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Press packLloret de Mar
2019
MMXIX
New in 2019
Culture
Guided theatrical and musical tours and family workshops offered in different languages in cultural facilities to celebrate the European Year of Cultural Heritage.
Gastronomy
Rollout of strategy to stimulate the gastronomy sector with the Alicia Foundation.
Events
¡Hola, Familia! (June).
Lloret Outdoor Summer Festival (June-September).
Development of projects linked to Red.es subsidy to a value of €3.2M.
Incorporation of new Big Data services on the Mabrian Travel Intelligence platform.
Lloret de Mar is the destination chosen by international mobile telephone operator Orange as the site of its pilot project to develop a flow analysis of the tourist population.
New graphic image of product.
Certification in the Catalan Tourism Agency (ACT) of the triathlon discipline and product structuring.
Creation of the running centre.
Consolidation of the Lloret Cycling Weekend (26/27 April).
Second Gran Fondo Lloret Costa Brava (27 April).
Benchmark in Mallorca for the triathlon and cycling product.
Urban beachLloret Smart Destination
Sports’tourism
MICEtourism
10th anniversary of Lloret Convention Bureau.
Celebration of M&I Experience Tour (October).
Collaboration in organization of national congress of the Sociedad Española de Medicina de Urgencias y Emergencias (SEMES), in Girona.
1,165,841 visitors and 5,317,494 overnight stays in 2018.
Spain, France, the United Kingdom and Germany are Lloret de Mar’s
main source markets.
Second-ranked destination in Catalonia in 2018 in terms of tourist
tax revenue.
+3.320.000 €
Key tourism statistics at a glance
1
.16
5.841 5.317.494
Marketing and communication
New holiday website with inbound marketing strategy.
Second phase of the “BE A LLORETENC” brand repositioning campaign.
New public behaviour campaign.
Communication strategy in main markets: National and French.
General information
2020
Chronology
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Lloret, an ancient fishing and farming town, opened up to overseas trading with the American venture of the 18th century.
Lloret is a town that is open to the world, welcoming, diverse, and pluralistic, with room for everyone: a place that everyone can call home.
The first hotel on the Costa Brava opens in Lloret de Mar.
Cultivation of potatoes and grapevines.
The tourism and hotel boom gets underway. Far-
sighted pioneers.
Women from neighbouring towns find work in the tourism industry.
Population: 3,000. The town is sustained by the success of the merchant navy and overseas trading with America.
Little in the way of industry. Sustained by farming and fishing.
The internationalisation of tourism begins. Workers arrive from different parts of Spain. From the 1990s they arrive from all over the world.
Population: 38,000. The town’s population today is highly diverse, comprising 110
nationalities.
Location
Location map
Lloret de Mar is situated in an outstanding geographical setting: the Costa Brava, an area long renowned for its natural beauty with a rich coastal and mountain landscape. It also stands out for its strategic location, close to cities such as Barcelona, Girona, Figueres and Perpignan.
Lloret de Mar
Barcelona
Girona
Figueres
Perpignan
FRANCE
Costa Brava
Transport connections
Lloret de Mar is on average just 2 hours and 45 minutes’ flight time from any European capital and is located very close to several places of interest that are ideal for day trips: the Catalan modernism of Barcelona and Gaudí, the exciting Montmeló race circuit, the Dalí museum in Figueres and everything the Costa Brava has to offer are just some of the examples of places to explore using Lloret de Mar as a base.
BCN - Barcelona 80 km 60’
GRO - Girona 30 km 25’
PGF - Perpiñán 115 km 90’
14 oC 2 oC
31 oC 18 oC
Climate
With a temperature that oscillates between 2 °C and 31 °C, Lloret de Mar is an ideal destination for enjoying at any time of year, with all sorts of tourism and leisure options to explore.
Winter
Winter
Temperature
Daylight
Summer
Summer
9 hours 9 minutes08:11-17:20h
13 hours 49 minutes06:58-20:47h
TarragonaSalou
Lleida
Perpignan
A-9
AP-7
AP-7C-32
Montpellier
AP-2
Tolouse
Andorra
A-9A-61
1 h
2 h
N
Tossa de Mar
Cadaqués
Garrotxa
B-20
Lloret de Mar Hub
Lloret de Mar is less than an hour away from places and areas of great interest for tourists such as Tossa de Mar, Cadaqués, Barcelona, Girona, Figueres or the Garrotxa region
Meanwhile, the Port Aventura theme park, close to Tarragona, the south of France or the Pyrenees can be reached in under two hours.
Geographic and demographic data
Demographics and setting
Lloret de Mar 38.706 inhabitants (Data from municipal census 02/01/19: 19,727 males / 18,979 females)
Lloret de Mar + Blanes + Tossa de Mar 80.000 residents 1.500.000 tourists
Lloret de Mar covers an area of 48 km2, 70% of which is woodland, and enjoys a rich landscape with protected areas such as the Cadiretes Massif and Pinya de Rosa.
