MNA Statewide Advertising Program

Who? What? Statewide network of Member Newspapers who opt in to participate by publishing MNA Statewide ads each week and who are able to sell ads and keep ½ the revenue…

o SCAN - Statewide Classified Advertising Network: these are classified line ads

(text only) priced at a flat rate of $149 for first 25 words + $4.30 for each additional word. http://www.mtnewspapers.com/statewide-classified-ad-network/

o SDAP - Statewide Display Advertising Program: these are display ads (graphics, logos, text, grayscale) priced by size, 2 col x 2” $406 | NEW SIZE added 2 col x 3” $609 | 2 col x 4” $812 | 2 col x 6” $1,218. Two different ad copies must be submitted; one is 3.2” wide the other is 3.7” wide. Individual papers chose the ad copy that best fits their newspaper layout. http://www.mtnewspapers.com/display-advertising-program/

2015 Statewide by the

Numbers Year to Date

$86,670 DISPLAY Advertising

Revenue

$54,064 CLASSIFIED Advertising

Revenue

531 Total ads sold, published in 2015 (165 DISPLAY +

363 CLASSIFIED)

STATEWIDE ADVERTISING 2016 UPDATE

Sales reps. reserve ad space by 5pm on the Wednesday before the week of publication; e-mail pdf of ad copy to MNA ([email protected])

Insertion orders and ad copy will come from the MNA office each Thursday morning by noon o Ad copy is available on the MNA FTP site; one folder for SDAP ads, one folder for SCAN ads

Ads run during the week per paper’s publication schedule (daily newspapers may run in whichever

day of the week they prefer); ad position is at the discretion of the newspaper (does not have to run in Classified Ads Section)

MNA verifies ads were placed as ordered by viewing digital tearsheets from a few newspapers each week

Newspapers selling the ads keep 50% of the total ad sale and make payment to MNA

o (MNA will provide invoices for all ads sold)

Dividends Paid to Network Newspapers - MNA sets aside a percentage of their half of statewide ad revenue to return to the participating member newspapers in the form of Dividends; the MNAS Board reviews dividend distribution quarterly, if a distribution is approved individual checks are mailed to ALL members of the network, regardless if they sold an ad(s) or not.

When? Where? How?


mailto:[email protected]

What’s in it for our NEWSPAPERS? Additional REVENUE (average revenue sharing is $86 for a CLASSIFIED ad and $253 for a DISPLAY ad)

…generated usually at lower cost than other advertising

Additional means of supporting MNA …is for the good of the association

Provides CONTENT …draws readers to purchase, subscribe and visit newspapers’ websites

2015 Statewide by the

Numbers Year to Date

242 statewide ads sold by network newspapers

18 newspapers sold

55 DISPLAY ave. $506

22 newspapers sold 51 CLASSIFIED ads

ave. $175 (31 words)

$39,787 paid to newspapers

for ad sales (revenue sharing)

$27,819 dividends paid to newspapers

last year

Average dues for 72 weekly newspapers is $1,275 | Average dues for 11 daily newspapers is $4,500 PAY YOUR MNA DUES WITH STATEWIDE SALES?


What’s in it for our NEWSPAPERS?

Statewide Ad Sales in January $6,000+ Newspaper keeps HALF = $3,000


What’s in it for our CLIENTS? AUDIENCE, readership and online views of 430,000+

VALUE, price is $7 per newspaper when using SDAP

CONVENIENCE, time saved in one stop order, purchase, payment versus contacting multiple newspapers

individually

EXPOSURE and IMPACT of current media campaigns - use statewide ads to compliment other media placement, reinforces other newspaper advertising, radio, tv, web, posters, etc.

