Memo - Pinellas CVB · NJFPR continued to work with freelance writer Marissa Miller on a piece on St. Pete/Clearwater’s virtual reality programming for The New York Times. NJFPR

Memo

To: David Downing; Leroy Bridges

From: Nancy J. Friedman Public Relations

Date: November 5, 2015

Subject: Account Activity October 2015

We are pleased to provide highlights of public relations activities undertaken by NJFPR during

the month of October 2015.

MEDIA PLACEMENTS

RedbookMag.com

October 26, 2015

Unique Monthly Visitors: 1,393,896

NJFPR secured coverage of St. Petersburg/Clearwater in a story on romantic fall getaways as a

result of our work with Editor Samantha Lefave.

Skift.com

October 12, 2015

Unique Monthly Visitors: 469,993

As a result of our work with Reporter Dan Peltier, NJFPR secured coverage of St.

Petersburg/Clearwater and the destination’s virtual reality programming. NJFPR provided

additional images and information, and coordinated an interview with David Downing.

MISCELLANEOUS MEDIA PLACEMENTS

Forbes.com

October 21, 2015

Unique Monthly Visitors: 44,082,753

St. Petersburg/Clearwater was featured in a roundup of creative ideas in travel marketing. The

piece highlights the destination’s “Grouper Week.”

UPCOMING MEDIA PLACEMENTS

HotelNewsNow.com

November 2015

Unique Monthly Visitors: 223,100

NJFPR secured upcoming coverage of St. Petersburg/Clearwater’s virtual reality programming

as a result of our work, and coordinated interview, with Editor-in-Chief Patrick Mayock.

Private Clubs

Winter 2015

Circulation: 184,386

NJFPR secured upcoming coverage of the Disney/Dali exhibition as a result of our work with

freelance writer Elaine Glusac.

Philadelphia Magazine

March 2016

Circulation: 117,688

NJFPR secured upcoming coverage of St. Pete/Clearwater as a result of the coordinated media

visit for Editor Brian Howard. The area will be featured in the magazine’s Florida Travel Guide.

Hospitality Design

TBD

Circulation: 30,148

NJFPR secured upcoming coverage of hotel development taking place in St. Pete/Clearwater as a

result of the coordinated media stay for freelance writer JoAnn Greco. NJFPR worked with

VSPC to gather hotel contacts for interviews and also coordinated an interview between JoAnn

and David Downing for additional insight.

PITCHING AND OUTREACH

NJFPR pitched St. Petersburg/Clearwater’s growing craft beer scene in connection with

Oktoberfest to short-lead and long-lead travel and lifestyle publications including (but not

limited to):

o Buzzfeed.com

o Esquire

o MensJournal.com

o The New York Times

o Thrillist.com

NJFPR continued to pitch St. Petersburg/Clearwater’s arts and culture offerings in a

round-up of cultural destinations for fall/winter to short-lead travel and lifestyle

publications including (but not limited to):

o CNTraveler.com

o The Huffington Post

o TravelandLeisure.com

o USA Today

o Yahoo! Travel

NJFPR continued to pitch VSPC as a hospitality and tourism leader and new

developments within the trend of virtual reality to short-lead lifestyle, travel, and

technology publications including (but not limited to):

o Gizmodo.com

o Mashable.com

o MediaBistro.com

o TechRadar.com

o TravelPulse.com

NJFPR pitched and secured interest on the destination’s craft beer scene with

Contributing Editor Karla Alindahao for a piece on Forbes.com. NJFPR provided videos

featuring the area’s beer expert for review and is following up to coordinate an interview

and confirm coverage.

NJFPR pitched St. Pete/Clearwater as a LGBT destination to freelance writer Jimmy Im

for potential inclusion in an upcoming piece on DestinationWeddingMag.com. NJFPR

is following up to determine interest.

NJFPR pitched St. Petersburg/Clearwater as a great weekend getaway destination to

freelance writer Kimberly Wilson for potential inclusion in an upcoming story for

TravelandLeisure.com. NJFPR is following up to determine interest.

