Miso Brand Guidelines

brand guidelines 2012

because we like to look good.



because we like to look good.

CONTENTS

We all need a little help navigating from time to time. Just think of all the trouble Dexter would be in if he didn’t have Harry to guide him.

Brand Values [08]

Logo [12] Color

[18]

Type [20]

Applications [26]

10 | Values

BRAND VALUES

Here at Miso, we work on the final frontier of television and technology. By constantly being on the cutting-edge, we need a brand that reflects our contemporary culture and forward-thinking nature. With an emphasis on a unifying yet delightful color palette we’ve created a scalable brand that accurately portrays the spirited nature of television.

In our unique word mark, Neutraface carries over the geometric qualities from our old television logo. The typeface’s thin weights are sleek and modern whilst the thicker weights convey the drama of the television space. The iconic bubbles aid in conveying a sense of movement and motion, wish fulfillment and delight while also representing the community of super-fans which make up the heart of Miso as a product.

There are endless possibilities of combinations of typography, form, and color which come together to represent our brand across a variety of different platforms, from the first screen to the second and beyond.

COMMUNITY-DRIVEN

CONTEMPORARY

DELIGHTFUL

EXPERIMENTAL

Miso Brand Guidelines 2012 | 11

Miso makes watching TV better.

14 | Logo

LOGO

Just like Ted Mosby needs Barney Stinson to help him look good for the ladies, our logo is our most trusted wingman. Get to know it and treat it nicely.


3"

1.5"

.5"

because size matters.

16 | Logo

Serena would never let Blair be seen in last season’s outfit, don’t let our logo go out in bad taste.

Be sure to provide the logo with ample breathing room. In case you’re not sure, never place anything within 1/4” of the logo.

If the treatment absolutely calls for a colored background, be sure to use our single-color friend.


because no one enjoys looking like a hot mess.

do not add a drop shadow, or any effects for that matter

do not stretch or condense the logo in any way

do not tilt the logo do not remove any elements of the logo

do not put the color logo on colored backgrounds

do not place on top of pictures or textured backgrounds

20 | Color & Type

COLORS

Just like Joan’s red hair perfectly compliments her fiery personality, we’ve chosen colors that fit our brand well.

As long as you’re using these colors, there aren’t too many ways you can go wrong.

Just remember: color works wonders for headlines, but seriously detracts from body copy.


#E5532DCMYK: 5 83 94 0

HEX: #FCB465CMYK: 0 32 83 0

HEX: #89B140CMYK: 53 13 100 0

HEX: #3ABCBBCMYK: 68 1 31 0

HEX: #F05883CMYK: 0 81 24 0

#000000CMYK: 0 0 0 100*this is the only color that may be used at less than 100% opacity.

22 | Color & Type

TYPEFACES

Just like Will Smith and Carlton Banks, we’ve chosen two typefaces that can stand on their own, but can also join forces to create a dynamic duo.

Neutra Text is the lead actor, with Helvetica playing a supporting role or standing in when Neutra Text is not available.

Regular and Bold are the weights of choice for both typefaces.


A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zNeutra Text Book

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zNeutra Text Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zNeutra Text Bold Small Caps

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zHelvetica Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zHelvetica Bold

24 | Color & Type

That Funke is some kind of something. Boy, this Funke is all anybody's ever talking about. So sick and tired of hearing about how brilliant that Funke is. Overrated.

e x c u s e m e do these effectively hide my thunder?

I'M HALF MACHINE

I'M A MONSTER There was $250,000 lining the inside walls of the banana stand.

So you came back here to hide like a child?

I'll be honest. You're a nice girl but you dress like a common whore.

CHAW-CHEE! CHAW-CHEE!

Well, let's just say that I'm buy-curious.


I'M A MONSTER No, it's the opposite— it's like my heart is getting hard.

Don't leave your uncle T-Bag hanging.

If I didn't have a live dove in my pants right

now, I'd leap across the table and… you, sir,

are a mouthful.

My Army training tells me… that this is going to be a hot mission.

If this guy's straight, then I'm sober.

Boy, I sure feel like a Mary without a Peter and a Paul.

Good news, everyone. I bought the Queen Mary.

28 | Applications

APPLICATIONS

When Claire Dunphy was running for council, she needed to get her name out as much as she could. Here at Miso, we want to be the most trusted source for second-screen content, and so we must do the same.

Here’s a few ways we’ve used our branding:


logged out sign-in page

30 | Applications

jobs page


team members page

32 | Applications

create a sideshow


miso blog

34 | Applications

miso on facebook

miso on twitter


because we like to have fun.

36 | Applications

business cards notebooks


because we have a lot of swag.

t-shirts

38 | Applications

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February 28th, 2012Somrat Niyogi

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SOMRAT NIYOGI / FEBRUARY 27TH, 2012

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[email protected]


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because Don Draper would never go into a pitch unprepared.

presentation deck

Documents

Miso Brand Guidelines