MembershipMatters

2013

Sponsorship&

MarketingOpportunities

The Lawrence Chamber of Commerce has a longstanding tradition of presenting its membership with a quality lineup of strategic, mission-driven events and programs. As your business plans for 2013, we ask for your consideration in partnering with us as we strive to continue this tradition in the coming year.

Your sponsorship investment allows the Chamber not only to continually enhance the quality of its member programs, but to provide the valuable services that promote the economic wellbeing of our community. In addition, sponsorships are key to allowing the Chamber to maintain an affordable dues structure for businesses of all sizes.

Event sponsorships offer your company a substantial return on investment in the form of increased visibility and recognition of your support for the Chamber and the business community.

Your company automatically gains the publicity and brand recognition it needs to compete in today’s business environment when your company chooses to sponsor a Chamber event or program. You will reach local businesses and community leaders who appreciate those businesses that help support economic development. When you sponsor a Chamber event or program your company benefits from:

Publicity – Public recognition is not something that can be purchased – it must be earned. As the leading advocate for the Lawrence-Douglas County business community, Chamber events and programs are highly publicized and so too are their sponsors. Your company’s brand name is included in all collateral materials and print advertising to help you lock in valuable public recognition.

Brand Association – Companies that want to be recognized as industry leaders and community partners welcome the benefits of association with important business events. If your company endeavors to increase its name recognition among professionals, executives, managers and other influential business decision makers, Chamber events and programs are the answer.

Access to new business relationships – The one-on-one marketing aspects of Chamber events and programs allow our sponsors countless opportunities to open relationships with new clients and customers. Of course, these same opportunities are ideal for renewing and strengthening existing customer and client relationships as well.

We look forward to working with you and your business.

Your MembershipMatters

Cathy Lewis, IOMVice President of Membership

785.865.4406 | clewis@lawrencechamber.com

Adam HandshyDirector of Events

785.865.4427 | ahandshy@lawrencechamber.com

Platinum Sponsors - $2,000 (Limit 4)Platinum Sponsors enjoy their business name and/or logo featured on all event programs, banners, and media screens. Platinum Sponsors receive eight tickets to the Annual Meeting, reserved seating during the awards ceremony and reserved seating at the ‘AfterGlow’ celebration. In addition, Platinum Sponsors are recognized from the stage during the awards ceremony.

Gold Sponsors - $1,500 (Limit 6)Gold Sponsors enjoy their business name and/or logo featured on all event programs, banners, and media screens. Gold Sponsors receive six tickets to the Annual Meeting and reserved seating during the awards ceremony. In addition, Gold Sponsors are recognized from the stage during the awards ceremony.

Silver Sponsors - $1,000 (Limit 8)Silver Sponsors enjoy their business name and/or logo featured on all event programs, banners and media screens. Silver Sponsors receive four tickets to the Annual Meeting. Bronze Sponsors - $500Bronze Sponsors enjoy their business name and/or logo featured on all event programs, banners and media screens.

Help us celebrate our accomplishments and take a look forward to the new year at the Chamber’s Annual Meeting and AfterGlow reception. This annual event is a celebration of our achievements and members. We also acknowledge our outgoing Board members and recognize the recipients of the Citizen of the Years Award and the ATHENA Award presented by Crown Automotive.

This highly-anticipated annual event provides sponsors with an opportunity to gain recognition and exposure for their business. The Annual Meeting and AfterGlow reception provide a forum for networking with leaders across the business community.

Presenting Sponsors - $5,000 (Limit 2)Presenting Sponsors enjoy co-branding of their business with the event, receiving primary placement of their business name and/or logo throughout all print and electronic media, marketing materials and event signage. Presenting Sponsors receive 12 tickets to the Annual Meeting, reserved seating during the awards ceremony, and reserved seating at the ‘AfterGlow’ celebration. In addition, Presenting Sponsors are recognized from the stage during the awards ceremony and have the opportunity to provide a take home gift for all attendees.

