Membership Building for Toastmasters- Effective Use of Twitter

Membership Building for Toastmasters

Effective Use of Twitter

by Rae Stonehouse

DTM, PDG

Twitter For TM Club Growth

During this webinar, participants will:

• Identify marketing techniques: Advertising vs Public Relations

• Identify the Advantages vs the Disadvantages of using Twitter

• Discuss Toastmasters Club websites and how they work hand-in-hand with social media.

Twitter For TM Club Growth

During this webinar, participants will:

• Explore club & Toastmasters branding consistency.

• Identify the requirements for a social media strategy.

• Explore effective use of Twitter for Toastmaster’s Club membership growth.

The #1 Strategy to get someone to join Toastmasters …

… invite them to a meeting and then ask them to join!

Think marketing!

Think like a business!

Marketing

Advertising Public Relations

Paid Earned

Builds exposure Builds trust

Audience is skeptical Media gives third-party validation

Guaranteed placement No guarantee, must persuade media

Competitive creative control Media controls final version

Ads are mostly visual PR uses language

More expensive Less expensive

“Buy this product!” “This is important!”

The New Marketing Strategies

On-line social media platforms are within the realms of the do-it-yourselvers and allows Toastmasters clubs to develop an on-line presence that is often greater than their club membership and their local reach.


The whole purpose of this presentation is based upon one question …


“Should you put time and effort into social media initiatives to attract new members to your Toastmasters club?”


It depends …

Twitter: Advantages

• Relatively easy for a Toastmaster to set up a Twitter account for their club.

• Good venue for raising awareness of your club in your local community.

• Easy for a Twitter member to follow you and “Favorite” and “Share” your tweets.

• Twitter profile is indexed by most search engines, actual posts/content by some.

Twitter: Advantages

• Some search engines index individual tweets. • Integrates well with Facebook, YouTube and

your club webpage. • Fresh content is relatively easy to create. • Easy to create a tweet campaign.• A sizable Followers amount indicates social

proof. Social proof is where people believe that if that a large amount of others are following you … you must be worthwhile following.

Twitter: Disadvantages

• A person has to be a member of Twitter to follow you and communicate with you.

• Follows are more likely to be worldwide, rather than local.

• Number of followers doesn’t mean that all of those Twitter members actually follow you or care what you post.

• Takes time to create fresh content. • You have to post frequently so that you stand out in

the crowd of other Twitter profiles.

Twitter: Disadvantages

• Takes considerable time & effort to create a list of followers.

• Member to member communication can be stilted. If you don’t check regularly, you could miss conversations.

• You only have 140 characters for your post, including your link i.e. url.

• Personal conversations are taking place on Twitter that should be conducted in person.

• Develop a strategy• Create a following• Follow others• Be consistent with

your brand• Drive traffic to

your website

Twitter Steps For Social Engagement

Branding

• Logos, Images and Templates

Be Consistent With Your Branding: Club Branding

Flying Solo Toastmasters: flying solo … but not alone!

Club Branding

Your Branded Twitter Profile

Your Social Media Strategy needs to be …

A• Informational• Entertaining• Educational

B• Thought Provoking• Engaging• Interactive• Timely • Addictive

Twitter: What’s happening?

Facebook Connected to Twitter





Twitter Bulk Upload Via Hootsuite

Twitter Analytics

Click on Profile Graphic Click on Analytics

Twitter Analytics

Twitter Analytics

Membership Building for Toastmasters

Effective Use of Twitter

Was presented by Rae

Stonehouse DTM, PDG

Documents

Membership Building for Toastmasters- Effective Use of Twitter