NJFPR pitched and secured interest on St. Pete/Clearwater’s growing craft beer scene

with freelance writer Rose Maura Lorre. NJFPR is following up to coordinate a potential

stay, provide additional details and discuss coverage options for her outlets including

Esquire, and New York Magazine.

NJFPR pitched the Disney/Dali exhibition to Executive Editor Amy Levin-Epstein for

potential inclusion in a story on new, interesting experiences in Florida for Serendipity.

NJFPR is following up to determine interest.

NJFPR continued to work with freelance writer Marissa Miller on a piece on St.

Pete/Clearwater’s virtual reality programming for The New York Times. NJFPR is

following up to determine if the story is of interest to Marissa’s editor.

NJFPR continued to work freelance writer Andrew Sessa to provide additional details on

the destination for potential inclusion in a story on top coastal and island destinations in

Islands.

NJFPR continued to correspond with the following journalists regarding potential media

stays in St. Petersburg/Clearwater. NJFPR is continuing to follow up and determine

coverage plans and logistics.

o Kimberly Lovato, Freelance (National Geographic Traveler, Every Day with

Rachael Ray, American Way, AFAR, Delta Sky, Celebrated Living) o Michael Kiser, Editor of Good Beer Hunting

o Nina Hahn, Freelance (Chicago Magazine, CNTraveler.com, The Huffington

Post)

MISCELLANEOUS

NJFPR participated in bi-weekly conference calls with the client and discussed upcoming

media initiatives and pitching strategies.

NJFPR coordinated logistics and timing for the team immersion trip in November.

NJFPR conducted outreach to event venues in New York City to begin coordinating

logistics for the upcoming Disney/Dali event.

Waterloo House, 207 Waterloo Road, London SE1 8XD

T: +44 (0)20 3440 8930 | E: [email protected] | W: rooster.co.uk | F: +44 (0)20 3440 8936

REPORT PR Activity Report

CLIENT Visit St. Pete/Clearwater

MONTH October 2015

Rooster | PR Activity Report | Page 2 of 9

Contents

Programme Highlights .................................................................................................... 3

Coverage ...................................................................................................................... 3

Journalist Meetings ........................................................................................................ 4

Social Media ................................................................................................................. 4

Other Activity ................................................................................................................ 4

Key Performance Indicators ............................................................................................ 5

Potential Activity for November 2015 ............................................................................... 6

Time Report .................................................................................................................. 7

Fees & Hours ................................................................................................................ 7

Contact Rooster PR ........................................................................................................ 8


Monthly Report: October 2015

Programme Highlights

Coverage

Broadsheet (KPI 8-10; Achieved 0; Pending 1)

Expected date of publication

Publication Journalist Article

TBC The Independent Simon and Susan Veness

Florida's 'Bohemian hideaway'

Tabloid (KPI 8-10; Achieved 0; Pending 4)



TBC

Daily Mirror Angela Nathalie Wormald

Fam media trip to St. Pete/Clearwater

TBC

The Sun Ruth McDiarmid Fam media trip to St. Pete/Clearwater

TBC

The People Jason Martin

Doyle Fam media trip to St. Pete/Clearwater

TBC

Daily Star Megan Jorsh Fam media trip to St. Pete/Clearwater

Regional (KPI 10-15; Achieved 0; Pending 2)



TBC Belfast Telegraph Nicky Cahill Individual press trip to St. Pete/Clearwater

TBC

Express & Star Rachael Harrison Fam media trip to St. Pete/Clearwater

Trade/B2B (KPI 20-25; Achieved 0)

Consumer Magazine (KPI 8; Achieved 0; Pending 2)



TBC Sport Magazine Sarah Shepherd Individual press trip to St. Pete/Clearwater

TBC GO Magazine Nicky Cahill Individual press trip to St. Pete/Clearwater

Online (KPI 40; Achieved 2; Pending 1)

Date of publication


20/10/15 Dailymail.co.uk Caroline McGuire Hidden holiday gems revealed: Tourism office workers share their top tips for lesser known local hot spots


26/10/15 Attraction-tickets-direct.co.uk Susan and Simon Veness

Go VIP with These Great Park Extras in Orlando



TBC Bahighlife.com Phil Heard Hotel review of the Hyatt Regency Clearwater Beach Resort and Spa