An EvEning to CElEbrAtE

AnnuAl Meeting

Eagle Sponsors - $2,000 (Limit 4)Eagle Sponsors enjoy their company logo and/or business mention featured throughout all print and electronic media. The sponsorship includees two four-person teams and one hole sponsorship. Golf Cart Sponsor - $2,000 (Limit 1)The Golf Cart Sponsor enjoys their company logo and/or business mention featured throughout all print and electronic media and exclusive company logo placement on all tournament golf carts. In addition, the Golf Cart Sponsor receives one four-person team.

Birdie Sponsors - $1,000 (Limit 6)Birdie Sponsors enjoy their company logo and/or business mention featured throughout all print and electronic media. The sponsorship includes one four-person team.

Hole Sponsors - $400 (Limit 10)Ten holes throughout the course are available for sponsorship. Hole Sponsors enjoy their company logo and/or business mention featured throughout all print and electronic media. Hole sponsors are encouraged to showcase their business with activities or experiences at the sponsored hole. Activities must be sensitive to rate of tournament play.

Individual Golfer - $100Individual golfers are invited to participate in the Sand Trap Classic at the cost of $100 per player.

Team of Four - $375Bring your friends, guests and business associates together for an afternoon of informal network. Create a foursome and join in the fun of the Sand Trap Classic.

The Chamber’s annual golf tournament offers an opportunity for networking in a relaxed social environment. The Chamber’s annual Sand Trap Classic is held each spring in an 18-hole, four-person, scramble-format golf tournament. This signature event is structured to allow our members to connect in an informal atmosphere and provides a great opportunity to entertain clients with a variety of fun, interactive networking opportunities and challenges, presenting sponsors with the the perfect blend of business and pleasure.

Double Eagle Sponsor - $4,000 (Limit 1)The Double Eagle Sponsor enjoys co-branding of their business and the Chamber for the event. The company logo receives primary placement and/or business name recognition throughout all print and electronic media. The Double Eagle Sponsor also receives two free foursomes, a hole sponsorship and exclusive branding of golf takwaway prizes. The sponsor also receives right of first refusal for the following year’s event.

Thanks to Crown Automotive,our Double Eagle Sponsor for 2013

Take the WORKout of networking!

The Chamber’s Summer Soiree provides an unparalleled view of the business community, from atop the ninth-floor terrace of The Oread Hotel. Held in early June, this informal networking opportunity truly demonstrates the “fun of business.”

With an average June high of 85 degrees, cool breeze and scenic views from the rooftop, this is an event certain to attract a large number of Chamber members.

Presenting Sponsors - $2,500 (limit 2)Presenting Sponsors enjoy co-branding of their business with the event, receiving primary placement of their business name and/or logo throughout all print and electronic media, marketing materials and event signage. Presenting sponsors receive the exclusive opportunity to provide a take home gift for all guests, 10 tickets to the event and the option to address the audience as desired.

Gold Sponsor - $1,500 (limit 4)Gold Sponsors enjoy their business name and/or logo featured throughout all print and electronic media, marketing materials and event signage. Gold Sponsors receive six tickets to the event.

Silver Sponsors - $750 (limit 8)Silver Sponsors enjoy their business name featured throughout all print and electronic media, marketing materials and event signage. Silver Sponsors receive two tickets to the event.

Gold Star Sponsors - $1,000 (Limit 8)Gold Star Sponsors enjoy their business name and/or logo featured throughout all print and electronic media, marketing materials and event signage. Gold Star Sponsors receive six tickets to the mixer and a 1/8-page, color advertisement in the event program.

Honorable Mention Sponsors - $500Honorable Mention Sponsors enjoy business name recognition on event signage and are listed in the event program. Teacher’s Pet Sponsors receive four tickets to the event.

For more than 30 years, the Taste of Lawrence has been held to celebrate the contributions of the community’s educators and celebrate the start of the school year.

The Taste of Lawrence is a private event, held exclusively for Chamber members and Douglas County educators. The mixer features a wide variety of local food and beverages and hosts more than 1,200 guests making it one of the largest Chamber networking events.

Taste of Lawrence event sponsors enjoy unparalleled recognition among area educators and business leaders.

Dean’s List Sponsors - $3,500 (Limit 2)Dean’s List Sponsors enjoy co-branding of their business with the event, receiving primary placement of their business name and/or logo throughout all print and electronic media, marketing materials and event signage. Presenting sponsors also receive 25 tickets to the event, name recognition from the stage and a full-page, color advertisement in the event program.