Canyelles Beach
Lloret Beach
Fenals Beach
Boadella Cove
Santa Cristina Beach
Treumal cove
9 kmof coastline
PIRINEU DE GIRONA
COSTA BRAVA
Mar Mediterrani
SERRA DE L’ALBERA
Cap de Creus
TÚNELDEL CADÍ
Badia de Roses
Cap de Begur
COLLADADE BRACONS
Túnel de Collabós
PARC NATURALDEL CADÍ-MOIXERÓ
PARC NATURAL DE LA ZONAVOLCÀNICA DE LA GARROTXA
Parc Natural del Montgrí,les Illes Medes i el Baix Ter
PARC NATURAL DEL MONTSENY
PARC NATURAL DEL CAP
DE CREUS
P. N. DELSAIGUAMOLLS
DE L’EMPORDÀ
LES GAVARRES
PARC NATURAL DE LES CAPÇALERES
DEL TER I DEL FRESER
LA FAGEDA D’EN JORDÀ
LA VALL D’EN BAS
France
FranceFrance
France
Vilafant
Llers
la Jonquera
Navata
Besalú
Montagut
Sant Jaumede Llierca
Castellfollitde la Rocal’Hostalnou
de Bianya
Serinyà
Porqueres
Santa Paules Preses
Sant Feliude Pallerols
Sant Joanles Fonts
Cornellà del Terri
Sant Privat d’en Bas
Sant Joan deles Abadesses
Camprodon
Campdevànol
Bellver deCerdanya
Prullans
Martinet
All
Llívia
Cadaqués
Colera
la Selvade Mar
Llançà
Peralada
Roses
el Port de la Selva
Portbou
Vilabertran
Vilajuïga
Palau-saverdera
Pau
Vilamalla
Empuriabrava
Castellód’Empúries
l’Escala
Sant PerePescador
Vila-sacra
les Planesd’Hostoles
Ullà
BordilsFlaçà
Sarriàde Ter
Celrà
Sant Juliàde Ramis
l’Estartit
Torroellade Montgrí
UllastretCorçà
Vulpellac
Peratallada Pals
BegurCruïlles
Monells
Sant Gregori
la Cellera de Ter
Bonmatí
Bescanó
Salt
Fornellsde la Selva
Anglès
QuartOsor
Vilablareix
Palafrugell
Mont-ras
Calonge
Llagostera
Sant Feliu de Guíxols
Castell d’Aro
Platja d’Aro
Cassà de la Selva
Caldes deMalavella
Vidreres
Tossa de Mar
Blanes
Sils
Hostalric
Riudarenes
Breda
a Barcelona
a Barcelona
a Vic - Barcelona
Sant Hilari Sacalm
Riells
Vilobí d’Onyar
Santa Cristina d’Aro
Sant MartíSacalm
Arbúcies
Espinelves
Viladrau
Amer
Verges
Palafolls
Tordera
Riudellots de la Selva
Maçanet de la Selva
Ribes de Freser
a Vic - Manresa - Lleida
Garriguellala Molina
Sadernes
Begudà
Joanetes
els Hostaletsd’en Bas
Granollersde Rocacorba
Sant Estevede Llémena
CanapostSant Feliu de BoadaFonteta
Sant Antoni de Calonge
s’Agaró
Sant Pol
Canyet
Salionç
Llofriu
Sant Grau
Sant Miquel de Cladells Romanyà
de la Selva
Espinavessa
Mare de Déudel Mont
Riells
Sant Julià de Boada
Calella dePalafrugell
Tapis
la Pinya
Oix
Beget
Núria
Vallter 2000
Sant Martí Vell
Bas
Púbol
Solius
Sant Martí d’Empúries
Sa Tuna
Fornells
Aiguablava
Tamariu
Llafranc
Sa Riera
Sant Perede Rodes
Portlligat
Montjoi
Sant Martí Vell
Palau-sator
Ventalló
Rupit
FIGUERES
OLOT
RIPOLL
PUIGCERDÀ
LA BISBALD’EMPORDÀ
GIRONA
BANYOLES
SANTA COLOMADE FARNERS
Palamós
la Vall de Bianya
Lloretde Mar
Platja Gran
Platja de GrifeuPlatja del Port
Platja del Port de la Selva
Platja d’Empuriabrava
Cala Montgó
Platja de sa Riera
Platja d’Aiguablava
Platja de Tamariu
Platja de LlafrancPlatja del Canadell
Platja de la Fosca
Platja des MonestirPlatja de Sant Antoni
Platja de Torre ValentinaCala Cristus-ses Torretes
Platja GranCala sa Conca
Platja de Sant Pol
Platja de la Mar MenudaPlatja Gran
Platja de CanyellesPlatja de Lloret de Mar
Platja de FenalsPlatja de sa Boadella
Platja de Santa CristinaPlatja de Sant Francesc
Platja de BlanesPlatja de s’Abanell
Platja de Sant Feliu de Guíxols
Cala Rovira
A-2
C152
C63
C260
C35
C31
C66
GI542
GI6531
GI552
GI682
GI653
GI623
N141e
N260
A-2
A-2
AP-7
AP-7
E-15
C252
AP-7
A-19
A-26
AEROPORTGIRONA-COSTA BRAVA
Ma
pa
ced
it p
el P
atr
ona
t d
e Tu
rism
e C
osta
Bra
va G
irona
Tossa de Mar, Blanes, Hostalric, Breda, Arbúcies, Viladrau, Sant Hilari Sacalm, Osor, Anglès, Girona, Sils
Girona i pobles fortificats
km
Girona y pueblos fortificados | Girona and fortified towns | Gérone et villages fortifiés
130 km
Pobles mariners i medievalsPueblos marineros y medievales | Fishing and mediaeval towns | Villages de marins et médiévaux
Santa Cristina d'Aro, Palamós, Calella de Palafrugell, Llafranc, Begur, Pals, Palau Sator, Peratallada, Ullastret, La Bisbal, Monells, Púbol, Sant Martí Vell
km 193 km
Pobles de castells, monestirs i parcs naturalsPueblos de castillos, monasterios y parques naturales | Towns of castles, monasteries and natural parks | Villages de châteaux, monastères et parcs naturels
Figueres, Peralada, Vilajuïga, Sant Pere de Rodes, Aiguamolls de l'Empordà, Ventalló
km 273 km
Pobles de la zona volcànica i les valls de la GarrotxaPueblos de la zona volcánica y los v alles de la Garrotxa | Towns of the volcanic zone and the valleys of Garrotxa | Villages de la zone volcanique et des vallées de La Garrotxa
Banyoles, Besalú, Castellfollit de la Roca, Olot, Santa Pau, Fageda d’en Jordà, Vall d‘en Bas, Santa Coloma de Farners
km 210 km
Pobles de DalíPueblos de Dalí | Towns of Dalí | Villages de Dalí
Figueres, Cadaqués, Port Lligat, Cap de Creus, Sant Pere de Rodes, Garriguella
km 219 km
Tu punto de partida | Your starting pointVotre point de départ
Lloret de Mar,el teu punt de partida
km 273 km
Girona and fortified towns
Fishing and mediaeval towns
Towns of castles, monasteriesand natural parks
Towns of the volcanic zone and the valleys of Garrotxa
Towns of Dalí
Lloret de Mar Hub routes
Lloret de Mar is a pioneering destination in Catalonia thanks to the implementation of a Catalan Government project for the comprehensive restructuring of mature destinations (Operational Plan for the Tourism Restructuring of Lloret de Mar 2015-2020).
The Operational Plan for the Tourism Restructuring of Lloret de Mar 2015-2020 is the tourism policy road map of Lloret, a result of the agreement reached between the Government of Catalonia, Girona Provincial Council (through the Costa Brava Girona Tourist Board) and the Tourism Business Round Table of Lloret de Mar, made up of entrepreneurs of the private sector of Lloret de Mar.
The Operational Plan 2015-2020 groups together actions in the following areas: connectivity and mobility of the town; urban regeneration; modernisation, renovation and new investments in the accommodation sector and in the overall tourism offering; energy efficiency and telecommunications; and creation and consolidation of strategic products, events and high-value segments.
Principal actions being developed regarding the Operational Plan.
Lloret Smart Destination Lloret de Mar is working towards becoming a Smart Tourism Destination (STD); this will improve the quality of its inhabitants’ lives, while enriching the experience of visitors.
Lloret de Mar is a member of the STD Network (Smart Tourism Destination Network), co-ordinated by SEGITTUR and the State Tourism Secretariat.
