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Michigan League of Legends ClubMLOLFall 2013/Winter 2014 Prospectus

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Contents

Overview Organization

Membership

Part 1: Dues and event registration

Part 2: Attendance reward system

Part 3: Competitive teams Results and Statistics

Part 1: General results and statistics

Part 2: Competitive teams results and statistics

Part 3: Exposure results and statistics

Current Sponsorship Partners Sponsorship Benefits

Upcoming Events

Photos

Contact Information

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Overview

Founded in Fall 2011, officially charted in Fall 2012

Based at the University of Michigan, Ann Arbor campus

Open membership, including students/faculty/community

Primary organization goals include: Create online/offline local community centered around

League of Legends

Host events/tournaments to grow interest/player base

Facilitate involvement with local community events

Represent the University of Michigan as a leadingnational collegiate organizer within the Riot Gamescollegiate program

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Organization

President: Eric Zhang

Officers:

Sam Li: Finances

Patrick Huang: eSports teams coordinator

Mitchell Wong: Marketing, Public relations

Christopher Oo: Tournament logistics

Andrew Sylora: Sponsorships Liaisons:

John Spiher: Local events, event Host/MC

Steve Jaworski: Riot Games representative

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Membership (Part 1)

Currently no annual membership dues

Addition to email list, moderated Facebook group

In-game chat room to find local gaming partners

Bi-weekly group meetings for free play/workshops

Offline events subject to online pre-registration

Event fees are dependent on the event type: Social (bi-weekly group meetings): no charge

Semi-competitive (all random tournament): up to $10 per person

Competitive (arranged team tournament): up to $25 per person

Miscellaneous (trip to MLG event): dependent on interest

Club takes 15% of admit fees for prizing, room fees, hardwareand other associated costs (i.e. video photographers for events)

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Membership (Part 2)

Event attendance rewarded with point system

1 point for attending and participating in an event

added point for every friend brought to an event

1 point for participation in marketing/fund-raising

Points can be redeemed for end-of-year prizes

Riot Points

Gift certificates to local restaurants/shops Lessons from professional/semi-professional player

Small sponsor prizes (posters, stickers)

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Membership (Part 3)

Premier team (A team, 1 team, tryouts required)

Serves as the premier competitive representativefor the university in online and offline tournamentsand leagues

Amateur teams (B teams, 1-2 teams, pre-arranged)

Serve as additional competitive representatives forthe university in online and offline tournaments and

leagues All teams supervised by MLOL eSports coordinator

Controls league/tournament registration, scheduling

Practices/scrimmages arranged within teams

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Results and Statistics (Part 1)

Total Membership:

196 members in moderated Facebook group

109 student/faculty members under MaizePages

** members on email list

Social events (through Fall 2013):

Average bi-weekly meeting attendance: ~20 participants

First central campus mass meeting (Fall 2012): 50 participants

North campus mass meeting: 80 participants Season 2 finals viewing party (Fall 2012): 50 participants

All-random all-mid tournament (Fall 2012): 70 participants

Pizza House fundraiser (Winter 2013): 20 participants

MLG Anaheim viewing party (Summer 2013): 10 participants

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Results and Statistics (Part 2)

Competitive events (through Fall 2013):

5v5 captain's draft tournament (Fall 2013): 10 teams, ~80 total participants

Michigan vs. Michigan State (Winter 2013): 30 participants

5v5 pre-made draft tournament (Winter 2013): 14 teams, ~120 total participants

Competitive teams (through Fall 2013): Premier team

1st at Digital Ops tournament (Winter 2013)

8th nationally (out of 256 colleges) in Collegiate Star League (online)

1st at UM-Flint tournament (Winter 2013)

1st

at Gamers for Giving 2013 (Winter 2013) B teams

2nd at Digital Ops tournament (Winter 2013)

4th at UM-Flint tournament (Winter 2013)

3rd at Gamers for Giving 2013 (Winter 2013)

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Results and Statistics (Part 3)

Website

*** unique hits over 8-month period

Youtube promotional video

632 unique views of 5v5 draft tournament highlights Twitch.tv

*** unique views over 8-month period *** unique views of saved tournament replays

Peak simultaneous tournament viewer numbers: 205 (Winter2013)

In-game moderated chat room

Average population of chat room: ~25 participants

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Recent Sponsorship Partners

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Sponsorship Benefits

Large student base with community benefits

Exposure to the UM student body (~64k students) as well as visitors from other nearbyMichigan-based colleges and universities (Michigan State, Eastern Michigan, CentralMichigan, Wayne State, Albion College). We also occasionally work with local businessesand charities to help fund raise and co-sponsor events.

Wide market and media exposure

Our club has received coverage in the student body newspaper and several videogame-centric news outlets. We circulate material throughout campus via posters, leaflets,emails, social media and word of mouth.

Real eSports experience

League of Legends is currently among the most popular games on college campuses.But our officers have long followed eSports from previous games and have direct

experience in the eSports scene as both players and personnel. We know how to runevents, and guarantee the utmost professionalism from start to finish.

Work with one of the top League of Legends clubs in the nation

This summer, our president was directly invited by Riot Games to their first-evercollegiate summit in California as a representative for one of the top 20 League ofLegends clubs in the nation. Partner with us and see what we can do for your brand!

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Upcoming Events (Fall 2013)

September 14: First mass meeting

September 28: All random, all mid tournament

October 4: Season 3 Finals viewing party

November 16: Michigan vs Ohio State LAN

November 22-24: MLG Columbus trip or on-campus viewing party (pending announcement

of League of Legends tournament)

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Photos (casual events)

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Photos (competitive events)

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Contact Information

Official website: http://www.m-lol.com

Facebook group: https://www.facebook.com/groups/UMichLoL/

Twitch.tv channel: http://www.twitch.tv/umichlol

Eric Zhang (President): ezhang43@gmail.com

Sam Li (Finances): hymn@umich.edu

Patrick Huang (eSports teams): pxbhuang@gmail.com

Mitchell Wong (Marketing/PR): mitwong@umich.edu

Christopher Oo (Tournament logistics): coo@umich.edu

Andrew Sylora (Sponsorships): asylora@umich.edu

http://m-lol.com/https://www.facebook.com/groups/UMichLoL/http://www.twitch.tv/umichlolmailto:ezhang43@gmail.commailto:hymn@umich.edumailto:pxbhuang@gmail.commailto:mitwong@umich.edumailto:coo@umich.edumailto:asylora@umich.edumailto:asylora@umich.edumailto:coo@umich.edumailto:mitwong@umich.edumailto:pxbhuang@gmail.commailto:hymn@umich.edumailto:ezhang43@gmail.comhttp://www.twitch.tv/umichlolhttps://www.facebook.com/groups/UMichLoL/http://m-lol.com/