Head of the Class Sponsors - $2,000 (Limit 4)Head of the Class Sponsors enjoy their business name and/or logo featured throughout all print and electronic media, marketing materials and event signage. Head of the Class Sponsors receive 15 tickets to the event, name recognition from the stage and a 1/2-page, color advertisement in the event program.

Honor Roll Sponsors - $1,500 (Limit 6)Honor Roll Sponsors enjoy their business name and/or logo featured throughout all print and electronic media, marketing materials and event signage. Honor Roll Sponsors receive 10 tickets to the event and a 1/4-page, color advertisement in the event program.

Thursday, Nov. 14

4-7 p.m.The Chamber’s ‘Live It Local’ Business Expo is the community’s premier business-to-business networking event, offering sponsors an opportunity to showcase their company and employees to almost 100 exhibitors and more than 600 attendees.

The Business Expo allows exhibitors to showcase their creative abilities and the result is a lively, highly receptive and enjoyable atmosphere conducive to forging qualified leads and potential business connections. Presenting Sponsor - $3,500 (Limit 2)Presenting Sponsors enjoy co-branding of their business with the event, receiving primary placement of their business name and/or logo throughout all print and electronic media, marketing materials and event signage. Presenting Sponsors receive two complimentary booth packages at the Expo and the first booth selection prior to open event registration.

Gold Sponsor - $2,000 (Limit 4)Gold Sponsors enjoy their business name and logo featured throughout all print and electronic media, marketing materials and event signage. Gold Sponsors receive one complimentary booth package at the Expo and booth selection prior to open event registration.

Silver Sponsors - $1,000 (Limit 6)Silver Sponsors enjoy their business name featured throughout all print and electronic media, marketing materials and event signage. Silver Sponsors receive one complimentary booth package at the Expo and booth selection prior to open event registration.

Door Prize Sponsors - $150 Door prize sponsors offer registered vendors an opportunity to enhance their exposure. Door prizes must have minimum $150 value and be redeemable by any Expo attendee.

BOOTHSRegular Expo Booth - $350Early-Bird Special - $250All booth sponsors are promoted on the Business Expo website featuring a ‘Virtual Expo’ listing, with direct links to the vendor’s home page, and map of the Expo room layouts. Vendors enjoy self-selection of their booth location online. Booths are available on a first-come, first-serve basis. Booth packages include an 8x6’ space, skirted table, two chairs, company signage, complimentary wireless and customizable electronic invite for vendors to promote their participation to their personal contacts.

Additional costs: Electricity $25 • Extra Table $15

LawreNce BusiNess expo

Business of the YeAr

AwArd

The Business of the Year Award recognizes innovative members of our local business community who have demonstrated strong growth and performance, sound strategies and practices, creative customer service strategies and practices, community involvement, strong and positive employee relations and job creation.

Sponsoring the Business of the Year Award will show your company’s dedication to the greater business landscape in Lawrence and Douglas County. The sponsorship includes co-branding on all materials relating to the awards including online and print media, news releases and event signage. The sponsor also enjoys first right of refusal for the following year’s award.

This sponsorship positions your business as an innovator, a forward-thinking company in its own right, as it demonstrates your organization’s dedication to encouraging a strong business ecosystem in Lawrence and Douglas County.

This year’s program will be held May 8, 2013.

Thank you to INTRUST Bank, this year’s Presenting Sponsor.

5-7 p.m. Bimonthly on the Second Thursday of the Month

The Chamber’s Business After Hours mixers offer Chamber members and guests a relationship-building experience in a relaxed, social environment. These popular networking events are held every two months, on the second Thursday of the month, from 5 - 7 p.m. There is no cost to attend. As business representatives in attendance vary from one mixer to the next, each event represents a unique opportunity for sponsors to reach targeted audiences. Sponsors are responsible for providing hors d’oeuvres and drinks in addition to a $250 sponsorship fee to the Chamber.  Traditionally, the Business After Hours host is also the sponsor, but we’ve had success using non-traditional venues where Chamber member businesses partnered to provide a memorable experience for attendees.