Operational Plan for the Tourism Restructuring of Lloret de Mar
Red.es subsidy. Lloret de Mar has been given a subsidy of €2.27 million in ERDF, controlled through the Red.es entity to develop the following projects, with a total cost of €3.24 million.
Axis 1: Creation of a smart tourism centre: Integral tourism management system Smart tourism
Axis 2: Visitor tracking. Tools to collect data and analyse visitor and citizen behaviour: Tourist mobility flows
Influx control Licence-plate recognitionAxis 3: Visitor digital experience:
Digital tourist offices Digital surveys Taxi Experience Digital channels (applications) Digital signage Social Wi-Fi Proximity marketing Mapping on the beachAxis 4: Sustainability:
Energy efficiency Efficient public lighting Smart parking Smart waste management Remote watering management
Smart Tourism Tool: Mabrian Technologies.In 2018 Lloret Turisme initiated a collaboration with Mabrian Technologies, a company that analyses Big Data, specialised in advising tourist destinations and companies in strategic decision-making.
Big Data 2018 Report:This executive summary was compiled through the analysis of spontaneous and public interactions of those users with an interest in tourism in Lloret de Mar between 01/11/18 and 31/12/18. The sources used were Instagram and Twitter.
78,230 Tourism mentions of the destination analysed
86,31 71,910,1% 0,3%
OVERALL SATISFACTION
PRODUCT SATISFACTION
93.08 87.241,7% 3%
PERCEPTION OF SAFETY
PERCEPTION OF CLIMATE
2019 actions
This year will see further collaboration with Mabrian Technologies:
• Spend module. Analysis of credit card spending data.
• Mobile phone pilot test. The antennas of international mobile phone operator ORANGE will be used to analyse the tourist population flow.
Viles Florides:
Viles Florides is an initiative of the Catalan Confederation of ornamental Horticulture, that promotes the transformation of the corners, villages, towns, and cities of Catalonia through flowering plants. An expert jury of professionals from the areas of nurseries, gardening, landscaping, urban furniture, and other related fields, is responsible for annually certifying and renewing these awards. The Flor d’Honor – from one to five – is the recognition certifying places as floral municipalities.
Lloret de Mar has been awarded 4 Flores de Honor and hosts 2019’s Flores de Honor Gala Ceremony (27 September).
Public sector investment:
• Construction of tennis and paddel tennis courts near the municipal Olympic Swimming Pool. Budget: €1,064,500
• Urban regeneration. Implementation of works and actions to reform and condition Plaza Mossén Pere Torrent. Budget: €698,000
• International Competition for ideas for planning and remodelling of urban area, from the ring road to the beachfront.
Private Sector Investment:
+€100,000,000 investment
The General Directorate of Tourism has also been working at the same time with Orange on the study of the “Pilot analysis of tourist mobility in Catalonia”. This data will show movement patterns and provide conclusions identifying strengths and weaknesses.
This flow study is taking place in three areas: the Costa Daurada, Barcelona and its metropolitan area, and the Costa Brava (Blanes and Lloret de Mar).
It is the first such project, and will permit the study of two specific times of year (Easter and August 2018), the number of tourists or day-trippers who come to each area, and how they move between them. The aim is to discover how many tourists who stay overnight in one area visit others.
Complete renovation of hotels.2018 H. Mundial Club The15h Boutique Hotel €3,000,0002019 H Top Casino Royal Azure 4*S- MICE&SPORTS €28,000,000.2019 Athene Hotel Hotel Boutique Es Miratge. €8,000,000
Internal refurbishment of a number of hotels, with an approximate cost of €30,000,000.
New PortaLloret shopping centre.€7,000,000+
New hotel school in the Hotel Alegría Santa Cristina €1,000,000
Segmentation and specialisation by tourist profile:Adults Only hotels:
• Hotel Delamar 4*• Hotel Rosamar Maxim 4*• Hotel Rosamar Es Blau 4*S• Hotel Augusta Club & Spa 4*• Hotel GHT Es Miratge 4*S
Adults Recommended hotels: • Hotel Aqua Hotel Bertran Park 4*• Hotel The 15th Boutique Hotel 3*
Family hotels with “splash!” facilities:• Hotel Rosamar Garden: 2010• Hotel Evenia Olympic Resort: 2015• Hotel Gran Garbí Mar: 2016• Hotel Guitart Central Park: 2018• Hotel Selvamar: 2019• Hotel Fenals Garden: 2019
General tourism data
Accommodation figures
5th-ranked sun and sand destination in Spain in terms of hotel bed spaces.
+ 29,000 tourist accommodation bed places
+ 1,165,000 visitors per year
+ 5,300,000 overnight stays
Lloret de Mar boasts 123 hotels with approximately 30,000 hotel bed spaces between them. In Lloret de Mar more than 63% of hotel accommodation is concentrated in hotels with four stars or more; moreover, 64% of the five-star and luxury hotel accommodation on the Costa Brava is located in Lloret de Mar.
Lloret in accommodation figures
Type Quantity Places
Guesthouses 22 1,092
Hotels 13 1,155
Hotels 8 1,667
Hotels 26 6,179
Hotels 41 16,130
Hotels S 9 2,762
Hotels 4 785
Total 123 29,770
In addition to hotel bed spaces, there are also 4 campsites in Lloret de Mar with 1,337 camping pitches and 4,011 bed spaces; 12 holiday apartment blocks with 1,144 bed places; and 2,946 private dwellings registered for tourist use with an estimated total of over 20,000 bed places.
According to the figures registered by the National Statistics Institute (INE), Lloret de Mar welcomed 1,165,841 visitors in 2018, who between them generated 5,317,494 overnight stays. This is a rise of 3.9% and 0.3% respectively, meaning that Lloret
de Mar maintains its status as one of the leading tourist destinations in Catalonia and Spain.
93.2% of the total number of visitors stayed in hotels, 4.4% in holiday apartments and 2.4% on campsites.
Lloret de Mar welcomes 20% of tourists who visit the Costa Brava, and 24% of overnight stays.
Lloret de Mar welcomes 4.6% of tourists who visit Catalonia, and 6.5% of overnight stays.
Total number of visitors and overnight stays in 2018
The importance of international visitors in Lloret de Mar should be highlighted, given that 72% of hotel guests came from outside Spain.
These figures don’t include the occupancy of private dwellings in the town registered for tourist use since it has not yet been possible to establish a data collection system.
