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MOBILMOBIL

Group №1

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TitleTitle

Communicating and linking

Translating the vision

Business Planning

Feedback and learning

The balanced scorecard : Refocuses the Management System from Tactics to Strategy

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www.themegallery.com

Strategic ObjectivesStrategic Objectives

Financial Customer Internal Learning and growth

Return on Capital Employed Cash flow

Profitability

Lowest cost

Meet profitable growth targets

Continually delight the Targeted Customer

Improve the Profitability of Dealer/ Wholesale Marketers

MarketingManufacturing

Supply, Trading and Logistics

Improve Health Safety and Environmental PerformanceQuality

Organizational Involvement

Core Competencies and skills

Access to Strategic Information

LOGOBalanced Scorecard: Big PictureBalanced Scorecard: Big Picture

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1. Mission

2. Financial

3. Customer

4. Internal Business Process

5. Learning and Growth

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