Mission Statement

OrthoTec offers an in-depth view of the design, development, and manufacturing of orthopedic

devices. It is the source for orthopedic companies that seek expert information about breakthrough

and advanced technologies.

The OrthoTec CommunityThe OrthoTec community was created to deliver information to global OEMs when and where they need it. Daily online content, monthly e-newsletters, a

bi-annual magazine and events located in the orthopedic manufacturing centers of North American and Europe will make the OrthoTec Community the most comprehensive orthopedics manufacturing resource in the world.

The OrthoTec AudienceThe OrthoTec community draws a global audience through multiple media

channels. The foundation of the audience comes from Canon’s broad reach in the advanced manufacturing space, and the growth of the community comes from extensive worldwide promotion and organic search results generated by

providing the most relevant and effective content in the market.

Online Reach – Employing a range of SEO/SEM practices to build extensive yet focused online reach

Magazine Reach – 10,000 orthopedic OEM professionals specifically targeted from the Canon Master Database. Companies include Zimmer, Styker, Dupuy.

E-newsletter Reach – 10,000 orthopedic OEM professsionals

Event Distribution – Web and Magazine bolstered by the global OrthoTec events which are expected to draw over 3000 attendees and exhibitors.

OrthoTec and its Competitors

The OrthoTec Community:

•10,000 Print Reach•Interactive website with updated content•10,000+ Monthly E-newsletter Reach•Sponsored Events in NA and Europe

Orthopedic Design & Technology•7500 Print Reach•Outdated website with limited content/advertising opportunities•ODT Forum - Conference only, no exhibits

Bone Zone/Orthoworld.com•5000 Print Reach•Difficult to navigate site with limited advertising opportunities•OMTEC affiliation

www.OrthoTeconline.com

The foundation of the OrthoTec community is www.OrthoTeconline.com. The site provides a daily resource that gives manufacturers worldwide access to:•Industry News•Web Exclusive Articles•OrthoTalk Blog•Relevant content drawn from MD&DI, MPMN and EMDT core medical manufacturing brands•Video•Whitepapers•Webcast Archives•Upcoming Events•And More

OrthoTec Monthly E-Newsletter

The Ortho Essentials e-newsletter builds the OrthoTec Community by providing our digital-media audience with an email delivered access point to relevant content and industry suppliers/service providers.

Remaining 2010 Ad Close Dates

May 4/30/2010

June 6/4/2010

July 7/9/2010

August 8/6/2010

September 9/14/2010

October 10/8/2010

November 11/5/2010

December 12/3/2010

OrthoTec Magazine

OrthoTec magazine delivers in-depth content to 10,000 targeted recipients. Published twice a year, OrthoTec magazine is strategically distributed in line with the OrthoTec and OrthoTec Europe events.

Each issue of OrthoTec magazine will include:•OrthoTec event coverage•Special Features•Interviews with prominent industry experts•Supplier News•Products & Services•Profiles of Orthopedic company success stories

OrthoTec Event Sponsorship

The OrthoTec Community experiences consistent growth because of its multi channel reach. As the official sponsor of the OrthoTec events in North America and Europe, the OrthoTec Community will be able to expand year in and year out with the inclusion of events attendees and exhibitors.

Join the OrthoTec Community

Premier Package - $25,000 netTerm – 12 months•Full Page ad in OrthoTec NA and OrthoTec Europe Show Issues•Sponsorship of an OrthoTec editorial driven webcast •250x300 Banner on www.OrthoTecOnline.com•250x300 Banner on OrthoTec monthly e-newsletter

Package A – $10,000 netTerm – 6 months•Full Page ad in OrthoTec NA or OrthoTec Europe Show Issue•250x300 Banner on www.OrthoTecOnline.com•250x300 Banner on OrthoTec Monthly e-newsletter

Package B - $5,000 netTerm – 6 months•½ Page ad in OrthoTec NA or OrthoTec Europe Show Issue•728x90 bottom banner on www.OrthoTecOnline.com •728x90 bottom banner on OrthoTec monthly e-newsletter

Individual Channel Costs•Show Issue(s) – Full Page $4000 net, Half Page $2500 net•Ortho Essentials Monthly E-newsletter - $1200 (250x300), $1000 (728x90), $900 (728x90 bottom ad space)•OrthoTec Online - $1700 (250x300), $1500 (728x90), $1350 (728x90 bottom ad space)