Visitor Nationalities 2018
27.55%
23.54%
4.51%
4.39%
5.71% 3.47%3.48%8.50%
4.55%
Spain 27.55%
France 23.54%
United Kingdom 8.50%
Germany 5.71%
Italy 4.55%
Russia 4.51%
Belgium 4.39%
Netherlands 3.48%
Poland 3.47%
Other 13.7%
jan jan
aug aug
feb feb
sept sept
mar mar
oct oct
apr apr
nov nov
may may
dec dec
0 200,000100,000 150,00050,000
jun jun
jul jul
Total visitors 2018
0 250,000 500,000 750,000 1,000,000
1,165,841
Total overnight stays 2018
5,317,494
Catalonia
Autonomous
Community
of Madrid
Autonomous
Community
of Valencia
Castile and
León
Andalusia
Basque
Country
Galicia
Other
Visitors by Autonomous Community 2018
0 200,000100,000
In respect of the Spanish market, 242,620 visitors were from Catalonia, representing 20.8% of the total, which means that the nearby market is the second most important outbound market of Lloret de Mar, only surpassed by France.
In terms of nationalities, French, British and German visitors are the most numerous in Lloret de Mar.
As regards visitors from Spain, 75.5% of these are visitors from within Catalonia.
12,531
23,615
99,718
168,793
116,448
129,613
197,624
33,365
71,681
164,154
148,299
35,856
70,699
388,423
948,171
506,842
541,483
1,062,730
106,119
241,125
695,574
720,472
242,620
13,244
12,328
8,817
8,664
8,356
6,902
20,190
75.53%
4.12%
3.84%
2.74%
2.70%
2.60%
2.15%
6.29%
274,48023.54%
242,62020.8%
Insignificant Insignificant
Main source markets In 2019 Lloret de Mar will continue to work with consolidated markets such as France, Germany and the UK, as well as fostering the development of strategic markets, such as Eastern European and Nordic countries, along with nearby tourism.
0 400,000300,000200,000100,000
Total no. overnight stays
0 1,125,000750,000375,000
Comparison 2017 - 2018
Total no. visitors
jan jan
aug aug
feb feb
sept sept
mar mar
oct oct
apr apr
nov nov
may may
dec dec
0 200,000150,000100,00050,000
jun jun
jul jul
2018 2017 2018 5,317,494 (+17,446)
2017 5,300,048
35,856
388,423
948,171
506,842
70,699
541,483
1,062,730
106,119
241,125
695,574
720,472
34,404
484,512
983,109
464,406
451,503
1,140,833
101,894
156,565
739,958
742,864
+1,452
+84,560
-96,089
+89,980
-44,384
-34,938
-78,103
-22,392
+42,436
+4,225
2018 1,165,841 (+43,655)
2017 1,122,186
12,531
99,718
168,793
116,448
23,615
129,613
197,624
33,365
71,681
164,154
148,299
10,338
128,490
185,630
106,235
107,122
203,615
29,152
43,423
162,891
145,290
+2,193
+28,258
-28,772
+22,491
+1,263
-16,837
-5,991
-3,009
+10,213
+4,213
321,225
283,246 +37,979Spain
274,480
256,864+17,616France
99,124
87,676+11,448
United Kingdom
66,545
89,903-23,358Germany
52,993
72,606-19,613Italy
40,401
37,215+3,186Poland
51,141
54,666-3,525Belgium
52,599
59,513 -6,914Russia
40,553
34,103 +6,450Netherlands
7,740
7,142 +598Switzerland Insignificant Insignificant
Hotel occupancy
Lloret de Mar’s hotels welcomed, 1,086,583 visitors in 2018, who generated a total of 4,925,044 overnight stays.
The average length of stay in 2018 for this kind of accommodation was 4.1 days and the occupancy level was 61%. These figures represent an increase of 3% in respect of 2016.
Recent years have seen an increase in RevPAR (revenue per available room), which, in 2018, was an average of €40. 2015 31 Euros 2016 34 Euros 2017 41 Euros2018 40 Euros
The main market for this type of accommodation is Spain, followed by France, Germany and the United Kingdom.
Total no. visitors in 2018 Total no. overnight stays in 2018
jan jan
aug aug
feb feb
sept sept
mar mar
oct oct
apr apr
nov nov
may may
dec dec
0 0 500,000 750,000250,000 1,000,000150,000100,00050,000
jun jun
jul jul
Visitor nationalities in 2018
23.54%
27.55%
4.45%
4.72%
8.50%
5.71%
Spain 27.55%
France 23.54%
United Kingdom 8.50%
Germany 5.71%
Russia 4.72%
Belgium 4.45%
1,086,583 4,925,044
12,531
23,615
35,856
70,699
98,250
148,543
113,262
123,782
173,915
33,365
71,681
148,132
139,507
384,725
839,606
489,063
520,426
921,257
106,119
241,125
638,524
677,644
Insignificant Insignificant
Occupancy of holiday apartments
In total, holiday apartments welcomed 51,841 visitors between May and October, who generated 260,981 overnight stays.
In respect of this type of accommodation, the most important countries are France, The Netherlands, Spain, Italy, the United Kingdom, and Germany.
Total visitors 2018
jan jan
aug aug
feb feb
sept sept
mar mar
oct oct
apr apr
nov nov
may may
dec dec
jun jun
jul jul
0
5,0
00
10,0
00
15,0
00
20,0
00
25,0
00
Overnight stays 2018
0
30,0
00
60
,00
0
90
,00
0
120
,00
0
150
,00
0
Visitor nationalities in 2018
23.53%
14.84%
18.82%
9.54%
8.15%
4.08%
France 23.53%
Netherlands 18.82%
Spain 14.84%
Italy 9.54%
United Kingdom 8.15%
Germany 4.08%
51,841 260,981
12,070
12,647
13,663
6,262
3,186
4,013
17,779
15,369
43,928
70,272
80,870
32,763
Occupancy of campsites From April to September 2018, campsites welcomed 27,417 visitors, generating 131,469 overnight stays. Visitors were mainly from France, Spain, the Netherlands, Germany and the United Kingdom.
Visitors in 2018
jan jan
aug aug
feb feb
sept sept
mar mar
oct oct
apr apr
nov nov
may may
des des
jun jun
jul jul
0
2,0
00
4,0
00
6,0
00
8,0
00
10,0
00
12,0
00
Visitor nationalities in 2018
0
10,0
00
20,0
00
30,0
00
40
,00
0
50,0
00
60
,00
0
70,0
00
80
,00
0
Overnight stays in 2018
54.87%
25.19%
16.27%
12.06%
4.11%
France 54.87%
Spain 25.19%
Netherlands 16.27%
Germany 12.06%
Belgium 4.11%
27,417 131,469
3,952
1,818
1,468
7,603
10,046
2,530
5,688
3,698
13,122
38,293
60,603
10,065
Urban beachLloret de Mar has established itself in recent years as an urban beach tourist destination, as well as positioning itself in other tourism segments, such as sports tourism and MICE tourism.
