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8/9/2019 Memorial Coliseum and Rose Quarter - Presentation - 03.18.10
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8/9/2019 Memorial Coliseum and Rose Quarter - Presentation - 03.18.10
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A PUBLIC PERC EPTION SU RVEY
B Y
DELTA FORCE:
D A N I E L G R E E N , N A T A L I E L I E B L I C K , I A N R U D E R & S H E I L A V I N E Y A R D
The Future of the Memorial Coliseum
and the Rose Quarter
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Agenda
Executive Summary
Problem Statement
Methodology and Procedures
Findings
Limitations
Implications Additional Graphs
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Executive Summary
4-1 ratio cared about MC & RQs futures
However, responses show indecisiveness and conflict
Respondents conflicted on MCs historical
significance and how future plans should be paid for
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Methodology and Procedures
20 question instrument
Survey limited to Portland residents
Variety of questions
Open-Ended Unforced Likert Scale
Ranking
Demographic
Variety of data collection methods Online Instrument
Face-toFace (F2F) interviews
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Methodology and Procedures cont.
ZoomerangAllows 100 responses
Randomizes ranking questions
Tracks URLs
Blocks repeat ISP addresses Email distribution
15 friends and family each Created several degrees of separation
Online Response Over 200 responses
Over were not part of the initial email distribution
50% of online instruments were invalid
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Methodology and Procedures cont.
Face-to-Face 75 physical instruments each
Shot-Gun Method
Data Collection Locations Portland Saturday Market
Memorial Coliseum/Rose Quarter
Pioneer Place
Portland State University
PCC-Rock Creek
Raleigh Hills Shopping Center
Data Collection Randomization
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Findings
The majority of respondents care about the future ofthe Memorial Coliseum and the Rose Quarter.
4.9%
9.3%
23.8%
36.7%
25.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Winter 2010
"I Care About The Future Of The MC/RQ."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Males and respondents with a 4-year or Masters degree caredslightly more than other respondents.
4.5% 5.2%5.7%
10.1%
34.1%
19.5%
29.5%
39.7%
26.1% 25.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
HS/GED/Trade 4-Year Degree/Masters
"I Care About The Future Of The MC/RQ."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Again, males and respondents with higher educationdegrees were more likely to follow the publicdiscussion of the redevelopment than otherrespondents.
21.3%
16.1%
22.6%
18.1%
23.2%
16.1%
26.5%
29.5%
6.5%
20.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Female Male
"I Have Followed Public/MediaDiscussion Of The MC/RQ."
Strongly Disagree
Somewhat Disagree
Neither Agree NorDisagree
Somewhat Agree
Strongly Agree
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Findings cont.
Overall, respondents doubted the architecturalsignificance of the Memorial Coliseum.
17.0%
25.2%
30.1%
19.2%
8.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Winter 2010
"I Believe The MC Is Architecturally Significant."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Interestingly, those respondents who had lesseducation believed the Memorial Coliseum to bemore historically significant than those with a highereducation. Findings were similar for architectural significance.
6.8%
13.9%
20.5%
26.2%28.4%27.7%27.3%
20.6%
17.0%
11.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
HS/GED/Trade 4-Year Degree/Masters
"I Believe The MC Is Historically Significant."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
The majority of respondents believed the MemorialColiseum should not be on the National Register ofHistoric Places.
24.1% 23.3%
36.4%
8.8%7.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Winter 2010
"I Believe The MC Should Be On The NationalRegister Of Historic Places."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Those with a higher education also disagreed that theMemorial Coliseum should be on the NHRP,continuing with the trend of doubting the historicalsignificance.
14.8%
27.7%26.1%22.1%
47.7%
33.0%
2.3%
10.1%9.1%7.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
HS/GED/Trade 4-Year Degree/Masters
"I Believe The MC Should Be On The National Register OfHistoric Places."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
While most respondents remained between neutral andnegative on the subject of razing the Memorial Coliseum,those with a lesser education stood out in their oppositionto a proposed demolition.
43.2%
18.4%
14.8% 14.6%
25.0%
35.6%
10.2%
18.4%
6.8%
13.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
HS/GED/Trade 4-Year Degree/Masters
"I Believe The MC Should Be Demolished."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Respondents found the City of Portlands leadership lessthan helpful in resolving the redevelopment of theMemorial Coliseum and the Rose Quarter.
14.5%
22.2%
50.1%
11.2%
1.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Winter 2010
"I Believe The City's Leadership Has Been Helpful."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Respondents had salient, if contradictory, comments aboutfunding for the proposed redevelopment.
A majority, about 60%, said that they would be willing to payincreased taxes for redevelopment.
19.2%20.3% 19.7%
24.7%
16.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Winter 2010
"I Would Be Willing To Pay $5 - $10 A Year InTaxes."
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
Conversely, respondents answered that they would preferany redevelopment efforts rely on private funding.
2.5%
14.2%
32.9%
24.9% 25.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Winter 2010
"I Believe Any Redevelopment Plans Should RelyOn Private Funding"
Strongly Disagree
Somewhat Disagree
Neither Agree Nor Disagree
Somewhat Agree
Strongly Agree
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Findings cont.
When questioned about specific redevelopment plans, noneof the proposals seemed to stand out except for the leastfavored option, which was to leave the Memorial Coliseumas it is presently.
3.8
3.5
3.3
4.0
3.7
2.7
2.5
3.0
3.5
4.0
4.5
Winter 2010
Preferences on Proposals
Sports Complex
Entertainment Complex/"JumpTown"
Multicultural Center
Community Sports Center
Minor League Baseball Stadium
Leave As Is
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Findings cont.
When questioned about important elements of theMemorial Coliseum redevelopment, like the proposals, onlythe least favored stood apart from the rest: the aesthetics.
3.1
3.3
3.2
3.0
2.4
2.0
2.5
3.0
3.5
Winter 2010
Important Redevelopment Issues
Cost To Taxpayers
Recreation Opportunities
Commercial/EmploymentOpportunities
Community Integration
Aesthetics
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Limitations
Coverage Error Online Access
Sampling Error Online Access
Measurement Error Likert Questions
F2F Interviews
Location and Salience Location and Subject Knowledge
Self-Selection
Limited Randomness
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Implications
Regarding the MC & RQ Portlanders dont know what they want but they arent happy
with the status quo
The city needs to work harder to educate the public about theoptions for the MC & RQ
Regarding how the survey was administered
Our shotgun approach failed Online surveying can be useful
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Thank You
Questions?