2012

MessageWrap Antmicrobial Checkout

Conveyor Belts The Pilot Program

Presented ByPassionate Edge

The average checkout time is 2-5 minutes.

MessageWrap™ is the only solution on the planet that captures this opportunity and turns it into shopper impressions and store revenue

streams.

Advertisers

Dirty Space. Wasted Opportunity.

Transforming grocery conveyor belts into

dynamic billboards, for marketingand advertising campaigns.

In partnership with

A PatentedInnovation

www.youtube.com/rethinkretail

• Dynamic:It moves.

• Innovative: Something new that catches the eye.

• Easy: Installed in under two minutes, with no tools or expertise required.

MessageWrap is also coated with branded antimicrobial

protection, for store safety and differentiation.

81% of consumers say their shopping decisions are influenced by the cleanliness of the grocery store.

Seeking engagement with [Advertiser Name] for a MessageWrap Pilot Program

o High traffic, high time on target, high quality impressions

o Ground-floor rates on premium in-store advertising space

o Greater value due to novelty of solution

Pilot Program Opportunity

Interested Brands

Let’s Compare

The Value of MessageWrap.

Of the 36,000 grocery stores in the United States, the average one has:

2,000 customers per day.

14,000 customers per week.

112,000 customers per eight week MessageWrap campaign.

AdvertisersTraffic

AdvertisersTime on Target

Checkout has a captive audience,

looking for stimulation.

AdvertisersQuality of Impressions

MessageWrap is Ideal for…• New Product Launches• Retail Partners Brands• Messages/Brands that are NOT expected to be part of the

shopping experience• Mobile Integration (text messaging, QR codes)• Call to Action• Coordination with Cashier• Lead Generation• Driving Traffic to Internet Destinations • Activation Marketing

To Target…• Shopper Mom• Specific Regions• Types of Communities• Urban or Suburban Demographics• And everyone who goes grocery shopping

Possibilities

Giant Eagle Case StudyCase Study

ChallengeGiant Eagle sought to enhance their charitable support efforts for The Education Partnership, a Pennsylvania-based non-profit organization dedicated to addressing educational inequalities.

SolutionFor the last eight weeks of the charitable drive, Giant Eagle chose to implement MessageWrap checkstand belt covers at 50 select Pittsburgh-area stores in hopes of catalyzing the charity effort at the point of sale. The vivid MessageWraps integrated well with various in-store signage touchpoints while being reinforced by cashiers and staff who championed coordinated t-shirts. The enthusiastic cashiers were pleased to have an eye-catching visual aid featuring call-to-action messaging, perfectly placed to guide shoppers’ donation decisions.

Results• Shoppers who checked-out in lanes fitted with MessageWrap were 10% more likely to donate than shoppers who checked-out in lanes without MessageWrap.• The size of each donation was 20% larger on average for the MessageWrap lanes than in unmodified lanes.

How it Works

MessageWrap is a conveyor belt cover, installed in under 2 minutes, with no disruption to your retail environment

Video of a MessageWrap installation, performed by a 7 year old:

www.youtube.com/rethinkretail

1. Handstand supports or leads Ad Sourcingo Retailer has full control of advertiser

selection / approval

2. Handstand receives or prepares Artwork

3. Handstand produces and delivers MessageWraps

4. Handstand supports Installationo Always available for unlikely problem

resolution

How it Works

Handstand provides Checkstand Preparation, to measure each belt and ensure accessibility

Revenue, Repeat

Passionate Edge LimitedUK, Eire & Scandinavia

Ian McMonagleIanmac@passionateedge.com

Social Media:Twitter: @RethinkRetail

YouTube.com/rethinkretailFlickr.com/rethinkretail