We define "urban beach" as a new coastal destination concept in which the natural attractions of sun and sand are complemented by a series of added territorial values, such as culture, gastronomy, shopping and leisure.
Urban beach
gastronomy
culture
leisure
shopping
events
beaches
Lloret de Mar forms part of the Alliance of Sun and Sand Tourism Towns (AMT), leaders together with Salou, Benidorm, San Bartolomé de Tirajana, Torremolinos, Calvià, Adeje and Arona. The alliance has been created with the goal of stimulating the modernisation and competitiveness of these pioneering destinations.
Since 2010, Lloret de Mar has been certified as a Family Tourism destination by the Catalan Tourism Agency of the Catalan Government.
The AMT was created and registered in 2018 with those Town Councils that form part of it; its trademark and logo were designed and registered in 2018.
In 2019, the aim is to search for ways to improve the short- and long-term funding of tourist destinations.
These municipalities welcome over 11M foreign tourists, or 14.68% of those who visit Spain, with over 67M overnight stays, 20.27% of the national total (*)
Representing just 0.92% of the Spanish population, they create over 86,000 jobs, which is 3.98% of jobs in tourism in the country. (*)
Residential population (2006)
No. tourists (2006)
Overnight stays (2016)
Average stay (2016)
No. hotels (August 2016)
Hotel bed places (August 2016)
Average occupancy (2016)
Companies in the tourism sector (2016)
Salou 26.386 1.164.477 7.558.545 4,75 67 36.250 78,00% 4.884
Lloret de Mar 37.042 1.216.419 5.608.849 4,61 117 32.349 68,70% 4.760
Torremolinos 67.786 955.526 4.873.519 5,10 65 20.499 83,90% 6.765
Calvià 49.580 1.310.902 8.435.881 6,44 158 48.636 82,70% 10.416
Benidorm 66.642 1.993.416 11.597.881 5,82 140 41.672 80,00% 14.125
San Bartolomé de T. 53.829 1.575.928 12.717.931 8,07 62 41.434 89,70% 20.097
Adeje 47.316 1.308.762 10.297.656 7,87 55 32.644 89,70% 14.309
Arona 79.172 1.534.000 6.052.946 7,78 39 19.487 88,50% 10.829
TOTAL AMT 427.753 11.059.430 67.143.208 6,31 703 272.971 82,65% 86.185
TOTAL Spain 46.557.008 75.315.008 331.168.945 3,32 16.954 1.793.898 65,50% 2.193.730
Representativeness
AMT
Tourism Towns Alliance
0,92% 14,68% 20,27% 4,15% 15,22% 3,93%
Source: INE - National Statistics Institute Exceltur Exceltur
*Data 2016 (Source INE/Exceltur)
Beaches
All five of Lloret de Mar’s beaches are Blue Flag, which places Lloret, along with l’Ametlla de Mar, as the Catalan municipality with most beaches awarded this European seal of quality.
Lloret de Mar’s beaches have rescue and lifeguard services from May to October, making it the destination on the Costa Brava with the most extensive service.
Over €1,500,000 a year is invested in Lloret de Mar’s beaches, the highest amount on the Costa Brava, and one of the highest in Catalonia.
Lloret and Fenals beaches have free WIFI, as well as a program that promotes water sports during the summer.
Lloret and Fenals beaches have a changing-room adapted for people of reduced mobility, a rest area in the shade, accessible toilet, bathing service with amphibious chair, and lifeline for people with reduced sight.
Fenals beach has an audio-beach service.
Lloret de Mar beach has a children’s club, beach library, and baby space during the summer.
Fenals beach also has a children’s club, and yoga sessions take place during the summer months.
Lloret Beach
Canyelles Beach
Fenals Beach
Santa Cristina Beach
Boadella Cove
Fenals Beach
Length: 700 m
Width: 45 m
Sand: coarse
Gradient: 10%
Canyelles Beach
Length: 450 m
Width: 45 m
Sand: coarse
Gradient: 5%
Santa Cristina Beach
Length: 450 m
Width: 40 m
Sand: fine
Gradient: 10%
Lloret Beach
Length: 1630 m
Width: 45 m
Sand: coarse
Gradient: 10%
Treumal cove
Length: 400 m
Width: 40 m
Sand: fine
Gradient: 10%
Culture
2019 has once again been named Year of Cultural Tourism by the Catalan Tourism Agency.
Over the year, Lloret de Mar will organize guided visits, theatrical and musical visits, and family workshops, in a range of languages, that will allow visitors to discover the local cultural heritage.
Elements of our cultural heritage
The Open Museum of Lloret (MOLL) is a project that began in 2003 with the aim of recovering a number of elements of Lloret de Mar’s heritage and making them visitable.
The Open Museum is an imaginary network that allows one to discover different places and buildings of historic, cultural, and natural interest following the concept of an open-air museum that permits direct contact with the heritage.
The following elements currently form part:
Boadella Cove
Length: 250 m
Width: 40 m
Sand: coarse
Gradient: 10%
Maritime Museum
Opened in 2007
Housed in Can Garriga, the 19th-century former home of the indiano Garriga-Mataró family.
A cultural space describing Lloret’s relationship with the sea, especially the period of the indianos.
Modernist Cemetery
Built in: 1909 Became a museum: 2009
The cemetery features family vaults designed by renowned architects of the early 20th century, such as Josep Puig i Cadafalch, Antoni M. Gallissà Soqué, Vicenç Artigas Albertí, Bonaventura Conill i Montobbio, Ismael Smith and Eusebi Arnau.
One of the main Indiano cemeteries in Catalonia.
Member of the European Cemeteries Route.
Santa Clotilde Gardens
Built in: 1919 Reopened in: 2006
Commissioned and conceptualised by the Marquis of Roviralta, and executed by the landscaper Nicolau Rubí i Tudurí.
Noucentista-style gardens inspired by the Italian Renaissance model, set on Cala Boadella cliff top, with amazing sea views.
It stands out for its Mediterranean vegetation (including striking topiary), layered terraces, sculptures (such as mermaids by Maria Llimona) and water (in the form of spouts and fountains).
Listed as an Asset of Cultural Interest, and founder members of the European Network of Historic Gardens.
Can Saragossa
Reopened in: 2010
Building that houses the archaeological remains of the Iberian settlements of the town and temporary exhibitions.
Es Tint
Reopened in: 2010
Historical building of the Fishermen’s Guild, where fishermen used to dye their nets.
Only a handful of these historical fishing facilities on the Costa Brava have been preserved in the area; there is also one in Palafrugell.
Can Font
Reopened in: 2016
This indiano house dates from 1877 and belonged to Nicolau Font i Maig, an indiano who made his fortune in Cuba. It boasts interesting modernist features, such as the entrance, and is now a house-museum that shows what the indiano houses of this period were like.
