1
MILLENNIALS Thoughts on Canned Fruits and Tomatoes Thoughts on Canned Fruits and Tomatoes THEY ARE SHOPPING WITH A LIST THINKS IT IS EASIER USING “SEASONED” TOMATOES FOR RECIPES THEY ARE TAKING COOKING CLASSES MILLENNIALS WANT PRODUCTS WITH LESS THAN FIVE INGREDIENTS THEY DO NOT BELIEVE CANNED FRUIT IS NUTRITIOUS artificial Sweetener artificial Sweetener artificial Sweetener Shopping list canned peaches canned pears canned tomatoes fruit bowls salsa bowls THEY LIKE CANNED TOMATOES WANT NO SUGAR ADDED BUT NO ADDITIVES SUSTAINABILITY IS NOT IMPORTANT AT THE GROCERY LEVEL THEY ARE READING LABELS CANNOT AFFORD TO DO THEIR SHOPPING AT HIGH END GROCERY STORES Source: PCP Focus Group, Chicago, May 2015 Today's Lesson How to cook with canned foods NOTIMPORTANT

MILLENNIALS Thoughts on Canned Fruits and …...MILLENNIALS Thoughts on Canned Fruits and Tomatoes THEY ARE SHOPPING WITH A LIST THINKS IT IS EASIER USING “SEASONED” TOMATOES FOR

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: MILLENNIALS Thoughts on Canned Fruits and …...MILLENNIALS Thoughts on Canned Fruits and Tomatoes THEY ARE SHOPPING WITH A LIST THINKS IT IS EASIER USING “SEASONED” TOMATOES FOR

MILLENNIALS Thoughts on Canned Fruits and TomatoesThoughts on Canned Fruits and Tomatoes

THEY ARE SHOPPING WITH A LIST

THINKS IT IS EASIER USING “SEASONED” TOMATOES FOR RECIPES

THEY ARE TAKING COOKING CLASSES

MILLENNIALS

WANT PRODUCTS WITH LESS THAN FIVEINGREDIENTS

THEY DO NOT BELIEVE CANNED FRUIT IS NUTRITIOUS

arti�cia

l

Sweet

ener

arti�cial

Sweetenerarti�cial

Sweetener

Shopping listcanned peachescanned pearscanned tomatoesfruit bowlssalsa bowls

THEY LIKE CANNED TOMATOES

WANT NO SUGAR ADDED BUT NO ADDITIVES

SUSTAINABILITY IS NOT IMPORTANT AT THE GROCERY LEVEL

THEY ARE READING LABELS

CANNOT AFFORD TO DO THEIR SHOPPING AT HIGH END GROCERY STORES

Source: PCP Focus Group, Chicago, May 2015

Today's Lesson How to cook

with canned foods

NOT IMPORTANT