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Making a case for use of White Paper A versatile field sales automation solution to enhance your field sales processes and provide effective reporting and tracking for management. Mobile Field Sales Solutions in FMCG and Distribution Companies Unique Computer Systems

Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

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Page 1: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

Making a case for use of

White Paper

A versatile field sales automation solution to enhance your field sales processes and provide effective reporting and tracking for management.

Mobile Field Sales Solutions in FMCG and Distribution Companies

Unique Computer Systems

Page 2: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

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For forward thinking businesses, now is probably the best time to increase the use of mobility in the enterprise and look for innovative solutions to support its sales force to simplify their daily tasks, boost productivity and reduce costs.

Field sales software coupled with improving communication channels and availability of a wide range of customer friendly devices offer a solution to deliver improved efficiency and reduce costs for large FMCG and distribution companies.

Value Creation through Smart Devices

Unique Computer Systems

Introduction

In the past few years, mobile technology has been impacting the lives of nearly all individuals from third world to first world countries. Each individual, irrelevant of the socio-economic status, is familiar with mobile devices in one form or other.

Only a completely tested, flexible and fully integrated solution with industry tested and proven business processes can deliver the required ROI (Return on Investment) and business benefits.

Mobile Technology

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Businesses also have seen a growth in employee's gaining experience and valuethrough use of smartphones, tablets or mobile computers. The learning curve tointroduce mobile technology to enhance business processes has been reduced byseveral steps such that a business can no longer feel that its employee's may reject a new mobile initiative or react adversely to it. In reality, employee's are pro-activelylooking for 'Apps' and solutions to make their daily tasks simpler.

Add-ons, singular components or piece-meal and disconnected solutions cannot provide theefficiency and reliability needed for an organization to gain advantage in a fast moving and demanding market.

Page 3: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

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As with any new initiative and implementation, there are always challenges and hurdles that affect management decisions. Implementing an enterprise level mobile solution also has its barriers; some may be related to technology and others to business processes or culture.

Field sales force may not be willing to move towards a mobile solution with the feeling that the new technology may make their position irrelevant or that the technology may be difficult to adapt to.

Management may feel that the cost of the solution may be prohibitive and not provide the desired ROI.

The solution may not meet the business requirements or may be very complex to implementand rollout.

Most of the above noted barriers to rolling out a mobile field sales solution can easily be overcome by selecting the right solution and right partner to implement the solution.

Cost of GPRS and 3G data connectivity may negatively affect the implementation by reducing the cost savings gained by removal of paper and voice calls to conduct field activities.

Unique Computer Systems

Management also starts seeing the immediate effect on sales performance within 3 to 4 months of roll out of the solution which easily outweighs the cost of implementing the solution.

With improvements in technology and availability of easy to use mobile devices, a sales person should not have difficulty in adapting to using a new application on a device they are already familiar with.

Usually star performers on the sales force take to the new solution like ‘fish to water’ with the clear understanding that the solution is meant to help their daily business processes and affordthem additional time to connect with the customer.

Effective Mobile Application Management Can Break Down Barriers

Barriers to Going Mobile 3

Hardware cost Issues

Wireless Data cost Issues

Complexity of Solution

Cultural Resistance

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Page 4: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

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Sales persons can gain more knowledge from the field and feed the business intelligence pipeline with time critical information such as customer stock levels, competitor pricing, changes in customer profiles or product requirements to help the forecasting and analysis processes.

Production and warehousing can relay up-to-date stock information to sales persons so that they can better commit quantities to customers when taking orders.

Logistics can be given sufficient advance notice to improve their delivery planning and ensure that shipments are dispatched accurately and returns are minimized.

Unique Computer Systems

Performing these activities in the field not only provides benefits for the entire supply chain but also creates new opportunities and capabilities at each level for enhancing the customer relationship and increasing the organization’s value.

In the current environment, where mobility is becoming crucial to FMCG and distribution business success and customer responsiveness, many companies acknowledge the urgent importance of leveraging new technologies in order to improve sales force effectiveness.

Maximizing Sales Force Effectiveness

Why Go Mobile 4

Going mobile not only gives the business the ability to serve it's customers faster, it can alsoensure that no customer is left under-served or un-served.

The accuracy of information moving through the organization’s ERP pipeline is enhanced with real-time information on products, stock and customers being relayed to the sales person, who can better engage the customer and help the customer’s decision making process as well as capture information from the customer in form of orders, returns or payment collections at the site of sales activity so that the collected data can be updated back into the system ‘just-in-time’ for financial and logistics processes to move ahead efficiently.

Page 5: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

A Mobile Field Sales Solution to meet the needs 5

SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection of software which provides the right mix of mobile and server components to support FMCG and Distribution companies at each operational step and make the most efficient use of their existing resources.

