Mobile for All

Introduction – Mark Brill

Mobile Marketing& Innovation

Specialist

20 years in digital9 years in mobile

Chair of DMAMobile CouncilChair of DMA

Awards

Senior Lecturer@

BCUFuture Media

Masters mark.brill@brandemotivity.com@marktxt4evertxt4ever.wordpress.com

But we’re becoming ‘smarter’, faster

10% of media time is spentin mobile devices

7%of media time is spentin print

This is what we do

86% use daily*

84% regularly use*

91% regularly view*

81% regularly use*

60% regularly search*

Ourmobileplanet.com, EU5 Smartphone Users, 2012

Over 54% ofFacebook &57% of Twitterusers are mobile

13% of web browsing is from mobile

Up to 30% of brand searchesare frommobile

36% of emailsare read onmobile

11% of YouTubeviewed onmobile

And where we do it

73% use whilst shopping31% have purchased via smartphone

59%

32%

80% during downtime%

63% watching TV

Ourmobileplanet.com, EU5 Smartphone Users, 2012

Most business approach mobile like this ..

‘Let’s build an app’

An app is a major investment …

Development/codeDesign/UX

UpdatesPromotion£

But above all you need …

Five (free) things you can do to be more ‘mobile’

A mobile website is essential hygiene

#1

There are many free tools

Get found on mobile

#2

Optimise your search and local search

Connect your advertising and PR

#3

There are many ways to do it:

URLHashtagsLikesPins… even QR

Be imaginative

Don’t forget your existing customers

#4

How do your emails look?

Can you deliver a better service?

SoLoMoNew Opportunities

#5

Foursquare is for everyone

Easy tools

You can co-create

New ways to engage

Campaigns can take any shape

A bonus tip ...

Become augmented

What can you do?

(be imaginative)

Thank You!

Want to know more?Futuremedia.me@marktxt4ever

Mark.brill@brandemotivity.com