Turó Rodó
Opened in: 2016
Iberian settlement located on the seafront, with magnificent views over Lloret de Mar. An Iberian house has been reconstructed on the site.
Castillo de Sant Joan
Reopened: 2009
Mediaeval tower dating from the 11th-century with wonderful views of the cliffs of Lloret.
Visitor numbers and trend of the Open Museum of Lloret (MOLL)
146,236 people visited the cultural facilities of the Open Museum in 2018, producing income of €371,612.
Below are the statistics of annual visits.
2018 146,236 visitors
€371,612
108,779
17,387
1,626
8,003
5,786
62
2,551
1,513
529
0
20,0
00
40
,00
0
60
,00
0
80
,00
0
100
,00
0
Santa Clotilde Gardens
Maritime Museum
Can Font
Castle of Sant
Joan
Can Saragossa
Es Tint
Turó Rodó
Puig de Castellet
Modernist Cemetery
The indianos
Lloret de Mar is one of the most important indiano towns on the Costa Brava and in Catalonia, boasting a significant legacy from this period, which will be in the spotlight in 2019 thanks to various guided tours in different languages.
For more information, please see our “The indiano legacy of Lloret de Mar” press pack.
Visitor numbers 2018
Elysium Art Gallery
Opened in: 2016
Gallery of private art integrated into the Open Museum, featuring works of such renowned 19th and 20th century artists as Joaquín Sorolla, Ramon Casas, and Santiago Rusiñol.
Indiano route
1. Es Tint2. Can Garriga-Maritime Museum3. Passeig de Jacint Verdaguer4. Town Hall5. Church Of Sant Romà6. Pabordia7. Casa Font8. Casa Cabañas
1
4
2
7
8
3
56
Events¡Hola, Familia!
A family weekend (7-9 June) with special activities taking place in all the towns and cities in Catalonia that hold the Family Tourism Destination (DTF) seal.
Program:Saturday 8 June:Snorkel workshop, and Rumba for Kids concert, featuring Landry el Rumbero.
Sunday 9 June:Painting workshop, and Enigma workshop in the gardens of Santa Clotilde.
Lloret Outdoor Summer Festival
Lloret de Mar offers a program for the summer months with artistic activities such as music,
magic, and a circus in a range of unusual locations around the town. The program includes, among others, the Fenals Music Cycle, the Clon Festival, concerts by Amics de la Música, concerts by the Obreria de Santa Cristina, and a castellera festival of human castles.
Over 10,000 spectators enjoyed 2018’s Lloret Outdoor Summer Festival various spectacles.
European Historic Gardens Route
Lloret de Mar, along with Aranjuez, are founder members of the European Historic Gardens Route, and are promoting its candidacy to the Council of Europe. The Boboli gardens, in Florence, and the Alhambra of Granada are also members of this European Network.
Leisure
Lloret Adventure
A public-private project involving more than 30 leisure and adventure projects (diving, nautical activities, kayaking, Nordic walking, golf, etc.).
OU
TD
O O R AC T I V I T I E S
ADVENTURE.LLORETD
EMAR
.ORG
KAYAK DIVING EXPERIENCES SCOOTERS BUNGEE JU
MPI
NG
QU
AD
S
PAIN
TBALL WATER SPOR TS CATAMARAN GO
LF
Participating companiesBeach PartyBungee JumpingCatamaran CruiseComin BikesDiving La Casa del MarDKR QuadE-ScooterExperiencies Costa BravaGolf Lloret Pitch&PuttKayak AdventureKayak FenalsTransbrava KayakWater Sports Fenals
Events calendar 2019
FEBRUARY
3 Tirada a l’Art
MAY
3-5 Birrasana
10-12 Lloret Formula Weekend
10 Lloret Night Shopping
Rice Gastronomy Days
JUNE
7-9 ¡Hola Familia!
14-16 Americanos Fair
29 Diada castellera
Lloret Outdoor Summer Festival
SEPTEMBER
27 World Tourism Day
29 Group Walk along the Beaches
Lloret Outdoor Summer Festival
NOVEMBER
Festivity of Sant Romà
8-10 Medieval FairDECEMBER
1 Tirada a l’Art
JULY
Festivity of Santa Cristina
6,20 Clon Festival
Lloret Outdoor Summer Festival
01
02
03
04
05
06
07
08
09
10
11
12
AUGUST
3,17 Clon Festival
Lloret Outdoor Summer Festival
MARCH
1-6 Carnival
31 Group Walk to the Hermitages
OCTOBER
Fish and Sea-food Art Gastronomy Days
4-6 MontPhoto
Gastronomy
Lloret de Mar has, in conjunction with the Alicia Foundation, set up the “2018-2022 Promotion Strategy of the Gastronomy Sector of Lloret de Mar”, with the help of the Hotel Guild of Lloret de Mar, and the Association of Bars and Restaurants of Lloret de Mar.
This project, to give a structure to the gastronomy sector, is divided into two main axes, Health, and Identity; through these, the aim is to improve the quality of the town’s restaurants and promote local cuisine.
Health strategic line
There is ever-greater interest in healthy food among consumers, whether national or international; the focus is on the importance of acquiring healthy habits, and the promotion of a balanced diet, year-round, including holidays.
This means adaptation to existing regulations, and the new tastes in restaurants, bars, and cafés, but above all of the food served in the town’s hotels, to provide visitors with a better service.
This line is to be developed through five priority actions:
1. Food allergy and intolerance: promote the understanding and adaptation of the gastronomic offer through training, production of specific material, and specialised assessment.
2. Adaptation to the Mediterranean diet: the promotion of those AMED-certified establishments, given by the Catalan Agency of Public Health, that promotes Mediterranean food as a model of healthy eating in mass-catering.
16 accredited restaurants:• Hotel Acapulco ****• Hotel Delamar ****• Hotel Evenia Olympic Garden ****• Hotel Evenia Olympic Palace ****• Hotel Evenia Olympic Park ****• Hotel Evenia Olympic Suites ****• Hotel GEM Wellnes & SPA ***• Hotel Guitart Central Park Aqua Resort **** (3
restaurants)• Hotel Guitart Rosa ***• Hotel Samba ***• Hotel Surf Mar ****• Hotel Xaine Park ****• Restaurant Can Guidet• Restaurant Mas Romeu
3. Vegetarian and vegan diet: support the adaptation of the culinary offer through training, production of specific material, and specialised assessment.
4. Child-focused program: creation of suitable and attractive dishes for the youngest, that are balanced and nutritionally complete.
5. Food and sports’ tourism: provide a specific offer for sports’ players in specialized establishments.
In 2019, Lloret de Mar Town Council has signed an collaboration agreement with the Celiac Association of Catalonia to aid in improving the quality of life of coeliacs and their families, and promoting those establishments that offer gluten-free produce.