What’s in it for the TEAM? UPSELL & CUSTOMER SERVICE – providing additional value to print/digital advertising for new and existing

clients

COMMISSIONS or BONUSES - paid from newspaper, some newspapers give flat bonus, some make it 100% commissionable

EFFICIENCY - saves time and effort, just call or e-mail MNA


STATEWIDE CLASSIFIED ADVERTISING NETWORK

StatewideCLASSIFIED Network

65 newspapers

currently participate

Advertising

Helena –Independent Record

Circle Banner

Butte – Montana Standard

Statewide CLASSIFIED ads are sold by the word

25 words for $149 + $4.30 for each additional word

Phone numbers/fax numbers are treated as ONE word

Address is considered FOUR words (street name, city, state, zip)

SCAN Sold By: Bitterroot Star (Stevensville) 34 words $187.70, newspaper keeps

$93.85 for each week it runs 2015 X this year earning Bitterroot Star

$1,783.19! Authentic Timber Framed Barns. Residential-Commercial-Storefronts. Design-Build since 1990. Authentic Handcrafted, Pegged Frames Installed, Starting at $18/SF. Traditional Turnkey Barns From $40/SF. Built to Last for Generations. 406-581-3014 or email [email protected] www.bitterroottimberframes.com.


• 65 Newspapers

• 167,000+ Distribution

• 400,000+ Readership

http://www.bitterroottimberframes.com/






What do statewide CLASSIFIED ads look like in other network papers?

60 currently

participating newspapers

Statewide DISPLAYAdvertising Program

Helena –Independent Record

Circle Banner

Butte – Montana Standard

STATEWIDE DISPLAY ADVERTISING PROGRAM


SDAP 2 col x 2”

$406

2 col x 4” $812

2 col x 6” $1,218


• 60 Newspapers

• 161,000+ Distribution

• 386,000+ Readership

2 col x 3” $609


DIGITAL Coming soon… MNA will host a “bulletin board” that newspapers may link to from their respective websites. Initially, ads will be posted at no additional charge to Statewide Advertisers (Classified or Display)


SIEZEonal Opportunities Livestock Auctions | Antique, Art and Craft Shows | Boat Shows | Winter Spring outdoor recreation |

Holidays – Valentine’s Day special getaway vacations, hotels| Gourmet foods | Fundraiser Events

and Non-Profit Donor Solicitation – fundraising events | Employment Recruitment for seasonal jobs

| Professional Services – accounting & tax preparation | Website development, maintenance |

Scholarship Offerings | Annual Meetings and Conventions | Winter Fairs & Carnivals Outdoor

Recreation and Events | Bridal fairs, wedding planners, wedding supplies, catering | Political or

Election Related| Mobile Phone Service | Cable TV, DISH, DirectTV, Internet Providers | and more!


Top Selling Categories for 2015: CLASSIFED – Employment Recruitment & Education/Training DISPLAY – Events, Public Awareness & For Sale

The proof is in the publication! Each week, five newspapers are selected and reviewed by Pamela in the MNA office for both the SCAN ads and the SDAP ads. Using the MNA digital archive (Tecnavia), Pamela visually inspects newspapers digital pages. On occasion, if the pages are not yet uploaded or not complete, Pamela will request a tearsheet be sent as proof that statewide ads were published. This allows early detection if ads did not run as ordered and possible “make goods”. • More and more state government agencies and departments are using statewide ads in addition to

regular display ads. • And, most state government entities require MNA to provide an Affidavit of Publication for statewide

advertising. The Affidavit lists the number of newspapers running the ads and during specific timeframes/dates. Thank you for your cooperation and assistance!

Thank you to the 65 member newspapers who participate in the statewide advertising network!


Presentation materials, guidelines, promotional ad copy and lists of participating newspapers are available in a folder on the MNA FTP site. Please view, download, print, share with your sales teams. Current information is available on the MNA website as well, visit the Services page on www.mtnewspapers.com. Web-based Member log in to MNA FTP site In the address bar of a web browser enter the following host name: ftp.mtnewspapers.com When prompted enter the following User ID and Password User ID: [email protected] Password: mtnewspapers


http://www.mtnewspapers.com/

Documents

MNA Statewide Advertising Program