Broadcast (KPI 1-3; Achieved 1)


Activity

Rooster pitched St. Pete/Clearwater for the following features:

o Fiona Kerr, Conde Nast Traveller, What’s hot for 2016?

o Helen Ochyra, DK Travel, Halloween traditions

o Nicola Brady, Irish Independent, Winter Sun

Rooster met the following journalists to discuss upcoming features and opportunities:

o Deborah Circurel, Freelance Journalist

o Victoria Magrath, In the Frow

Rooster assisted with the following press trips:

o SeaWorld Parks & Entertainment

Rooster liaised with Natalie Eales from SeaWorld Parks regarding media

secured

Rooster drafted an itinerary

Rooster ensured the FAM rang smoothly and made alternative

arrangements where necessary

o Zoe Kozlik, New!

Rooster provided factbox and images

Rooster worked on the following events:

o UBrew craft beer in VSPC event

Rooster organised the shipping and delivery of the beer from Florida to

London

Rooster organised the order and delivery of beer tankards

Rooster organised flights and accommodation for Michael Bryant

Rooster liaised with U Brew and decided the menu, chalk artist and layout

Rooster sent out invitations and follow ups for the event

Rooster set up the event venue and hosted media at the event

o WTM

Rooster arranged and set up interviews for Leroy at WTM

Rooster generated a weekly Facebook editorial calendar and posted the approved

content


Social Media

Facebook

Facebook activity continued through October with weekly editorial calendars submitted

and then implemented

Rooster continued with customer responses and general management of the page

Total pages like (UK) increased from 4,629 on 1 October to 4,641 on 31 October, an

increase of 12.

Total engagement (clicks) rate: 1,293 Total reach of our posts: 15,748 Total

impressions including shares/likes/news feed placement: 27,271

The most popular post was the sharing of an image of Clearwater Beach (below)

The post received 120 likes, 8 comments and 8 shares leading to a reach of 1,823.

There were also 98 clicks on the post.


KPIs

KPI Target over 12 months (Jan 2014 – Dec 2015)

Amount Achieved in October 2015

Amount Achieved to date

KPI’s Remaining

Press releases 15-18 0 7 8-11

Media visits 10-15 6 9 1-6

Media briefings 25-35 11 37 0

Coverage

Broadsheet: 8-10 Tabloid: 8-10 Regional: 10-15 Trade/B2B: 20-25 Consumer: 8 Online: 40 Broadcast: 1-3

Broadsheet: 0 Tabloid: 0 Regional: 0 Trade/B2B: 0 Consumer: 0 Online: 2 Broadcast: 0

Broadsheet: 0 Tabloid: 2 Regional: 5 Trade/B2B: 6 Consumer: 1 Online: 15 Broadcast: 1

Broadsheet: 8-10 Tabloid: 6-8 Regional: 5-10 Trade/B2B: 14-19 Consumer: 7 Online: 25 Broadcast: 0-2


Potential Activity for November

Dunedin Pitch

Draft a feature pitch for a wide selection of Scottish media highlighting Dunedin (Florida)

and its Scottish heritage

Press Trip: Dunedin Home Swap

Work with Paradise to secure a journalist for a ‘home swap press trip’ highlighting

Dunedin to the Scottish media

Work with Visit Scotland to gauge their interest in promoting St. Pete/Clearwater as a

destination – determine if there is scope to work together and share costs for journalist

itineraries

Family Press Trip

Arrange a press trip for a family with young children who could write destination content

from both the adult journalist’s perspective and that of a young child. Publications to be

approached would have a family focus and a strong social/digital offering, e.g. Family

Traveller, Nat Geo Traveller Family, The Guardian, Telegraph Travel or family-focused

blogs. The parent would write about their experience with content accompanied by a

video blog from the child

Why St. Pete/Clearwater in 2016

Issue a press release affirming why St. Pete/Clearwater is THE place to visit in 2016 –

targeting mainstream media and influential bloggers; Also to be sent to other PRs and

content creators who will be collating their own predictions for the year ahead e.g.