Presenting Sponsor - $250 Presenting Sponsors receive exclusive recognition throughout all Chamber communications promoting the event and one free, dedicated email blast for use in distributing a personalized invitation direct from the host to Chamber membership. Sponsors are also granted the opportunity to briefly address the crowd if so desired.

Business After hours

Each morning, Monday through Friday, we wake up, prepare for the day and head off to work. For most of us, the daily commute to and from the office is a matter of mere minutes.

Lawrence’s location, tucked neatly between the two major metropolitan areas of Topeka and Kansas City, can be a boon for many businesses. It also means that many of our residents (almost 6,000) begin their day with a lengthy commute away from Lawrence. With drive times of an hour or more added to both ends of the workday, these commuters will spend the majority of their waking hours each week outside their home community. To keep our residents informed on issues important to this community, the Chamber is pleased to introduce its newest program, Commuter Connection. This informational luncheon series will provide local information and discussion to our residents working outside Lawrence.

These events are held twice annually, once in Topeka and once in Kansas City, over the lunch hour with on pertinent topics of the day. The first event of the series is slated for April.

com-mut-er: n. 1) a person who travels back and

forth regularly between two places, i.e. between

a city and suburb for work. 2) a person whose

schedule makes it difficult to be active in his or

her home community.

Presenting Sponsor - $1,000 (Limit 1)Presenting Sponsors receive primary placement of their business name and/or logo throughout all print and electronic media, marketing materials and event signage. Presenting Sponsors are given eight reserved seats at the lunch and provided the opportunity to address the audience (if desired) and place company materials at each seat.

Lunch Sponsor - $500 (Limit 1)Lunch Sponsors enjoy company name recognition throughout all print and electronic media, marketing materials and event signage. Lunch Sponsors receive four reserved seats at the event and are recognized from the podium during the program.

CoMMuter ConneCtion

10

legislAtive events

The Lawrence Chamber of Commerce presents numerous events throughout the course of the year, ensuring the voice of the business community is heard by local, state and federal elected officials.  Each event has a specific focus and keeps legislators aware of the concerns, challenges and opportunities faced by our area employers.

Through our Congressional Series of events, the Chamber of Commerce creates opportunities to engage directly with our federal delegation – U.S. Senators Pat Roberts and Jerry Moran and U.S. Representative Lynn Jenkins (District 2).  Events range from an informal “Coffee with a Congressman” to more formal meetings, often open to the public. The Chamber hosts a wide range of events with our local and state officials to increase their awareness of the Lawrence-Douglas County business community and its value to the State. 

“Working to bring business to Kansas” legislative visit, Capitol Building, Topeka

legislAtive events

Among these events are:

The Legislative Priorities Breakfast, held prior to the start of the legislative session this event allows the City, County, School District, University of Kansas and Chamber of Commerce to share their priorities with our elected officials.

The Eggs & Issues Series, held throughout the legislative session, is an opportunity for Chamber members and the public to hear from leaders in the Kansas House and Senate.  A question and answer session is an opportunity for exchange of ideas.

Invited Guest Speaker Events.  Throughout the year, the Chamber hosts breakfast or lunch meetings with guests speaking on topical issues of interest to the business community.  

Legislative Visits to Topeka will provide one-on-one interaction with elected officials and carry the message that Lawrence is serious about business and is a valuable asset for the state.

For details and sponsorship information, contact Adam Handshy at 785.865.4427 or ahandshy@lawrencechamber.com

Eggs & Issues 2012

Coffee and Conversation is a new morning networking event highlighting timely business, city, school and other local issues of interest to members.

Topics for the 2013-14 series include: an update on the implementation progress of the Affordable Healthcare Act and how the changes in requirements may affect local businesses; the latest in developments in Downtown Lawrence and their economic impact on the city; the University Research Intergenerational Community project, which is geared to making Lawrence an even more attractive destination for retirement.

Coffee &ConversAtion

Coffee & Conversation

Coffee & Conversation events are held on a monthly basis, with a break the summer months and for the holiday season. Sponsors provide a venue and coffee, tea, water and light breakfast such as sweet rolls and fruit.

