Mobile Apps vs Web Apps

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    24-Sep-2015

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Mobile apps are booing at an unprecedented rate. So much so that saying they are witnessing a growth would be an understatement. Global downloads have crossed $30 billion this year and is expected to go even further. But the real question is how do web apps, mobile apps, and mobile-optimized websites add ups. Where does one score over the other and where does it not?

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Mobile Apps vs Web AppsMobile apps are booing at an unprecedented rate. So much so that saying they are witnessing a growth would be an understatement. Global downloads have crossed $30 billion this year and is expected to go even further. But the real question is how do web apps, mobile apps, and mobile-optimized websites add ups. Where does one score over the other and where does it not? This is the question that we look to explore in this article.Native mobile apps

Firstly, by mobile apps we mean native mobile apps as evident from the distinguishing terminology used for the rest: web apps. Let us first look at some of the pros of native apps: Native apps don't required an internet connection to function and can be accessed if you have charge on your mobile. Thats all it requires.

The reason why native apps offer more features is that they tap in to the functionalities of your Smartphones like its camera or GPS technology etc.

Last but not the least, native apps are distributed through Appstore and this in itself is a great way for customers to find you.

Cons:

One of the cons of native apps is that it is specific to the handset it is being used on. This can be rather difficult for those looking to build cross-platform apps.

Web Apps

Pros:

Web apps give you speed, because they are not subjected to distributor approval. On the other hand, an Apple appStore approval can take months.

With native apps on the rise, it has become difficult to distinguish whether web apps are any less visible provided there is a strong marketing strategy on launch.

Web Apps offer more direct and unfiltered access to user behaviour analytics enabling targeted consumer cross-selling opportunities.

Cons:

Internet connectivity required

User experience less controlled

Developing cross-platform apps can be quite difficult