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MEMBERSHIP SITES WITH BC , SOCIAL MEDIA MARKETING AND EMAIL MARKETING
THE MAIN KEYWORD “ENGAGEMENT”
The first main keyword I am going to go through today is engagement and how it improves sales online
I will go through how to build a platform for engagement “membership Websites”
How to market for engagement “social media with Facebook”
How to build engagement “email marketing”
CONTACT FORM & BROCHURE WEBSITES
Contact / brochure websites are great but…..
Is anybody there?
Who am I talking to?
Does this contact form even work?
Why should I come back?
Why would I come back?
Hello……. is anybody there?
MEMBERSHIP WEBSITES WITH BC
Anything is possible just think out of the box
Give them features there's tons available
Make them login for valuable content
Give them valuable content
Offer a way for everyone to communicate
Do something different
“give a great ux”
EXAMPLE ONE:
SEALAND - “IT’S A COUNTRY DID YOU KNOW”
Since we took over and turned it into a simple but effective
membership site:
Sales went up by 300% in the first year
The returns rate went up
There were plenty of features for interest to spread.
www.sealandgov.org
EXAMPLE TWO:
PT TOOLBOX - “THE ULTIMATE FITNESS RESOURCE”
Why it works so well?
Suitable for Small and large businesses
So many features and high quality content
Discount area when signing up
How to guides
Template downloads
Video tutorials
Job directories
Course directories
Forums
A community blog
Much more to come…
MARKETING:SOCIAL MEDIA MANAGEMENT- “FACEBOOK”
Tips for Posting:
1. IMPORTANT! Don’t sell on Facebook? Why not?
2. Be Relative
3. Be Professional
4. Be Interesting
5. Be Educational
6. Be Motivational
7. Humour goes along way but try not to offend
8. Be trendy ;)
9. And try to Inspire
What??
MARKETING:SOCIAL MEDIA MANAGEMENT- “FACEBOOK”
Try to make a structure for your posts try and stick to it here's some idea
Mon“Motivational Monday”
Tues“Trendy Tuesday”
Wed“Winning Wednesday”
Thurs“Tips for Thursday”
Fri“Friday freebie”
Sat/ Sun
Motivational Quote or photo use your own and brand it
Client or fan contest (best for high page likes)
Post a personal favourite quote
Give a free tip business
Free educational advice
Fans are very active on the weekend. Share weekend festivity, be human and be relative
Post a quiz poll for interactivity (best for high page likes)
Link to product page or service
Show and tell – share a client/ show your work
Add an interesting fact
Offer a resource download
Post photos and videos
Ask what are they doing this week if you have a high community)
Humour appropriate video , photo try and use your own.
Share any industry news with a link
Inspirational Story
Show a resource with link
Share an offer
Link to blog post
Tag a customer to their testimonial
Post a facebook only discount
MARKETING:SOCIAL MEDIA MANAGEMENT- “FACEBOOK”
Schedule your posts: Manually on Facebook Hootsuite Sprout Social Any others???
When is a good time to post on Facebook, for the best effect? √ Early morning till around 10am
Χ During work till lunch
√ Lunch time 12-3:30 (3:00pm is Facebook’s busiest time of day)
Χ During work till around 5:00
√ After dinner (TV time so go light….)
χ Weekends
MARKETING:SOCIAL MEDIA MANAGEMENT- “FACEBOOK”
1. Try not to pay to boost unless it goes viral2. Reply to all comments using the persons
first name “make them feel special”3. When to post the first comment? Don’t
jump the gun.4. Try not to like yourself too much5. Give it time if your going to share it. 6. Tag relative people in it and let their
friends see.
Next tip I'm going to go through with posting is how and what to post and when to pay boost it.Remember: Posts die very quickly in the news feed.
MARKETING:SOCIAL MEDIA MANAGEMENT- “FACEBOOK”
Facebook Groups help create communitiesAdvice and recommendations are the best way of advertisement
MARKETING:EMAIL MARKETING – “PLEASE DON’T SPAM BUT I LIKE ADVICE”
Current database Auto generate them guides “CTA” Teach and train. Promote Once a month Show and tell Latest news and offers
New database FREE databases share us and we will share you If receiving data make sure you have permission to use it.
MARKETING:EMAIL MARKETING – “PLEASE DON’T SPAM BUT I LIKE ADVICE”
Organic emails always look genuine
Use designed emails for great promotions and newsletters nothing more..Images of pretend videos have a high click through rate
THANKS FOR WATCHINGI hope you enjoyed it, if you have any questions I would be happy to answer
them.
Email : [email protected]