Enhance your Field Sales

Unique Computer Systems

Dynamic Data Capturing

Order management becomes easy when the sales person has built-in templates for fast order taking and access to stock, bonus, FOC (Free of Cost) and lot/batch information. The ability to quickly put together an order, save it, review it at a later time for discussion or modification and on-the-spot confirmation with signatures and printing, gives thesales person the confidence to execute his daily sales activity professionally. The customer also gains assurance that his order will be processed speedily and deliver lead time will be maintained.

A server based module provides for planning and approval of sales force routes and visits with the option for timebased planning. Routes can be planned forspecific dates or even copied en-masse from one month to the other. Once approved, routes are relayed to each sales person’s mobile device based on their synchronization schedule. Management reporting is available to provide real-time status on sales visits, orders taken and customer interaction notes.

Efficient Route Management

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Unique Computer Systems

Distributed Stock Information

Products and stock information can be regularly updated to the mobile application for up-to-date information for sales activities. Stock data and lot information can be retrieved from a centralized location or can be distributed to branch locationsfor specific sales teams.

Enterprise Integration

In-field Decision SupportInformation on customer locations, available credit limits, real-time and offline access to order history, customer status information is shared with the field sales force to empower them to make the right decisions independently and with the assurance that their orders will not be rejected and that customers will honor their purchase commitments. Ready accessand knowledge on new product introductions, warehouse stock levels, discounts and bonus structures gives a sales person the ability to offer advantages to his customers to better build a relationship with them.

A business process focused system like SalesWorx, needs to integrate well with popular ERP products to receive updated information and send data to other business modules for billing and stock updates. SalesWorx has been integrated and tested with leading ERP solutions such as Tally, Oracle Applications, SAP, and Microsoft Dynamics. It also offers the ability to connect to a wide variety of other ERP or accounting systems which provide options for collaboration.

Page 7: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

Any new system introduced to an organization carries the responsibility of delivering on itspromises. SalesWorx, when implemented in its entirety, provides a series of benefits that enhance the productivity of the sales team, the responsiveness to the customer and the increase in value for the business.

Field Sales Management Solution

Unique Computer Systems

Increased Sales-cycle Efficiency

Increased visibility of field sales activities,productivity and profitability metrics

Management requires regular oversight on field activities and performance of sales people to make sure their customers are being served well and opportunities are not being missed. Managers are regularly updated on the ground reality of the market when competitive research is relayed to them first by their own sales force. Business intelligence can be fed into forecasting and analysis to plan purchasing and production more accurately and generate more profitability from the same resources.

Benefits of SalesWorx 7

Empowered sales persons have the ability to create and close sales orders quickly and have the ability to immediately send orders directly to the server for processing. This also eliminates the time consuming activity of double entry when orders are taken on paper and sent to a data entry operator. The sales person also gains an advantage when his visit is enhanced with customer history, open order status, customer payment status and product related information. He is better able to serve his customers and independently decide the best course of action for each sales call. If needed, orders can be printed and invoiced on the spot and delivery can be instructed to logistics immediately.

Page 8: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

Unique Computer Systems has successfully delivered our solutions to several FMCG, Distribution, Retail and Pharmaceutical businesses who saw mobility and digital communications as a core necessity for continued business growth and performance.

Enhancing Business Value Through Mobility

Unique Computer Systems

UCS has a greater focus on business processes and usability of the solutions it implements and it assists its customers to step effortlessly through the evolutionary process of designing, deploying, managing, analyzing and enhancing their solution implementation and at the sametime improving the ROI from its existing investments in systems and manpower.

Our team is experienced in integration with ERP systems such as Oracle, SAP, MS Dynamics aswell as smaller accounting systems such as Tally, etc. We also have a dedicated support team to provide post-implementation support.

Unique Computer Systems understands the challenges and requirements of going mobile andhas worked with its customers more as an advisor rather than a technician. UCS’ team provides the knowledge and support needed for an organization to comfortably get their team initiated into the new solution and continue to gain value from its implementation.

Why use Unique Computer Systems 8

Page 9: Mobile Field Sales Solutions · A Mobile Field Sales Solution to meet the needs5 SalesWorx mobile field sales software from Unique Computer Systems, is a fully integrated collection

About Unique Computer Systems 9

Unique Computer Systems

www.ucssolutions.com

P.O. Box: 21419,

[email protected]

Sharjah - UAETel : 971 6 5254491Fax : 971 6 5254343

Email :

Unique Computer Systems

Unique Computer Systems is a full-service multi-disciplined application development and digital communications service provider specializing in design, development and implementing mobile and web solutions for a range of industries.

Our Commitment

We have successfully delivered our solutions to several FMCG, Distribution, Retail and Pharmaceutical businesses who saw mobility and digital communications as a core necessity for continued business growth and performance.

Unique Computer Systems is known for its outstanding customer service and financial stability. Our management team is committed to the philosophy that customer satisfaction is the key to growing and maintaining our business.

Unique Computer Systems provides both ready to deploy mobile solutions and custom development to help forward thinking enterprises transform their business processes for a mobile ready world.

Delivering Value through Experience

Unique Computer Systems has accumulated a wide array of expertise in the area of software solutions development as well as digital communications.