Sponsoring Coffee & Conversation is a great way to bring members of the Chamber community into your place of business, and also showcases your company’s dedication to contributing to a well-informed business community.

Coffee & Conversation Sponsor - $200 (cost of food & drink)

For details, contact Cathy Lewis at 785.865.4406 or clewis@lawrencechamber.com

LLLeadership Lawrence is a year-long professional development program sponsored by the Lawrence Chamber of Commerce. Working with community leaders and leadership trainers, class members learn leadership and facilitation skills that can be used to make Lawrence an even better community.

The program begins with a two-day leadership skill building retreat in September, in which participants gain and practice skills as they learn more about specific topics of community interest. Seven additional one-day sessions prepare Leadership Lawrence participants to implement collaborative leadership skills in their businesses, boards and civic groups as well as their personal lives.

Current Class Presenting Sponsor - $5,000By sponsoring the current year’s Leadership Lawrence class, you are telling the Lawrence community that you and your business strongly believe in the power of civic leadership and engagement. Benefits of presenting sponsorship include: your company’s logo on all Leadership Lawrence materials – notebooks, invitations, information given each month to the class; recognition by name and in signage at all Leadership Lawrence events; recognition in any news releases and Chamber-produced news article regarding Leadership Lawrence; recognition on any materials produced by the Chamber (newsletters, Chamber Matters, etc.) that mention Leadership Lawrence.

Alumni Event Presenting Sponsor - $3,500Leadership Lawrence has a strong network of more than 700 alumni, many of whom remain active in the community as nonprofit organization board members, volunteers and in government leadership positions. Alumni programs help expand leadership skills and knowledge long after graduation day. Sponsorship includes: recognition at all alumni events; recognition on any news releases or Chamber-produced news articles regarding Leadership Lawrence alumni events; logo and name recognition on any materials produced by the Chamber (newsletters, Chamber Matters, etc.) that mention Leadership Alumni events.

Day Sponsors - $600Day sponsors are vital to the success of Leadership Lawrence. These sponsorships cover material and programming costs for the seven class days throughout the program. Day sponsors may choose any of the following days to sponsor: Opening Day Retreat, Education Day, Wellness Day, Social Services Day, Arts & Media Day, Government Day, Business & Economics Day, Civic Responsibility, Final Retreat. Day sponsors receive:

• Logo placement on class materials for the sponsored day• Name recognition on the day of the sponsored course• Name recognition in any materials produced by the Chamber

(newsletters, Chamber Matters, etc.) that mention the sponsored day.

Lunch Sponsor - Lunch for 40Lunch sponsors provide lunch for the Leadership Lawrence class for one session of the seven class sessions. This sponsorship includes:

• Logo placement on class materials on the day lunch is served.• Name recognition on day of class• Name recognition on any materials produced by the Chamber

(newsletters, Chamber Matters) regarding the particular day for which lunch is served.

leAdership lAwrenCe

According to a recent survey of Leadership Lawrence alumni,

80 percent of respondents are interested in learning more

about leadership after graduating the program, and 81.7

percent reported increased community involvement after

Leadership Lawrence graduation.

Get your company name in front of these active, engaged community members by sponsoring the Leadership Lawrence program.

vAlorpuBliC sAfetY AwArds

The Valor Public Safety Awards recognize the courageous actions of our first responders throughout Lawrence and Douglas County. The participating agencies nominate members of their department for the awards, a selection committee reviews the nominations and awards the various levels of Valor Awards based on the merits of the recipient’s actions.

The awards are presented during a ceremony where guests hear the first-hand accounts of bravery and heroism shown by these largely unheralded members of our community.

The Valor program also recognizes the sacrifices made by the families of our community’s first responders. The Valor Public Safety Awards Scholarships benefits our first responder families with a one-time monetary stipend.

The Valor Scholarship Fund is a 501 (c) 3 organization and all donations are tax deductible.

Signature Sponsor - $10,000As the Valor Awards Signature Sponsor, the Chamber will help drive prospects and strengthen your company’s brand in the business community by providing the following benefits:

• Two reserved tables in a prime location at the Valor Awards ceremony (includes the opportunity to host elected officials and awardees and their families at your table.)

Thanks to NIC Inc. / Ride 4 Cops for

sponsoring this event.

