Submitted to: Sir Shakeel Baig

Maha RafiqueHira AkhterNouman Khalil

Group members

Vision is a long term view, sometimes describing how the organization would like the world in which it operates to be.

“description of something in the future”

A vision statement answers the question,

VISION STATEMENT

Your vision statement is your inspiration, the framework for all your strategic planning.

Reasons for having a vision statement

o Gets team focused.o Shows a picture of where the company is going.o Focus, discipline, and structure within the organization.o Ensures that team understands company direction.

o Look at vision statements of competitors in the industry.

o Use wording that will inspire your team.

How to write a Vision?

o State what the organization’s visions itself to be in terms of values, employees, growth and contributions to society

Benefits of having a vision

o Good visions are inspiring.

o Help the organization to prepare for the future.

o Clarifies the senior executives views about the companies

long term direction.

o Good vision reduces risk-taking and experimentation.

o Good vision help to motivate of employees.

o Good visions are competitive, original and unique.

A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies

In short the mission describes the product, market and technological areas of emphasis for the business.

A mission statement defines what an organization is, why it exists, its reason for being.

At a minimum, mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.

How to write a Mission?Ask "What do we do?"; "How do we do it?"; and "For whom do we do it,"

Look at competitors in the industry and use their mission statements for research

Ask yourself what works and what does not work. Revise your mission statement as needed.

Get feedback from other members of the organization once the statement is drafted.

o Feasible

o Precise

o Clear

o Motivating

o Existo Purpose and values of the organization

Features

Differences b/w vision and mission Mission

Statement Vision Statement

About A Mission statement talks about HOW you will get to where you want to be..

A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business.

Answer It answers the question, “What do we do? What makes us different?”

It answers the question, “Where do we aim to be?”

Time A mission statement talks about the present leading to its future.

A vision statement talks about your future.

Change Your mission statement may change.

Vision may not change.

VISION

oPeople: Be a great place to work where people are inspired to be the best they can be.

oProductivity: Be a highly effective, and fast-moving organization.

oPortfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

oProfit: Maximize long-term profit.

Vision

o To refresh the world in body, mind and spirit

o To inspire moments of optimism through our brands and our actions

o To create value and make a difference everywhere we engage.

Mission

oCoca-Cola’s first objective is to maximize share owner value over time.

oMaximize long-term cash flow.

oTo ensure the strongest and most efficient production, distribution, and marketing systems possible.

Coca-Cola’s Objectives

oDifferentiated MarketingoConsumer connecting advertisementsoAvailability in every local market

Strategies

oCustomer satisfactionoReasonably priced

Our mission is to be the world's premier consumer products company focused on convenient foods and beverages.

We seek to produce financial rewards to our investors as we provide opportunities for growth and enrichment to our employees

Comparison b/w Coke vs. Pepsi

cola35%

thumsup20%

pepsi45%

mazza80%

slice20%

fanta75%

mirinda25%