Membership Matters!District 7070 – Membership Seminar

District 7070

July 1, 2011

2094

July 1, 2012

2078

July 1, 2013

2026

July 1, 2014

2006

July 1, 2015

2015

Net Loss88

Dec 19, 2015 2006

North America

2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14

360,000

370,000

380,000

390,000

400,000

410,000

420,000

430,000

440,000 431,672

368,000

North AmericaNet Loss

in 12 Years63,672

The Challenge

We have a membership

challenge

Hold the Presses!

New Information… that can help!

siegel + gale

siegel + gale Survey

Two key questions:1.Why did you JOIN Rotary?

2.What is the main reason you STAY with Rotary?

Why Join?To positively Impact my community

35.5%

For friendship 30.0%

Networking opportunities 18.7%Personal & professional recognition

4.3%

Training opportunities 3.3%

To have positive impact globally 8.2%

Why Stay?To positively Impact my community

35.5% 36.1%

For friendship 30.0% 38.4%

Networking opportunities 18.7% 5.2%Personal & professional recognition

4.3% 2.3%

Training opportunities 3.3% 3.5%

To have positive impact globally 8.2% 14.5%

Key Points – From siegel + gale

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Learning Objectives

What we can do… Right

Now!

Ponder This

Who Are Our

Customers

Members

Ready

But First…Is our Club Actually READY for New Members?

The Questions

Is our Club…

Attract ive…Relevant?

Attractive & Relevant Indicators

• Club is active… Is “doing” things• Get to meet & know local Leaders• Good Website, Facebook• Members feel involved• Members and guests feel welcome• Strong Camaraderie (and Fun)• Respects Members’ Work

And much more...

What Our Customers Value

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Attraction

How Do We

Attract New

Members?

Appeal to

Them

Initial Attraction – Key Words

Local Friends Leaders This

Community

Initial Attraction – The “Answer”

It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

3 Steps to Attraction

1. The Ask / Answer2. Website,

Facebook+

Your Website

Does your website reflect what you

told a new member?

Lamorinda Sunrise Message• change the world?...1.2-million members

• 34,000 clubs globally

• clean water for drinking ... human health

• combating hunger ... eradicating polio

• explore this site to learn more about Rotary

International

Wrong Message

My R/C Message• Work with parents to improve local schools

• Provide scholarships to needy students

• Offer ethical and leadership education

• Improve the lives of people who didn’t get your opportunity

• Get involved and have fun!

What Works Better?1. Rotary has 34,000

clubs in 200 countries and regions.

2. Rotary is in Albania to Zimbabwe

3. Rotary is eradicating polio.

4. Explore this site to learn more about Rotary International.

1. We are local business, professional and civic leaders.

2. We get to know one another.

3. We get things done in this community.

4. We are involved in the community and we have fun doing it.

Build a Better Website

• Who are we?• What do we do?• What’s in it for

You?

What’s In It For Our Customers?

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

3 Steps to Attraction

1. The Ask / Answer2. Website,

Facebook+3. The First

Impression

The First ImpressionWhat creates an impression?• _______________

• _______________• _______________

How Do We Treat Our Guests?

Is every guest special?

Do We Rush the Question?

Is Your Club Like Cheers?

Sometimes you want to go,

Where everybody knows your name, and they’re always glad you came.

What Our Customers Value

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Keep ‘emRetention

The Joliet Club has 100% Retention

What Our Customers Want

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Why They Leave?

If you do nothing. . .15% will leave

“Not Worth It”

Cut This 50%

5 Steps to Retention

1. Orientation

5 Steps to Retention

1. Orientation2. Induction (make it personal)

5 Steps to Retention

1. Orientation2. Induction (make it personal)3. Friends (#1 reason for staying)

5 Steps to Retention

1. Orientation2. Induction (make it personal)3. Friends (#1 reason for staying)4. Involvement opportunities

5 Steps to Retention

1. Orientation2. Induction (make it personal)3. Friends (#1 reason for staying)4. Involvement opportunities5. Add Rotary knowledge

1. List Members <24 months2. Schedule Work/Personal Talks3. Meet personally re Interests4. Start personalized Inductions5. Board adopts “name/work”6. Top “Easy To Do Take Away” implemented7. Plan to turn “NO’s” into “YES’s”

What You Can Do – Right Now!Easy Now Actions!

Within Next 30-Days!

1. All members develop the “What’s Rotary” response.2. Review & update Website 3. Assign Greeters/protocols 4. All members begin knowing names/vocations of all others5. Continue vocational talks by all members6. Top three “NO’s” are turned into “YES’s”

Easy 30 Day Actions

Within 90-Days!

1. All members know names/vocations of all & continue work/personal talks for all2. Guests/Visitors all feel welcome3. All members feel welcome — Cheers! 4. All members involved5. Remaining “NO’s” are turned into “YES’s”

90 Day Results

What Our Customers Value

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Membership

“Our organizational priority is, and must be, membership … without members, there would be no Rotary.” - John Hewko, General Secretary of Rotary International

Questions