• Opportunity to provide a gift for event attendees or honorees at the Valor Awards ceremony.

• Opportunity to place an item of company literature at each seat at the ceremony.

• The back cover full-page ad, your company logo and a brief statement expressing your commitment to the Valor Awards in the program distributed at the ceremony.

• The opportunity to write an article for a special Valor Awards edition of the Chamber’s “The Connection” newsletter, discussing the importance of supporting first responders.

• Your company logo on signage at the Valor Awards ceremony including premier placement on the media screen.

• The opportunity to present the Valor Public Safety Honor Awards during the awards ceremony.

• Recognition of your company’s sponsorship at the ceremony. • Your company logo on electronic promotional materials for

the Valor Awards ceremony.• Your company logo hyperlinked on the event web pages. • Full color logo and name recognition on the Valor Public

Safety Awards website.• A profile of your company and link to company website

from Valor Public Safety Awards website.• Standard “boilerplate” statement in all news releases

pertaining to the Valor Awards and recognition ceremony recognizing your company and involvement in the Valor Awards.

• Serve as the Chair of the Valor Awards selection committee.• Serve as Chair of the Valor Awards Advisory Board.• First right of refusal to return as the Valor Awards Signature

Sponsor for 2013.

Underwriter Sponsor - $5,000The Underwriter Sponsor receives one reserved table in a prime location at the Valor Awards ceremony, including the opportunity to host elected officials at your table. The Underwriter Sponsor also has the opportunity to provide a gift for event attendees or for the Valor Awards honorees,and to place one item of company literature at each seat at the Valor Awards ceremony. The sponsor also receives one full-page ad, your company logo and a brief statement expressing your commitment to the Valor Awards in the program booklets distributed at the ceremony and in a special edition of the Chamber’s newsletter read by more than 1,400 business professionals. Other sponsorship benefits include:

• Your full-color logo and name recognition on the Valor Public Safety Awards websitel a short profile of your company and link to company website from the Valor Public Safety Awards website; your company logo on signage at the Valor Awards ceremony, including the media screen;

• Announcement of your company’s sponsorship at the Valor Awards ceremony;

• Your company logo on electronic promotional materials for the Valor Awards ceremony;

• Your company name featured in press releases for the Valor Awards ceremony.

Gold Sponsor - $3,000The Gold Sponsor receives one reserved table in a prime location at the Valor Awards ceremony. The sponsor also receives a half-page ad, your company logo and a brief statement expressing your commitment to the Valor Awards in the program booklets distributed at the ceremony and in a special edition of the Chamber’s newsletter read by more than 1,400 business professionals. Other sponsorship benefits include:

• A full-color logo and name recognition on the Valor Public Safety Awards website;

• Name recognition on signage at the ceremony;• Name recognition from the podium at the ceremony;• Name recognition in the printed program.

Silver Sponsor - $2,000The Silver Sponsor receives five tickets to the Valor Awards ceremony. The sponsor also receives a quarter-page ad, your company logo and a brief statement expressing your commitment to the Valor Awards in the program booklets distributed at the ceremony and in a special edition of the Chamber’s newsletter read by more than 1,400 business professionals. Other sponsorship benefits include:

• A full-color logo and name recognition on the Valor Public Safety Awards website;

• Name recognition on signage at the ceremony;• Name recognition from the podium during the ceremony;• Name recognition in the printed program.

Bronze Sponsor - $1,000The Bronze Sponsor receives two tickets to the Valor Awards Ceremony. The sponsor also receives a one-eighth page ad, your company logo and a brief statement expressing your commitment to the Valor Awards in the program booklets distributed at the ceremony and in a special edition of the Chamber’s newsletter read by more than 1,400 business professionals.The sponsorship also includes a full-color logo and name recognition on the Valor Public Safety Awards website.

vAlorpuBliC sAfetY AwArds

FREE: Two Category ListingsList your business in up to two categories in the Lawrence Chamber of Commerce online directory. Multiple listings make it even easier for potential customers to find your business. Remember that when you choose your category listing, don’t make it so specific that people will miss you! If you do automotive body work, make at least one of your category listings as simple as “Auto Repair” so that you show up in more searches. The listing of available categories is online at LawrenceChamber.com in the Directory section.