Skyscanner, Kayak

Content to focus on new developments (e.g. The Opal Sands), key events and new

attractions

TDC Tourism Figures and Results

Distribute a release to UK trade media announcing key results released at the annual

VSPC Tourism Development Council meeting in Florida

WTM 2015 (2 – 5 Nov)

Facilitate media meetings for Leroy and/or David depending on attendance

Forward Features

Florida, STAN (2 November)

Culinary Tourism, TTG (26 November)

Movie Locations, Selling Travel (December)

USA, TTG (3 December)

2016 Trends, Travel Weekly (17 December)

2016 Trends, TTG (17 December)


Contact Rooster PR

If you have any questions regarding this report, please do not hesitate to get in touch.

Your Rooster VSPC team is:

Stuart Fyfe, Account Director

Nick Wheywell, Digital Leader

Kevan Barber, Senior Account Executive

Libby Allan, Account Executive

E: [email protected]

T: +44 (0)20 3440 8930

W: www.rooster.co.uk

Tw: @RoosterPR

mailto:[email protected]

http://www.rooster.co.uk/

Kaus Media Services | Sophienstrasse 6 | 30159 Hannover | Germany

Tel. +49 (0)511 899 890-0 | Fax +49 (0)511 899 890-69 | Web www.kaus.net | E-Mail [email protected] Public Relations Activity Report | October 2015 | Page 1 of 14

Activity Report

Market: Germany, Austria and Switzerland Month: 01 – 31 October 2015 Submitted by: Axel Kaus, Managing Director Phone: +49 (0)511 899 890-11 E-Mail: [email protected]



CONTENTS

1. MONTHLY ACTIVITY HIGHLIGHTS…………………………………………………………………… 3 2. NEWS RELEASES AND NEWSLETTERS………………………………………………………..…. 3 3. MEDIA RELATIONS AND MEDIA LIAISON………………………………………………………. 4-9 4. PUBLIC RELATIONS ACTIVITIES……………………………………………………………….…... 9

5. MISCELLANEOUS ACTIVITIES…………………………………………………………………………. 10

6. KEY PERFORMANCE INDICATORS ACHIEVED………………………………………………… 11 7. OCTOBER 2015 MEDIA COVERAGE……………………………………………………………… 12-12 8. TIME BILLING………………………………………………………………………………………………… 14



1. MONTHLY ACTIVITY HIGHLIGHTS

• KMS edited a press release with the title “St. Petersburg/Clearwater in Florida is the perfect place for the next summer vacation” and distributed it to qualified media contacts in Germany, Austria and Switzerland. In addition, we also edited the bi-monthly media newsletter and distributed it after approval from VSPC.

• KMS followed up with all the journalists that participated in the Lufthansa inaugural flight group press fam trip in September 2015 and sent them all relevant information on our destination in a drop box.

• KMS liaised with Visit Florida Germany to secure our participation in the Visit Florida media event in Hamburg, Germany on November 12, 2015. We also liaised with VSPC in order to receive USB-keys as well as the 360° goggles for the event.

• KMS wrote the monthly activity report and sent it to VSPC.

2. NEWS RELEASES AND NEWSLETTERS

2.1 NEWS RELEASE

KMS drafted and distributed the following news release: “St. Petersburg/Clearwater in Florida is the perfect place for the next summer vacation” KMS also distributed the press release via TravMedia in the German speaking countries and provided photos and a video to the media via Dropbox.

2.2 NEWSLETTER

KMS started collecting information for the next newsletter for VSPC that will be distributed in November 2015.

2.3 CVBeat Newsletter KMS started drafting a text for the next CVBeat newsletter.



3. MEDIA RELATIONS AND MEDIA LIAISON

Ms. Anna Rup

Rhein-Zeitung

KMS pro-actively contacted the journalist and arranged a meeting with her. We pitched SPC story ideas. She is interested in our area and we followed up with a press kit. We will follow up with her in order to organize a press trip for her and her publication.

Mr. Andreas Werner Muenchner Merkur

KMS pro-actively contacted the journalist and completed a meeting in Munich. We pitched SPC story ideas and he expressed his interest in our area. We followed up with a VSPC press kit and will stay in contact with him in order to organize a future press trip to SPC for him.

