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8/18/2019 Mission Vision Guide Powerpoint
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A Successful Mission:
Articulates core reason youexist
Inspires people
Is tieless
Is grounded !y geography orpopulation ser"ed or !oth
Is dri"en !y "alues
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#uestions To $e"elopMission
%hat&s our reason for !eing, ourpurpose'
To (hat group)s* do (e a+e adierence'
%here do (e a+e that
dierence' %hat (ould the (orld !e li+e if (edidn&t exist'
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%hat is a MissionStateent'
A clear, concise and eora!lesentence that captures the
purpose of the organization,encopasses core "alues, and+eeps the organization on course,
o"er tie.
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Mission Stateent-xaples
on0ro1t and 2or0ro1t
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The NatureConservancy
To conser"e the lands and (aterson (hich all life depends.
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Nike
To !ring inspiration and inno"ationto e"ery athlete3 in the (orld.
3 If you ha"e a !ody, you are an athlete.
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ASPCA
To pro"ide eecti"e eans for thepre"ention of cruelty to anials
throughout the 4nited States.
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Harley-Davidson
%e ful1ll dreas through theexperience of otorcycling, !y
pro"iding to otorcyclists and tothe general pu!lic an expandingline of otorcycles and !randed
products and ser"ices in selectedar+et segents.
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Oxfam
To create lasting solutions topo"erty, hunger, and social
in5ustice.
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Human #i$htsCam%ai$n
6uan 7ights 8apaign isAerica&s largest ci"il rights
organization (or+ing to achie"eles!ian, gay, !isexual andtransgender euality.
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&ord otor Com%any
%e are a glo!al faily (ith a proudheritage passionately coitted
to pro"iding personal o!ility forpeople around the (orld.
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'eukemia ( 'ym%homaSociety
8ure leu+eia, lyphoa,6odg+in&s disease and yeloa,
and ipro"e the uality of life ofpatients and their failies.
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C)S
%e (ill !e the easiest pharacyretailer for custoers to use.
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Visions are:
A description of the desired ipactan organization (ill ha"e in its 1eld
on its target constituency.
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A Successful Vision:
2ul1lls the ission
0roises ipact
Moti"ates people0ro"ides an iage of your goals !eforeyou set out to reach the
8ounicates eaning to yourconstituency
0ro"ides concrete guidance fordesigning and aligning prograing
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%hat is a VisionStateent'
A short, "i"id and inspiring (rittendescription of (hat the
organization intends to !ecoeand achie"e in the future, oftenstated in copetiti"e ters.
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SMA7T Vision Stateents
Speci1c
easura!le
Achie"a!le
#ealistic
Tie ;ound
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Visions Guide -"erything:
0rograing
2unding
Visi!ility < ar+eting
Infrastructure
Go"ernance/anageent
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Vision Stateents do not:
Specify ho* to achie"e desiredends…
That coes next…(ith strate$ies.
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#uestions To $e"elopVision
In =x tie>, (e (ill !e +no(n for:
In =x tie>, (e (ill !e capa!le of:
In =x tie>, (e (ill ha"e the
follo(ing ipact:
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Vision Stateent-xaples
on0ro1t and 2or0ro1t
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)ir$in Trains
To !ecoe the ost safe,consistent, relia!le and pro1ta!le
of the train operating franchises ina cliate that respects dierent"ie(s and people need not !e
afraid to !e open and honest.
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City Harvest
8ity 6ar"est (ill !uild on our achie"eents as apioneering food rescue charity to increaseaccess to the food resources hungry people
need to li"e healthier li"es. %e (ill ipro"eand gro( our core !usiness, respond toe"ol"ing ar+et conditions, and a+edeonstra!le progress to(ard ending hungerin e( ?or+ 8ity. As a result of our (or+, !y
@B, ore hungry people (ill consue orenutritious food and ipro"e the (ay they usetheir food resources, and ore people (illcontri!ute to the ission of ending hunger in?8.
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Interface (interior floorcoverings and fabrics)
Cur "ision is to !e the 1rst copanythat, !y its deeds, sho(s the entire
industrial (orld (hat sustaina!ilityis in all its diensions: people,process, product, place and pro1ts
!y @@ and in doing so (e (ill!ecoe restorati"e through thepo(er of inDuence.
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ake-A-+ish
Cur "ision is that peoplee"ery(here (ill share the po(er of
a (ish.
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American Dietetic Association
A$A e!ers are the ost "aluedsource of food and nutrition
ser"ices.
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Ama,on
Cur "ision is to !e earthEs ostcustoer centric copanyF to
!uild a place (here people cancoe to 1nd and disco"er anythingthey ight (ant to !uy online.
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WHO Collaborating Center for Public
Health Practice
The 8olla!orating 8enter (ill pro"ide leadershipin the area of pu!lic health practice, sharing!est practices and disseinating e"idence to
enhance pu!lic health systes on a glo!alle"el. Through colla!orati"e acti"ities, the8enter (ill play a large and gro(ing roleinternationally as reDected in the 8$8Es "isionstateent: 6ealthy 0eople in a 6ealthy %orld
Through 0re"ention. It (ill help countries toenhance their pu!lic health infrastructure,ena!ling !etter sur"eillance and use ofscienti1c e"idence in healthcare decisiona+ing.
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Agway Energy Products
%e (ill !e the leading regional totalenergy solutions pro"ider to
hoes, fars, and !usinesses. Curfocus on superior custoerser"ice, sustained gro(th, and our
a!ility to ta+e ad"antage ofstrategic opportunities (ill ena!leus to axiize pro1ta!ility.
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iva
%e en"ision a (orld (here allpeople H e"en in the ost reote
areas of the glo!e H hold the po(erto create opportunity forthesel"es and others.
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Millennium Promise
-nd extree po"erty (orld(ide !y@@.