FREE: 25-Word Online DescriptionEvery Lawrence Chamber of Commerce member business may include a 25-word description of its business or organization services. This is a great way to help make your business stand out from others and elaborate on what you do and how you can help your customer.

FREE: CouponsDo you have an ongoing sales promotion, a discount or a big sale coming up that you would like to offer? Market your business by uploading it to the “Coupons” section of your Chamber member directory listing. This gives people yet one more reason to frequent your business. To list a coupon, log in to the “Members Only” section of LawrenceChamber.com. Click on the “Coupons” button. Fill out the form and hit “Save.” After you save, the coupon icon will show up on your Chamber directory listing, as well as under the “Coupons” listing on the homepage.

Member Directory Enhancements

ChAMBer MeMBer MArketing

The Lawrence Chamber of Commerce offers marketing opportunities as diverse as our membership. Our business-to-business marketing program is your chance to reach more than 1,400 dedicated, active members of the Lawrence-Douglas County business community.

From online enhancements to direct marketing to advertising in Chamber publications, there is a Chamber marketing solution for every budget and every business. Contact us at 785.865.4411 or commsadmin@lawrencechamber.com to start creating a customized Chamber marketing plan that works for you.

Enhanced Online Directory Listing: $250/yearEnhanced Online Directory Listings help your business stand out from the crowd. With the enhanced directory listing, your business will pop to the top of its main category listing, include a special border and background, a business description of up to 75 words; your company logo and an additional category listing. It will also be added as an enhanced listing on the Lawrence 2 Go Mobile App. Additional Category Listing: $50/yearMake your business more visible in Chamber Member Directory searches by listing it in additional business categories. The more business listings you have,the easier it is for the public to find your business. Businesses may add up to six (6) total categories.

50-Word Online Description: $50/yearHelp your business stand out in our directory listings by adding 25 words to your business description. The more details the public has about you and your company, the better they understand how your services can help them. Lawrence 2 Go Enhanced Listing: $99/yearFor just $99 a year, you can be at the top of the list of our Chamber mobile app! The enhanced listing includes

• Moving your business to the top of its category listings,• A logo or other image (320 x 77 px at 72 dpi) to highlight

your business• Direct links to your Facebook, Twitter and LinkedIn

profiles

Member Directory Enhancements

ChAMBer MeMBer MArketing

Chamber Matters Ads: $100 for 1 month; $250 for 3; $400 for 6; $700 for 12Chamber Matters is the weekly email distributed to all Chamber members and select nonmembers who receive Chamber communications. The email contains information about important issues relating to the Chamber and economic development, upcoming Chamber events and news from other Chamber members. Ads space for Chamber Matters includes a top banner (650 by 125 pixels) and sidebar ads (250 by 400 pixels).

The Top Banner is SOLD OUT for 2013.

Up to six sidebar ads may run per month. Ad space is allotted on a first come, first serve basis. The Connection Ads: $50-$500The Connection is the bimonthly printed and electronically distributed (in PDF format) publication of the Lawrence Chamber of Commerce. It includes a calendar of upcoming Chamber events, photos of recent ribbon cuttings and a message from our CEO, Greg Williams. Ads must be submitted in CMYK color format at 300 dpi, in PDF or EPS format. See the charts below for pricing and publication details:

“The Connection” Issue Publication Date Ad Copy Deadline

January/Februrary Feb. 7 Jan. 31

March/April April 4 March 28

May/June June 6 May 30

July/August Aug. 1 July 25

September/October Oct. 13 Sept. 25

November/December Dec. 5 Nov. 27

Rates

Dimensions 1 Issue (2 months

Issues (6 months)

6 issues (12 months)

Full page

7.5 by 10 inches

$350 $1,000 $1,600

1/2 page

7.5 by 5 inches

$250 $625 $1,000

1/4 page

3.64 by 5 inches

$100 $250 $400

1/8 page

3.64 by 2.375 inches

$50 $125 $200

Publication Advertisements

ChAMBer MeMBer MArketing

LawrenceChamber.com Banner Ads: $350-$40,000The Lawrence Chamber of Commerce website is visited 3,500 times per month by 2,500 unique visitors. By advertising on LawrenceChamber.com, you are reaching a large audience both in Lawrence-Douglas County and in the Midwest who are interested in the Lawrence business community. Consistently, the most popular pages are the homepage, the Directory landing page, the Directory Category Listing page and the Contact Us page.

