Membership SurveySurvey Prepared by Bristol Omnifacts Research

Lunenburg Yacht Club

February 2008

2

Research Methodology

• On November 22nd, 2007 invitations to participate in the Lunenburg Yacht Club membership survey were sent to 227 club members.

• A total of 158 surveys were completed.

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Summary Of Research Findings• Vast majority (92%) of respondents rated LYC’s services and programs in 2007

as being either ‘better than’ (47%) or ‘about the same’ (45%) as previous years.• The majority of the LYC offerings scored above 8 out of 10 in overall

satisfaction.• In terms of satisfaction levels with specific programs and services, members are

the least satisfied with special events (BBQs / themed events), moorings and the Keelboat racing program. ( However these scored above 7 out of 10 ).

• Approximately one-third of respondents are very supportive of LYC acquiring additional property as part of the expansion of LYC.

• A little more than one-third of respondents are very supportive of LYC acquiring the Tanner property.

• Vast majority of respondents are very likely to continue their membership with LYC though the next three years.

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8

8

8

8.1

8.3

8.4

1 2 3 4 5 6 7 8 9 10

Marina

Restaurant Service

Junior Race TeamProgram

Bar Service

Boating In General

Junior Learn To SailProgram

7.3

7.6

7.8

8

8

8

1 2 3 4 5 6 7 8 9 10

Keelboat RacingProgram

Moorings

Special Events

Cost of MembershipCategories

MembershipCategories

Cost of Services &Programs

Overall, how satisfied are you with…?

- Mean Scores -

OVERALL SATISFACTIONLYC Services & Programs

Overall, how satisfied are you with…?

- Mean Scores -

5

• Respondents who rated their overall level of satisfaction with BBQs and themed events as 7 or less were asked to provide a reason for their evaluation (n = 40).

• 20% of those who provided a rating of 7.8 or less mentioned the poor quality food during theme nights and 18% mentioned that prices for the same products vary from event to event / too expensive.

LYC SERVICES & PROGRAMS – THEMED

EVENTS

6

• Respondents who rated their overall level of satisfaction with moorings as 7 or less were asked to provide a reason for their evaluation (n = 26).

• 27% of those who provided a rating of 7.6 or less said that moorings are too close and are possibly damaging yachts and 23% said that moorings are disorganized and mismanaged.

LYC SERVICES & PROGRAMS – MOORINGS

7

• Respondents who rated their overall level of satisfaction with the Keelboat Racing Program as 7.3 or less were asked to provide a reason for their evaluation.

• 29% of those mentioned that the program needs more boats / more members participating and 24% said that the handicapping system is unfair / it favours faster boats.

LYC SERVICES & PROGRAMS – KEELBOAT RACING PROGRAM

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• Respondents were asked if there are any specific services or programs LYC should provide that they are not currently providing.

• Almost three-quarters of respondents said either ‘no’ (35%) or ‘don’t know’ (36%).

• Five respondents mentioned the need for adult learn to sail programs:– “Some sort of adult intro-to-sailing program should be reinstituted, advertised

and supported. It is vital for introducing new boaters to the club.”– “Adult learn to sail program – specifically aimed at women.”

• Five respondents mentioned the need for more available dockage:– “To attract new members, there should be made available more dockage.”– “Provide more space for visiting boats.”

• Four respondents mentioned the need for winter boat storage– “Winter boat storage for dinghy's at a reasonable cost.”

LYC SERVICES & PROGRAMS

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AGREE / DISAGREE STATEMENTS

57

61

62

79

89

0 20 40 60 80 100

I fully support changes to increase physicalsize of LYC

LYC always involves members in decisionsabout growth and expansion

I am excited about the growth of LYC

I would attend a meeting to discuss growthand expansion of LYC

Fully support LYC initiatives to increasemembership

10

AGREE / DISAGREE STATEMENTS

16

34

34

36

0 20 40 60 80 100

I prefer a small yachtclub and would leave

LYC if it gets too large

I wish LYC wouldspeed-up its plans for

growth / expansion

LYC will lose its senseof community if it

becomes too large

LYC is just the rightsize as is

Please indicate whether you completely agree, agree, disagree or

completely disagree with the following statements about LYC.

% agreeing

11

0%

10%

20%

30%

40%

50%

1 2 3 4 5 6 7 8 9 10

Top 2 = 30%

Bottom 6 = 32%

To what extent do you support acquiring additional property as part

of the expansion of LYC?Using a 10-point scale where 1 is ‘Do Not Support At All’ and 10 is ‘Completely Support’, members were asked to rate

the extent to which they support acquiring additional property as part of

the expansion of LYC.

The average rating was 7.0.

Almost one-third of respondents provided a rating between 1 and 6 –

indicating a lack of support among some members. However, 30% are very

supportive of LYC acquiring additional property. It is also important to point out

that 16% said ‘don’t know’.

