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Mobile Phones in rural life: Insights from fieldwork in western Kenya
Presentation to CDCs and MOH 24 September 2008Laura Murphy, PhDTulane University
Study site & topic
“Hybrid Technologies”
Mobile Phones, Kitchen Gardens & HIV/AIDS
Case study of social and technological change in a village
-national GDP-impacts on fish trade -commercial farming-Small business-Financial transactions-Mpesa for remittances-entrepreneurship
Sidenote: Other “Mobile Phone Research”
Image source: The Economist
Marakaru,Bungoma District
Village case study
Household survey (census), in-depth interviews with owners, group discussions
Population of 5100 in 848 households (29 non-response) in 15 square kilometer catchment area
Findings: phone ownership
Households owning >1 phone: 15% (125 HH)
Primary owner is male head: 78% Owners education levels > secondary: 59%Year first phone acquired: 1999
MP HH with HH-head working away: 21% Non MP HH with head working away: 5% Respondents who “ever used” MP: 38%
Range spending/month/airtime only: Ksh 50-6500Airtime use/month, all owners: Ksh 95,000
6% of owners account for 20% of airtime spending
Phone use
Voice > text: “Ear to Ear”Personal/household/communal uses
vs. strictly business
Strengthen family & local networks Sharing phones, but reluctantly
Significance to rural lives
Phones mean freedom, convenience and connections
Replace costly transport: foot, matatu, bus KSH, time and uncertainty
Communication vs. information
Rural User #1. Farmer/Community Health Worker/”Long-Distance Housewife”
“R” got a phone in 2003 (used Nokia 3310). In her mid-40s now, she uses a phone to help manage a small
farm, raise 6 children (& grandchildren). Her husband lives in Mombasa most of the year and sends airtime and brings home cash.
HIV+ (on ART in 2006), she is active in her HIV support group and volunteers as CHW and HBC.
Death & disease figure in her conversations about how her phone is useful.
It is important for “knowing about people” but and sometimes for finding about prices.
Text messaging is something she just learned: amazing, you just “write a message!”
Cost and inconvenience of charging a phone are large problems. She lacks cash so “I never buy any airtime”.
While expensive, with the phone, you “Can’t starve to communicate!”
Rural User #2: Grower/Trader
“E” (24) is the eldest son in a large family, still single and living in his father’s household.
He has a new Moto c113 (2007) –the only phone in the household, replacing older handsets
Farming is a business: the phone helps with “tenders to K-- and B– schools”
He likes voice more than texting: you talk “Ear to Ear”The phone must be shared as it is not “mine alone”, but
changing SIM cards is frustrating!He feels privileged “…walking with MP” and my “heart
is ..happy”Without phone, I was in total darkness”
(In July 2008: We could not reach him on his old line which is “out of service”)
Problems
Cost a lot of money!“Lack of cash” #1 constraint to owning handset among non-owners, and operating (owners)
Charging batteriespoor quality batteries, poor access to electricity is #1 problem for owners
Hard to maintain! (handsets & Lines)
“There was a time I wanted to call a friend… it just made a funny sound …there was etaa ye lichumuni (a lantern lamp) and writings saying “slow (low) battery”. I was told that it meant that kumulilo kwa welemo (the charge was finished)...”
(Wilfred, age 60+)
Charging those batteries (1)
Charging those batteries (2)
Spent on commercial charging kiosks: Ksh 100-200/mo
Plus travel time & uncertainty
Batteries ruined through generic chargers
Local owners with access to electrical outlet: 18% (teachers, etc.)
Lack of continuity: phone update 2008
44% (35/84) households reached by original phone number
24% “line out of service”
31% temporarily out (call diverted, out of signal, switched off)
Phone survey over 5 consecutive days (Fri-Tues) in July 08
Implications for health communications & applications
Mobile phones not widespread in all rural communities (social differences)
Poorest don’t own/use MP effectivelyText messaging not yet popular‘keeping track’ for privacy & targeting a
problem with mobility and turnover Health professionals lack electricity, cash
too