Mr. Marcel Ries die aktuelle

KMS met the journalist and pitched SPC story ideas. Since he showed interest in our area, we followed up with a VSPC press kit and further story ideas. We will maintain the communication and see if he is interested in a future press fam trip to our area.

Ms. Olivia Pudysz

urlaubsguru.de

KMS pro-actively contacted the online publication and pitched SPC story themes. She was interested in our area and we followed up with a press kit. We will maintain the contact with the publication that has become one of the leading travel blogs in the German speaking countries.

Mr. Rainer Wilken Inside America Magazin

KMS assisted Mr. Wilken with the requested detailed information on our destination as well as high-resolution photos after he received our latest press release and newsletter. As a result, we received an article and added it to this report.

Ms. Julia Lauer Frankfurter Allgemeine

Zeitung

KMS liaised with the Julia after her participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent her detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for her planned article. We will follow up on the media coverage and add it to the monthly media clipping report.



Ms. Kira Hanser Welt am Sonntag / Die Welt /

N24

KMS contacted Kira after her participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent her detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for her planned article. We will follow up on the media coverage and add it to the monthly media clipping report.

Mr. Frank Pawlak AFA Architekturmagazin

KMS pro-actively contacted Mr. Pawlak, who is the editor-in-chief and publisher of an architectural travel magazine and pitched SPC story ideas. Mr. Peters works for several U.S. publications as well and he was interested in a press trip to SPC. We developed further story ideas and followed up with a press kit.

Ms. Friederike Victoria Koenig

Travelbook

We liaised with Friederike after her participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. She had further questions that we immediately answered for her. In addition, we sent her detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for her planned article. We will follow up on the media coverage and add it to the monthly media clipping report.

Ms. Hannah Schneider

Koelner Stadtanzeiger

KMS was in contact with Hannah after her participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent her detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for her planned article. We will follow up on the media coverage and add it to the monthly media clipping report.

Mr. Martin Voss RND / Madsack Media Group

KMS communicated with Martin after he attended the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent him detailed information including all press information that we collected from the VSPC partners and offered further support for his planned article. He sent us a first draft of his article and we asked him to put a stronger focus of our destination. We will follow up.



Mr. Ulf Mallek

Saechsische Zeitung

KMS liaised with the journalist after his participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent him detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for his planned article. We will follow up on his expected media coverage and add it to the monthly media clipping report.

Mr. Frank Schwaibold

Stuttgarter Nachrichten

KMS was in contact with Frank after his participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent him detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for his planned article. We will follow up on his expected media coverage and add it to the monthly media clipping report.

Ms. Antje Merke Schwaebische Zeitung

We liaised with Antje after she attended the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. She had further questions that we immediately answered for her. In addition, we sent her detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for her planned article. We will follow up on the media coverage and add it to the monthly media clipping report.

Mr. Roland Englisch Nuernberger Nachrichten

KMS communicated with Roland after his participation in the Lufthansa inaugural flight press fam trip to Tampa and St. Petersburg/Clearwater in September 2015. We sent him detailed information on our destination including all press information that we collected from the VSPC partners and offered further support for his planned article. We will follow up on his expected media coverage and add it to the monthly media clipping report.



Mr. Bernd Luig Westfaelischer Anzeiger

KMS pro-actively contacted the journalist and invited him to our Lufthansa inaugural flight FAM trip to Tampa and St. Petersburg/Clearwater. Unfortunately, Mr. Luig was not able to confirm his participation but he is interested in pursuing an individual press trip in November 2015. We sent a request to Lufthansa for support with flights. We are awaiting the airline’s answer.

Ms. Anja Gross Badisches Tagblatt

KMS liaised with the journalist after her press trip to St. Pete/Clearwater and offered further assistance with her expected media coverage. As a result, we received a second article from her, added it to this report and expressed our appreciation for the positive text.

Ms. Claudia Zywietz /

Mr. Armin Rohnen fineartreisen.de

We pro-actively contacted the travel magazine and pitched our latest press releases. We followed up with high resolution photos since the editors showed interest in another article on our destination. As a result, we received the article, thanked them for their positive media coverage and added it to this report.

