Mission Statement “To attract and attain customers with

high-valued products and services and the most satisfying ownership experience in America."

Vision Statement “To be the most successful and respected

car company in America."

Company Overview

Founded in Japan by Kiichiro Toyoda (1937)

Headquartered in Toyota City, Aichi and Tokyo

Worlds largest automobile manufacturer by sales

History-Japan

Founded in Japan by Kiichiro Toyoda (1937)

Started to develop national private automobile(1950)

Brought out many types of car and held a firmly established position in sales in Japan(1980’s)

Reached the company selling the most number of cars in the world(2005)

History- United States

Extended to the U.S. (1957) Five major manufacturing plants New product lines

Bigger trucks Hybrids(Prius, camry, highlander)

More hybrids sold than any other manufacturer

Products & Price

Wide Product Offering

Small family vehicles

($13,155~33,195) SUVs

($22,475~68,290) Trucks

($16,365~24,435) High end model

($29,120~375,000)

http://www.toyota.com/byt/pub/init.do?zipCode=97330&lang=en&x=23&y=17

Lexus

Prius –Goin’Green!

• Originally sold in Japan in 1997

• 1st mass produced hybrid car

Currently sells in more than 70 nations

• Largest markets are Japan and North America

• Competitive advantage

• Target Market

Production/Manufacturing

Just in time production( AKA “The Toyota Production System”) Streamlined processes Lower costs for customer

“The Toyota Way” Set of standards for the company

“The Toyota Way”

Base your management decisions on a long-term philosophy, even at the expense of short-term goals.

Create continuous process flow to bring problems to the surface. Use "pull" systems to avoid overproduction. Level out the workload (heijunka). (Work like the tortoise, not the hare.) Build a culture of stopping to fix problems, to get quality right the first time. Standardized tasks are the foundation for continuous improvement and employee

empowerment. Use visual control so that no problems are hidden. Use only reliable, thoroughly tested technology that serves your people and processes. Grow leaders who thoroughly understand the work, live the philosophy and

teach it to others. Develop exceptional people and teams who follow your company's philosophies. Respect your extended network of partners and suppliers by challenging them and

helping them to improve. Go and see for yourself to thoroughly understand the situation (genchi genbutsu). Make decisions slowly by consensus, thoroughly considering all options; implement

decisions rapidly. Become a learning organization through relentless reflection (hansei) and continuous

improvement (kaizen).

Promotion -Japan

Life style (soft music/nature) Celebrity appeal Simple image Young generation

http://www.youtube.com/watch?v=AqKBpB8jTqg&playnext=1&list=PL464A01FD17EE83C6

http://www.youtube.com/watch?v=Pdep72KjB4c&feature=related

Promotion- United States

http://www.youtube.com/watch?v=Ni4SZTIMUuc

Lifestyle (family friendly) Social Awareness (hybrid) Broad appeal (smart and sexy) Diversity

Current Situation

2009 Recall Unintended acceleration-floor mat 5.2 million recalled

2010 Recall “Sticking Accelerator pedal” 2.3 million + recalled Decrease in sales (-7.3 million units FY 2011)

2011 Tsunami

Bibliography• http://www.toyota.com• http://www.toyota.comedia.org/wiki/Toyota• http://en.wikipedia.org/wiki/Toyota_Prius• http://topics.nytimes.com/top/news/business/companies/

toyota_motor_corporation/index.html• http://www.industryweek.com/articles/excerpts_from_the_toyota_way_1

1303.aspx• http://www.toyota.com/toyotaSearch/search?

keyword=mission+statement&locale=en