Banner ads may be purchased for one, three, six or 12 months at a time. Only six ads are allowed on a page at any given time, and ad spaces are sold on a first come, first serve basis. Special event pages (Annual Meeting, Fall Mixer, Business Expo) have only four available spaces, as two are held for event sponsors.

Ad Placement (Number available) 1 month 3 months 6 months 1 year

Homepage Only (6) $100 $250 $400 $700

Contact Us Only (6) $100 $250 $400 $700

Directory Landing Page Only (6) $100 $250 $400 $700

Directory Category Listing Page Only (6) $100 $250 $400 $700

Business Category Page (6 per category) Displays banner ad on your business category page (10% off 2 categories; 15 % off 3)

$25 $50 $100 $175

Special Events Package (5) (Taste of Lawrence Fall Mixer, Annual Meeting & Lawrence Business Expo) $400 $1,000 $3,000 $3,000

Pick Six Banner Ad Package (6 per page) (Homepage, Contact Us, Directory Landing Page & Directory Category Page not included)

$500 $1,250 $2,200 $4,000

All Pages on Lawrence.com (6) (excludes category specific pages) $200 $4,500 $6,000 $10,000

FREE: Member News/Members in ActionDo you have exciting news you would like to share with your fellow Chamber members? If so, submit it to Member News! Member News appears weekly in the Chamber Matters weekly email. The information is then posted in the “Members in Action” section of the Lawrence Chamber website for at least one month. This section is for business-related news such as: new hires; promotions, business expansion and/or relocation; industry-specific awards; regional and national news mentions; top rankings; certifications from industry-specific organizations. Submit Member News to commsadmin@lawrencechamber.com

Publication Advertisements

ChAMBer MeMBer MArketing

SOLD OUT

SOLD OUT

Email Blast: $250 for 1 use; $500 for 3; $750 for 5Email blasts are a dedicated email sent from your company to your fellow Chamber members. These are a great way to get your business’ or organization’s message to a group of people who are committed to local business and the community. The email reaches about 1,400 members. To send an email blast, Chamber members should provide:

• Message information and/or imagery (JPG or PDF is OK)

• Desired Subject Line• Person or Company Name from whom the email

should come (i.e. Lawrence Chamber or Alice C. Hunt, Lawrence Chamber)

• Email to which people may respond with questions or comments.

Mailing List: $250 for 1 use; $500 for 3; $750 for 5Have a letter, postcard or invitation you need to get to the 1,400 most influential business people in Lawrence and Douglas County? The list can be distributed one of two ways. We can print the labels for you and deliver them to be affixed to a letter or mailer piece. Or, we can send an Excel document licensed for one (1) use.

The Lawrence Chamber must approve the artwork prior to sending, and does not allow the Chamber mailing list to be used in certain instances, like political mailings. There is a contract that states the member will use the list only once. The Chamber will release the list after the signed contract is received.

Live It Local Mailer: $350 for full page; $200 for 1/2 page; $100 for 1/4 page; $50 for 1/8 pageDon’t waste money on postage! Use your marketing money wisely and advertise in the Chamber’s Live It Local Quarterly Virtual Mailer! The mailer is sent out to every Chamber member via email, and is available for viewing and download online. In 2012, each mailer received more than 5,000 impressions per quarter.

Direct Marketing

ChAMBer MeMBer MArketing

ISSUE ARTWORk DEADLINE PUBLICATION DATE

SPriNg FriDAy, MArCH 15 MONDAy, APriL 1

BACk TO SCHOOL FriDAy, JULy 19 WEDNESDAy, AUg. 7

HOLiDAy FriDAy, OCT. 18 WEDNESDAy, NOv. 6

For Sponsorship Information,

contact Adam Handshy at 785.865.4427 or ahandshy@lawrencechamber.com

For Marketing Information,

contact us at 785.865.4411 or commsadmin@lawrencechamber.com