

Willie is ‘The Expert at Cooking with

Chocolate’ - Two Channel 4 series

- 2 Chocolate Cook Books

- Signature dishes eg Cloud Forest

Cake

- Chocolate used by Michelin Star

chefs

Black Long forgotten flavours of the world’s great cacaos

100% pure cacao is a true chef’s ingredient, it inspires.

For savoury and sweet cooking. Make supreme truffles, reflecting

perfectly the flavour of the bean, use for the ultimate cakes and

desserts, or grate to add depth to gravies and casseroles.

180g cylinder,

Chef’s Drops Transform cakes and desserts

Easy to use dark couverture drops made from single estate

cacao so the flavour notes really shine through in the food 70% chocolate is most commonly used for cakes & desserts

150g drum