2 accredited establishments:• Hotel Anabel• Gnomo Park
Identity strategic line
Lloret’s cuisine is cosmopolitan, integrating, and combines local tradition with international cuisine. This glocal coexistence is its principal distinguishing feature.
2019 will see the presentation of the specific action plan to develop this strategic line.
Sports tourism
Sports Tourism Certification 2006
414 sports events in 2018
+ 58,000 sports’ players and companions in 2018
12 hotels with sports tourism certification
12 hotels and one receptive agency with cycling tourism certification
General data
Sports tourism in figures
Lloret de Mar has been a certified Sports Tourism Destination since 2006 for football, athletics, cycling, swimming and team sports.
In 2018, 58,215 visitors travelled to the destination for sporting reasons and made use of the municipal sports facilities; specifically, 37,066 sports’ players and 21,149 companions.
In comparison with 2017, there was an increase in sports’ tourism of 3,124 people (+5.6%).
Sports’ tourists per discipline
7,299
6,671
5,249
3,977
1,146
2,150
1,317
675
810
1,255
Football
Athletics
Basketball
Swimming
Pétanque
Indoor
football
Handball
Cycling
Rowing
Hockey
Other 6,517
Sports’ tourists per month
jan
aug
feb
sept
mar
oct
apr
nov
may
dec
jun
jul
3,957
4,127
7,060
7,097
1,702
1,328
3,155
765
3,282
2,006
917
1,670
0 02,000 2,0004,000 4,0006,000 6,0008,000 8,00010,000
37,066
Total 2018
Number of sportspeople who have used the municipal sports facilities.
Sports facilities
1 athletics trackRunning Centre
3 sports halls Municipal sports hallEl Molí sports hallPompeu Fabra sports hall
3 football pitches El Molí football pitchMunicipal football pitchFootball ground of the municipal athletics tracks
Municipal Olympic-size swimming pool2 Sea-swimming lanes: from Lloret beach to Fenals beach (1,300 metres), and from Fenals beach to Santa Cristina beach (1,200 metros)
Municipalsports facilities
1
1
23
4
5
61
7
7
4
2
7
3
5
6
Certified sports tourism companies
There are 21 specialised sports tourism companies in Lloret de Mar, 14 of which hold sports tourism certification.
New in Sports’ Tourism Destination 2019
New graphic image of Lloret Sports’ Tourism publications.
Consolidation of Lloret Night Trail, Swim Lloret, Lloret Cycling Weekend and Gran Fondo.
Benchmark in Mallorca for the triathlon and cycling product.
Nationalities per number of events
0 15 30 45 60
62France
69Catalonia
52Sweden
17Norway
9Eastern European
Countries
21Germany
22United Kingdom
23Switzerland
25Multi-market
14Belgium
16Russia
38Other
Lloret Cycling
Lloret de Mar’s cycling product currently has:
• Eleven recommended road routes, and six recommended mountain routes (chosen to offer those options with lower traffic density, and that incorporate heritage and natural elements).
• A map for each discipline, in five languages, with technical information on the seventeen routes.
• Routes on Wikiloc, and Strava with the users of Lloret Cycling club.
• Web www.lloretcycling.com with detailed information, and all routes downloadable
New in Cycling 2019
II Lloret Cycling Weekend (26-27 April).
II Gran Fondo Lloret Costa Brava competition (27 April).
II Melcior Mauri Campus (19-22 September).
Round-table with Laurent Jalabert (21 September).
MTB V Corriols de l’avi competition (November).
Triathlon
The triathlon project is one of 2019’s priority aims
Triathlon certification.
Triathlon product structure, and routes along coastal paths, and trails in Lloret and around the county.
Consolidation of Lloret Night Trail and SwimLloret.
Creation of running centre, and design of new running routes.
Production of new running and triathlon materials.
2019 Sports Calendar
APRIL
13-15 Ultimate. Frisbee
13-18, 22-27 Globasket. Basketball
13-21 MIC. Football and basketball
26-27 Lloret Cycling Weekend. Cycling
27-28 Spanish Championship. Free diving
27 Gran Fondo Lloret Costa Brava. Cycling
FEBRUARY
2-3 Spanish Cup. Jiu Jitsu
9 Catalan Children’s Championship. Karate
MAY
3-5 Women Spring Cup. Water polo
JUNE
1-2 XtremSwim + Swim Run Costa Brava.
Swimming and running
9-10
Vichy Catalan.
Beach volleyball
22 Night Trail Lloret. Trail Running, 8 and 16 km
30 II Regata de la liga catalana de laúdes. Rowing
SEPTEMBER
1-9
Be Water My Friend.
Waterpolo
19-22 II Melcior Mauri Campus.
Cycling
NOVEMBER
24 V Corriols de l’avi competition.
MTB
DECEMBER
22 Christmas Race.
Running, 5 km
JULY
Crossing of Lloret Bay.
Swimming
01
02
03
04
05
06
07
08
09
10
11
12
Registration open to the general public
MICE
+22,000 delegates per year.
+ 90 festivals per year.
+ 6,000 specialised hotel bed spaces.
3 conference centres.
General data
Lloret Convention Bureau
Set up in 2009, the Lloret Convention Bureau is a division of Lloret de Mar Town Council specialised in the promotion of MICE tourism.
The Lloret Convention Bureau is a public-private body with an annual budget of €120,000. It focuses on two main areas:
Meeting tourism: promotion and attraction of national and international meeting tourism.
Festivals and events: advising on and organising functions and events through its Festivals & Events programme.
Every year, thanks to its promotional efforts, Lloret de Mar welcomes 22,000 MICE delegates, mainly in meeting format for between 50 and 100 people. It also hosts over 90 music, dance and singing festivals.
Strengths
Strategic location. 1 hour from Barcelona.Well-communicated 80 km from Barcelona30 km from Girona115 km from Perpignan
Pleasant year-round climate.
Indiano heritage and culture.
3 conference halls for over 1,000 delegates.
Over 80 meeting rooms with natural light and sea-views.
30,000 hotel bedrooms.
Wide teambuilding and incentives offer.
Easily accessed on foot.
Gastronomy.
Hospitality.
Olot-Girona-Lloret Project
The Olot-Girona-Lloret project is the sum of local specialised MICE initiatives implemented by each of the destinations.
New in 201910th anniversary of Lloret Convention Bureau.Celebration of MICE M&I Experience Tour.