ACQUIRING ADDITIONAL PROPERTY – Level of Support

12

0%

10%

20%

30%

40%

50%

1 2 3 4 5 6 7 8 9 10

Top 2 = 36%

Bottom 6 = 31%

Assuming that a business case is developed for the purchase of the

Tanner property, to what extent do you support LYC acquiring this

property?Using the same 10-point scale, members were asked to rate the extent to which they support LYC purchasing

the Tanner property.

The average rating was 7.2.

Almost one-third of respondents provided a rating between 1 and 6 – indicating a lack of support among some members. However, 36% are very supportive of LYC acquiring the

Tanner property.

ACQUIRING THE TANNER PROPERTY – Level of Support

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NATIONAL, REGIONAL & LOCAL REGATTAS - Junior

The majority of respondents (72%) would like to see LYC

host ‘more’ (43%) or ‘about the same number’ (29%) of Junior

(dinghy) Regattas (National, Regional and Local) over the

next five years.

A small number (2%) would like to see LYC host ‘less’.

About one-quarter said ‘don’t know’.

26

2

29

43

0 20 40 60 80 100

Don't Know

Less

About the Same

More

Over the next five years would you like to see LYC host more, less or about the

same number of Junior (dinghy) Regattas?

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NATIONAL, REGIONAL & LOCAL REGATTAS Senior

Keelboat

The majority of respondents (70%) would like to see LYC

host ‘more’ (39%) or ‘about the same number’ (31%) of Senior (Keelboat) Regattas (National, Regional and Local) over the

next five years.

A small number (3%) would like to see LYC host ‘less’.

About one-quarter said ‘don’t know’.

27

3

31

39

0 20 40 60 80 100

Don't Know

Less

About the Same

More

Over the next five years would you like to see LYC host more, less or about the

same number of Senior (Keelboat) Regattas?

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EXPANSION AND DEVLOPMENT - Services &

Programs

Respondents were asked to indicate whether or not they would

like to see LYC expand and develop various programs and services over

the next five years.

The majority of respondents would like to see LYC expand and develop

its: i) parking area, ii) boating facilities, iii) senior sail training

programs and iv) junior sail training programs.

Over the next five years would you like to see LYC expand and develop its…?

26

33

24

16

12

5

10

13

63

63

66

71

0 20 40 60 80 100

Junior sail trainingprograms

Senior sail trainingprograms

Boating facilities

Parking area

Yes

No

Don't Know

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EXPANSION AND DEVLOPMENT

Services & Programs

About one-half of respondents would like to see LYC expand and develop its: i) moorings, ii) food service offerings and iii)

winter boat storage.

Thirty-six percent said that they would not like to see LYC expand

and develop its food service offerings.

Over the next five years would you like to see LYC expand and develop its…?

30

14

29

21

36

19

49

50

53

0 20 40 60 80 100

Winter boatstorage area

Food serviceofferings

Moorings

Yes

No

Don't Know

17

0%

10%

20%

30%

40%

50%

1 2 3 4 5 6 7 8 9 10

Top 2 = 80%

Bottom 6 = 11%

What is the likelihood that you will continue your membership with LYC…?

CONTINUING MEMBERSHIP For Next Three Years

Using the same 10-point scale, members were asked to indicate

how likely they are to continue their membership with LYC for the

next three years.

The average rating was 9.2.

The majority of respondents (80%) provided a rating of 9 or 10 – indicating that most of the

members surveyed are very likely to continue their

membership for the next three years.

.

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RESPONDENT PROFILE

Fifty-five percent of respondents have been a member of LYC for 6 years or more.

42

13

30

15

0 10 20 30 40 50

> 10 years

6 to 10 years

1 to 5 years

< one year (newmember in 2007)

How long have you been a member of LYC?

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RESPONDENT PROFILE Membership Category

More than 2/3 of the research participants classified as being Senior or Life members.

1

9

4

13

9

56

9

0 20 40 60 80 100

Junior

Crew

Introductory

Deck

Spousal

Senior

Life

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RESPONDENT PROFILE Age

A small proportion of survey respondents under 35 years of age. Eighty-six percent 45 years of age and older.

2

19

33

34

9

3

0 10 20 30 40 50

Prefer not to say

65+

55-64

45-54

35-44

Under 35

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RESPONDENT PROFILEMarital Status

10

5

83

2

0 20 40 60 80 100

Prefer not to say

Divorced / Widowed

Married / Living WithPartner

Single and nevermarried

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RESPONDENT PROFILEPlace Of Residence

Part-time residents reside on average, approximately four months of the year in Lunenburg.

1

17

28

54

0 20 40 60 80 100

Prefer not to say

Not a resident ofLunenburg

Part-time resident ofLunenburg

Full-time resident ofLunenburg