Dr. Horst-Peter Hille luckx.de - Das Magazin

KMS liaised with the journalist and pitched VSPC story ideas. As a result, we received his article about “Sunshine, Super Boats and Seafood in St. Pete” following our September press release on our destination. We expressed our appreciation for the article and added the article to this month’s report.

Mr. Jens Peters Freelance travel writer

KMS pro-actively contacted Mr. Peters and pitched SPC story ideas. Mr. Peters works for various publications and was interested in a press trip to SPC. We developed further story ideas and followed up with a press kit.

Ms. Inez Sharp Spotlight magazine and freelance travel writer

KMS pro-actively contacted the journalist, who works for several high quality special interest publications and pitched VSOC story ideas. She was interested in our region and we followed up with the latest information and news about our area including the latest press releases, newsletters and further story ideas. We will maintain the communication with her.



Ms. Claudia Bette-Wenngatz

Freelance travel writer

KMS pro-actively contacted Ms. Bette-Wenngatz and pitched SPC story ideas. She showed interest especially in the culinary scene of SPC and we developed further story ideas. Moreover, we followed up with a press kit and detailed information on trendy restaurants and bars in our region.

Ms. Nadine Jungbluth BILD der Frau online

KMS pro-actively liaised with the journalist and pitched St. Petersburg/Clearwater story ideas with a focus on women´s interest themes. She showed interest in our area and requested further information. We followed up with a press kit and additional story ideas. We will maintain the communication with her.

Ms. Katalin Pogany Freelance travel writer

KMS pro-actively contacted the journalist and pitched St. Petersburg/Clearwater story ideas. She was interested in our region but requested more themes that she would like to discuss with her media clients. We sent her more story ideas as well as a complete VSPC press kit. We will follow up with the journalist and encourage her to consider our area during her meetings with her clients.

Ms. Britta Brenneisen BRIGITTE women

KMS pro-actively contacted Ms. Brenneisen and pitched SPC story ideas. She specifically asked us about the cultural offers in our destination as oppose to beach themes only. We sent her detailed information on the cultural scene in our area as well as a VSPC press kit. We will maintain the contact with her.

Mr. Stefan Jablonka Nuernberger Nachrichten

KMS pro-actively contacted the journalist and arranged a meeting in order to pitched SPC story ideas. He expressed interest in our area and we followed up with a press kit as well as a list of story themes. In addition, we will stay in contact with him regarding a future press fam trip to St. Pete / Clearwater since he was interested in such a trip as well.

Ms. Andrea Gerum Freelance journalist

KMS pro-actively contacted the food and travel journalist and pitched SPC story ideas with a focus of culinary themes and the award winning restaurants in our destination. She showed interest in our region we followed up with a press kit and detailed restaurant information. KMS will stay in contact with the journalist.



Mr. Gerd Achilles Freelance travel writer

KMS pro-actively contacted the journalist, who works for several publications and we pitched SPC story ideas. He showed interest in our region and we followed up with our latest press releases and newsletters as well as our VSPC press kit. We will continue following up with him.

Mr. Ralph Bloemer schwulissimo

KMS pro-actively contacted the journalist and pitched SPC story ideas. The journalist writes for one of the leading GLBT magazines in Germany and he is interested in visiting St. Pete/Clearwater for an individual press trip in July 2016. We will prepare an MAF and send a qualified request for support to VSPC. In addition, we will contact Lufthansa to request support for the airline ticket once the press fam trip will be approved by VSPC.

4. PUBLIC RELATIONS ACTIVITIES

• KMS continued uploading postings and photos on VSPC´s German facebook page.

• KMS supported several media professionals with high-resolution photos, specific information on our area and press kits.

• KMS followed up with Mr. Thomas Jachnow from Lufthansa after our joint group press fam trip to support the Lufthansa inaugural flight to Tampa and St. Pete/Clearwater in September 2015. We discussed the possibility of organizing further individual press fam trips for qualified journalists to our destination.

• KMS evaluated and categorized all media clippings on VSPC that we received

from the media monitoring service.

• We further liaised with the Visit Florida office in Germany regarding our participation in the media event that will take place in Hamburg on November 12, 2015.

