MISSIONThe mission of Freedom Flies is to

create high quality, American made, customized, and valuable

fly rods and flies with the dedication and devotion of

America’s veterans.

Five percent of each purchase will benefit the Wounded Warrior

Project

OPPORTUNITIES• 3.8M fly anglers in the North West &

Rocky Mountain region in 2012• Freedom Flies will produce fly rods and

flies• Freedom Flies will employ hard working

Veterans • Promotional efforts – Online & Social Media– Ogden, Utah store– Outdoor expos, trade shows, & conventions

TRENDS A growing number of people looking

for an outdoor experience – According to the Outdoor Industry Association

50 percent of all Americans ages six and older participated in outdoor recreation last year.

– In this same group, 16 percent (45.4 M) participated in saltwater, freshwater and fly fishing.

TARGET MARKET• Primary market

– Fly anglers – High quality fishing gear

• Secondary target market – Gift for a sportsman

• Tertiary market – Gift for a veteran or patriot– May include commendations

GROWTH POTENTIAL• For the time being:– Freedom Flies will purchase rods and

customize them according to the customer order

• In the future:– Freedom Flies will manufacture fly rods and

flies– Ship world-wide.

BUSINESS OPERATIONSOgden, Utah • Show room and store • Junction Area of

downtown, onHistoric 25th Street

Veteran Employment Opportunities• primary employee base

Fly Rods– Customizing– Sales

Other Merchandise– Flies– Apparel– Reels– Licenses– Line– Tackle

DIFFERENTIATION• Hiring Plan– Freedom Flies will be hard working Americans– Freedom Flies will employ fishing enthusiasts

• Our veteran-employees – Employees will customize fly rods and hand-

make flies– Utilize customer order specifics and industry

trends– Focus on current “hot” flies and hatches

FINANCINGFinancing in one of two options:• Commercial Loan

– $68,000 loan– Term of 5 years– Interest rate of 8%– Total Return on Investment: $14,728

• A personal investment – $84,000 silent partner – 40% stake in the company– This is a valuation of $210,000

• Rory Pollard, $3,500 of personal funds

CONCLUSION• Freedom Flies dedication – Producing high quality, American made,

customized fly rods and flies

• Freedom Flies will strive for customer satisfaction with all merchandise

• Freedom Flies will support the Wounded Warrior Project

• Freedom Flies has a great chance of growing and becoming a successful business and capture a portion of the $748.6 million spent last year.

Sales Forecast

Types of Flies

Tying a Fly Lure

http://www.greatflyfishingtips.com/flies-streamers-nymphs-oh-my/

Competitors

Promotion Plan• Online & Social Media• Outdoor Magazines

• Fishing Department Literature– Licenses & Regulations

• Press Releases – Magazines– Newspaper– Television– Specialty programming

Trade Shows, Expos and Conventions

– Trade shows– Conventions– Expos

– State & County fairs– Fishing locations

Design of Booth for Promotion/Sales