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Methodology. Bi-partisan research team of Public Opinion Strategies and Fairbank, Maslin, Maullin, Metz & Associates. 1,600 telephone interviews with actual 2012 voters throughout Ohio, Iowa, Virginia and Colorado (400 each). - PowerPoint PPT Presentation
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DAVE METZ FM3
LORI WEIGEL Public Opinion Strategies
SLIDE 2
Bi-partisan research team of Public Opinion Strategies and Fairbank, Maslin, Maullin, Metz & Associates.
1,600 telephone interviews with actual 2012 voters throughout Ohio, Iowa, Virginia and Colorado (400 each).
Statistically valid sample with margin of sampling error + 4.9% at the 95% confidence interval for each state.
Interviews conducted November 7, 2012.
Interviews were conducted on traditional land lines and on cell phones.
Energy was an important issue for many voters’
decision for President – on par with foreign policy and
more so than abortion.
Key Finding #1
SLIDE 4
A majority of 2012 voters in these four swing states said energy was very important in their vote decision.
Colorado Virginia Iowa Ohio
66%60% 58% 57%
% 8-10
Energy “Very Important” Issue By State
Key Finding #2Voters want to see
cleaner energy encouraged in their state.
SLIDE 6
Voters were asked which two or three energy sources they would encourage in
their state.
Natural gas Coal Solar power Wind power Oil Energy efficiency Nuclear
“Which two or three of the following sources of energy would you most want to encourage the use of here in _____?”
SLIDE 7
Solar, wind and natural gas are tops in all four states. Wind dominates preferences
in Iowa. Energy Source Ohio Iowa Virginia Colorado
Natural gas 62% 47% 54% 54%
Wind power 46% 69% 44% 53%
Solar power 46% 47% 50% 54%
Energy efficiency 32% 31% 32% 26%
Coal 37% 23% 33% 24%
Oil 25% 14% 26% 24%
Nuclear 21% 19% 26% 19%
By Combined Choice
Key Finding #3Obama’s energy position held
slightly more appeal.
SLIDE 9
Ohio Iowa Virginia Colorado
70%61% 65%
70%
24% 25% 27%22%
Clear Difference Little Difference
More than three-in-five in every state say that there was a clear difference between the candidates in their position on energy.
“And do you think there was a clear difference between the candidates on this issue, or would you say there was little difference in their views on this issue?”
SLIDE 10
Pulling from the candidates’ web sites, we simulated their positions on energy and
asked voters in these states with whom they agreed more. “I'd like to read you a short summary of some of the two presidential candidates' positions on energy and please
tell me which one you agree with more…”
Barack Obama says he has taken steps to move us toward energy independence and create an economy that's built to last. He's been a strong supporter of domestic energy production proposing more offshore drilling, has made historic investments in clean energy technology, and has nearly
doubled fuel-efficiency standards for cars and light trucks. He says that because of the progress we've made, our dependence on foreign oil is the
lowest it's been in 16 years.
Mitt Romney supports taking advantage of North America's oil, gas and coal reserves to create three million new jobs, increase tax revenue, achieve
energy independence by 2020, and lower energy prices for American families and businesses. He says we should have a more rational approach
to regulation and have a government that facilitates private sector development of new energy technologies, rather than picking energy
winners and losers.
SLIDE 11
Ohio Iowa Virginia Colorado
48% 51% 46% 49%
44% 42% 46% 46%
Difference Score +4% +9% 0% +3%
Voters stay fairly divided with the strongest preference for Obama’s position in Iowa.
“I'd like to read you a short summary of some of the two presidential candidates' positions on energy and please tell me which one you agree with more…”
Key Finding #4Going forward, voters in these
states support candidates who espouse policies that would transform America’s
energy landscape.
SLIDE 13
Iowa Virginia Colorado Ohio
75% 72% 72% 69%
18% 21% 21% 25%
Agree Disagree
There is strong agreement to transition toward cleaner energy sources in each
state. “And do you agree or disagree that … rather than using more coal, we should move
toward cleaner sources of energy.”
+57% +51% +51% +44%
These swing state voters are significantly more supportive of a candidates who advocates shifting to cleaner energy
sources.
Iowa Colorado Virginia Ohio
80% 75% 72% 70%
% More Likely
“I'm going to read you some possible positions on energy that some candidates in ____ could take in the future. For each one, please tell me whether you would be more likely or less likely to vote for a candidate who held that
view or took that position…”
47%Much More
44%Much More
42%Much More
36%Much More
“Encourages policies to transition away from coal and toward more natural gas and renewable energy for electricity production.”
There is strong intensity of support in all of these states for a candidate who advocates continued
public funding of development of cleaner energy.
Iowa Virginia Ohio Colorado
77% 76% 75% 72%
% More Likely
“Supports continuing government investment in the development of cleaner energy sources.”
43%Much More
49%Much More
46%Much More
49%Much More
Voters are just as supportive of a candidate who advocates for a strong renewable energy
standard.
Iowa Colorado Virginia Ohio
76%70% 69% 67%
% More Likely
“Supports requiring utilities to get a greater share of their electricity from renewable sources, like wind and solar power.”
48%Much More
49%Much More
44%Much More
39%Much More
SLIDE 17
Energy was an important factor in determining the choice of candidates in this November’s election in these four swing states.
Voters say they heard about the candidates’ positions on energy; perceived a clear difference between them; and weighed energy’s importance about equally with issues like abortion, taxes or foreign policy.
Voters overall and the critical sub-groups of swing voters that tend to determine elections in these states express a strong preference for making a transition to renewable energy for their state’s future.
While many voters stand in agreement with the candidate for whom they voted, many key swing groups backed Obama’s energy policy in this election.
Voters overwhelmingly say that they want their state to move toward more use of renewable energy.
These swing state voters indicate a clear preference to vote for candidates who will back policies and public investments to encourage more use of renewable energy.
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