• KMS completed conference calls with VSPC and the Central European Marketing

Office in order to synchronize our PR and marketing efforts.



4.1 FAM TRIPS

Ms. Maggie Riepl Freelance Journalist October 16-19, 2015

VSPC and KMS finalized the individual press trip of Maggie Riepl. We will follow up with her after her return to Germany.

Mr. Florida Kinast and Mr. Dietmar Denger abenteuer und reisen February 11-12, 2016

KMS forwarded the request for support for an overnight stay, activities and an itinerary for the two journalists to VSPC as well as their MAF. We will start preparing the trip after approval from VSPC.

Ms. Anja Lehmann and

Mr. Sven Tornow neverseenbefore

November 19-20, 2015

KMS forwarded the request for support for an overnight stay and an itinerary for the two bloggers to VSPC. VSPC’s Central European Marketing Office is in contact with Oliver from the Sunset Vistas Beachfront Suites already since the resort may be interested in hosting them for one night. We will finalize an itinerary for them in coordination with VSPC.

5. MISCELLANEOUS ACTIVITIES • KMS prepared agendas for fortnightly conference calls, completed the calls with

VSPC and the Central European Marketing Office in order to synchronize our PR and marketing efforts.

• KMS forwarded all requests for marketing and advertising co-operations to the VSPC Central European Marketing Office.



6. KEY PERFORMANCE INDICATORS ACHIEVED

KPI

Target of 12 months (Oct. 2015 – Sep. 2016)

Amount Achieved in October 2015

Amount Achieved to date

KPIs Remaining

News Releases

12

1

1

11

Newsletters

6

0

0

6

Media Calls

15 – 20 p.m.

30

30

150 - 210

Media Visits

10 – 15

1

1

9 - 14



7. OCTOBER 2015 MEDIA COVERAGE Generated

Print

Publication

Date

Title

Media Title

Type of Media

Agency Assist

Circulation/ Visit

Media Value

in US-$

October 4, 2015

Florida

Krone bunt

Austrian weekly newspaper

Visit USA Austria Group Fam Trip in September 2015

1,503,900

133,313

October 17, 2015

In the gangster bosses’ holiday paradise

Badisches Tagblatt

German daily newspaper

Individual press trip from Aug. 13-14, 2015

34,154

16,441

October 22, 2015

Carnal desire

Onrail

Austrian magazine

Appoint-ment at ITB 2015 and KMS newsletter September 2015

73,800

2,945

Total Print 1,611,854 $152,699

Online

Publication

Date

Title

Media Title

Type of Media

Agency Assist

Circula tion/

Visit

Media

Value in

US-$ August 19, 2015

When the sun sets into the ocean

www.fernweh-aktuell.com

Online publication

KMS sent information to Visit Florida Germany

26,505

537



September 10, 2015

St. Petersburg/ Clearwater: Sun, Seafood and PS on the ocean

www.vusa-germany.de

Online publication

KMS press release September 2015

30,000

604

September 28, 2015

Florida’s crab season in about to start

www.usa-reisetraum.de

Online publication

KMS newsletter September 2015

4,985

99

October 1, 2015

St. Petersburg/ Clearwater

www.gourmet-report.de

Online publication


51,000

1,002

October 3, 2015

Crab season in Florida about to start

www.nord-amerika.de

Online publication


2,795

56

October 4, 2015

News from St. Petersburg/ Clearwater in Florida

www.inside-america.de

Online publication


4,000

78

October 23, 2015

News from Florida’s food scene

www.pregas.de

Online publication


280,000

1,651

October 23, 2015


www.openpr.de

Online publication


150,000

885

October 23, 2015

The perfect place for the next summer vacation - St. Petersburg/ Clearwater

www.fineartreisen.de

Online publication

KMS press release October 2015

100,000

1,969



October 25, 2015

St. Petersburg/ Clearwater is the perfect place for the next summer vacation

www.inside-america.de

Online publication

KMS press release October 2015

4,000

78

October 25, 2015


www.nord-amerika.de

Online publication


2,795

56

Total Online 656,080 $7,015 TOTAL PRINT + ONLINE 2,267,934 159,714

8. TIME BILLING Consultant Hours

Axel Kaus 22:15 Marcus Feuerstein 41:45 Sina Talke 29:30 TOTAL 93:30

Visit St. Petersburg/Clearwater PR Activity Update October 2015

The following is an overview of activities undertaken during October 2015 and includes media relations, promotions, and information disseminated and coordinated internally and externally. Highlights of the activities included, but were not limited to, the following: Activity:

