Mobile Access to All Things Academic

Mobile Access to All Things Academic

Presented by Mark Jones Chief Client Officer Datatel

Session Syllabus

Get your attention, educate, entertain and translate

Convince you that you need a mobile strategy for your campus – for the right reasons

Use real world example to illustrate the “art of the possible”

American Association of Community Colleges

Gratuitous Attention Grabbing Video


Cool Video


500,000,000

2010 500

3rd

Top Websites for College Students

After Web, Mobile Device is “Weapon of Choice”

Over 99.7% of students have a mobile device. Spring 2010 - National rollout of Android OS. Verizon ran TV ad campaign promoting a $79.99 smart phone with a second one for free. February 2011 - Verizon (see below) promoting two LG Vortex smart phones for $49.99. (37.5% decrease from previous example.)

American Association of Community CollegesAnnual Convention, April 9-12, 2011, New Orleans

Quick Start Guide to “Texting”

OMG – Oh my Gawd!

BFF – Best Friend Forever

LOL – Laughing Out Loud

BRB – Be Right Back

G2G – Got To Go

CUL8R – See You Later

2EZ – Too Easy

2MORO – Tomorrow

TMI – Too Much Information

2NITE – Tonight

4EVER - Forever


TxtUL8R – Text You Later

NUFF – Enough

<3 – Heart

BFN – Bye For Now

CMU – Crack Me Up

CUNS – See You In School

CYE – Check Your Email

DEGT – Don’t Even Go There

PAW – Parents Are Watching

Cryn – Crayon or Cryin(g)

Mobile Devices Not Just For Social

eLearning

Course information

Faculty interaction

Peer interaction

Lecture replay (mp3/video)

Campus Connection

Key contacts

Important numbers

Notices/alerts

Maps

Course Status

Course Information

Events


U.S. Education: The Challenge

The challenge for our education system is to leverage the learning sciences and modern technology to create engaging, relevant, and personalized learning experiences for all learners that mirror students’ daily lives and the reality of their futures.

Source: Transforming American Education: Learning Powered by Technology;

National Educational Technology Plan 2010; March 5, 2010;

Office of Educational Technology, U.S. Department of Education


Students Expect It“Our students, faculty, and staff really like

having mobile access. In fact, today’s students expect it, and if it’s not available, that’s a detractor.”

Lee ColawChief Information Officer

Amarillo College


The Life of A Professor

Pre-1998

The Life of A Professor – Today

Today

Cool Factor Vs. Essential Tool

What are keys to persistence on your campus People and process Technology (retention alert systems) Engagement (how do you define/measure) Right information, right time Creating a safety net/support infrastructure Making it easier to do “business” with your campus Student focused vs. staff focused


An Illustration: Datatel Mobile Access (MOX)

Datatel MOX is multi-device, fully integrated mobile app for prospective students, students, faculty, staff, and alumni that surfaces key administrative and learning data for on the go consumption


MOX at Amarillo College“Community college students are perceived

as lacking in computers and laptops and things of that nature, but if you look at your audience, they all have smart phones. That’s when I realized we needed a mobile app.”

Lee ColawChief Information Officer

Amarillo College


Important Numbers


Maps


Maps: Multiple Campuses


Maps“Administrators use the directory functionality

frequently. We’re growing to three campuses and people change offices a lot. So the fact that they can head out to an office in another building and then use MOX as a guide is great.”

Matthew RomeoDirector of University Applications

Quinnipiac University


Info


Events


News


My Card


Friends


Notifications“Our business office loves

the notifications, that students can see if their bill is due or that they haven’t completed their medical form. We use that heavily.”

Janice WachtarzAssoc VP of University

ApplicationsQuinnipiac University


NotificationsJob responsibilities

Company message

Competitors


Courses

“I use the courses tool the most to see if any of my friends are in my class.... When you have a question that you want to ask a classmate, you can easily access the roster and email your question. This came in handy when a teacher didn’t post an assignment, and I was able to ask a classmate about it.”

Emily Morgan - Print Journalism studentClass of 2011

Quinnipiac University


Courses


Directory“I hate going online to

find telephone numbers so I love the directory.”

Emily MorganPrint Journalism Student

Quinnipiac UniversityClass of 2011


The Future of MOX at Amarillo

MOX will be the user interface of choiceMOX will provide classroom collaboration

-Discussion forums, wikis, and blogs-Chat presentations

MOX will perform transactions-Registration and Waitlisted Class Alerts-Time Entry and Bill Pay

MOX will provide streaming audio/videoSelf-guided admissions toursMenus, bookstore sales and bus schedules


Kudos“Datatel MOX includes everything that a

prospect, current student, or alum would go to our website for when using a mobile device...phone number, directions, a map...and RSS feeds are great to keep you in the loop – that’s just one more avenue to deliver this information by.”

Stacy Dean Britt Executive Director, Web Development

Saint Xavier University


Kudos “It was really easy to implement, and it

satisfied people’s needs. We haven’t encountered resistance or needed an increase in support. In IT, when things are working as they should, the phones are quiet. With the MOX implementation, it’s been very quiet.”

Aaron CowderyDirector of Administrative Services

Marietta College


Questions???


Documents

Mobile Access to All Things Academic