mn brand guidlines 2014 - Musicnotes.com › ... › mn_brand_guidlines_2014.pdf1.0 Introduction (page 1) 2.0 The Logo Design (page 2) 2.1 The Logo Usage (page 8) 3.0 Color Scheme

1.0 Introduction (page 1)

2.0 The Logo Design (page 2)

2.1 The Logo Usage (page 8)

3.0 Color Scheme (page 13)

4.0 Contact Details (page 16)

February 2014

Contents:

Date:

Brand-Identity Guidelines

Introduction1.0Overview

The purpose of these guidelines is to explain the use of the Musicnotes.com brand style and to reinforce consistent application of the visual elements in all communi-cations. This includes publications, presentations, and all other marketing materi-als both online and offline. Guidelines on the use of the logo are included.

1.1.0 Introduction Brand-identity Guidelines - February 2014

Logo Design2.0The company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compro-mise the image of the branding.

2.2.0 Logo Design Brand-identity Guidelines - February 2014


Primary Print Logo - In Color


Primary Web Logo - In Color

Primary Print Logo - Vertical Format


Horizontal Format

Vertical Format


Print/Web Logo Variations - Flat Full-Color

Horizontal Format

Vertical Format

Web Color Options - For One-Color Logo

Black - #000000

Green - #A2AD00

Blue - #002A42

Medium Blue - #2A5B81

Gray - #666666

White - #FFFFFF* For use on dark colors only

Icon Only

Pantone Process Black U

PMS 383 CPMS 383 U

PMS 539 C

PMS 1-1-U

PMS 539 U

PMS 634 CPMS 634 U

PMS P 169-13 U

* For use on dark colors only

Print Color Options - For One-Color Logo


Print/Web Logo Variations - One-Color

Logo Usage2.1Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.

When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.

8.2.1 Logo Usage Brand-identity Guidelines - February 2014

Exclusion Zone

Make sure that text or other design elements do not encroach upon the logo.

When using any Musicnotes logo, maintain a safety space that equals at least 150% the size of the square or, for a rectangle, 200% height, 100% width.

150% Height

150% Width

200% Height

120% Width


Logo Usage - Exclusion Zone

Wrong!

The logo has become distorted from its designed aspect ratio, therefore stretching or squshing the shape and text.

If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.

Correct!

The logo’s shape is consistent with the initial design, retaining balance and legibility.


Logo Usage - Aspect Ratio

Wrong!

Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design.

A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.

Correct!

The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.

11.2.1 Logo usage Brand-identity Guidelines - February 2014

Logo Usage - Logo Elements

Wrong!

A color outside of the selected brand color scheme has been used. This is not recommended as it confuses the brand image.

Replacing the font is a definite no-no. The selected typeface should be used at all times with the presentation of the logo.

Correct!

The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.

musicnotes.com


Logo Usage - Color Usage

Color Schemes3.0Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the company image.

The Pantone colors should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process.

Black and white are acceptable as accent colors, in addition to the colors within the assigned scheme.

13.3.0 Color Schemes Brand-identity Guidelines - February 2014

Pantone 539 UPantone 539 C



Pantone 111-9 UPantone 111-9 C

Pantone P 106-9 UPantone P 106-9 C



Primary Brand Colorlogo / main background

Secondary Brand Color accent

Third Brand Color

Background / Base Color

Background / Base Color

100 / 78 / 47 / 50

42 / 19 / 100 / 1

89 / 63 / 29 / 10

31 / 19 / 12 / 0

10 / 4 / 3 / 0

0 / 42 / 66

162 / 173 / 0

42 / 91 / 129

177 / 190 / 205

227 / 233 / 238

#002A42

#A2AD00

#2A5B81

#B1BECD

Text / Content Color 60 / 51 / 51 / 20 102 / 102 / 102 #666666

#E3E9EE

Base Color 19 / 15 / 16 / 0 204 / 204 / 204 #CCCCCC


Base Color 5 / 4 / 4 / 0 238 / 238 / 238 #EEEEEE

Pantone color ref. CMYK RGB HEX


Primary Colors







Accent Color

Accent Color

Warning ColorText/Icon Color

Warning ColorBase Color

Warning Color

255 / 255 / 255 / 255

2 / 0 / 19 / 0

24 / 100 / 100 / 25

0 / 9 / 3 / 0

0 / 19 / 100 / 0

255 /255 /255

252/ 255/ 213

153 / 0 / 0

255 / 234/ 234

255 / 204 / 0

#FFFFFF

#FCFFD5

#990000

#FFEAEA

Warning ColorBase Color

0 / 2 / 27 / 0 255 / 243 / 196 #FFF3C4

#FFCC00

Pantone color ref. CMYK RGB HEX


Secondary Colors

Contact Details4.0Musicnotes.com

UX Department

[email protected]

www.musicnotes.com

@musicnotes

Company:

Designer:

Email:

Web:

Twitter/Skype:

16.4.0 Contact Details Brand-identity Guidelines - February 2014

Documents

mn brand guidlines 2014 - Musicnotes.com › ... › mn_brand_guidlines_2014.pdf1.0 Introduction (page 1) 2.0 The Logo Design (page 2) 2.1 The Logo Usage (page 8) 3.0 Color Scheme