● (October 1, 2015) - Submitted item for website on Cider Press Café ● (October 1, 2015) - Sent client photographs on new gourmet ice cream shop - The

Hyppo ● (October 1, 2015) - Submitted pitch to The Active Times on ‘best beaches for fall’ ● (October 1, 2015) - Provided client with Lufthansa FAM recap, including information

requested by attendees ● (October 2, 2015) - Reached out to Jim Wilson to request complimentary access and

RV stay for Canadian journalist Josephine Matyas and her husband ● (October 2, 2015) - Secured complimentary admissions to Clearwater Marine Aquarium

for Caroline Eubanks from Caroline in the City ● (October 2, 2015) - Secured complimentary access to The Dali Museum for Caroline

Eubanks from Caroline in the City ● (October 2, 2015) - Began brainstorming for Disney/Dali event, looked to set up call with

VSPC and NJFPR teams ● (October 5, 2015) - Shared coverage from Karen Deer at the St. Louis Post Dispatch

with client ● (October 5, 2015) - Composed press release about Periscope and other technology

advances ● (October 5, 2015) - Submitted updated itinerary for Maggie Reipl to client for approval ● (October 7, 2015) - Secured complimentary access area attractions such as The

Chihuly Collection, Morean Art Center, The Dali Museum, StarLite Cruises and more for Destin Sandlin of Smarter Every Day

● (October 9, 2015) - Wrote overview on destination golf courses for VISITFLORIDA media lead

● (October 9, 2015) - Researched media rates available for David Graham of Silver Travel Advisor

● (October 12, 2015) - Reached out to Jim Wilson to cancel Josephine Matyas complimentary access to the park and RV facilities

● (October 12, 2015) - Submitted pitch on history of music in Clearwater for media lead on ‘best music cities beyond Memphis and Nashville’

● (October 13, 2015) - Submitted pitch to VISITFLORIDA on exciting NYE events in the destination

● (October 13, 2015) - Composed press release/pitch about Two Docks Shellfish ● (October 14, 2015) - Created captions for selection of imagery sent by client ● (October 15, 2015) - Submitted pitch for Culinary Events

● (October 16, 2015) - Provided downloadable clip and metrics for local news segment featuring Destin Sandlin

● (October 19, 2015) - Wrote and shot new Detours post featuring The Getaway ● (October 21, 2015) - Hosted the SeaWorld FAM group at Fort De Soto Park and The

Hurricane in Pass-A-Grille ● (October 21, 2015) - Contacted various parties to try and source B-roll of Historic Old

Northeast in Downtown St. Pete ● (October 22, 2015) - Hosted the SeaWorld FAM group for dinner at Peg’s Cantina ● (October 22, 2015) - Submitted pitch on Top Holiday Events and Family Holiday

Activities in Visit St. Pete/Clearwater for VISITFLORIDA media lead ● (October 23, 2015) - Hosted the SeaWorld FAM group at The Dali Museum, The

Chihuly Collection and lunch at Bodega, as well as dinner at The Mill ● (October 27, 2015) - Submitted November New & Now to client for approval ● (October 27, 2015) - Began to arrange access to area attractions for Expedia

International photographer ● (October 27, 2015) - Wrote and shot new Detours post featuring Ozona ● (October 28, 2015) - Provided client and Rooster PR team with the SeaWorld FAM

recap ● (October 29, 2015) - Began working on itinerary for upcoming FAM trip with Jane

Canpini of Grown Up Travels ● (October 30, 2015) - Throughout the month, Paradise worked with Visit Florida to

update the Share a Little Sunshine blog post on Tampa/St. Pete/Clearwater

Documents

Memo - Pinellas CVB · NJFPR continued to work with freelance writer Marissa Miller on a piece on St. Pete/Clearwater’s virtual reality programming for The New York Times. NJFPR