#MktoTour13

#MktoTour13

NEW: Ft. Lauderdale User Group Meeting:

August 2013

Led by:

Rafael Santoni, Citrix

Chris Morris, Citrix

To receive meeting notifications, visit:

marketo.com/usergroup

Page 3 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Agenda

3:30 - 4:30 PM: Company Update, New Release & Product Roadmap Deep Dive

Cheryl Chavez, Director of Product Management, Marketo

4:30 - 4:50 PM: Roundtable Discussion – Product Feedback

4:50 - 5:00 PM: Break

5:00 - 5:30 PM: How to Break the 'Rules' of Email Marketing and Still Win

DJ Waldow, Email Marketing Consultant, Blogger, Author

5:30 - 6:30 PM: Networking Reception

Page 4 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

ARE AMAZING

YOU

In order to be admitted membership into the Marketing Nation, one must be amazing.

Page 5 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

A STRONG, GROWING NATION THAT IS

o >30,000 peers in the Community o >120 LaunchPoint partners o 31 User Groups o >2,000 Customers

YOU

Page 6 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

A PLATFORM FOR YOU

Marketing Nation

o Best Practice Exchange

o Partner Ecosystem

o Knowledge & Ideas

o Community

o Consultants & Experts

SUCCESS

Marketo Platform

Revenue Analytics

Sales Insight

Social Marketing

Marketing Automation

o Email Marketing

o Relationship Marketing

o Lead Management

o Content Marketing

o Scoring

o Nurturing

o Social Campaigns

o Events

o Landing Pages

o Campaign Management

o Inbound Marketing

o Reporting & Analytics

o Budget Management

SOFTWARE +

Financial Management

#MktoTour13

LET’S TALK ABOUT

• - 2013 ROADMAP

• - MARKETO FINANCIAL MANAGEMENT (MFM)

• - MARKETO CUSTOMER ENGAGEMENT ENGINE (MCE)

Page 8 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

2013 YEAR TO DATE

SAP INTEGRATION

MFM

Page 9 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

JULY 2013

• Scripting technology for advanced emails

• Includes functions to format text, numeric and data values

• Populate emails with data from custom objects

EMAIL SCRIPTING

Page 10 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q3 2013

MARKETING CALENDAR

• Create and share views of your Marketing programs

• Publish calendar for ease of sharing

• Plan activities

Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q3 2013

• Library of responsive email templates

• Build responsive templates with new editor

MOBILE ENHANCEMENTS

Page 12 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q3 2013

• Embeddable forms

• HTML5 support

• Formatting, including side by side, multi-columns, text layout, CSS control, etc.

• Mobile support

FORMS 2.0

Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q3 2013

• Robust and easy-to-use SEO toolkit

• Research and analyze keywords

• Track competitors

• Step-by-step instructions on how to fix errors & improve rankings

SEARCH ENGINE OPTIMIZATION

Page 14 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q3 2013

• Reduce the length of tokenized URLs in emails

SHORTER URLS

WWW.MARKETO.COM/THISIS

Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q3 2013

• Report Program attribution even when contacts are not associated to opportunities

ACCOUNT BASED ATTRIBUTION

Page 16 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q4 2013

• Faster UI

• Touch Friendly

• Split Tree enhances usability

• Easier Asset Management

UI REDESIGN TOUCH FRIENDLY UI

Page 17 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q4 2013

• Track form fill-outs that originate from email links clicked

• Identify emails that have the highest conversion rates

EMAIL CONVERSION TRACKING

Page 18 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q4 2013

• Track delivery rates, open rates and click through rates for the emails your sales team is sending

• See which emails templates are used most often by your sales team

SALES INSIGHT REPORTS

Page 19 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q4 2013

• See ROI of Google AdWords campaigns

• Optimize bids in Google AdWords based on conversion success

SEARCH ENGINE MARKETING

Page 20 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q4 2013

• Increase performance of Smart List processing up to 100x

• Improve performance of Lead and Web Page Activity reports

SYSTEM PERFORMANCE

Page 21 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Q4 2013

• Available for: • Lead Management

• Calendar

REST APIs

GET

POST

DELETE

Your

App

HTTPS oAuth 2.0

Page 22 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Engineering Output Formula

(7) + + (2) = Output

#MktoTour13

Marketo Financial Management (MFM)

Product Overview

Page 24 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Marketers Struggle Managing Budgets & Spend

Am I over or

under budget?

What $$ can

I move?

Can I trust

the data?

Page 25 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Marketo Financial Management

Budget management software made for marketing teams that helps them manage spend

Tie all of your budget and spend data together with marketing programs, so you can:

Forecast Accurately

Reallocate Budget

Spend to Plan

Page 26 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Connecting Costs & Returns for Effortless ROI Reporting

Costs

Spend Analysis

Returns

Program Effectiveness (ROI)

Page 27 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Plan Your Marketing Investments

Page 28 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Enter and Track Your Budget Plan

Page 29 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Analyze Your Spend

#MktoTour13

Marketo Customer Management (MCE)

Demo

Page 32 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Communication Limits

Page 33 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Italian Workspace Joe Smith: Acme Inc. Community Help

Search… +

Search… +

+ 2013

Marketo’s Secret Sauce

Definitive Guide to Events

Lead Nurturing

Lead Nurturing Streams Setup Members

Stream 1 +

1. Lead Scoring Best Practices

2. Thought Leadership

4. Practical B2B Lead Generation

3. Lead Management Best Practices

View: Engagement ▼

Engagement: 55 Unsubscribe: 1%

Engagement: 65 Unsubscribe: 0%

Engagement: 50 Unsubscribe: 2%

Engagement: 80

Every Tue 3:00 PM PST

Lead Scoring Best Practices

Lead Management Best Practices

Practical B2B Lead Generation

Thought Leadership

Email Performance Report

Product Demo

Track Engagement

Avg Engagement: 63 Unsubscribe: 1%

Exhausted: 50

Page 34 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

Italian Workspace Joe Smith: Acme Inc. Community Help

Search… +

Search… +

+

Recently Updated

Practical B2B Lead Generation

Added Mar 30, 2013 Sent 12,105 82

Thought Leadership

Edited Mar 25, 2013 Sent 12,105 70

Lead Scoring Best Practices

Edited Mar 22, 2013 Sent 12,105 55

Lead Management Best Practice D…

Added Mar 18, 2013 Sent 12,105 35

Lead Scoring Best Practices

Edited Mar 10, 2013 Sent 12,105 9

Engagement Over Time

Dec Jan Feb Mar Apr May

100

80

60

40

20

0

Summary

1.5% Unsubscribe

65 Engagement

55d Next Cast

Members

In Track Exhausted Paused

3,450

50 35

Mar 18, 2013

Engagement: 60

2013

Marketo’s Secret Sauce

Definitive Guide to Events

Lead Nurturing

Lead Scoring Best Practices

Lead Management Best Practic

Practical B2B Lead Generation

Thought Leadership

Email Performance Report

Program Performance

Lead Nurturing Streams Setup My Tokens Members

View: Dashboard ▼ Streams: All Streams ▼

Page 35 © 2013 Marketo, Inc. Marketo Proprietary and Confidential.

More Information

• Check out the New Release Tab in Community: http://community.marketo.com/MarketoNewRelease

?src=comm

• Watch the replay of one of the live Customer-facing

Webinars

#MktoTour13

Group Discussions

#MktoTour13

THANK YOU!