Mission

Product services

Audience needs

Message

Tools

Evaluation

Continuous improvement

• Mission Statements– Align with values– Services then align with values

• Products & Services– Products (Human Resources,

Talent, etc.)– Services

• Differ based on the customer

Rehab to business languageIndividuals

• Career Planning• Job Development• Job Coaching• Clients,, Participants• Job Placement, Placing

People• Job Carving

Resource: Rehab to Business Language

EmployersKnowledge of talent pool, candidates, etc

• Recruitment Assistance• Retention Support• Potential Employees,

Applicants, Talent • Assisting people to find jobs

and careers; becoming employed

• Job Modification, Job Accommodations

• Audience Needs– Identify customers

• Individuals, employers, funders, family/guardians, etc.

– Identify unique needs of each customer• Informational Interviews• Focus groups• Surveys• Feedback/Evaluation• Others (informal ways)

• Message– Tailored to audience (customer)– Clear and concise– WIIFM? (Benefits)– Call to action

• Tools– Verbal

• Introductions/Conversations/Presentations

– Brochures– Fact Sheets– Websites– Social Media– Word of Mouth

This….o Hello, my name is Joe and I work for Happy Hearts Jobs. We are a supported

employment provider and help people with disabilities gain meaningful and productive employment in the community. I was wondering if you have any openings?

Or This….o Hello, my name is Joe and I work for Employment Solutions. We work with area

businesses to assist them with finding quality employees. Much of our success comes from learning about our customers hiring needs and expectations and matching those with our extensive knowledge of our candidates. I would love to get 20 or 30 minutes of your time to learn more about your business…would you have some time next week to meet?

Rights Reserved-Marketing & Employer Engagement Rob Hoffman-Employment Analytics 2014

• Evaluation/Continuous Improvement– Customer feedback (regularly,

not annually)– Metrics

Job skills Inventory

Business Engagement

Any form of contact between an organization and an employer that attempts to effect a change in knowledge, practices, and behaviors to benefit

both.Goal:

To create fundamental changes in the way employers think and act in terms of disability employment efforts.

Business bios

About Us

www.bridgeshab.com/west

Thanks to our sponsors

Anyone you recruit

Governor’s Council on Developmental Disabilities

Bridges