The following events are confirmed:
24-29/03 - Training Days FETAL
04-07/04 - International Radikal Darts
Competition
13-14/04 - Lloret Negre (Costa Brava Noir
Festival)
17-19/05 - V TSS FETESS Scientific Seminars
20-26/05 - Winamax Sismix (poker)
05-07/06 - Collaboration with the SEMES
Congress (Sociedad Estatal Medicina de
Urgencias y Emergencias)
07-08/06 - XI Congress of the Sociedad
Catalana de Citopatologia
03-06/10 - MICE M&I TOUR
22-24/11 - International Mus Master
Lloret Turisme and tourism promotion
Lloret Turisme, the tourism promotion body of Lloret de Mar, implements an Annual Marketing and Promotion plan with the goal of promoting and supporting the town’s products and companies.
The activity of Lloret Turisme is structured through the following areas:
Visitor assistance
Lloret de Mar has three tourist offices that are open all year round (central office, Maritime Museum and bus station), along with an information point on Fenals Beach that’s open during the summer season.During 2018, the tourist offices attended over 83,000 people; this data includes on-site consultations, as well as those made by phone, post, email, and through a WhatsApp channel.
+34 618 263 898
Lloret de Mar’s two main tourist offices (central office and Maritime Museum) hold Q for Tourism Quality certification, awarded by the Institute for Tourism Quality in Spain (ICTE).
The subsidy received by Lloret de Mar Town Council from ERD funds includes specific expenditure on the modernisation of the two central tourist offices (Centre and Maritime Museum), and their conversion into digital offices. Outstanding among the actions forecast for the coming two years are the incorporation of surveys, digital signage, interactive totems, and children’s play areas.
En 2019, Lloret Turisme will take part in the following promotional fairs, and professional seminars, and organise a full program of activities
Lloret Turisme
Tourism PolicyThe Town Council of Lloret de Mar develops a range of tourism policy strategies to adapt to the sector’s new demands, and promote tourism that is economically, socially, and environmentally responsible.
Regulation at municipal level of HUT (Housing for Tourist Use):
Lloret de Mar currently has 3,500 HUT. In 2018, with the aim of organizing this booming economic activity, the following measures were carried out:
• Passing a specific HUT ordinance.• Creating its own inspecting body.• Passing of the Special Urban HUT Plan,
that specifies those areas where new licences can be granted.
Lloret de Mar is a pioneer in municipal regulation of Housing for Tourist Use (HUT).
Marketing and promotion
The marketing and promotion of the destination is carried out through the structuring and segmentation of products, the creation of online and offline information on Lloret de Mar, the organisation of familiarisation trips for tour operators, journalists and prescribers, content creators, and a presence in fairs and all kind of promotional activities.
Calendar of promotional fairs and professional events
Activities organised by Lloret Turisme
APRIL
Guided toursNordic walking excursions
Family activities
MARCH
Guided tours
MAY
Guided toursNordic walking excursionsFamily activitiesKayaking
JUNE
Guided toursOutdoor Summer Festival
Nordic walking excursionsFamily activities. Snorkelling
Kids’ clubBeach activities
SEPTEMBER
Guided tours
Outdoor Summer Festival
World Tourism DayNordic walking excursions
Family activities.
Snorkelling
Kids’ clubBeach activities
OCTOBER
Guided toursNordic walking excursions
Kayaking
JULY
Guided tours
Outdoor Summer Festival
Kids’ club
Beach activitiesAUGUST
Guided toursOutdoor Summer Festival
Miniclub infantilBeach activities
01
02
03
04
05
06
07
08
09
10
11
12
NOVEMBER
Guided tours
APRIL
6-7 Festa Alícia’t (Món Sant Benet - Sant Fruitós del Bages)
12-14 Palm Market (Vic)
11-12 AMT seminars (Salou)
13-14 Bebés & Mamás (Barcelona)
MARCH
6-10 ITB (Berlin)
8-9 Expo Sports Outdoor (Barcelona)
12-14 MITT (Moscow)
15-17 Bike Show (Copenhagen)
22-24 B-Travel (Barcelona)
27-29 Uitt (Kiev)
29-31 Sevatur (Irun)
FEBRUARY
13-16 ECM Spring Meeting (Edinburgh)
20-21 I Strategic Immersion INDESCAT
MAY
21-23 IMEX (Frankfurt)
JUNE
31/5-2/6 III Sea Otter Europe Bike Show (Girona)
5-8 ECM International Conference & General Assembly
NOVEMBER
4-6 WTM (London)
19-21 IBTM (Barcelona)
01
02
03
04
05
06
07
08
09
10
11
12
SEPTEMBER
19-21 III Forum of Historic Gardens (Sintra)
JANUARY
12-13 CMT – Fahrrad & Erlebnisreisen (Stuttgart)
23-27 FITUR (Madrid)
As regards its online presence, Lloret Turisme has its own holiday website available in six languages (www.lloretdemar.org), a professional area and press office, and a dedicated website for the Lloret Convention Bureau (www.lloretcb.org).
A new holiday tourism promotion website will be developed in 2019, that is fully accessible and adapted to new technological and design trends.
Lloret Turisme also has a presence in the main social networks: Facebook, Twitter, Instagram, YouTube and has a holiday blog.
In 2018 the online platforms of Lloret Turisme received over 682,168 visitors:
• Holiday website: 648,318• Holiday blog: 12,182• Press office: 17,684• Lloret Convention Bureau website: 3,984
Communication
Lloret Turisme also executes a Communication Plan with the goal of safeguarding the development of Lloret de Mar’s image.
2019 will see the tourism promotion campaign «Be a Lloretenc» continue, with the aim of reducing the seasonal nature of tourism and to reposition the Lloret brand. The campaign has a new image, that is fresh and dynamic, and a public behaviour campaign that strikes a better balance between the needs of local residents and those of tourists.
News
New tourism website, www.lloretdemar.org
Continuance of the «Be a Lloretenc» brand repositioning campaign
New public behaviour campaign
Communication strategy in priority National and French markets
mylloret.lloretdemar.orgBE a nedadorBE a vogadorBE an indianoBE a daiquiriBE a modernistaBE a fanBE a campióBE a chicken
Lloret Film Office
The Lloret Film Office, dependant on Lloret Turisme, provides the national and international audio-visual sector with a wide range of free services. The main aim is to provide high-quality service, that provides audio-visual professionals with the information they need to plan, facilitate, and produce those advertising, film, and television shoots that take place in Lloret de Mar in the best conditions.
Lloret de Mar offers exceptional locations, such as the Gardens of Santa Clotilde, or Boadella cove, which are home each year to a number of publicity and photo shoots.
In 2018, 26 film shoots and photo sessions were organised in Lloret de Mar.
Annotations Annotations
[email protected] lloretturisme
@lloretturisme lloretturisme
@lloretturisme lloret-turisme
www.lloretdemar.org
More information
Lloret TurismeAv de les Alegries, 317310 Lloret de Mar
Tel. +34 972 365 788
[email protected]@lloret.org
professionals.lloretdemar.org
